葡萄酒包装：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

2024年葡萄酒包装市场规模预计为35.4亿美元，预计到2029年将达到42.1亿美元，在预测期内（2024-2029年）复合年增长率为3.54%增长。

随着消费者对更小包装的需求，美国葡萄酒包装市场正在采用玻璃瓶的替代品，例如衬袋纸盒、袋装、罐装和纸瓶。

主要亮点

• 由于 COVID-19感染疾病，美国葡萄酒包装市场预计将成长。葡萄酒包装製造商也面临许多预计在短期内持续存在的挑战。封锁的影响包括製造过程中使用的原材料的缺乏、供应链中断、价格波动、可能导致交付问题的劳动力短缺以及最终产品。例如，
• 该地区葡萄酒包装的受欢迎程度很大程度上取决于消费者的年龄和目的。例如，在音乐节、社交聚会和体育比赛等活动中，罐装、袋装和小型衬袋纸盒越来越受到消费者的欢迎。
• 衬袋纸盒(BIB) 等包装比玻璃瓶轻。它永远不会破裂，并且可以随时密封。此外，它还具有物流成本低、运输方便、用于行销目的的大印刷面积、理想的堆迭能力（对于製造商）和节省空间等优势。也为大宗买家节省了采购和运输成本。它比玻璃瓶装葡萄酒（对于最终消费者而言）便宜 40%，而且还有回收和回收再利用的选择。
• 葡萄酒包装市场的製造商不断创新和开发新的包装产品，以提高市场竞争力。
• Amcor 推出了 Easypeel，它是一种一体式铝製胶囊，旨在沿着干净的生产线打开酒瓶。与其他依赖拉片的技术不同，EASYPEEL 允许消费者和专业人士使用传统的开瓶器。

美国葡萄酒包装市场趋势

玻璃作为包装材料在酒类包装市场中占据最大的收益占有率。

• 玻璃包装是最主流的酒类包装形式。玻璃的特性与葡萄酒的特性非常匹配，但与塑胶或金属不相容。根据饮料资讯集团2020年7月发布的报告，2019年美国佐餐酒消费量达到约31,072万箱9公升。
• 2020年1月，美国葡萄酒市场最大的国内玻璃瓶製造商Glass-North America Ardagh集团宣布了六款新的精緻玻璃酒瓶设计。
• 美国之间持续的贸易战可能会影响该国的玻璃包装市场。美国葡萄酒产业使用的玻璃瓶50%以上从中国进口。此外，对来自中国的进口产品征收关税的增加预计将增加改进玻璃製造基础设施的需求，并增加未来几年产品的整体成本。
• 酿酒师变得越来越创新，创造新的概念和设计，以透过包装吸引顾客。

衬袋纸盒是成长最快的葡萄酒包装市场

• 衬袋纸盒(BIB) 葡萄酒包装由美国化学工程师 William R. Scholl 于 1995 年首次推出。 BIB 包装的保质期较短，因为它在打开后可以保存葡萄酒长达 8 週，而玻璃瓶只能保存 2-3 天。
• BIB包装方便携带，可适应现场交付。例如，包装具有防碎设计，可用于体育场馆、音乐会、游乐园等。此外，盒子的製造是密封的，以确保葡萄酒长时间保持新鲜。
• BIB型包装主要由袋、纸板、盖子三部分组成。瓶盖和瓶盖最好由塑胶製成，但市场上的供应商正在投资环保瓶盖，例如生物基瓶盖。例如，利乐国际公司已订购由可再生甘蔗衍生的 HDPE（高密度聚苯乙烯）製成的生物基盖子，用于封袋。
• 据 Smurfit Kappa 称，在 COVID-19感染疾病期间，英国和法国的消费者对此类包装的需求激增，吸引了该地区约 370 万消费者。据说美国也出现了类似的趋势。这增加了美国供应商出口包装的需求。

美国葡萄酒包装产业概况

主要公司包括 Ball Corporation、AMCOR PLC、Ardagh Group、Siligan Holding Inc.、Owens-Illinois Inc. 等。市场适度分散，没有主导的企业，竞争激烈。因此，市场集中度适中。

2021 年 1 月 - 为了服务美国市场，Alder Group SA 扩大了其奥克拉荷马州工厂的酒瓶产量，包括为 Rombauer 葡萄园生产的葡萄酒瓶。此次扩建将缩短供应链、降低复杂性并确保为我们的客户持续供应高品质的玻璃瓶。

2020 年 6 月－利乐拉伐子公司利乐与屡获殊荣的英国新兴企业Garçons Wines 合作，打造一款使用消费后回收(PCR) PET 塑胶製成的新产品，宣布将生产其标誌性产品，更永续的扁平酒瓶，并将其提供给普通消费者。美国市场。

2020 年 2 月 - AMCOR PLC 与屡获殊荣的英国新兴企业Garcon Wines 合作，在美国市场推出其独特、更永续的扁平葡萄酒瓶。 Amcor Wines 和 Garcon Wines 也在美国使用消费后回收 (PCR) PET 塑胶生产扁平酒瓶。 宝特瓶牢不可破，适合海滩和泳池，设计仅受您的想像力限制。还有环境效益。瓶子重量轻，可无限回收，并且比玻璃瓶或铝罐具有更低的碳排放。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章 简介

• 研究成果
• 调查先决条件
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业价值链分析
• 市场驱动因素
  • 非玻璃瓶替代品的出现
  • 包装创新
• 市场挑战
  • 材料相关法规的动态性质
• 产业吸引力－波特五力分析
  • 新进入者的威胁
  • 供应商的议价能力
  • 消费者议价能力
  • 替代产品的威胁
  • 竞争公司之间敌对的强度
• 葡萄酒包装的重大创新

第五章 COVID-19疾病对葡萄酒包装产业的影响

第六章市场区隔

• 材料
  • 塑胶
  • 纸
  • 玻璃
  • 其他材料
• 产品类别
  • 玻璃瓶
  • 宝特瓶
  • 衬袋纸盒
  • 关闭
  • 其他产品类型

第七章 竞争讯息

• Ball Corporation
• AMCOR PLC
• Scholle IPN Corporation
• CCL Industries Inc.
• Owens Illinois Inc.
• Saverglass SAS
• Plastipak Holding Inc.
• Tetra Laval International SA
• Ardagh Group
• Encore Glass
• Silgan Holding Inc.

第八章 市场未来展望

The Wine Packaging Market size is estimated at USD 5.69 billion in 2024, and is expected to reach USD 7.43 billion by 2029, growing at a CAGR of 5.48% during the forecast period (2024-2029).

Some popular emerging trends expected to become regular in wine packaging are twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, etched glass, and shrink-wrap sleeves.

Key Highlights

• The growing wine demand and evolving consumer behavior towards packaging aid the opportunities in wine packaging. Due to the increased competitiveness in wine markets, companies are now focusing on acquiring information about their customers' requests to cater to changing customer demand. Additionally, according to the International Organisation of Vine and Wine (OIV), in 2021, the United was the most significant wine consumer in the world, with 33.1 million hectoliters, followed by France, Italy, and Germany, with 25.2, 24.2, and 19.8 million hectoliters respectively.
• Additionally, with the rise of Italian wine production as the standard, new business opportunities are being created in this rapidly growing market. Also, Modern B2B Marketplace platform helps buyers and sellers identify new product sourcing opportunities with the best production experts from the top wine vineyards in Italy. This allows wine manufacturers to their online presence and marketing products, thus boosting their sales.
• Also, while purchasing wine, consumers look for aspects such as a retail shelf, packaging, labeling, etc. This packaging protects and preserves the wine from within and is also used as a marketing tool. Wine packaging is a way to influence the customer's perception and, ultimately, acceptance of the product. With wine, the package appears to have a more significant influence over the consumer than other extrinsic cues such as brand name, price, etc.
• Moreover, manufacturers are increasingly using innovative materials such as metal, cork, and rubber to make wine bottles stronger, recyclable, and resealable. Wine packaging manufacturers focus on reducing their environmental footprint and formulating highly eco-friendly and sustainable solutions for packaging.
• However, despite its strength, cardboard can be dented, crushed, or damaged under some conditions. Also, they are not waterproof and cannot withstand weather conditions like snow or rain, and they prove ineffective while keeping the product inside the box free from water and snow molecules.
• Covid-19 impacted many organizations and enterprises outside the medical and emergency sectors, creating a ripple effect across the globe. Many industries, like wine packaging, were sterilized by the introduction of social distancing and lockdown on a global scale. The impacts of pandemic affected wine purchases. As per the study by Wittwer and Anderson, there was a reduction in the value of domestic consumption of wine by 14% due to the insurgence of the covid-19 virus in Western Europe. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Wine Packaging Market Trends

Growing Consumption of Premium Wines

• Alcoholic beverages dominate the glass bottles segment in the United States. A high percentage of distilled spirits and wines are packaged using glass containers, while in the beer segment, the rate of glass containers decreased significantly.
• Also, the export value of bottled wine from Italy increased significantly between the first quarter of 2012 to the first quarter of 2022. After facing a decline slightly in 2020, the value of bottled wine exports returned to growth. It reached nearly EUR 2.6 billion (~USD 2.74 billion) in the first half of 2022, compared to EUR 1.7 billion (~USD 1.80 billion) in the first half of 2012, according to ISTAT. The growing export is expected to support the demand for the wine packaging market.
• Alternative packaging has already seen a growing interest for several reasons, such as lighter materials, easier to ship, less likely to break, and still offering a bit of novelty for consumers. This creates an opportunity for recyclable plastic and aluminum to enter the market.
• Additionally, the factor affecting the price of wine is the glass bottle. Reasons behind these broad price increases are equally diverse things such as labor issues, shipping issues, and since Russia's invasion of Ukraine, fuel costs. Not only does shipping heavy wine bottles require more fuel, but they're also energy-intensive. With oil prices reportedly up as much as 70% in the past year, wine manufacturers are looking for other packaging solutions for wine, such as Cans. For instance, in October 2021, Ball Corporation Argentina and Mosquita muerta wines presented Argentina's first canned sparkling wine.

North America to Account for a Major Share

• Premiumization of wines in the United States is nearing maturity, and wine manufacturers are looking towards consumers that use the wine regularly instead of an occasional drink to toast. In addition, advances are spurred by surging disposable personal incomes and changing alcoholic beverage preferences among younger consumers. These changes include the preference for wine over beer among boomers and a larger share of boomers consuming wine daily than in other age groups. Also, according to Wine Institute, the Average wine consumption per United States resident has increased from 2.82 gallons in 2014 to 3.18 gallons in 2021.
• Millennial and boomer demographics are already impacting the wine market, which has thrust the wine packaging market to look for new solutions. For instance, according to Silicon Valley Bank, the wine sales share of millennials in the United States was 19.8% compared to boomers, which was 47.3% in 2021. Also, to meet the demand from the US winemakers and other newcomers in the flourishing organic market, companies like Gallo Glass are investing in their facilities to service the Californian wine industry, which continues to grow steadily, and currently accounts for roughly 81% of the country's wine.
• Due to the attractive wine market in the United States and the efforts made by the government to manufacture locally, local wine packaging providers are providing product innovations to attract customers. For instance, Ardagh Group is innovating its products, including options like its ECO Series collection, which achieves the same standards of technical and aesthetic quality as traditional bottles while resulting in transportation savings for wineries.
• Moreover, the wine packaging is also supported by the growing sales of wine in Canada. According to StatCan, approximately 537.41 million liters of wine were sold in Canada in 2021, which increased from 527 million liters in 2020.

Wine Packaging Industry Overview

The wine packaging market is highly fragmented due to the large number of small players operating in regional markets and the mass of prominent players with a global presence."Players are introducing innovative methods of packaging that are not only attractive but also eco-friendly."Major players are Amcor Limited, Ardagh Group SA, etc. Recent key developments in the market are as below-

• July 2022: New wine brand "Juliet" "has launched its luxury boxed wines, which come in a cylindrical container called Eco-Magnum. Debuting with a 2021 Sauvignon Blanc and 2021 Grenache Rose, Juliet hails from a Certified California Sustainable Winery in the Happy Canyon of Santa Barbara AVA. The wine is housed in a first-to-market cylindrical container named the ' co-Magnum, which holds two standard bottles of wine (1.5L). Developed by female entrepreneurs with women in mind, Juliet delivers an elevated day-to-day experience for discerning wine drinkers who prioritize sustainability.
• June 2022: Packamama has collaborated with winemakers Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case, reducing carbon emissions linked with transit.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Market Drivers
  • 4.4.1 Innovative Packaging and Attractive Marketing
• 4.5 Market Challenges
  • 4.5.1 Stringent Environmental Regulations
  • 4.5.2 Wine-related Human Health Concerns
• 4.6 Impact of COVID-19 on the Wine Packaging Industry

5 GLOBAL WINE MARKET LANDSCAPE

• 5.1 Global Wine Production (2021 - 2021) (in Million hectoliters)
• 5.2 Global Wine Consumption (2020 - 2021) (in Million hectoliters)
• 5.3 Global Wine Consumption, By Country, 2021 (in Million hectoliters)
• 5.4 Major Wine Exporters (2020 - 2021) (Volume & Value)
• 5.5 Major Wine Importers (2020- 2021) (Volume & Value)

6 MARKET SEGMENTATION

• 6.1 Material Type
  • 6.1.1 Glass
  • 6.1.2 Plastic
  • 6.1.3 Metal
  • 6.1.4 Paper Board
• 6.2 Product Type
  • 6.2.1 Glass Bottles
  • 6.2.2 Plastic Bottles
  • 6.2.3 Bag in Box
  • 6.2.4 Closures (Natural Corks, Synthetic Corks,

Aluminum Screw Caps, and Others)

• 6.2.5 Other Product Types
• 6.3 Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 Italy
    • 6.3.2.4 France
    • 6.3.2.5 Spain
    • 6.3.2.6 Rest of Europe
  • 6.3.3 Asia Pacific
    • 6.3.3.1 China
    • 6.3.3.2 Japan
    • 6.3.3.3 Australia and New Zealand
    • 6.3.3.4 Rest of Asia Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles*
  • 7.1.1 Ardagh Group
  • 7.1.2 Ball Corporation
  • 7.1.3 Encore Glass
  • 7.1.4 G3 Enterprises
  • 7.1.5 Guala Closures
  • 7.1.6 International Paper
  • 7.1.7 Liqui-Box Corporation ( Dow Chemical Company)
  • 7.1.8 Maverick Enterprises
  • 7.1.9 Owens-Illinois Group
  • 7.1.10 Saverglass SAS
  • 7.1.11 Scholle Corporation
  • 7.1.12 Tetra Laval International
  • 7.1.13 TricorBraun Incorporated

8 FUTURE OF THE WINE PACKAGING MARKET