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市场调查报告书
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1439758

智慧显示器：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Smart Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年智慧显示市场规模为37.4亿美元，预计到2029年将达到130.3亿美元，在预测期内（2024-2029年）复合年增长率为28.40%。

智慧显示-市场

对智慧连网家庭产品的快速增长的需求正在推动市场上的製造商为其产品添加新功能、提高可靠性并提高产品利用率。预计这一因素将在预测期内推动市场成长。

主要亮点

  • 对智慧家庭设备的需求不断增长将推动市场成长。根据马来西亚投资发展局（MIDA）预测，全球智慧家居市场预计八年内将达到约4,000亿美元。至此，智慧家居设备销售量将占所有家居设备销售量的40%。
  • 此外，IBEF 表示印度支持「人人享有住宅」和「智慧城市使命」等雄心勃勃的目标。政府已为 AMRUT 和智慧城市使命拨款 1,375 亿印度卢比（18.9 亿美元）。
  • 2022年4月，沃尔玛宣布与Google建立合作关係。此次合作将允许客户透过电话、扬声器或智慧显示器使用 Alexa 语音控制将商品添加到购物车。智慧商店的此类发展将进一步扩大智慧显示市场的机会。因此，此类显示器的应用范围和适应性的扩大预计将在未来五年内推动市场需求。
  • 此外，智慧城市概念为物联网在能源、废弃物和基础设施领域带来了重要前景。据亚洲开发银行称，东南亚国家联盟（ASEAN）国家约50%的人口居住在都市区，预计到2025年将有另外7,000万人成为东协居住者。该策略将智慧城市计划和智慧设备等技术进步确定为应对这些都市化挑战的解决方案。这些发展可能会进一步推动所研究市场的成长。
  • 然而，在某些情况下，先进智慧显示器的高成本和网路安全威胁预计是阻碍预测期内市场成长的因素。
  • 此外，COVID-19感染疾病影响了对支援语音的智慧显示器的需求，由于客户在电子产品和其他非必需品上的支出减少，导致销售额下降。此外，由于工厂停工和产量减少，製造业遭受严重损失，暂时阻碍了汽车、电子和半导体产业的成长。随着经济復苏和市场开始正常运转，此类显示器的需求预计将进一步增加。减少市场和公共区域接触点的趋势仍在继续，预计将为市场扩张提供重大成长机会。

智慧显示市场趋势

连网型设备推动市场成长

  • 物联网的日益普及是推动智慧家居设备采用并促进住宅（传统到智慧）转型的关键因素之一。因此，智慧家庭设备的推出预计将增加对智慧家庭显示器的需求。
  • 随着市场的成长，公司倾向于扩大其产品的地理范围。例如，2022年6月，三星电子宣布在全球推出SmartThings Home Life，为全球消费者提供更全面的智慧家庭体验。该服务是 SmartThings 应用程式的新增功能，可为您的三星装置提供集中、统一的控制。
  • 此外，根据消费者科技协会的数据，2022 年智慧家居设备硬体收益成长 3%，达到 238 亿美元。随着能源成本持续上升，节能家电为消费者提供了节省成本的解决方案，例如灯、恆温器和智慧插座。对智慧家庭设备的需求不断增长是推动智慧显示市场成长的主要因素之一。
  • 此外，智慧扬声器的成功等多种因素也促进了智慧家庭设备的普及。各种语音助理的可用性不断提高、多种智慧家居设备中人工智慧的实现以及对支援物联网的智慧设备需求的快速增长预计将推动智慧显示市场的成长。
  • 此外，2022 年 6 月，联想在印度推出了内建 Alexa 功能的 Smart Clock Essential，扩大了其创新家居解决方案的范围。联想智慧时钟具有创新的数位功能和 Alexa 免持语音控制功能。

亚太地区占主要市场占有率

  • 亚洲经济体对各种消费性电器产品的需求不断增长，推动了电子和半导体製造业的成长，并推动了智慧显示器的采用。此外，据 IBEF 称，到 2025 年，消费性电子产业预计将达到 14.8 亿卢比（211.8 亿美元）。
  • 这些地区的企业正专注于产品创新和投资，推出产品以在智慧显示市场中获得竞争优势。此外，最近还推出了Wozart智慧型设备，为您提供安全、节能的语音控制智慧家居，让您使用手机、平板电脑、音箱、电视等透过语音和触控来控制连接的电器和照明。已被释放。
  • 对技术进步的需求不断增长等因素正在增加智慧显示器的采用，加速亚太地区智慧显示器市场的成长。此外，2022年9月，中国科技巨头阿里巴巴宣布投资10亿美元，以支持国际云端运算客户和中国市场的合作伙伴。除了投资之外，该公司还宣布了新产品和服务，作为其更广泛策略蓝图的一部分。其中包括云端企业网路2.0，提供全球智慧网络，支援企业国际化扩张。
  • 此外，百度公司评估了其用户基础，开发了小度智能，该产品专为满足中国家庭不断变化的需求而定制，具有先进的人工智慧互动功能和增强的儿童模式。我们发布了 Display X8。
  • 2022 年 10 月，Google推出了期待已久的 Pixel 7 和 Pixel 7 Pro。新设备配备第二代 Tensor SoC、改进的摄影机和智慧显示器。此外，该公司还拥有许多出色的机器学习能力。除了 Pixel 7 系列之外，Google 还推出了 Pixel Watch，这是该公司首款 Wear OS智慧型手錶。智慧型设备的此类发展将推动所研究市场的成长。
  • 透过新产品的推出、扩张和投资，该地区正在应对市场的显着成长。

智慧显示器产业概况

智慧显示市场相对集中，一些大公司占据了相当大的市场占有率。对智慧显示器先进功能的需求预计将为市场成长提供机会。这项因素也鼓励新公司进入市场。两家公司都在推出新产品，并与其他公司合作扩大业务。主要参与者包括 Amazon.com, Inc、Google, LLC 等。一些进展是：

2022 年 5 月，作为 Alphabet Inc. 的一个部门，Google 透过添加独特功能不断改进智慧显示器。谷歌已将「Look and Talk」功能整合到 Nest Hub Max 智慧显示器中。使用者可以与此功能交互，在查看汽车记录器时启动点餐麦克风，而无需使用「Hey Google」关键字。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌意强度
  • 产业价值链分析
  • 评估 COVID-19感染疾病对市场的影响

第五章市场动态

  • 市场驱动因素
    • 对智慧家庭设备的需求增加
  • 市场限制因素
    • 成本高、词彙量有限

第六章市场区隔

  • 透过语音助理（智慧显示出货）（Google、Alexa、其他）
  • 按地区划分（智慧显示出货）
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章 竞争形势

  • 公司简介
    • Amazon.com Inc.
    • Google LLC
    • Facebook Inc.
    • JBL（Harman International）
    • Lenovo Group Limited
    • Baidu Inc.
    • LG Electronics Inc.

第八章投资分析

第9章市场的未来

简介目录
Product Code: 67995

The Smart Display Market size is estimated at USD 3.74 billion in 2024, and is expected to reach USD 13.03 billion by 2029, growing at a CAGR of 28.40% during the forecast period (2024-2029).

Smart Display - Market

The rapidly growing demand for smart and connected home products is encouraging the manufacturers in the market to add new functionality, greater reliability, and higher product utilization to their offerings. This factor is expected to drive the market's growth during the forecast period.

Key Highlights

  • The increasing demand for smart home devices drives market growth. According to the Malaysian Investment Development Authority (MIDA), globally, the smart home market is anticipated to reach about USD 400 billion in 8 years. At this point, the sales of smart home devices will account for 40% of the total sales of all household devices.
  • Further, according to IBEF, India support ambitions such as 'Housing for All' and 'Smart Cities Mission. The government allocated INR 13,750 crores (USD 1.89 billion) to AMRUT and Smart Cities Mission.
  • In April 2022, Walmart announced its collaboration with Google. This partnership will allow customers to add things to their cart utilizing the Alexa voice control through a phone, speaker, or smart display. Such developments in smart stores will extend further opportunities in the smart display market. Therefore, the growing applications and adaptability of such displays will bolster the market demand over the next five years.
  • Furthermore, the concept of smart cities has marked a significant prospect with the Internet of Things in the energy, waste, and infrastructure sectors. According to Asian Development Bank, around 50% of the population in the nations making up the Association of Southeast Asian Nations (ASEAN) live in urban areas, and 70 million more are anticipated to become urban dwellers by 2025. Hence, the ASEAN Sustainable Urbanization Strategy identifies technological advances such as smart city projects and Smart devices as a solution to tackle these urbanization challenges. Such developments may further drive the studied market growth.
  • However, the high cost of advanced smart displays in some cases and the cybersecurity threat are the factors expected to hinder the market's growth during the forecast period.
  • Besides, the Covid-19 pandemic impacted the demand for voice-enabled smart displays and reduced sales, owing to reduced customer spending on electronics and other non-essential goods. In addition, the manufacturing sector noticed severe losses due to temporary plant shutdowns and low production volumes, temporarily hampering the growth of the automotive, electronics & semiconductor sectors. As economies recover and markets start to function normally, the demand for such displays is expected to boost further. The trend towards reducing the touchpoints in the marketplace and public areas is still ongoing, which is anticipated to provide significant growth opportunities for market expansion.

Smart Display Market Trends

Connected Device to Drive the Market Growth

  • The increasing adoption of the Internet of Things is one of the significant factors driving the adoption of smart house devices and contributing to the transition of houses (from traditional to smart ones). Thus, adopting smart home devices is expected to fuel the demand for smart home displays.
  • Players are increasingly expanding their products geographically, which caters to market growth. For instance, in June 2022, Samsung Electronics announced the global launch of SmartThings Home Life, offering consumers a more holistic smart home experience worldwide. The service is a new addition to the SmartThings app, providing centralized and integrated control over Samsung appliances.
  • Further, according to the Consumer Technology Association, Hardware revenue for smart home devices rose by 3% growth in 2022, accounted USD 23.8 billion. As energy costs continue to increase, energy-efficient appliances offer consumers cost-saving solutions for lighting, thermostats, and smart outlets. The increased demand for smart home devices is one of the major factors contributing to the growth of the smart display market.
  • Moreover, multiple factors, such as the success of smart speakers, contributed to the increased adoption of smart home gadgets. The increasing availability of various voice assistants, the implementation of AI in multiple smart home devices, and the rapidly growing demand for IoT-enabled smart devices are the factors that are expected to propel the growth of the smart display market.
  • Furthermore, in June 2022, Lenovo expanded its innovative home solution range with the launch of its Smart Clock Essential in India, which comes with built-in Alexa functionality. The Lenovo smart clock has innovative digital features and hands-free voice control with Alexa.

Asia Pacific to Hold Significant Market Share

  • The rising demand for different consumer electronics in the Asian economy is boosting the growth of electronics and semiconductor manufacturing, stimulating the adoption of smart displays. Further, According to IBEF, the Consumer Electronics industry is expected to reach INR 1.48 lakh crore (USD 21.18 billion) by 2025.
  • The companies in these regions focus on product innovation and investment and are launching their products to achieve a competitive advantage in the smart display market. Further, Wozart Smart devices recently launched smart security that offers a voice-controlled, secure, and energy-efficient smart home and enables control of connected appliances and lights through voice and touch using phones, tablets, speakers, televisions, and more.
  • Factors such as the rising need for technological advancement broaden the adoption of smart displays, which fuels the smart display market growth in Asia Pacific. Further, in September 2022, Chinese tech giant Alibaba announced to spend a USD 1 billion investment to support its international cloud computing customers and partnerships in the chines market. In addition to the investment, the company also announced new products and services as part of its more extensive strategic roadmap. These include Cloud Enterprise Network 2.0, which provides global intelligent networking to support enterprises' international expansion.
  • Moreover, in recognition of its user base, Baidu, Inc. unveiled the Xiaodu Smart Display X8, customized for the evolving needs of China's households with advanced AI-powered interaction capabilities and an enhanced Children's Mode.
  • In October 2022, Google launched the highly-anticipated Pixel 7 and Pixel 7 Pro. The new devices pack the second-gen Tensor SoC, improved cameras, and smart displays. In addition, the company comes with a host of cool machine-learning features. Along with the Pixel 7 series, Google established its first Wear OS smartwatch, the Pixel Watch. Such development in smart devices will drive the studied market growth.
  • With the launch of the new product, expansion, and investment, the region caters to significant market growth.

Smart Display Industry Overview

The smart display market is relatively concentrated, as some major players hold a substantial market share. The demand for advanced features in smart displays is expected to offer opportunities for market growth. This factor is also encouraging new companies to enter the market. The companies are launching new products and collaborating with other companies to expand their presence. Key players are Amazon.com, Inc, Google, LLC, etc. A few developments are:

In May 2022, the Division of Alphabet Inc., Google continually improves its smart displays by adding unique capabilities. Google integrated a "Look and Talk" feature into the Nest Hub Max smart display. Users can operate this feature to activate the microphone for orders without utilizing the "Hey Google" keyword by looking at the onboard camera.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porters Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand of Smart Home Devices
  • 5.2 Market Restraints
    • 5.2.1 High Cost and Limited Set of Vocabulary

6 MARKET SEGMENTATION

  • 6.1 By Voice Assistant (Smart Display Shipments) (Google, Alexa, others)
  • 6.2 By Geography (Smart Display Shipments)
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc.
    • 7.1.2 Google LLC
    • 7.1.3 Facebook Inc.
    • 7.1.4 JBL ( Harman International)
    • 7.1.5 Lenovo Group Limited
    • 7.1.6 Baidu Inc.
    • 7.1.7 LG Electronics Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET