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市场调查报告书
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数位资产管理：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Digital Asset Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

数位资产管理（DAM）市场规模预计 2024 年为 52.7 亿美元，预计 2029 年将达到 106.9 亿美元，预测期内（2024-2029 年）复合年增长率为 15.22%。

数位资产管理-市场

数位内容的创建和普及极大地推动了数位参与度的成长。根据 2021 年 Bynder 对 1,600 名行销和创新专业人士进行的调查，数位转型工作在疫情期间获得了关注，产生了更多的数位内容和创新输出、实施新的数位体验技术以及投资于客户资料和分析是行销部门。预计这将对市场产生积极影响。

主要亮点

  • 所有行业创建和消费的数位内容数量正在迅速增加。组织生产大量数位内容，从照片和影片到文章和创新资产。如此大量的内容正在推动对 DAM 解决方案的需求。我的猜测是，组织需要强大的系统来有效管理、组织和分发其数量不断增长的数位资产。借助 DAM 系统提供的集中式平台来储存、编目和搜寻数位资产，组织可以有效地管理内容库并简化内容工作流程。随着企业寻求简化内容管理程序并提高协作和生产力，对 DAM 解决方案的需求预计将会成长。
  • 云端运算因其扩充性、弹性和成本效益而在许多行业中变得普及。市场驱动因素包括云端基础的DAM 解决方案的成长。云端基础的DAM 服务使组织能够随时随地在任何装置上安全地储存和存取其数位资产。这种可访问性和可用性促进了地理上分散的团队和外部相关人员之间的协作。其他云端基础的工具和服务，例如内容管理系统、行销自动化平台和社交媒体管理工具，可以与云端基础的DAM 无缝整合。云端基础的DAM 系统的扩充性和经济性正在扩大市场，使其成为各种规模企业的理想选择。
  • 随着组织产生越来越多的数位资产，DAM 系统需要可扩充性以满足不断增长的需求。然而，一些 DAM 平台在有效管理大量资产和处理同时上线用户存取方面可能面临挑战。如果您的 DAM 基础架构的设计无法跟上您的内容规模和使用者需求，您可能会遇到效能问题，例如资产搜寻缓慢和系统延迟。这些限制会影响生产力和使用者满意度。
  • 此次疫情也凸显了云端基础的解决方案的重要性，这些解决方案支援远端存取、协作和扩充性。我们相信，越来越多的公司正在转向云端基础的DAM 解决方案，以便在可从任何地方存取的集中位置安全地储存和管理其数位资产。云端基础的DAM 平台提供远端工作环境所需的弹性和扩充性，使团队能够有效协作并远端存取资产。对云端基础的DAM 解决方案的需求推动了疫情期间的市场成长。还有俄罗斯和乌克兰战争对整个包装生态系统的影响。

数位资产管理市场趋势

云端部署可望推动数位资产管理市场

  • Adobe 于 2022 年 4 月宣布，它将透过 After Effects 和 Premiere Pro 的更新，为数百万创新 Cloud 客户带来 Frame.Io 业界领先的视讯协作平台，包括 After Effects Did 中的原生 M1 支援。引入 Frame 后，影像编辑者和关键计划相关人员（例如製作人、代理商和客户）现在可以在云端上进行协作。
  • 透过云端数位资产管理 (DAM)，您的组织内的数位媒体管理和分发变得更加容易。 Cloud DAM 不仅为维护品牌形象提供单一事实来源，而且还承诺降低营运成本并提高生产力。前端体验也会受到云端DAM的影响。 Bynder 宣布与着名的云端基础的社交媒体管理系统 Hootsuite Inc. 进行整合。这种整合将 Bynder 的数位资产连结到 Hootsuite 的仪表板，使社群媒体负责人能够快速轻鬆地存取创新内容，而无需下载、调整大小或重新上传单一文件。
  • 随着人工智慧、巨量资料分析等各种技术的引入，云端基础的DAM正在广泛应用。 DAM 使用人工智慧 (AI) 技术扫描内容并建立元资料标籤。 DAM 的人工智慧使用案例包括光学字元辨识、语音辨识和脸部辨识。
  • 资料产生的快速成长也导致储存需求的增加。借助人工智慧（AI）和机器学习功能可以更快地完成资料收集、处理和分析，并且业务资料和应用程式可以迁移到各种公有和私有云端。由于 Cognizant Technology Solutions、Media Beacon 和 Binder 等众多公司，数位资产管理市场正在迅速扩张。
  • 此外，企业逐渐从本地部署转向基于 SaaS 的解决方案，提供行动可存取性和其他直觉的服务。该模型的可承受性透过针对各种规模的企业来满足特定的数位资产需求。此外，这些解决方案通常提供更低的成本选项和更快的服务部署。

亚太地区在预测期内成长率最快

  • 由于复杂的内容、语言和其他区域要求，印度被认为是娱乐和媒体提供者非常难以管理的国家。因此，数位资产管理被广泛采用来解决这种复杂性。
  • 2021年10月，哈佛大学的一位设计师创造了一家拥有内容行销平台的独角兽。连接设计师和企业的特赞 (Tezign) 宣布完成主导的首轮 D 轮融资，估值升至超过 10 亿美元。新加坡国营投资公司和其他支持者出资约4000万美元。
  • 根据中小企业厅的报告，日本 99.7% 的行业属于中小企业，是该地区数位资产管理解决方案的理想国家。此外，由于预算要求和IT基础设施不足，中小型企业更喜欢中低成本的解决方案，例如数位存取管理软体，而不是ERP解决方案。 2021 年 3 月，NRI 宣布与提供数位资产管理服务的 Komainu Holdings Co., Ltd. 合作进行投资。此次合作将使 NRI 和 Komainu 能够结合各自的技术，并将其产品扩展到该地区的数位资产市场。
  • 此外，BFSI 部门也越来越多地采用 DAM 技术来储存和管理国家财富。 2021年5月，中国国有亚太投资银行（APIB）的完全子公司亚洲数位银行（ADB）宣布计画透过产业伙伴关係建立自筹资金的定序生态系统。火币资管成为第二家获得证监会批准发行100%虚拟资产基金的基金管理人。
  • 亚太地区正在成为数位资产管理行业成长最快的地区之一。随着全球品牌向亚太地区扩张并加大对视觉内容策略的投入，DAM致力于解决在与全球团队、新领域和大量内容打交道时出现的常见问题，它正在成为一种解决方案。

数位资产管理行业概况

数位资产管理领域的主要企业包括 Cognizant Technology Solutions Corp、Oracle Corporation、CELUM GmbH、Adobe Systems Incorporated、Cloudinary Ltd 和 IBM Corporation。这些公司正在采取扩张、协议、新产品发布、合资、收购和合作等策略来扩大他们在这个市场的足迹。

  • 2022 年 3 月 内容营运平台 GatherContent 被数位资产管理 (DAM) 软体供应商 Bynder 收购。这为 Bynder 的 DAM 服务提供了内容开发的工作流程和编辑流程。透过 GatherContent，Bynder 希望负责人能够存取整个内容生成生命週期，从文字创建到准备分发的结构化材料。
  • 2022 年 1 月 DAM 软体供应商 PhotoShelter 最近宣布收购英国DAM 服务 Third Light。 PhotoShelter 拥有 1,300 多个客户，包括企业、品牌、运动联盟和大学。 Third Light 在全球拥有超过 300 家客户。透过此次收购，PhotoShelter 现在将提供 Third Light 的旗舰应用程式 Chorus。这些 Third Light 用户现在可以使用 PhotoShelter 的尖端功能和业务安全性，自 15 年前 PhotoShelter 首次为摄影师提供云端存檔以来，这些功能和业务安全性已经在 DAM 中得到了发展。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • -市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • COVID-19 对市场的影响

第五章市场动态

  • 市场驱动因素
    • 数位资产数量增加
  • 市场挑战
    • 缺乏解决方案意识且成本高
  • 任天堂
    • 直播影片管理
    • 创新工具整合
    • 资产分析
    • 网页内容整合
    • 纪伊国屋书店品牌门户
    • 归檔资产和元资料
    • 生命週期和版权管理

第六章市场区隔

  • 按发展
    • 本地
    • 云（SaaS）
  • -按组织规模
    • SME（中小企业）
    • 大公司
  • 按最终用户
    • 媒体娱乐
    • 卫生保健
    • 零售
    • 製造业
    • 其他最终用户
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 亚太地区其他地区
    • 其他地区（拉丁美洲、中东和非洲）

第七章 竞争形势

  • 公司简介
    • Adobe Systems Incorporated（Adobe Experience Manager Assets）
    • Canto Inc.（Canto Digital Asset Management）
    • CELUM GmbH（CELUM Digital Asset Management）
    • Cognizant Technology Solutions Corp.（assetServ）
    • Oracle Corporation（Oracle WebCenter Content）
    • Cloudinary Ltd（Digital Asset Management）
    • OpenText Corporation（Media Management, MediaBin）
    • Aprimo LLC（ADAM Software）
    • Bynder（Webdam Inc.）
    • MediaBeacon Inc.（R3volution）
    • IBM Corporation
    • Nuxeo（Nuxeo Platform）
    • Widen（Digital Asset Management）
    • Extensis（Celartem Inc.）
    • Digizuite A/S

第八章投资分析

第九章市场展望

简介目录
Product Code: 46894

The Digital Asset Management Market size is estimated at USD 5.27 billion in 2024, and is expected to reach USD 10.69 billion by 2029, growing at a CAGR of 15.22% during the forecast period (2024-2029).

Digital Asset Management - Market

The growing push for digital engagement has increased significantly due to the creation and dissemination of digital content. According to a study of 1,600 marketing and creative professionals by Bynder in 2021, the digital transformation initiatives have gained traction during the pandemic, and owing to this, generating more digital content and creative output, implementing new digital experience technologies, and investing in customer data and analytics are the focal points of marketing departments. This is expected to have a positive impact on the market.

Key Highlights

  • Across all industries, the amount of digital content being produced and consumed is increasing quickly. Organisations produce enormous amounts of digital content, ranging from photos and videos to papers and creative assets. This abundance of content propels the demand for DAM solutions. Inference implies that organisations need solid systems to manage, organise, and distribute digital assets efficiently while their volume keeps growing. Organisations can effectively manage their content libraries and streamline content workflows thanks to DAM systems, which offer a centralized platform for storing, cataloging, and retrieving digital assets. As businesses look to streamline their content management procedures and improve collaboration and productivity, the need for DAM solutions is anticipated to grow.
  • Due to its scalability, flexibility, and cost-effectiveness, cloud computing has spread throughout many industries. Inference suggests that a key market driver is the growth of cloud-based DAM solutions. Organizations may securely store and access digital assets using cloud-based DAM services from any location, at any time, and on any device. Collaboration between geographically distant teams and outside stakeholders is facilitated by this accessibility and usability. Other cloud-based tools and services, like content management systems, marketing automation platforms, and social media management tools, can be seamlessly integrated with cloud-based DAM. The market is expanding as a result of the scalability and affordability of cloud-based DAM systems, which make them a desirable option for businesses of all sizes.
  • As organizations generate increasing volumes of digital assets, DAM systems need to be scalable to handle the growing demands. However, some DAM platforms may face challenges in effectively managing large quantities of assets or handling concurrent user access. Performance issues, such as slow asset retrieval or system lag, can arise when the DAM infrastructure is not designed to handle the scale of content and user requirements. These limitations can impact productivity and user satisfaction.
  • The pandemic has also highlighted the importance of cloud-based solutions that enable remote access, collaboration, and scalability. Inference suggests that organizations have increasingly turned to cloud-based DAM solutions to store and manage their digital assets securely in a centralized location accessible from anywhere. Cloud-based DAM platforms provide the flexibility and scalability required in a remote work environment, allowing teams to collaborate effectively and access assets remotely. This demand for cloud-based DAM solutions has driven the growth of the market during the pandemic. There has also been an impact of the Russia-Ukraine war on the overall packaging ecosystem.

Digital Asset Management Market Trends

Cloud Deployment is Expected to Drive the Digital Asset Management Market

  • Adobe announced in April 2022 that it would bring Frame. Io's industry-significant video collaboration platform to its millions of creative cloud customers and updates to After Effects and Premiere Pro, including native M1 support for After Effects. Video editors and key project stakeholders such as producers, agencies, and clients can now collaborate in the cloud thanks to the introduction of Frame.
  • Digital media management and delivery within an organisation are made more accessible via cloud digital asset management (DAM). Along with delivering a single source of truth to retain brand identification, cloud DAM also promises to lower operational costs and boost productivity. Front-end experiences are impacted by cloud DAM as well. Bynder unveiled its integration with Hootsuite Inc., a well-known cloud-based social media management system. Through the integration, digital assets from Bynder are linked to Hootsuite dashboards, making it possible for social media marketers to access creative content quickly and easily without having to download, resize, and re-upload individual files.
  • With the increasing adoption of various technologies like Artificial Intelligence and Big Data Analytics, cloud-based DAMs are widely used. DAM uses Artificial Intelligence(AI) technology to scan content and create metadata tags. The AI use cases for DAM include optical character recognition, speech recognition, and facial recognition.
  • The rapid increase in data generation also contributes to the rising demand for storage. Data collection, processing, and analysis can be done more quickly thanks to artificial intelligence (AI) and machine learning capabilities, and business data and apps can be moved to various public-private clouds. The market for digital asset management is expanding quickly thanks to a number of businesses like Cognizant Technology Solutions, MediaBeacon, and Bynder because most end users prefer cloud-based products.
  • Further, companies are gradually moving from on-premises to SaaS-based solutions, which offer mobile accessibility and other intuitive services. The model's affordability caters to specific digital asset needs by targeting companies of all sizes. Moreover, these solutions usually offer low-cost options and rapid deployment of services.

Asia Pacific to Witness the Fastest Growth Rate Over the Forecast Period

  • India is considered a very demanding country to manage for the entertainment and media providers due to complexities related to the content, language, and other regional requirements. Therefore, digital asset management was widely adopted to cater to such complexities.
  • In China, there is a clear trend toward the digital transformation of businesses.In October 2021, a Harvard University-educated designer created a unicorn with his content marketing platform, aided by investors who see enterprise software as the next big opportunity in China's tech industry. Tezign, which connects designers with businesses, announced the completion of the first tranche of its Series D round led by Temasek Holdings, raising its valuation to more than USD1 billion. The Singaporean state investment firm and other backers contributed approximately USD 40 million.
  • Japan is the ideal country for digital asset management solutions in this region, as 99.7% of industries fall under the small and medium enterprise segment, as reported by the Small and Medium Enterprise Agency of Japan. Furthermore, due to their budgetary requirements and inadequate IT infrastructure, SMEs have preferred low to medium-cost solutions, like digital access management software, over ERP solutions. In March 2021, NRI announced an investment in collaboration with Komainu Holdings Limited, a digital asset management service provider. The partnership enables NRI and Komainu to combine their technologies to expand their offerings into the digital asset market in the region.
  • Further, The BFSI sector has witnessed increased adoption of DAM tech to store and manage wealth across countries. In May 2021, Asia Digital Bank Ltd (ADB), a wholly-owned subsidiary of Chinese state-owned Asia Pacific Investment Bank (APIB), announced plans to construct a self-financing servicing ecosystem through industrial alliances. Huobi Asset Management became the second fund manager to receive approval from the Securities and Futures Commission to issue 100% virtual asset funds.
  • The Asia-Pacific region is becoming one of the fastest-growing regions in the digital asset management industry. As global brands expand their reach into the Asia Pacific and increase their investments in visual content strategies, DAM is emerging as the solution to help them tackle common difficulties that arise when dealing with global teams, new expansion regions, and an influx in content.

Digital Asset Management Industry Overview

The major digital asset management players are Cognizant Technology Solutions Corp, Oracle Corporation, CELUM GmbH, Adobe Systems Incorporated, Cloudinary Ltd, and IBM Corporation, among others. They have adopted strategies such as expansions, agreements, new product launches, joint ventures, acquisitions, partnerships, and others to expand their footprints in this market.

  • March 2022 - The content operations platform GatherContent had been purchased by Bynder, a provider of digital asset management (DAM) software. With this change, Bynder's DAM service gains workflow and editorial processes for content development. With GatherContent, Bynder hopes to give marketers access to the entire lifecycle of content generation, from text creation to structured material that is ready for dissemination.
  • January 2022 - PhotoShelter, a provider of DAM software, recently announced the acquisition of Third Light, a DAM service based in the UK. Over 1,300 clients are listed by PhotoShelter, including businesses, brands, sports leagues, and colleges. Third Light has more than 300 clients worldwide. With the acquisition, PhotoShelter will now provide Chorus, the flagship application of Third Light. These Third Light users will gain access to PhotoShelter's cutting-edge features and business security, which have advanced DAM since PhotoShelter initially offered a cloud archive for photographers 15 years ago.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Impact of COVID-19 on the market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in the Number of Digital Assets
  • 5.2 Market Challenges
    • 5.2.1 Lack of Awareness and Higher Costs of the Solutions
  • 5.3 Key Product Features
    • 5.3.1 Video Management
    • 5.3.2 Creative Tool Integration
    • 5.3.3 Asset Analytics
    • 5.3.4 Web Content Integration
    • 5.3.5 Brand Portals
    • 5.3.6 Asset and Metadata Archiving
    • 5.3.7 Lifecycle and Rights Management

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-premise
    • 6.1.2 Cloud (SaaS)
  • 6.2 By Organization Size
    • 6.2.1 SMEs (Small and Medium Enterprises)
    • 6.2.2 Large Enterprises
  • 6.3 By End User
    • 6.3.1 Media and Entertainment
    • 6.3.2 BFSI
    • 6.3.3 Government
    • 6.3.4 Healthcare
    • 6.3.5 Retail
    • 6.3.6 Manufacturing
    • 6.3.7 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 India
      • 6.4.3.3 Japan
      • 6.4.3.4 Rest of Asia-Pacific
    • 6.4.4 Rest of the World (Latin America, Middle East and Africa)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adobe Systems Incorporated (Adobe Experience Manager Assets)
    • 7.1.2 Canto Inc. (Canto Digital Asset Management)
    • 7.1.3 CELUM GmbH (CELUM Digital Asset Management)
    • 7.1.4 Cognizant Technology Solutions Corp. (assetServ)
    • 7.1.5 Oracle Corporation (Oracle WebCenter Content)
    • 7.1.6 Cloudinary Ltd (Digital Asset Management)
    • 7.1.7 OpenText Corporation (Media Management, MediaBin)
    • 7.1.8 Aprimo LLC (ADAM Software)
    • 7.1.9 Bynder(Webdam Inc.)
    • 7.1.10 MediaBeacon Inc. (R3volution)
    • 7.1.11 IBM Corporation
    • 7.1.12 Nuxeo (Nuxeo Platform)
    • 7.1.13 Widen (Digital Asset Management)
    • 7.1.14 Extensis (Celartem Inc.)
    • 7.1.15 Digizuite A/S

8 INVESTMENT ANALYSIS

9 MARKET OUTLOOK