市场调查报告书
商品编码
1435985
驱蚊剂 - 市场占有率分析、产业趋势与统计、成长预测(2024 - 2029)Mosquito Repellent - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
驱蚊剂市场规模预计到 2024 年为 48.3 亿美元,预计到 2029 年将达到 62.4 亿美元,在预测期内(2024-2029 年)CAGR为 5.27%。
全球驱蚊剂市场的主要驱动力是全球疟疾、登革热、基孔肯雅热、黄热病、兹卡病毒等蚊媒疾病发生率的增加。 2016 年的特点是全球大规模爆发登革热。根据世界卫生组织 (WHO) 统计,媒介传播疾病占所有传染病的 17% 以上,每年导致超过 70 万人死亡。这些疾病可能是由寄生虫、病毒或细菌引起的。在所有媒介传播的疾病中,登革热是最受欢迎的病毒感染,每年估计导致 40,000 人死亡。此外,美洲地区 2016 年报告了超过 238 万例病例,而仅巴西就贡献了略低于 150 万例的病例。同样,2020 年,泛美卫生组织 (PAHO) 报告仅在美洲地区就有 2 206 612 例疑似和确诊登革热病例以及 900 人死亡。与 2019 年的数字相比,这相当于减少了 30%。报告病例最多的五个国家是:巴西(1 418 296例)、巴拉圭(221 544例)、墨西哥(114 642例)、玻利维亚(84 146例)和哥伦比亚(75 246例)。由于这些因素,竞争对手专注于透过电视、报纸、广告看板、广告看板和社交媒体等综合传播平台推广其产品,以提高人们对蚊子相关疾病的认识。这反过来又增加了对其驱蚊剂产品的需求。
由于人们对蚊媒疾病的高度认识、政府和非政府支持的减少蚊媒疾病的计划等,预计亚太地区的驱蚊剂市场将出现最快的增长速度。在德里(印度),应对基孔肯雅热和登革热等媒介传播疾病,同时提高居民参与预防疾病传播的力道。此外,蒸发器、喷雾剂、霜剂、驱蚊织物等现代驱蚊产品的渗透率不断提高,预计将进一步推动预测期内的市场成长。此外,随着经济的大幅成长,该地区在功能属性方面出现了越来越多的产品创新,例如亲肤、有机/天然、香料等。例如,2019 年,Aunt Fannie's 推出了两款新的驱蚊喷雾,不含避蚊胺,由精油製成,在有效保护儿童和成人免受蚊虫叮咬的同时。
Reckitt Benckiser Group、The Godrej Company、Dabur International、Coglans Ltd.、SC Johnson & Son、Johnson and Johnson、Spectrum Brands、Jyothi Labs 等都是业界的主要参与者。在所研究的市场中运营的公司正在功能、成分、价格、气味、包装和格式方面对其产品进行差异化,以获得竞争优势。製造商专注于使用天然成分生产创新的驱虫产品,以便为目标消费者提供广泛、成熟的产品组合。例如,Godrej 推出了新的酸橙味灭蚊产品,最终可以杀死蚊子,甚至不会改变该地方的香气。此外,广告和付费促销在该行业中发挥着重要作用。
The Mosquito Repellent Market size is estimated at USD 4.83 billion in 2024, and is expected to reach USD 6.24 billion by 2029, growing at a CAGR of 5.27% during the forecast period (2024-2029).
Key driver of the global mosquito repellent market is increased incidence of mosquito-borne diseases such as malaria, dengue, chikungunya, yellow fever, zika virus, and others across the globe. The year 2016 was characterized by large dengue outbreaks, worldwide. According to the World Health Organization (WHO), vector-borne diseases account for more than 17 percent of all infectious diseases, causing more than 700,000 deaths annually. These diseases can be caused either by parasites, viruses, or bacteria. Out of all vector-borne diseases, dengue is the most prevalent viral infection causing an estimated 40,000 deaths every year. Additionally, the American region reported more than 2.38 million cases in 2016, whereas, Brazil alone contributed slightly less than 1.5 million cases. Similarly, in 2020, the Pan American Health Organization (PAHO) reported 2 206 612 suspected and confirmed dengue cases and 900 deaths, in the Americas region alone. This corresponds to a 30% decrease compared to 2019 figures. The five countries reporting most cases are: Brazil (1 418 296 cases), Paraguay (221 544), Mexico (114 642), Bolivia (84 146) and Colombia (75 246). Owing to these factors, competitors are focusing on promoting their products through integrated communication platforms, such as TVs, newspapers, billboards, hoardings, and social media, to create awareness about mosquito-related diseases. This, in turn, increases the demand for their mosequto repellent offerings.
Asia-Pacific is expected to witness the fastest growth rate in the mosquito repellent market, due to high awareness of mosquito-borne diseases, government and non-government supported programs to minimize the mosquito borne disease etc. For instance, the launch of the campaign in Delhi (India) to tackle vector-borne diseases like chikungunya and dengue while increasing the participation of residents in preventing their spread. Additionally, increasing penetration of modern mosquito repellent products such as vaporizers, sprays, creams, repellent fabrics, etc., is further anticipated to fuel the market growth during the forecast period. Also, with substancial growth, the region has witnessed an increasing number of product innoavtions in terms of functional attributes such as skin friendly, organic/natural, fragrance and others. For instance in 2019 Aunt Fannie's launched two new mosquito repellent sprays that are DEET-free and are made of essential oils, making it effective while protecting kids and adults from mosquito bites.
Reckitt Benckiser Group, The Godrej Company, Dabur International, Coglans Ltd., S.C Johnson & Son, Johnson and Johnson, Spectrum Brands, Jyothi Labs, and others are some of the major players in the industry. Companies operating in the market studied are differentiating their offerings in terms of functionalities, ingredients, price, odour, packaging, and format, in order to gain competitive advantage. Manufacturers are focusing on producing innovative insect repellent products by using natural ingredients, in order to have an extensive, established product portfolio for their target consumers. For instance, Godrej has launched its new lime flavor mosquito hit that eventually kills mosquitoes without even changing the aroma of the place. Additionally, advertisements and paid promotions play an important role in the industry.