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市场调查报告书
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1408526

使用者生成内容平台 -市场占有率分析、产业趋势与统计、2024年至2029年的成长预测

User-Generated Content Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

用户生成内容平台的市场规模目前为 59 亿美元，预计未来五年将达到 212.6 亿美元，预测期内复合年增长率为 29.2%。

用户生成内容平台-市场-IMG1

主要亮点

  • 由于各种社交媒体平台的日益普及，用户生成内容平台多年来经历了显着增长。这些平台允许用户创建和共用内容并参与对话。 Facebook、Instagram、Twitter、YouTube 和 TikTok 等社群媒体平台也是最常使用的 UGC 平台之一。
  • 此外，用户生成的内容平台还允许品牌从社交媒体和其他资讯来源收集公司和视觉产品介绍，包括短影片，并重复使用它们来增加销售、广告和行销力度。这是可能的。
  • 近年来，出于品牌广告和行销目的而使用用户生成内容的情况急剧增加。不仅新的网路购物趋势不断出现，消费者对侵入性行销技术的厌恶也与日俱增。许多广告商和企业正在转向用户生成的内容来与客户互动。
  • 例如，2022年5月，Pixlee TurnTo推出了Creator Network，该计画旨在突出寻求与品牌合作的顶级内容创作者，并最终解决品牌的影响者发现问题。 Pixlee Creator Network 将为已经使用 Pixlee TurnTo for Creators 的品牌提供精心挑选的创作者，从而缩小从影响者发现到宣传活动管理的差距。
  • COVID-19 加速了用户生成内容平台市场的需求和成长。由于居家隔离和社交距离措施，人们待在家里的时间越来越多，各个平台上用户生成的内容数量显着增加。因此，使用 Facebook、Instagram 和 Twitter 等社群媒体平台的人数增加，这使依赖这些平台接触受众的企业和内容创作者受益。

用户生成内容平台市场趋势

人工智慧和机器学习的进步

  • 人工智慧和机器学习技术的使用可以帮助使用者产生的内容平台改善分析、改善使用者体验并向使用者提供更多相关内容。此外，这些技术可能有助于识别仇恨言论和虚假新闻引起的潜在问题，因此，我们也许能够提高该平台上内容的品质。
  • 公司透过建立多个合作伙伴关係、投资计划以及将新产品推向市场来增加其市场占有率。例如，2022 年 11 月，TaskUs Inc.（一家为快速发展的科技公司提供可信赖、安全、数位客户体验外包服务的供应商）对抗毒人工智慧公司 AntiToxin, Inc. (L1ght) 进行了策略性投资。宣布。 L1ght 的技术利用人工智慧来识别和分析有害的线上内容。这项投资将支持安全营运中心的推出。此整合解决方案利用 L1ght 的人工智慧和 TaskUs 的审核专家来保护社交网路、约会应用程式和线上市场的用户。
  • 2022 年 6 月，Claid.ai（一家帮助改善市场用户生成图像的人工智慧公司）宣布推出端到端影像处理平台 Claid API 2.0。克莱德的技术可以自动增强照片、去除背景、在画布上对齐产品以及校正照明。 Claid 已经为美国各大公司优化了超过 1 亿张用户生成的照片。
  • 用户生成内容平台市场不断发展，用户行为的新趋势和变化塑造了产业。此外，人工智慧和机器学习可以帮助在用户生成的内容平台上实现个人化的用户体验。
  • 透过分析您的行为和偏好，这些技术可以向您推荐相关内容、产品和服务。用户更有可能继续使用提供个人化建议的平台，从而提高平台参与度和保留率。因此，人工智慧和机器学习技术的发展可能是使用者生成内容平台未来成功的关键因素。
用户生成内容平台-市场-IMG2

亚太地区成长最快

  • 预计到 2022 年，亚太地区将占据全球用户生成内容平台市场的主要份额。在印度和中国等新兴经济体，这种成长是由智慧型手机使用量的增加和社交网站的日益普及所推动的。
  • 此外，由于 IT 和通讯行业的技术开拓和广泛采用，该地区用户生成内容平台市场的快速成长。对物联网及相关设备的需求增加以及宽频网路平台部署的增加将推动用户群的积极成长。
  • 此外，该地区的网路普及正在迅速提高，越来越多的人透过行动装置和改进的连接存取网路。由此，UGC平台的用户群不断扩大。根据中国互联网络资讯中心的数据，2022年12月，农村网路普及为61.90%。这比 2022 年 6 月的 58.80% 有所上升。
  • 2022 年 5 月，全球整合行销与传播机构 Pink Lemonade Communications 宣布推出用户生成内容平台。 Pink Lemonade UGC Studio 是由一群真实的日常人士设计的，他们热衷于创作能够资讯、教育和娱乐观众的内容。
  • 同时，同年 2022 年 5 月，元宇宙用户生成平台 BUD 宣布获得由红杉资本印度主导、ClearVue Partners、网易和北极光创投跟投的 3,680 万美元 B 轮融资。此外，现有投资者纪源资本、启明创投、源码资本也参与了本轮融资。

用户生成内容平台产业概述

2023 年 1 月，百事公司旗下的能量饮料品牌 Sting 将与印度影片应用 Moj 合作，透过围绕其宣传活动创建用户生成的内容来推广该品牌。具体来说，这项创新增加了用户内容并促进了宣传活动。

2022年11月，印度跨国科技公司Jio Platforms与创新服务公司Creativeland Asia合作，印度版滚石推出了一款名为「Platform」的新应用程式。该平台应用程式是一个生态系统，旨在帮助创作者提升排名和声誉，以名人为目标。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买方议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 增加影响者行销的使用
    • 人工智慧和机器学习的进步
  • 市场抑制因素
    • 可靠性和安全性问题

第六章市场区隔

  • 依产品类型
    • 部落格
    • 网站
    • 广告和促销
    • 社群媒体
    • 音讯和视讯
    • 其他产品类型
  • 按最终用户
    • 个人
    • 公司
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争形势

  • 公司简介
    • Bazaarvoice
    • CrowdRiff
    • Monotype Imaging Inc.
    • Yotpo Ltd
    • Grin Technologies Inc.
    • Pancake Laboratories, Inc.
    • Pixlee TurnTo
    • Taggbox.com
    • Curalate, Inc.
    • Upfluence

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 50001158
User-Generated Content Platform - Market - IMG1

The User-Generated Content Platform Market size is valued at USD 5.90 billion in the current year and is expected to register a CAGR of 29.2% during the forecast period to become USD 21.26 billion by the next five years.

Key Highlights

  • User-generated content platforms have witnessed substantial growth over the years due to the rising adoption of various social media platforms. Users can use these platforms to produce and share content as well as engage in its interaction, which will contribute to a vibrant online community. Social media platforms such as Facebook, Instagram, Twitter, YouTube, TikTok, and others are also among the most frequently used UGC Platforms.
  • In addition, the User-Generated Content Platform also enables brands to collect company references and visual product references, including short videos from social media as well as other sources for repurposing them in order to increase sales, advertising, or marketing efforts.
  • In recent years, the use of User-Generated Content for Brand Advertising and Marketing purposes has increased dramatically; new online shopping trends have emerged, as well as increasing consumer aversion towards invasive marketing techniques. A lot of advertisers and firms are turning to user-generated content in order to interact with their customers.
  • For instance, in May 2022, Pixlee TurnTo launched its Creator Network, a program aimed at highlighting top content creators seeking partnerships with brands and ultimately solving the problem of Influencers' discovery for brands. The Pixlee Creator Network will provide a curated selection of creators to brands that have already made use of Pixlee TurnTo for Creators, bridging the gap from influencer discovery to campaign management.
  • COVID-19 sped up the demand & growth of the user-generated content platform market. A significant increase in the number of user-generated content took place on different platforms as people started spending more time at their homes due to lockdowns and social distancing measures. It led to a rise in the number of people who engage on social media platforms such as Facebook, Instagram, and Twitter, which is beneficial for businesses and content creators that have relied on these platforms to reach their audiences.

User-Generated Content Platform Market Trends

Development of AI and machine learning

  • The use of AI and ML technologies could help user-generated content platforms improve their analysis, enhance the user experience, and offer more relevant content for users. Moreover, these technologies might help to identify problems that may arise from hate speech or fake news and thus improve the quality of content on this platform.
  • With the formation of multiple partnerships, investment in projects, and launching new products on the market, companies are increasing their market share. For instance, in November 2022, strategic investment in AntiToxin, Inc., dba, L1ght, an anti-toxicity AI company, was announced by TaskUs Inc., a provider of outsourced trust and safety and digital customer experience services to fast-growing technology companies. L1ght's technology leverages AI to recognize and analyze harmful online content. The investment will assist the launch of the Safety Operations Center. This integrated solution utilizes L1ght's AI and TaskUs' moderation professionals to safeguard the users of social networks, dating apps, and online marketplaces.
  • In June 2022, Claid.ai, an AI company that helps marketplaces improve user-generated images, launched an end-to-end image processing platform, Claid API 2.0. Claid's technology automatically enhances photos, removes backgrounds, aligns products on the canvas, and fixes lighting. Claid has already optimized over 100M user-generated photos for some of the major US players.
  • The user-generated content platform market is constantly evolving, with new trends and changes in user behavior shaping the industry. Furthermore, AI and machine learning can help to personalize the user experience on user-generated content platforms.
  • By analyzing user behavior and preferences, these technologies can recommend relevant content, products, or services to users. This can increase engagement and retention on the platform, as users are more likely to continue using a platform that provides them with personalized recommendations. Therefore, the development of AI and machine learning technologies will be a key factor in the future success of user-generated content platforms.
User-Generated Content Platform - Market - IMG2

Asia-Pacific Witness the Fastest Growth

  • Asia-Pacific region was expected to have a substantial share of the global user-generated content platforms market in 2022. In emerging economies like India and China, this growth is driven by an increase in the usage of smartphones and the increasing popularity of social networking sites.
  • The rapid growth of the User-Generated Content Platform Market in this region is also due to increased technology developments, as well as broad adoption within IT & telecommunications. The positive growth of the user base is driven by an increase in demand for IoT and associated devices, together with increased deployment of broadband network platforms.
  • Also, the region has witnessed a rapid increase in internet penetration, with more people gaining access to the internet through mobile devices and improved connectivity. This led to a larger user base for UGC platforms. As per the China Internet Network Information Center, the Internet Penetration Rate of Rural data was reported at 61.90 % in December 2022. This recorded an increase from the previous number of 58.80 % for June 2022.
  • In May 2022, the launch of the User Generated Content Platform was announced by Pink Lemonade Communications, a global full-service, integrated marketing and communication agency. The Pink Lemonade UGC Studio is designed by a team of authentic and common people who are enthusiastic about creating content that will inform, educate, or entertain the audience.
  • Meanwhile, during the same month of May 2022, BUD, a metaverse user-generated platform, introduced its USD 36.8M Series B round led by Sequoia Capital India with participation from ClearVue Partners, NetEase, and Northern Light Venture Capital. In addition, the round was attended by existing investors GGV Capital, Qiming Venture Partners, and Source Code Capital.

User-Generated Content Platform Industry Overview

In January 2023, PepsiCo Inc.'s energy drink brand, Sting, has teamed up with Moj, an Indian short video app, to create user-generated content around the company's campaign to promote the brand. This innovation, in particular, is to increase user content and promotion of the campaign.

In November 2022, Jio Platforms, an Indian Multinational Technology company, partnered with Creativeland Asia, a creative services company, and Rolling Stone's Indian edition launched a new app called Platform. Platform app aimed to target celebrity entertainers with an ecosystem designed to empower creators to advance through ranks and reputation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in Use of Influencer Marketing
    • 5.1.2 Development of AI and Machine Learning
  • 5.2 Market Restraints
    • 5.2.1 Trust and Safety Issues

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Blogs
    • 6.1.2 Websites
    • 6.1.3 Advertising and Promotions
    • 6.1.4 Social Media
    • 6.1.5 Audio and Video
    • 6.1.6 Other Product Types
  • 6.2 By End-user
    • 6.2.1 Individual
    • 6.2.2 Enterprises
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Bazaarvoice
    • 7.1.2 CrowdRiff
    • 7.1.3 Monotype Imaging Inc.
    • 7.1.4 Yotpo Ltd
    • 7.1.5 Grin Technologies Inc.
    • 7.1.6 Pancake Laboratories, Inc.
    • 7.1.7 Pixlee TurnTo
    • 7.1.8 Taggbox.com
    • 7.1.9 Curalate, Inc.
    • 7.1.10 Upfluence

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS