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市场调查报告书
商品编码
1433845
洞察即服务应用程式：市场占有率分析、产业趋势/统计、成长预测（2024-2029）Insight as a Service Application - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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全球洞察即服务应用市场规模预计将在2024 年达到59.9 亿美元，并在2024-2029 年预测期内以20.78% 的复合年增长率增长，到2029 年将达到154 亿美元。这一目标已经实现。
Insight as a Service 应用程式提供了一个行动计划。它类似于云端基础的服务，为企业提供见解并帮助有想法的组织实现其业务目标。 SaaS 产品提供分析和见解。中小型企业正在积极采用 Insight as a Service，因为它具有多种优势，包括即时回应、更快的决策和客户满意度。
主要亮点
- 洞察即服务应用市场成长的关键因素是物联网和巨量资料分析的兴起以及客户管理需求的不断增长。公司可以使用巨量资料来获取客户洞察来行销其产品和服务。
- 许多中小型企业正在采用云端基础的洞察即服务，因为它具有改进决策、更快回应和提高客户满意度等好处，从而带来更快的收益成长和市场主导地位。它正在被拖曳。
- 资料安全、安全问题和资料整合困难正在阻碍该市场的成长。
洞察即服务应用程式市场趋势
BFSI预计将大幅成长
- BFSI 产业预计将在该市场出现显着成长。新的数位技术、快速变化的客户期望以及敏捷竞争对手的出现，使得银行越来越难以吸引、留住和提升销售当今具有数位能力的客户。
- 业务客户智慧和分析使零售银行能够创造卓越的客户体验，从而推动忠诚度、差异化和成长。银行可以吸引和获取新客户，保留现有客户和细分市场以增加销售额，并降低营运成本。
- 例如，TCS 的业务客户智慧和洞察 (CI&I) 帮助零售银行从以产品为中心转变为以客户为中心，同时更有效率、更聪明地运作。 Mindtree 是一家 IT 公司，专注于帮助银行和金融机构更好地与其客户和用户互动。
亚太地区预计将出现显着成长
- 预计亚太地区在预测期内将出现显着成长，并有望在预测期内引领洞察即服务应用程式市场。包括中国、印度和韩国在内的各个经济体的网路普及和技术发展可能有助于该地区的高成长。
- 由于在资料洞察服务方面进行了大量投资，以改善客户体验并简化业务运营，预计该地区在不久的将来将以更高的成长率成长。该地区各行业利用洞察即服务技术的能力正在迅速成熟。该地区的资料驱动型产业，例如 BFSI、零售和消费品、媒体和通讯以及服务（包括网路公司），在资料资产的高级采用和利用方面处于领先地位。
- 日本、中国和印度等国家由于经济改善而正在扩张，并将支持区域市场的成长。此外，全部区域的工业化正在加速，成为该地区市场成长的关键驱动力。该地区政府在资讯通信技术方面的支出不断增加，进一步增加了市场机会。
洞察即服务应用程式产业概述
洞察即服务应用程式市场分散且竞争激烈。解决方案需要密切协作和知识共用，因此拥有更好供应链知识和联繫的供应商往往比其他竞争对手更具优势。市场上正在进行许多合作，导致进一步的产品创新。
2023年5月－生成式人工智慧（AI）时代领先的企业知识图谱平台Stardog透过埃森哲创投公司获得埃森哲策略投资。 Stardog 使组织能够利用资料做更多事情并资料获得更多价值。企业使用Stardog企业知识图谱，透过让真实世界的脉络变得机器可读，来提高企业资料的整合与整合。知识图能够在不更改底层资料下无限连结概念，使您能够整合资料，而不是透过连接表来合併资料。这种整合资料的能力在整个公司创建了一个灵活的资料层，也有助于连接资料孤岛。
2022 年 10 月 - Oracle 发布 Oracle Database 23c Beta，这是全球领先的融合资料库的最新版本，支援所有资料类型、工作负载和开发方法。 Oracle Database 23c（代号「App Simple」）专注于简化应用开发。 Oracle Database 23c 中引入的 JSON 关係二元性技术是一项突破性创新，旨在解决关联资料库存储资料的方式与应用程式表示资料的方式之间的不匹配问题。 JSON 关係二元性允许资料用作关係表和适合应用程式的 JSON 文檔，从而简化了应用开发。
其他福利
- Excel 格式的市场预测 (ME) 表
- 3 个月分析师支持
目录
第一章 简介
- 研究假设和市场定义
- 调查范围
第二章调查方法
第三章执行摘要
第四章市场动态
- 市场概况
- 市场促进与约束因素介绍
- 市场驱动因素
- 扩大巨量资料和物联网的引入
- 提高客户参与
- 市场限制因素
- 资料安全和安全问题
- 产业价值链分析
- 产业吸引力－波特五力分析
- 新进入者的威胁
- 买家/消费者的议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间敌对关係的强度
第五章市场区隔
- 依实施型态
- 公共云端
- 私有云端
- 混合云端
- 按最终用户产业
- BFSI
- 资讯科技/通讯
- 卫生保健
- 零售
- 活力
- 其他最终用户产业
- 按地区
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东/非洲
第六章 竞争形势
- 公司简介
- Oracle Corporation
- Accenture PLC
- IBM Corporation
- Dell EMC
- Deloitte Touche Tohmatsu Limited
- GoodData Corporation
- Capgemini SE
- SmartFocus Limited
- Zephyr Health Inc.
- NTT Data Corporation
第七章 投资分析
第八章 市场机会及未来趋势
The Insight as a Service Application Market size is estimated at USD 5.99 billion in 2024, and is expected to reach USD 15.40 billion by 2029, growing at a CAGR of 20.78% during the forecast period (2024-2029).
The insight as a service application provides action plans, and it is similar to cloud-based services, which provide insights to business corporations and also help organizations with ideas to achieve their business goals. SaaS offerings provide analytics, along with insights. SMEs are heavily adopting insights as a service owing to various advantages of insight as a service such as immediate response, quick decision making, customer satisfaction, etc.
Key Highlights
- The major factor responsible for the growth of insight as a service application market is increasing IOT and big data analytics, along with the growing need for customer management. Companies are able to get customer insights in order to sell their products and services with the help of big data.
- Many small and medium scale enterprises are adopting cloud-based insight-as-a-service due to the advantages such as improved decision making and quick response, customer satisfaction, which result in faster growth in revenue, thereby driving the market.
- Data security, safety concern, and difficulty in data integration are hindering the growth of this market.
Insight as a Service Application Market Trends
BFSI Expected to Have Significant Growth
- BFSI sector is expected to have significant growth for this market. Due to new digital technologies, rapid changes in customer expectations, and emerging agile competitors, it is increasingly becoming difficult for banks to attract, retain, and upsell today's digitally empowered customers.
- Customer intelligence and analytics for banking enables retail banks to create exceptional customer experiences that drive loyalty, differentiation, and growth. Banks can attract and acquire new customers, retain and sell more to current customers, and market segments, and drive operational costs down.
- For instance, TCS's Customer Intelligence & Insights (CI&I) for Banking helps retail banks transition from product-centric to customer-centric enterprises, while running leaner and smarter. IT Company Mindtree is focused on helping banks and financial institutions to better engage with customers and users.
Asia-Pacific Expected to Have Significant Growth
- Asia-Pacific is expected to witness significant growth over the forecast period and is anticipated to lead the Insight as a service application market over the forecast period. Increasing internet penetration coupled with developing technology in various economies, including China, India, and South Korea, can be attributed to high growth in this region.
- This region is expected to grow at a higher rate in the near future due to large investments being made in the data insights services to make better customer experiences and streamline the business operations. Various Industry verticals across the region are fast maturing in their aptitudes to leverage Insights-as-a-Service technology. Data-driven industries belonging to this region such as BFSI, retail & consumer goods, media & communications, and services (including Internet companies) are leading in high adoption and capitalization of their data assets.
- Countries such as Japan, China, and India are advancing due to the improving economy, which will support the growth of the regional market. Furthermore, spurting industrialization across the region is acting as a critical driving force driving the growth of the market in the area. There is a rise in ICT expenditure by the government in this region, further leading to more opportunity for the market.
Insight as a Service Application Industry Overview
The insight as a service application market is fragmented and is a highly competitive market. Since the solutions require close collaboration and knowledge sharing, vendors with better supply chain knowledge and connections tend to gain an edge over other competitors. There are many collaborations taking place in the market, further leading to product innovations.
May 2023 - In this era of generative artificial intelligence (AI), Stardog, a leading enterprise knowledge graph platform, received a strategic investment from Accenture through Accenture Ventures. Stardog enables organizations to do more with and extract more value from their data. Businesses utilize Stardog Enterprise Knowledge Graphs to improve the integration and unification of their enterprise data because they enable real-world context to be machine-readable. The ability of a knowledge graph to endlessly link concepts - without altering the underlying data - allows for data to be unified rather than integrated by joining tables. A flexible data layer is created across the entire company thanks to this ability to unify data, which also helps to connect data silos.
October 2022 - The most recent version of the top convergent database in the world, Oracle Database 23c Beta, which supports all data types, workloads, and development methodologies, was released by Oracle. Oracle Database 23c, code-named "App Simple," focuses on streamlining application development. The JSON Relational Duality technique, which Oracle Database 23c introduces, is a ground-breaking innovation for resolving the discrepancy between how relational databases store data and how applications express it. Application development is made easier by JSON Relational Duality, which enables data to be used as both relational tables and application-friendly JSON documents.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Introduction to Market Drivers and Restraints
- 4.3 Market Drivers
- 4.3.1 Increasing Adoption of Big Data and IoT
- 4.3.2 Increasing Customer Engagement
- 4.4 Market Restraints
- 4.4.1 Data Security and Safety Concerns
- 4.5 Industry Value Chain Analysis
- 4.6 Industry Attractiveness - Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers/Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Deployment Mode
- 5.1.1 Public Cloud
- 5.1.2 Private Cloud
- 5.1.3 Hybrid Cloud
- 5.2 By End-user Industry
- 5.2.1 BFSI
- 5.2.2 IT & Telecom
- 5.2.3 Healthcare
- 5.2.4 Retail
- 5.2.5 Energy
- 5.2.6 Other End-user Industries
- 5.3 By Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia-Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Company Profiles
- 6.1.1 Oracle Corporation
- 6.1.2 Accenture PLC
- 6.1.3 IBM Corporation
- 6.1.4 Dell EMC
- 6.1.5 Deloitte Touche Tohmatsu Limited
- 6.1.6 GoodData Corporation
- 6.1.7 Capgemini SE
- 6.1.8 SmartFocus Limited
- 6.1.9 Zephyr Health Inc.
- 6.1.10 NTT Data Corporation
