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市场调查报告书
商品编码
1430009

壁材：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Wall Covering - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年壁材市场规模为396.3亿美元，预计2029年将达493.1亿美元，在预测期内（2024-2029年）复合年增长率为4.47%。

墙面装饰-市场-IMG1

主要亮点

  • 在建设活动、翻新计划的增加以及对独特室内设计的渴望的推动下，壁材市场稳步增长。市场迎合不同消费者的偏好，在设计、质地、材料和价格分布方面提供广泛的选择。
  • 住宅数量的增加是壁材市场的关键驱动因素。随着越来越多的住宅建成，对壁纸来装饰和个性化这些空间的需求不断增长。据建设局（BCA）称，新加坡的建筑需求预计在中期内将保持强劲。 2021年和2022年的需求预计将从每年270亿新元（201.4亿美元）增加到340亿新元（253.6亿美元），并在2023年和2024年增加到280亿新元（208.8亿美元）到3.5亿美元每年，预计将达到 10 亿新元（261.1 亿美元）。这显示即将建成的办公空间、商业建筑和零售店的市场利润丰厚。
  • 时尚产品的供应是壁材市场的关键驱动因素。消费者越来越多地寻找能够反映他们个人风格并补充其空间整体美感的墙壁材料。室内设计趋势和风格对于塑造壁纸需求至关重要。随着室内设计的发展，製造商正在开发反映最新趋势的壁纸。
  • 与涂料产业的竞争是限制壁材市场成长的一个问题。油漆为墙壁装饰提供了多种选择，让消费者可以轻鬆改变墙壁的颜色和饰面。油漆可以应用于各种表面，包括墙壁、天花板和装饰，以提供凝聚力的外观。这种多功能性使涂料受到许多消费者的欢迎，尤其是那些喜欢简约或现代美学的消费者。
  • COVID-19 大流行对住宅和建筑业造成了影响，包括封锁、社交距离和经济不确定性，导致建筑和装修活动放缓。许多建设计划被推迟或搁置，减少了对壁纸的需求。
  • 在大流行期间，人们对数位平台的依赖可能会在 COVID-19 后继续增加。虚拟设计咨询、线上视觉化工具和扩增实境应用程式可协助消费者在购买前探索和视觉化不同的壁纸选项。采用数位平台的製造商和零售商可能会在接触和吸引客户方面获得竞争优势。

壁材市场趋势

墙板领域预计将占据主要市场占有率

  • 墙板预计将促进壁材市场的显着成长。墙板是安装在墙壁上的装饰元素，旨在提高美观性并提供功能优势。它们有多种材料、设计和饰面可供选择，为各种应用提供多功能性和客製化选项。对美观且具有成本效益的墙面覆盖解决方案的需求不断增长，推动了墙板的普及。
  • 与油漆和壁纸等传统壁材相比，墙板具有多种优势。它耐用、易于安装并且需要最少的维护。它还具有优异的隔热、隔音、防潮性能，适用于住宅和商业设施。
  • 墙板有多种设计、纹理、颜色和图案。可以模仿木材、石材、金属、布料等各种材料，以达到顾客想要的美学效果。可自订选项的可用性扩大了设计的可能性，并促使更多的消费者选择墙板进行室内装饰。
  • 建设产业作为壁材市场的驱动力发挥重要作用。随着建筑业的发展，特别是住宅和商业领域的发展，对墙板的需求可能会增加。墙板在建筑计划中很受欢迎，因为它们为建筑商和承包提供了方便且省时的解决方案。
  • 根据美国人口普查局的数据，2022年，美国私人建筑支出增加近四倍于公共建筑支出。从 50 个州的建筑支出来看，德克萨斯州和加州处于领先地位。预测显示，美国新建建筑的价值将持续上升。 2022年，美国私人和公共建筑支出将分别为14,292亿美元和3,636亿美元。
墙面装饰-市场-IMG2

预计北美将占据较大市场占有率

  • 北美壁材市场一直是世界上最大的墙布市场之一。该地区强劲的建设产业、不断增加的改建和翻新以及消费者对室内设计日益增长的偏好都有助于市场规模和成长。在都市化、新住宅和商业建筑以及对创新和永续壁纸解决方案的需求的推动下，市场预计将继续扩大。
  • 北美壁材市场涵盖住宅和商业领域。在住宅领域，住宅和租户使用壁材来增强住宅的室内设计。商业部门包括饭店、餐厅、办公室、医疗保健设施和零售商店等多种部门。壁材用于装饰目的并营造特定的氛围。
  • 虽然美国占据了大部分市场份额，但由于加拿大对新住宅的积极投资，受调查市场的采用率在预测期内可能会扩大。例如，根据 StatCan 的数据，2022 年加拿大将建造 261,850 套住宅。
  • 北美市场以重视壁材的设计和创新而闻名。製造商和设计师不断推出新的图案、纹理、颜色和饰面，以满足不断变化的消费者偏好。数位印刷技术也彻底改变了市场，实现了高度详细和可客製化的壁材，例如壁画、逼真的设计和几何图案。
  • 北美壁材市场越来越关注永续性和环境友善性。消费者对环保产品的要求越来越高，製造商透过推出由回收材料、天然纤维和低 VOC（挥发性有机化合物）涂料製成的永续壁材来应对。对环保选择的需求预计将继续推动该地区的创新和产品开发。
墙布-市场-IMG3

壁材产业概况

壁材市场高度分散，主要参与者包括 Brewster Home Fashion、Adfors（圣戈班）、Ahlstrom-Munksj Oyj、Asian Paints Ltd 和 Benjamin Moore &Co。市场参与者正在采取合作伙伴关係、创新和收购等策略来增强其产品阵容并获得永续的竞争优势。

  • 2023 年 3 月 - 家乡 Erin Napier 与美国最古老的壁纸製造商合作推出新系列。 Erin and Ben Napier Co. 的约克壁纸系列包括即剥即贴壁纸，带有奇特的花卉和民间艺术灵感图案，将吸引热爱色彩的南方人。
  • 2022 年 6 月 - Asian Paints 推出 2022 年家居装饰系列。在其富丽堂皇的旗帜下，家居装饰包括纺织品、壁纸、地毯、家具、灯具和完全不同的床上用品类别。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 产业价值链分析
  • 市场驱动因素
    • 住宅数量增加
    • 时尚产品的可用性
    • DIY（木工）趋势的增加
  • 市场挑战
    • 与涂料领域的激烈竞争
  • COVID-19 市场影响评估

第五章市场区隔

  • 依产品类型
    • 墙板
    • 壁纸
      • 乙烯基壁纸
      • 不织布壁纸
      • 纸壁纸
      • 布艺壁纸
      • 其他壁纸
    • 瓦
    • 金属壁纸
    • 其他产品类型
  • 按用途
    • 商业的
    • 住宅
  • 按分销管道
    • 专卖店
    • 家居中心
    • 建材店
    • 家具店
    • 量贩店
    • 电子商务
    • 其他分销管道
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 荷兰
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲
    • 中东/非洲
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 南非
      • 其他中东和非洲

第六章 竞争形势

  • 公司简介
    • Brewster Home Fashion
    • Adfors（Saint Gobain）
    • Ahlstrom-Munksjo Oyj
    • Asian Paints Ltd
    • Benjamin Moore & Co.
    • AS Creation Tapeten AG
    • J. Josephson Inc.
    • Walker Greenbank PLC
    • Grandeco Wallfashion Group
    • York Wallcoverings Inc.

第七章 投资分析

第八章市场的未来

简介目录
Product Code: 51601

The Wall Covering Market size is estimated at USD 39.63 billion in 2024, and is expected to reach USD 49.31 billion by 2029, growing at a CAGR of 4.47% during the forecast period (2024-2029).

Wall Covering - Market - IMG1

Key Highlights

  • The wallcovering market steadily grew, driven by increasing construction activities, renovation projects, and the desire for personalized interior design. The market offers a wide range of options in terms of design, texture, material, and price point, catering to diverse consumer preferences.
  • The increasing number of residential buildings is a significant driver for the wallcovering market. As more residential properties are constructed, there is a growing demand for wallcoverings to decorate and personalize these spaces. According to the Building and Construction Authority (BCA), construction demand in Singapore is expected to hold steady over the medium term. Demand is projected to reach between SGD 27 billion (USD 20.14 billion) and SGD 34 billion (USD 25.36 billion) per year for 2021 and 2022 and between SGD 28 billion (USD 20.88 billion) and SGD 35 billion (USD 26.11 billion) per year for 2023 and 2024. It indicates a lucrative market for upcoming office spaces, commercial buildings, and retail stores.
  • Styled products' availability is a significant driver for the wallcovering market. Consumers are increasingly seeking wallcoverings that reflect their style and complement the overall aesthetic of their spaces. Interior design trends and styles are crucial in shaping the demand for wallcoverings. As interior design evolves, manufacturers respond by developing wallcoverings that reflect the latest trends.
  • High competition from the paints segment poses a challenge and restrains the growth of the wallcovering market. Paints offer a versatile option for wall decoration, allowing consumers to easily change the color and finish of their walls. Paints can be applied to various surfaces, including walls, ceilings, and trim, providing a cohesive look. This versatility makes paints popular for many consumers, especially those who prefer a more minimalistic or contemporary aesthetic.
  • The COVID-19 pandemic led to a slowdown in construction and renovation activities as lockdowns, social distancing measures, and economic uncertainty affected the housing and construction sectors. Many construction projects were delayed or put on hold, reducing the demand for wallcoverings.
  • The increased reliance on digital platforms during the pandemic will likely continue post-COVID-19. Virtual design consultations, online visualization tools, and augmented reality applications can help consumers explore and visualize different wallcovering options before purchasing. Manufacturers and retailers that embrace digital platforms may gain a competitive advantage in reaching and engaging with customers.

Wall Covering Market Trends

Wall Panel Segment is Expected Hold Significant Market Share

  • Wall panels are expected to contribute to the significant growth of the wallcovering market. Wall panels are decorative elements installed on walls to enhance aesthetics and provide functional benefits. They are available in various materials, designs, and finishes, offering versatility and customization options for various applications. The growing demand for aesthetically pleasing and cost-effective wall covering solutions propelled the popularity of wall panels.
  • Wall panels offer several advantages over traditional wall coverings such as paint or wallpaper. They are durable, easy to install, and require minimal maintenance. Additionally, wall panels can provide insulation, soundproofing, and moisture resistance, making them highly desirable in residential and commercial settings.
  • Wall panels are available in many designs, textures, colors, and patterns. They can mimic various materials like wood, stone, metal, or fabric, allowing customers to achieve the desired aesthetic effect. The availability of customizable options expanded the range of design possibilities, attracting more consumers to choose wall panels for their interior decor.
  • The construction industry plays a significant role in driving the wallcovering market. The demand for wall panels will rise as the construction sector grows, particularly in residential and commercial segments. Wall panels offer a convenient and time-saving solution for builders and contractors, making them popular in construction projects.
  • According to US Census Bureau, in 2022, private construction spending in the United States grew at a rate that was approximately four times the amount of public construction spending. Texas and California stood on top by looking at building spending throughout the 50 states. According to forecasts, the value of new buildings in the United States will continue to rise in the coming years. The construction spending in the United States in private and public construction in 2022 is USD 1429.2 billion and USD 363.6 billion, respectively.
Wall Covering - Market - IMG2

North America is Expected to Hold Significant Market Share

  • The North American wall-covering market is consistently one of the largest in the world. The region's strong construction industry, growing renovation and remodeling activities, and increasing consumer preference for interior design contributed to the market's size and growth. The market is expected to continue expanding, driven by urbanization, new residential and commercial construction, and the demand for innovative and sustainable wall-covering solutions.
  • The North American wall-covering market caters to both residential and commercial sectors. In the residential sector, homeowners and renters use wall coverings to enhance the interior design of their homes. The commercial sector includes various segments, such as hotels, restaurants, offices, healthcare facilities, and retail stores. It utilizes wall coverings for decorative purposes and to create a specific ambiance.
  • While the United States holds the majority share of the market, the adoption rate in Canada for the studied market is likely to grow over the forecast period due to significant investment in new residential buildings. For instance, according to StatCan, in 2022, the new residential construction started in Canada is 261.85 thousand.
  • The North American market is known for its emphasis on design and innovation in wall coverings. Manufacturers and designers continuously introduce new patterns, textures, colors, and finishes to meet evolving consumer preferences. Digital printing technology also revolutionized the market, allowing for highly detailed and customizable wall coverings, including murals, photo-realistic designs, and geometric patterns.
  • Sustainability and eco-friendliness are growing concerns in the North American wall-covering market. Consumers are increasingly seeking environmentally friendly products, and manufacturers responded by introducing sustainable wall coverings made from recycled materials, natural fibers, and low-VOC (volatile organic compounds) paints. The demand for eco-friendly options is expected to continue driving innovation and product development in the region.
Wall Covering - Market - IMG3

Wall Covering Industry Overview

The Wall Covering Market is highly fragmented, with major players like Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd, and Benjamin Moore & Co. Players in the market adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • March 2023- Hometown Erin Napier launched a new collection with America's Oldest Wallpaper Manufacturer. The Erin and Ben Napier Co. Collection for York Wallcoverings includes peel-and-stick wallpapers with fanciful flowers and folk art-inspired motifs that contain color-loving Southerners swooning.
  • June 2022- Asian Paints launched its 2022 Home Decor Collection. Under its regal banner, home decor encompasses textiles, wallpapers, carpets, furniture, lamps, and an entirely different bedding category.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Market Drivers
    • 4.4.1 Increasing Number of Residential Buildings
    • 4.4.2 Availability of Styled Products
    • 4.4.3 Increase in Do-it-yourself (DIY) Trends
  • 4.5 Market Challenges
    • 4.5.1 High Competition from the Paints Segment
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Wall Panel
    • 5.1.2 Wall Paper
      • 5.1.2.1 Vinyl Wallpaper
      • 5.1.2.2 Non-woven Wallpaper
      • 5.1.2.3 Paper-based Wallpaper
      • 5.1.2.4 Fabric Wallpaper
      • 5.1.2.5 Other Wallpaper Types
    • 5.1.3 Tile
    • 5.1.4 Metal Wall Covering
    • 5.1.5 Other Product Types
  • 5.2 By Application
    • 5.2.1 Commercial
    • 5.2.2 Residential
  • 5.3 By Distribution Channel
    • 5.3.1 Specialty Store
    • 5.3.2 Home Center
    • 5.3.3 Building Material Dealer
    • 5.3.4 Furniture Store
    • 5.3.5 Mass Merchandizer
    • 5.3.6 E-commerce
    • 5.3.7 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Spain
      • 5.4.2.5 Netherlands
      • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 Rest of Asia Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Mexico
      • 5.4.4.3 Argentina
      • 5.4.4.4 Rest of Latin America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 Saudi Arabia
      • 5.4.5.2 United Arab Emirates
      • 5.4.5.3 South Africa
      • 5.4.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles *
    • 6.1.1 Brewster Home Fashion
    • 6.1.2 Adfors (Saint Gobain)
    • 6.1.3 Ahlstrom-Munksjo Oyj
    • 6.1.4 Asian Paints Ltd
    • 6.1.5 Benjamin Moore & Co.
    • 6.1.6 A.S. Creation Tapeten AG
    • 6.1.7 J. Josephson Inc.
    • 6.1.8 Walker Greenbank PLC
    • 6.1.9 Grandeco Wallfashion Group
    • 6.1.10 York Wallcoverings Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET