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市场调查报告书
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1433509

全球网路分析市场：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Web Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

根据预测，2024年全球网路分析市场规模预计为67.4亿美元，2029年达到157.3亿美元，在预测期内（2024-2029年）复合年增长率为18.47%。

网路分析市场

主要亮点

  • 网路分析市场是指提供用于收集、分析和解释有关网站效能、使用者行为和线上行销工作的资料的工具和服务的行业。它可以帮助企业了解其网站的效能，深入了解客户行为，并做出资料主导的决策，以提高其线上形象并优化其行销策略。
  • 近年来，网路分析市场经历了显着成长，预计未来将继续扩大。业务数位化的不断发展、电子商务的兴起以及基于资料的决策的重要性日益增加，都促进了市场的成长。
  • 网路购物的需求不断增长，企业需要有效地追踪和分析网站资料。网路分析对于帮助企业了解客户行为、改善用户体验并做出资料主导的决策至关重要，从而提高销售额和业务成长。
  • 行动分析解决方案日益增长的重要性是网路分析市场的主要驱动因素。随着智慧型手机和平板电脑等行动装置成为许多用户存取网路的主要方式，企业开始意识到追踪和分析行动平台上的使用者行为的必要性。因此，在更广泛的网路分析市场中，对行动分析解决方案的需求正在增加。
  • 严格的政府法规和资料隐私法规可能会为网路分析市场带来挑战并产生合规性要求。这些法规旨在保护使用者隐私并确保负责任地处理个人资料，但它们也施加了限制，并可能影响网路分析实践的某些方面。
  • COVID-19的爆发为消费行为带来了重大变化。购物习惯已从实体店转向线上管道，企业必须快速应对日益增长的网路购物需求。网路分析在了解不断变化的消费行为、识别新兴趋势以及优化线上体验以提高转换率和客户满意度方面发挥了关键作用。
  • 即使在后 COVID-19 环境中，网路分析市场仍在不断发展并适应新常态。疫情加速了线上管道的采用，预计这种趋势将在 COVID-19 之后继续下去。企业正在认识到保持强大的线上影响力和优化数位体验的重要性。因此，随着企业希望监控和提高线上效能、追踪用户行为并推动数位化成功，网路分析解决方案的需求仍然很高。

网路分析市场的趋势

网路购物趋势需求的增加预计将推动市场成长

  • 网路购物需求的不断增长极大地推动了网路分析市场的发展。网路分析收集、分析和解释有关网站访客行为的资料。网路分析可帮助企业深入了解网站效能、使用者参与度和转换率。
  • 随着网路购物的普及，企业正在优先考虑优化其网站，以提供无缝且个人化的客户体验。网路分析帮助我们追踪使用者行为、了解客户偏好并确定需要改进的领域，以提供更好的使用者体验。
  • 线上零售商一直在寻找提高网站访客转换率和购买率的方法。网路分析工具可让您分析从首次网站造访到最终购买的整个转换管道，帮助您识别瓶颈、优化销售流程并提高转换率。
  • 随着网路购物资料量的持续增长，企业正在利用网路分析来做出资料主导的决策。据 SameWeb 称，截至 2022 年 7 月，亚马逊是全球最受欢迎的线上市场，拥有约 53 亿访客。透过分析网站流量、使用者参与度和转换率，企业可以了解趋势、了解客户偏好，并就行销策略、网站设计和产品提供做出明智的决策。
  • 网路零售商越来越多地使用网路分析来个人化他们的行销工作。透过分析客户行为和偏好，企业可以提供有针对性的广告、个人化产品推荐和量身定制的优惠，从而提高转换的可能性和客户忠诚度。Masu。

预计北美将占据较大市场占有率

  • 北美网路分析市场是更广泛的分析产业中一个重要且蓬勃发展的部分。北美地区包括美国和加拿大等国家，拥有高度发展的电子商务生态系统和成熟的数位行销格局，这有助于该地区网路分析市场的成长。
  • 北美拥有发达的数位行销产业，企业在线上广告、搜寻引擎优化（SEO）、社群媒体行销和其他数位管道方面投入大量资金。网路分析工具在衡量这些行销宣传活动的有效性、追踪关键绩效指标 (KPI) 以及提供优化行销工作的见解方面发挥关键作用。
  • 电子商务在北美蓬勃发展，拥有主要的线上零售商和市场。网路购物的成长导致人们更加关注转换率优化、客户经验和个人化。网路分析对于监控网站流量、使用者行为和销售管道至关重要，使企业能够做出资料主导的决策，以改善网路购物体验并推动转换。
  • 北美是创新和进步的中心。该地区的网路分析供应商正在不断开发复杂的工具和平台，利用人工智慧 (AI)、机器学习 (ML) 和巨量资料分析来提供更深入的见解和预测能力。这些先进的解决方案使企业能够从大型资料集获得可行的见解并增强决策流程。
  • 北美网路分析市场受到该地区先进的数位行销格局、电子商务主导地位、技术进步以及资料驱动决策的需求等因素的推动。由于线上业务的持续成长和数位管道的重要性日益增加，预计北美对网路分析解决方案的需求将保持强劲。

网路分析市场概述

网路分析市场高度分散，主要公司包括 Google LLC、IBM Corporation、Facebook Inc.、Webtrends Inc. 和 Adob​​e Systems Incorporated。市场上的公司正在采取联盟和收购等策略来增强其产品供应并获得永续的竞争优势。

2022 年 10 月，Google云端宣布与 Snap Inc. (Snap) 建立合作伙伴关係，根据该合作伙伴关係，Snap 将利用Google的资料、分析和人工智慧/机器学习(AI/ML) 技术来支援Snapchat 的开发。基于十多年的合作关係，Snap 正在扩大对 Google Cloud 的使用，以改善用户体验并创建个人化解决方案。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买方议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 网路购物需求不断增长趋势
    • 行动分析解决方案的重要性日益增长
  • 市场限制因素
    • 满足严格的政府和资料隐私法规

第六章市场区隔

  • 按用途
    • 网路行销/行销自动化
    • 移动分析
    • 内容行销
    • 社群媒体管理
    • 电子邮件行销
    • 其他用途
  • 按服务
    • 解决方案
    • 服务
  • 按最终用途行业
    • 零售
    • 製造业
    • 资讯科技
    • 银行、金融服务和保险
    • 卫生保健
    • 运输/物流
    • 其他最终用途产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争形势

  • 公司简介
    • Google LLC
    • IBM Corporation
    • Facebook Inc.
    • Webtrends Inc.
    • Adobe Systems Incorporated.
    • Yahoo!Inc.（Verizon）
    • Microsoft Inc.
    • comScore Inc.
    • Splunk Inc.
    • MicroStrategy Incorporated
    • Tableau Software（Salesforce.com Inc.）
    • SAS Institute
    • Teradata Corporation
    • Applied Technologies Internet SA
    • Hootsuite Inc.
    • SimilarWeb Ltd

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 62349

The Web Analytics Market size is estimated at USD 6.74 billion in 2024, and is expected to reach USD 15.73 billion by 2029, growing at a CAGR of 18.47% during the forecast period (2024-2029).

Web Analytics - Market

Key Highlights

  • The web analytics market refers to the industry that provides tools and services for collecting, analyzing, and interpreting data related to website performance, user behavior, and online marketing efforts. It helps businesses understand how their websites perform, gain insights into customer behavior, and make data-driven decisions to improve their online presence and optimize marketing strategies.
  • The web analytics market has experienced significant growth in recent years and is expected to continue expanding. The increasing digitization of businesses, the rise of e-commerce, and the growing importance of data-driven decision-making have contributed to the market's growth.
  • The growing demand for online shopping has created businesses needing to track and analyze website data effectively. Web analytics is crucial in helping businesses understand customer behavior, improve user experiences, and make data-driven decisions, leading to increased sales and business growth.
  • Mobile analytics solutions' growing importance has been a significant driver for the web analytics market. As mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for many users, businesses recognize the need to track and analyze user behavior on mobile platforms. This has increased demand for mobile analytics solutions within the broader web analytics market.
  • Rigid government regulations and data privacy regulations can pose challenges and create compliance requirements for the web analytics market. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.
  • The COVID-19 pandemic prompted significant changes in consumer behavior. Shopping habits shifted from brick-and-mortar stores to online channels, and businesses had to adapt quickly to meet the growing demand for online shopping. Web analytics played a crucial role in understanding evolving consumer behavior, identifying new trends, and optimizing online experiences to enhance conversion rates and customer satisfaction.
  • In the Post-COVID-19 environment, the web analytics market continues to evolve and adapt to the new normal. The pandemic accelerated the adoption of online channels, and this trend is expected to continue post-COVID-19. Businesses have recognized the importance of maintaining a robust online presence and optimizing digital experiences. As a result, the demand for web analytics solutions remains high as organizations seek to monitor and improve their online performance, track user behavior, and drive digital success.

Web Analytics Market Trends

Growing Demand for Online Shopping Trends is Expected to Drives the Market Growth

  • The growing demand for online shopping has significantly driven the web analytics market. Web analytics collects, analyzes, and interprets data about website visitor behavior. It helps businesses gain insights into website performance, user engagement, and conversion rates.
  • With online shopping becoming more prevalent, businesses prioritize optimizing their websites to provide a seamless and personalized customer experience. Web analytics helps them track user behavior, understand customer preferences, and identify areas for improvement, leading to better user experiences.
  • Online retailers constantly look for ways to improve their conversion rates and the percentage of website visitors who purchase. Web analytics tools enable businesses to analyze the entire conversion funnel, from the initial website visit to the final purchase, helping them identify bottlenecks, optimize the sales process, and increase conversions.
  • As the volume of online shopping data continues to grow, businesses are leveraging web analytics to make data-driven decisions. According to SimilarWeb, Amazon was the most popular online marketplace globally in July 2022, with around 5.3 billion visitors. Businesses can identify trends, understand customer preferences, and make informed decisions about marketing strategies, website design, and product offerings by analyzing website traffic, user engagement, and conversion rates.
  • Online retailers are increasingly using web analytics to personalize their marketing efforts. By analyzing customer behavior and preferences, businesses can deliver targeted advertisements, personalized product recommendations, and tailored offers, increasing the likelihood of conversions and customer loyalty.

North America is Expected to Hold Significant Market Share

  • The North America web analytics market is a significant and thriving sector within the broader analytics industry. North America, comprising countries like the United States and Canada, has a highly developed e-commerce ecosystem and a mature digital marketing landscape, which has contributed to the growth of the web analytics market in the region.
  • North America has a well-developed digital marketing industry, with businesses heavily investing in online advertising, search engine optimization (SEO), social media marketing, and other digital channels. Web analytics tools play a crucial role in measuring the effectiveness of these marketing campaigns, tracking key performance indicators (KPIs), and providing insights to optimize marketing efforts.
  • The North American region has a strong e-commerce presence, with major online retailers and marketplaces. The growth of online shopping has led to an increased focus on conversion rate optimization, customer experience, and personalization. Web analytics is vital for monitoring website traffic, user behavior, and sales funnels, enabling businesses to make data-driven decisions to enhance the online shopping experience and drive conversions.
  • North America is a hub for technological innovations and advancements. Web analytics providers in the region continually develop sophisticated tools and platforms that leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide deeper insights and predictive capabilities. These advanced solutions enable businesses to extract actionable insights from large datasets and enhance their decision-making processes.
  • The North American web analytics market is driven by factors such as the region's advanced digital marketing landscape, the dominance of e-commerce, technological advancements, and the need for data-driven decision-making. With the continuous growth of online businesses and the increasing importance of digital channels, the demand for web analytics solutions is expected to remain strong in North America.

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assesment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Online Shopping Trends
    • 5.1.2 Growing Importance of Mobile Analytics Solutions
  • 5.2 Market Restraints
    • 5.2.1 Rigid Government Regulations and Data Privacy Regulations Compliance

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Online Marketing & Marketing Automation
    • 6.1.2 Mobile Analytics
    • 6.1.3 Content Marketing
    • 6.1.4 Social Media Management
    • 6.1.5 E-mail Marketing
    • 6.1.6 Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
  • 6.2 By Offering
    • 6.2.1 Solution
    • 6.2.2 Services
  • 6.3 By End-User Vertical
    • 6.3.1 Retail
    • 6.3.2 Manufacturing
    • 6.3.3 Information Technology
    • 6.3.4 Banking, Financial Services, and Insurance
    • 6.3.5 Healthcare
    • 6.3.6 Transportation and Logistics
    • 6.3.7 Other End-User Verticals
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Google LLC
    • 7.1.2 IBM Corporation
    • 7.1.3 Facebook Inc.
    • 7.1.4 Webtrends Inc.
    • 7.1.5 Adobe Systems Incorporated.
    • 7.1.6 Yahoo! Inc. (Verizon)
    • 7.1.7 Microsoft Inc.
    • 7.1.8 comScore Inc.
    • 7.1.9 Splunk Inc.
    • 7.1.10 MicroStrategy Incorporated
    • 7.1.11 Tableau Software (Salesforce.com Inc.)
    • 7.1.12 SAS Institute
    • 7.1.13 Teradata Corporation
    • 7.1.14 Applied Technologies Internet SA
    • 7.1.15 Hootsuite Inc.
    • 7.1.16 SimilarWeb Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS