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市场调查报告书
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1435233

语言服务：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Language Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

语言服务市场规模预计到 2024 年为 767.8 亿美元，预计到 2029 年将达到 1043.1 亿美元，预测期内（2024-2029 年）复合年增长率为 6.32%。

语言服务 - 市场

主要亮点

  • 推动语言服务需求的主要因素包括企业全球化的快速发展、内容数位化的逐步增强以及客户服务日益个人化和国际化。
  • 科大讯飞是一家提供翻译服务的中国语音辨识公司，已成功从包括国家投资基金国新控股和安徽铁路发展基金在内的投资者那里筹集了4.07亿美元（28亿元）。该公司声称，这笔资金将用于增强其翻译输出以及人工智慧翻译引擎的输出。这些发展为预测期内的市场成长提供了巨大的空间，特别是对于新兴企业而言。
  • 语言服务的需求不再集中在大型跨国公司。儘管如此，中小型企业、大公司以及地方政府和州政府（以及其他组织）仍在增加对笔译、口译和不同类型语言服务的使用。
  • 过去几十年来，国际贸易稳步增长，自由贸易协定的普及导致世界各地国际贸易大幅增加。此外，海外竞争的加剧和政府的各种措施正在促使各种规模和类型的公司利用国外市场的机会。
  • 国际行销的持续趋势预计将加速语言服务市场的成长。这些服务使企业能够透过网路以低成本接触到世界各地不断增长的受众。随着外国观众数量的增加，预计该市场将进一步成长。
  • 网路使用量的增加和内容行销趋势的结合为语言产业开闢了新的途径。针对外国人的 PPC 广告和社群媒体行销也在以惊人的速度扩张。活跃在世界各地的社交网站和多个部落格也为有效的内容行销（例如报导、资讯图表、影片和多媒体製作）提供了平台。所有这些内容都经过在地化以获得最佳效果，这是推动市场的主要因素之一。
  • 此外，市场上也见证了参与者进行多项併购活动，以加强其在市场中的地位。例如，今年 10 月，Acolad Life Sciences 与 Alphanumeric 合作，协助生命科学组织满足其国际通讯需求，包括全球客服中心的电话口译 (OPI)。
  • 疫情期间的封锁规定迫使全世界都待在家里，这有力地推动了网路贸易和娱乐的发展。 YouTube、Netflix、社群媒体和亚马逊的用户正在快速成长，创造了对全球更多内容的需求。这意味着对翻译服务的需求很高，因为远端安排他们的工作要容易得多。
  • 另一个原因是积极交流对抗病毒和治疗患者的经验，促进了医疗保健、病毒学、免疫学、流行病学等研究人员之间的全球讨论和资讯交流。预计对翻译人员的需求最高的是医学、病毒学、免疫学和流行病学等医学领域。
  • 2023 年 6 月，内容和语言解决方案公司 Acolad 与云端基础的在地化技术 Phrase 签署了协议。根据此次合作，Acolad 将把 Phrase 的端对端在地化管理能力整合到自己的在地化服务中，进一步加强其在市场上的解决方案。随着AI相关技术的快速发展，Acolad与Phrase之间的业务协同效应在关键时刻显现，为客户提供了简化翻译流程、提高语言一致性、优化计划管理工作流程的综合语言解决方案。
  • 新冠感染疾病（COVID-19）大流行期间的封锁规定迫使全世界都留在家里，这有力地推动了网路贸易的发展。 Netflix、youtube、Amazon Prime 和社交媒体等应用程式的用户数量正在迅速增长。结果对翻译人员来说是个好消息，因为世界各地对更多内容的需求不断增长，使得远端组织变得更加容易，对其服务的需求也不断增加。

语言服务市场的趋势

翻译服务预计将大幅成长

  • 在语言服务中，翻译服务在促进不同语言使用者之间的沟通方面发挥着重要作用。这些服务涵盖语音和手语通信，并且基于国际标准化组织 (ISO)，该组织规定透过保留来源语言内容的含义讯息语音或手语讯息呈现为另一种语言。）根据定义。
  • 客户支援的扩展扩大了翻译服务的范围，以满足语言偏好以外的客户需求。历史资料显示，许多公司选择翻译服务是为了让国内外客户安心。
  • 翻译服务通常需要整合的云端运算和巨量资料分析平台来从任何地方存取资料。这增加了储存容量并提高了效率。
  • 随着越来越多的企业透过网路提供服务，对网站和网页内容翻译的需求不断增加。世界各地的企业都需要翻译服务来服务客户并满足他们的需求。个人也使用此类服务，但只占一小部分时间。
  • 最新数据显示，每分钟约有 300 小时的影片内容上传到 YouTube，用户每天观看约 50 亿个影片。此外，大约 70% 的 YouTube 观众是美国以外的非英语人士。这一趋势增加了对大规模视讯翻译和在地化的需求。机器翻译译后编辑 (PEMT) 预计将成为预测期内翻译服务产业的主要趋势。

预计北美将出现显着成长

  • 由于地区多样性的增加，北美的语言服务市场预计将显着成长。随着该地区人口不断变化并变得更加多样化，预计全部区域所有行业对有效语言服务的需求都会增加，为了满足这种多样化人口的需求，合格的称职笔译员和口译员至关重要。
  • 多元文化行销的出现最近已成为一个重要主题，预计将推动对语言服务的需求。该地区不断变化的人口结构使得针对不同社区的行销策略成为一些以前仅依赖单一语言的公司的首要任务。
  • 根据美国人口普查局的数据，美国使用超过 350 种语言。由于移民增加，亚洲人口也在增加。新的移民趋势正在扩大语言服务市场以服务这些人口。
  • 了解该地区当前的语言趋势以及它们如何继续塑造市场和国家，可以快速推进透过专业语言服务向多元文化消费者提供更有效沟通的道路，并帮助组织了解他们不断增长的需求。
  • 市场主体透过多种併购活动、产品创新、强化研发、开拓海外市场等措施增强自身竞争力。例如，人工智慧、机器学习 ML、自动语音辨识(ASR)、神经机器翻译 (NMT) 和自然语言理解 (NLU) 技术领域的领导者 AppTek 宣布与 TransPerfect 建立新的合作关係。 AppTek 强大的 ASR 引擎与 TransPerfect 的专业翻译和在地化服务相结合，缩短了计划週转时间，并进一步改善了客户工作流程。

语言服务业概述

语言服务市场竞争激烈，有多家供应商在国内和国际市场提供服务。市场似乎较为分散，主要企业采取产品创新和併购策略主要是为了扩大其服务组合併在市场形势中保持竞争力。市场上的主要企业包括 Atlas Language Service Inc.、Lionbridge Technologies Inc.、RWS Holdings PLC 和 SDL PLC。

  • 2023年9月，英国国家医疗服务体系（NHS）宣布启动口译和笔译服务重大竞标。该金额在四年内可能价值 5 亿美元或约 4 亿英镑。该计划的目的是设计一个语言服务框架安排，除了更广泛的 NHS 和其他公共部门组织外，预计 NHS PiP 的所有四个中心地点的客户都可以使用该框架安排。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业相关人员分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第五章市场动态

  • 市场驱动因素
    • 增加跨国公司的存在将使市场繁荣。
    • 线上和线下内容的增加将推动市场。
  • 市场挑战
    • 语言服务市场的成长可能会受到开放原始码语言服务工具的阻碍。
  • COVID-19 对语言服务市场的影响

第六章 重大技术投入

  • 云端技术
  • 人工智慧
  • 网路安全
  • 数位服务

第七章市场区隔

  • 按类型
    • 翻译服务
    • 在地化服务
    • 口译服务
    • 其他服务
  • 按行业分类
    • 生命科学（製药、医疗设备、生物技术、CRO）
    • 媒体娱乐（OTT、游戏、票房、付费电视）
    • 法律、金融、专利
    • 电子商务
    • 其他行业
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 世界其他地区

第八章 竞争讯息

  • 公司简介
    • Atlas Language Services Inc.
    • Globe language Services Inc.
    • Lionbridge Technologies Inc.
    • RWS Holdings PLC
    • SDL PLC
    • Semantix AB
    • Summa Linguae Technologies
    • Teleperformance SE
    • TransPerfect Global Inc.
    • Welocalize Inc.

第九章投资分析

第十章市场机会与未来趋势

简介目录
Product Code: 68819

The Language Services Market size is estimated at USD 76.78 billion in 2024, and is expected to reach USD 104.31 billion by 2029, growing at a CAGR of 6.32% during the forecast period (2024-2029).

Language Services - Market

Key Highlights

  • The primary factors driving the demand for language services include the rapidly increasing globalization among businesses, the incremental rise of digitizing content, and the increased customer service that's becoming more personalized and international.
  • Iflytek, a speech recognition company based out of China and providing translation services, successfully raised USD 407 million (CNY 2.8 billion) from its investors, including the state-run investment fund China Reform Holdings and the Anhui Railway Development Fund. The company claims that the funding will be used to enhance the translation output, along with the output of the AI translation engine. Such developments provide significant scope for market growth over the forecast period, especially for startups.
  • The demand for language services is no longer concentrated on large multinational corporations. Still, small and large businesses and local and state governments, including other organizations, have increased their use of translation, interpretation, and different kinds of language services.
  • International trade has been steadily expanding over the past few decades, including the proliferation of free trade agreements that have led to a virtual explosion of international trade worldwide. Moreover, the increasing foreign competition and various government initiatives have led all kinds of businesses, irrespective of size, to take initiatives regarding opportunities available to them in foreign markets.
  • The ongoing trends in international marketing are also expected to accelerate the growth in the language services market. With these services, companies are now able to reach increasing audiences across the globe at a lower cost through the web. The market is expected to grow even further as these audiences are increasingly composed of foreign people.
  • The increase in internet usage, combined with the trend toward content marketing, has opened up new avenues for the language industry. PPC advertising and social media marketing aimed at foreign audiences are also expanding at remarkable rates. Social networking sites and multiple blogs that are active across the world are also providing platforms for effective content marketing that include articles, infographics, videos, and multimedia productions. All this content is localized for optimum effectiveness, which is one of the major factors driving the market.
  • Moreover, the market is witnessing multiple M&A activities by the players in order to strengthen their positions in the market. For instance, in October this year, in order to assist life sciences organizations with their needs for international communication, including over-the-phone interpreting (OPI) for global call centers, Acolad Life Sciences teamed up with Alphanumeric.
  • The lockdown restrictions amidst the pandemic forced the entire world to stay at home, which gave a strong impetus to developing trade and entertainment on the internet. Youtube, Netflix, social media, and Amazon witnessed a surge in the number of users, producing the need for more content globally. That implies higher demand for the services of translators, whose work is much easier to be organized remotely.
  • Another reason is the active exchange of the experience of fighting against the virus and treatment of the patients that drove the global discussion and information exchange between researchers in healthcare, virology, immunology, epidemiology, etc. The highest demand for translators could be expected from the medical sector.
  • June 2023, Acolad, the company in content and language solutions, has signed an agreement with Phrase, a cloud-based localization technology. Under this partnership, Acolad will integrate Phrase's end-to-end localization management capabilities into its localization services, further enhancing its solutions in the market. With the rapid development of AI-related technologies, Acolad and Phrase's business synergy emerges at a crucial time, empowering clients with comprehensive language solutions that streamline translation processes, improve linguistic consistency, and optimize project management workflows.
  • The lockdown restrictions amidst the COVID -19 pandemic have forced the entire world to stay at home, which has given a solid impetus for developing trade via the internet. Applications like Netflix, youtube, Amazon Prime, and social media have witnessed a surge in users. This has resulted in an increased need for more content across the globe and has served as good news for translators, owing to increased demand for their services while providing the ease of being organized remotely.

Language Services Market Trends

Translation Services is Expected to Witness Significant Growth

  • Within language services, translation services play a key role in facilitating communication between users of different languages. These services encompass both spoken as well as signed communication and follow the International Standards Organization (ISO) definition that states the rendering of a spoken or signed message into another language by preserving the meaning of the source language content.
  • The growing customer outreach has enhanced the scope of translation services to fulfill the customers' needs, barring language preferences. Historical data signifies that various companies are opting for translation services to provide comfort to their clients, both national and international.
  • Translation services usually require an integrated platform of cloud computing and big data analytics to ensure data access from anywhere. This also results in increased storage capacity and more efficiency.
  • With more and more companies offering their services through the internet, the need for websites and web content translation has grown. Businesses across the world are seeking translation services to serve their customers and keep up with their demands. While individuals are also using this type of service, the share of such usage is minimal.
  • According to the latest figures, around 300 hours of video content is being uploaded to YouTube every minute, and approximately 5 billion videos are being watched daily by users. Also, about 70% of YouTube viewers are from outside the United States and are non-English speaking people. This trend is increasing the demand for video translations and localizations on a large scale. The post-editing of machine translations (PEMT) is expected to be a major trend in the translation services domain during the forecast period.

North America is Expected to Witness Significant Growth

  • The language services market in the North American region is expected to witness significant growth owing to the increasing diversity in the region. As the population in the region continues to shift and it becomes more diverse, the need for effective language services is expected to increase in all industries across the region, and qualified translators and interpreters are crucial in serving the needs of this increasingly diverse population.
  • The advent of multicultural marketing has become a topic of importance these days, which is expected to drive the language services demand. The region's changing demographics have made marketing strategies to diverse communities a priority for multiple businesses that previously relied only on a single language.
  • According to the US Census Bureau, more than 350 languages are spoken in the United States. The Asian population is also rising owing to increased immigration. New immigration trends are expanding the language services market to serve these populations.
  • Understanding the current language trends in their region and how they continue to shape the market and the country helps organizations understand the rapidly rising need for providing multicultural consumers with much more effective communication through professional language services.
  • The players in the market are looking to strengthen their competitiveness through various efforts such as multiple M&A activities, innovation of products, increased R&D, and an exploration of overseas markets. For instance, AppTek, a leader in AI, Machine Learning ML, Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, announced a new partnership with TransPerfect. The combined capabilities of AppTek's powerful ASR engine and TransPerfect's specialized translation and localization services will further improve customer workflows by reducing project turnaround times.

Language Services Industry Overview

The language services market is highly competitive as multiple vendors provide their services in domestic and international markets. The market appears to be fragmented, with the significant players adopting strategies, like product innovation and mergers and acquisitions, primarily to expand their service portfolio and to stay competitive in the market landscape. Some of the major players in the market are Atlas Language Service Inc., Lionbridge Technologies Inc., RWS Holdings PLC, and SDL PLC, among others.

  • In September 2023, The UK's National Health Service (NHS) announced the launch of a massive call for tenders for interpretation and translation services, worth a potential half a billion dollars, which is around GBP 400m over four years. The goal of the project is to design a framework arrangement for Language Services that is projected to be obtainable to all clientele of NHS PiP's four locating hubs, in addition to the wider NHS and other public sector entities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Global Corporate Presence will flourish the market.
    • 5.1.2 Increase in Online and Offline Content will drive the market.
  • 5.2 Market Challenges
    • 5.2.1 The growth of the language services market may be hampered by open-source language service tools.
  • 5.3 Impact of Covid-19 on Language Service Market

6 KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Translation Services
    • 7.1.2 Localization Services
    • 7.1.3 Interpreting Services
    • 7.1.4 Other Services
  • 7.2 By End-user Vertical
    • 7.2.1 Life Sciences (Pharmaceuticals, Medical Devices, Biotechnology, CROs)
    • 7.2.2 Media and Entertainment (OTT, Games, Box Office, Pay TV)
    • 7.2.3 Legal, Finance, and Patents
    • 7.2.4 E-commerce
    • 7.2.5 Other End-user Verticals
  • 7.3 Geography
    • 7.3.1 North America
      • 7.3.1.1 US
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 UK
      • 7.3.2.3 France
      • 7.3.2.4 Italy
      • 7.3.2.5 Rest of Europe
    • 7.3.3 Asia Pacific
      • 7.3.3.1 India
      • 7.3.3.2 China
      • 7.3.3.3 Japan
      • 7.3.3.4 Rest of Asia-Pacific
    • 7.3.4 Rest of the World

8 COMPETITIVE INTELLIGENCE

  • 8.1 Company Profiles
    • 8.1.1 Atlas Language Services Inc.
    • 8.1.2 Globe language Services Inc.
    • 8.1.3 Lionbridge Technologies Inc.
    • 8.1.4 RWS Holdings PLC
    • 8.1.5 SDL PLC
    • 8.1.6 Semantix AB
    • 8.1.7 Summa Linguae Technologies
    • 8.1.8 Teleperformance SE
    • 8.1.9 TransPerfect Global Inc.
    • 8.1.10 Welocalize Inc.

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS