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数位音讯工作站 (DAW)：市场占有率分析、产业趋势/统计、成长预测，2024-2029 年

Digital Audio Workstation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

出版日期: 2024年01月04日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

数位音讯工作站（DAW）市场上年度价值27.6亿美元，预计五年后将达到47.9亿美元，复合年增长率为9.46%。

在过去的几十年里，数位音讯工作站 (DAW) 取得了长足的进步。在当今的娱乐产业中，数位音讯工作站（DAW）主要用于音讯和视讯处理系统。数位音讯工作站 (DAW) 网路由用于录製、编辑、混合和生成音讯檔案的软体和硬体组件组成。

主要亮点

为了改善客户体验，市场製造商以及娱乐和媒体产业在研发领域的技术增强正在增加各种数位音讯工作站 (DAW) 的采用。此外，各种重要的播放器都使用音乐製作软体（通常称为数位音讯工作站（DAW））来进行作曲、音乐应用、数位录音和电子音乐。
数位音讯工作站 (DAW) 市场是由乐器数位化、对高清视讯和音讯的需求不断增长以及音讯製作技术的进步推动的。云端基础的数位音讯工作站（DAW）采用率的不断上升以及音乐製作人的显着增加可能会推动数位音讯工作站（DAW）市场的成长率。此外，Android作业系统数位音讯工作站（DAW）的开发和消费性电子产品价格的下降预计将对数位音讯工作站（DAW）市场的成长率产生正面影响。
人工智慧和机器学习等技术的使用增加可能会推动对 DAW 的需求。音乐产业的人工智慧使音讯专业人士能够增强数位音讯檔案。使用人工智慧技术，音乐製作人可以从数位檔案中删除鼓、人声和贝斯，以创作高品质的表演音乐。在音乐产业使用人工智慧的主要目的是将音乐扁平化为乐器和功能声音。根据麦肯锡的报告，预计到 2030 年，大约 70% 的公司将采用人工智慧技术。随着人工智慧驱动的音乐的日益普及，公司已经开始投资于机器创作或辅助音乐的未来。
此外，由于现场表演的持续增加以及世界各地多名 DJ 专业人士的出现，预计该市场将会扩大。此外，高技能人员专注于升级现有设备和技术创新，将新产品推向市场，以支持市场成长。
购买软体和设备的成本可能会阻碍 DAW 市场的成长。为了设定技术设备，使用者需要一台功能强大的电脑、音乐录製和处理软体、一个介面以及一个用支架或麦克风电缆设置的良好麦克风系统。入门级录音室现在便宜得多，从 500 美元到专业录音室约 20,000 美元，具体取决于录音室的技术先进程度。
市场上的主要企业透过订阅或永久授权提供 DAW 软体。然而，一些公司免费提供解决方案。因此，一些用户倾向于选择开放原始码解决方案，而不是企业提供的订阅，这是阻碍 DAW 市场成长的抑制因素。
COVID-19 大流行造成的破坏急剧增加了对数位媒体的需求。串流内容以及音讯、播客和新闻消费的增加表明听众人数显着增加。这已成为音讯专业人士使用 DAW 提高音质并向数位音讯檔案添加音效的机会。此外，对高等级音讯和视讯的需求不断增长、对人工智慧主导的音乐的需求不断增长以及云端基础的DAW 的采用预计将推动市场发展。

数位音讯工作站 (DAW) 市场趋势

Mac作业系统预计将占据主要市场占有率

由于各种最终使用领域的使用量不断增加，Mac 作业系统预计在预测期内也会成长。据推测，Mac 细分市场也将实现健康成长和扩张。预计在预测期内，将越来越多的 Mac 服务用于录製和编辑数位音讯檔案将推动对该作业系统的需求。
鑑于其建造品质和稳定性，Mac 为许多用户提供了更好的集体解决方案。由于其设计结构，Mac 预计还将为各种消费者提供增强的解决方案，并推动 Mac 市场的成长。据 Statcounter 称，苹果的 Mac 作业系统在桌面作业系统市场中只占次要地位，但多年来一直在扩大市场占有率。最新版本 macOS Ventura 是 macOS 第 19 版。截至2023年1月，Mac OS桌面作业系统全球市占率超过15.33%。
Mac 电脑提供直觉、使用者友善的介面，有助于简化创新工作流程。 macOS 的设计理念，包括 Dock、任务控制和多手势等功能，可提高工作效率并促进音讯製作任务之间的无缝导航。
Mac 作业系统以其与音讯硬体和软体的兼容性而闻名，但这种相容性也扩展到跨平台工作流程。许多 DAW 和音讯插件与 Mac 相容，允许用户与不同作业系统上的艺术家、工程师和製作人无缝协作。
2022 年 9 月，PreSonus Audio Electronics, Inc. 宣布推出 Studio One 6，这是该公司适用于 macOS 和 Windows 的音乐製作软体的最新版本。 Studio One 6 是全球最畅销的数位音讯工作站 (DAW) 发展的最新篇章，具有业界领先的创新、混音改进和尖端的用户介面自订选项，这就是我的意思。
同样在 2022 年 9 月，英国软体公司 Audiomovers 宣布推出 Omnibus，这是其专用为 Mac 用户开发的最新专业音讯工具。 Omnibus 支援应用程式之间的音讯路由，并将多个音讯来源组合到虚拟输入中，从而使您能够作为解决方法克服复杂的软体和硬体设定问题。 Omnibus 与 Mac OS X 10.15.7 及更高版本相容，并支援无限数量的实体装置和最多两个虚拟装置。 Omnibus 具有两个强大的虚拟辅助器，每个虚拟辅助器有 16 个通道，可让使用者快速将音讯从 A 点连接到 B 点，并使用 Audiomovers 进行录製、混合、比较或辅助。
Mac OS 在专业音讯产业拥有强大的影响力。许多着名的录音室、音乐製作公司和现场音响工程师都使用基于 Mac 的系统作为他们的主要工作站。这种广泛的采用进一步巩固了 Mac OS 在 DAW 市场中的地位。

预计北美将占据较大市场占有率

北美地区对数位音讯工作站（DAW）市场做出了巨大贡献。由于该地区音乐数位化程度不断提高，预计该市场将快速成长。
由于供应商普及儘早向最终用户采用和普及先进技术解决方案，美国和加拿大等国家对包括 Android 和 Linux 作业系统在内的先进技术的采用正在增加。
2022 年 9 月，Avid 将与 Addixtech 的销售协议扩大到美国音讯和影像内容製作技术市场。 Avid 受惠于 Adistech 加速其分销合作伙伴的物流、财务和其他业务流程的能力。该协议将使 Avid 能够满足电视、电影、音乐和教育领域对内容创作和管理产品的需求。
北美强调音乐教育和培训，培养熟练的音讯专业人员团队。许多教育机构，包括大学、学院和音讯工程学校，都提供包含 DAW 培训的课程和计划。
北美拥有许多知名录音室，从大型设施到小型独立录音室。许多工作室都依赖 DAW 作为音讯录製、编辑、混音和母带製作的重要工具。此外，该地区的许多音响工程师、音乐製作人和艺术家都依赖 DAW 软体来创作、製作和发行他们的音乐。

数位音讯工作站 (DAW) 产业概述

数位音讯工作站 (DAW) 市场较为分散，主要参与者包括 Apple Inc.、Adobe Inc.、Steinberg Media Technologies GmbH、Avid Technology Inc. 和 Native Instruments GmbH。市场参与者正在采取联盟和收购等策略来加强其产品阵容并获得永续的竞争优势。

2023 年 6 月，BandLab Technologies 宣布对 Cakewalk 进行企业品牌重塑，并计划让世界各地的创作者更容易使用其着名的音乐製作软体。在新的架构下，Cakewalk by BandLab将过渡到Cakewalk，而Cakewalk Sonar和Cakewalk Next这两个产品将成为独立产品。除了新的公司名称外，网站也更新为cakewalk.com，标誌也更新了。
2022 年 9 月，Avid 将与 Addixtech 的分销协议扩展到美国音讯和视讯内容製作技术市场。 Avid 受惠于 Addistec 加速其分销合作伙伴的物流、财务和其他业务流程的能力。该协议将使 Avid 能够满足电视、电影、音乐和教育领域对内容创作和管理产品的需求。

其他福利：

Excel 格式的市场预测 (ME) 表
3 个月的分析师支持

The Digital Audio Workstation Market was valued at USD 2.76 billion in the previous year and is expected to register a CAGR of 9.46%, reaching USD 4.79 billion in five years. Over the past few decades, digital audio workstations have made tremendous progress. In today's entertainment industry, digital audio workstations are used in almost both audio and video processing systems. Digital audio workstation meshwork comprises software and hardware components for recording, editing, mixing, and producing audio files. These are exclusively crafted from silicon carbide or gallium nitride to maintain sound integrity and avoid resonance effects.

Key Highlights

There is a higher adoption of various digital audio workstations due to the technological enhancements in the field of R&D by manufacturers in the market and the entertainment and media sectors to enhance the customer experience. In addition, various vital players use music production software widely known as digital audio workstations for musical composition, musical applications, digital recording, and electronic music.
The digital audio workstation (DAWs) market is driven by the rising digitalization of instruments, rising demand for high-definition video and audio, and the development of technology in audio-making. The upsurge in the adoption rate of cloud-based digital audio workstations and the significant increase in music producers will cushion the growth rate of the digital audio workstation (DAWs) market. Furthermore, developing digital audio workstations (DWA) for the Android operating system and deteriorating consumer electronics prices will positively impact the growth rate of the digital audio workstation (DAWs) market.
Increased use of technology such as Artificial Intelligence and Machine learning could drive the need for DAW. Artificial intelligence in the music industry allows audio professionals to enhance their digital audio files. Using AI technology, music creators remove drums, vocals, and bass from any of their digital files to create high-quality performance music. The primary intent behind using AI in the music industry is to flatten music into instrumental and functional sounds. According to the McKinsey report, it is anticipated that around 70% of companies will opt for AI technology by 2030. Owing to the increasing adoption of AI-driven music, companies have already been investing in the future of machine-created or assisted music.
Moreover, the market is expected to grow due to the growing number of ongoing live performances and several DJ professionals worldwide. In addition, highly skilled personnel are focusing on upgrading and innovating existing devices to release new products in the market to support market growth.
Costs involved in buying the software or equipment could hamper the growth of the DAW Market because technological equipment is what most people worry about. To set up technical equipment, the user will need a powerful computer, music recording and processing software, an interface, and a good microphone system set up with a stand or microphone cable. The entry-level recording studio has become far less expensive, ranging from USD 500 to a professional recording studio that costs around USD 20,000, depending on how technologically advanced the studio is.
The market's key players offer their DAW software through subscription and perpetual license offerings. However, certain enterprises provide their solutions free of cost. Owing to this, a few users tend to opt for open-source solutions instead of availing of the subscriptions provided by the companies, which is a restraining factor that could hamper the growth of the DAW Market.
The disruption due to the COVID-19 pandemic surged the demand for digital media. The increasing streaming content and consumption of audiobooks, podcasts, and news showcased a significant rise among listeners. This created an opportunity for audio professionals who used DAWs to improve sound quality and add sound effects to digital audio files. Additionally, growing demand for high-definition audio and videos, rising demand for AI-driven music, and adopting cloud-based DAW are expected to drive the market.

Digital Audio Workstation Market Trends

MAC Operating System is Expected to Hold Significant Market Share

MAC operating system is also expected to grow over the projected time frame due to its increasing application in different end-use sectors. The MAC segment is also speculated to register healthy growth and expansion. Increasing the adoption of Mac services in recording and editing digital audio files is expected to propel the demand for the OS over the forecast period.
Given its build quality and stability, Mac provides a better collective solution for numerous users. Mac also offers enhanced solutions to various consumers owing to its design structure, which is expected to drive the growth of the MAC segment in the market. According to Statcounter, Apple's Mac operating system has gained market share over the years, albeit remaining a minor player in the desktop OS market. The most recent version, macOS Ventura, is the nineteenth release of macOS. As of January 2023, the Mac OS desktop operating system (OS) has a share of over 15.33 percent globally.
Mac computers offer intuitive and user-friendly interfaces, contributing to a streamlined creative workflow. The macOS design philosophy, including features like Dock, Mission Control, and multi gestures, enhances productivity and facilitates seamless navigation between audio production tasks.
While the Mac operating system is renowned for its compatibility with audio hardware and software, the compatibility also extends to cross-platform workflows. Many DAWs and Audio plugins are available for Mac, allowing users to collaborate seamlessly with artists, engineers, and producers on different operating systems.
In September 2022, PreSonus Audio Electronics, Inc. announced the launch of Studio One 6, the latest version of the company's music production software for macOS and Windows. Studio One 6 is the most recent chapter in the evolution of one of the global bestselling digital audio workstations, featuring industry-leading innovations, mixing improvements, and the most advanced user interface customization options.
In addition, in September 2022, UK-based software company Audiomovers launched Omnibus, the latest development in pro audio tools exclusively for Mac users. Omnibus allows audio routing between applications and can combine multiple audio sources into a virtual input to overcome the problem of complicated software and hardware setups as a workaround. Omnibus is supported on Mac OS X 10.15.7 or higher, with unlimited physical devices and up to two virtual devices. Omnibus has two powerful virtual drivers with 16 channels each that allow users to connect audio from point A to B quickly and then record, mix, compare, or facilitated by Audiomovers.
Mac OS has a strong presence in the professional audio industry. Many renowned recording studios, music production houses, and live sound engineers rely on Mac-based systems as their primary workstations. This widespread adoption further strengthens the position of Mac OS in the DAW market.

Digital Audio Workstation - Market - IMG2

North America is Expected to Hold Significant Market Share

The North American region significantly contributes to the digital audio workstation market. The Market is poised to grow at a blistering pace in this region due to increased digitization in music.
Owing to the early adoption of advanced technology solutions and initiatives by vendors to reach the end-user base, countries such as the United States and Canada are witnessing increased adoption of advanced technologies, including Android and Linux operating systems.
In September 2022, Avid expanded its distribution agreement with Adicstec Inc. into the United States market for audio and video content production technologies. Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance, and other business processes. This agreement enables Avid to keep pace with demand for its content creation and management products across television, film, music, and education.
North America strongly emphasizes music education and training, fostering a skilled talent pool of audio professionals. Many educational institutions, such as universities, colleges, and specialized audio engineering schools, offer courses and programs that incorporate DAW training.
North America has numerous renowned recording studios, ranging from large-scale facilities to smaller independent studios. Many studios rely on DAW as an essential audio recording, editing, mixing, and mastering tool. Additionally, many sound engineers, music producers, and artists across the region utilize DAW software to create, produce, and distribute their music.

Digital Audio Workstation Industry Overview

The Digital Audio Workstation Market is fragmented, with major players like Apple Inc., Adobe Inc., Steinberg Media Technologies GmbH, Avid Technology Inc., and Native Instruments GmbH. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In June 2023, BandLab Technologies announced a corporate rebranding of Cakewalk with plans to make its renowned music production software even more accessible to global creators. Under the new structure, Cakewalk by BandLab will transition into Cakewalk, with two distinct products underneath Cakewalk Sonar and Cakewalk Next. In addition to the new name, the company has launched an updated website at cakewalk.com and a new logo.
In September 2022, Avid expanded its distribution agreement with Adicstec Inc. into the United States market for audio and video content production technologies. Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance, and other business processes. This agreement enables Avid to keep pace with demand for its content creation and management products across television, film, music, and education.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rise in Demand for High Definition Video and Audio
- 5.1.2 Increased Use of Technology in Audio and Video Making
5.2 Market Challenges
- 5.2.1 Slowdown in Internet Penetration Rates in Underdeveloped or Emerging Economies
- 5.2.2 Costs Involved in Acquiring the Software and Macroeconomic Situations

6 MARKET SEGMENTATION

6.1 By Operating System
- 6.1.1 Mac
- 6.1.2 Windows
- 6.1.3 Other Operating Systems
6.2 By End User
- 6.2.1 Professional/Audio Engineers and Mixers
- 6.2.2 Electronic Musicians
- 6.2.3 Music Studios
- 6.2.4 Music Schools
- 6.2.5 Other End Users
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia Pacific
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Apple Inc.
- 7.1.2 Adobe Inc.
- 7.1.3 Steinberg Media Technologies GmbH
- 7.1.4 Avid Technology Inc.
- 7.1.5 Native Instruments GmbH
- 7.1.6 MAGIX Software GmbH
- 7.1.7 PreSonus Audio Electronics Inc.
- 7.1.8 Harrison Consoles Inc.
- 7.1.9 Cakewalk Inc. (bandLab Technologies)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

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License/价格

数位音讯工作站 (DAW)：市场占有率分析、产业趋势/统计、成长预测，2024-2029 年

Digital Audio Workstation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029