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市场调查报告书
商品编码
1439821
无线扬声器：市场占有率分析、产业趋势、成长预测（2024-2029）Wireless Speaker - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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简介目录
无线扬声器市场规模预计到2024年为341.5亿美元，预计到2029年将达到975.4亿美元，在预测期内（2024-2029年）复合年增长率为23.36%，预计。
增加对智慧家居领域的投资、对可携式扬声器的日益偏好以及无线扬声器领域产品创新的增加是推动无线扬声器采用的一些关键因素。由于所研究市场的产品创新率很高，大多数无线扬声器现在都可以以实惠的价格购买。无线音箱的使用方便，这进一步创造了研究市场的机会。
主要亮点
- 智慧音箱世界的崛起趋势，主要得益于语音助理的趋势，正在进一步发展无线音箱市场。近年来，千禧世代用户对扬声器市场的投资加大以及对便捷便携设备的偏好，迫使全球扬声器製造商从有线扬声器转向无线技术。最初，大多数市场供应商都瞄准了喜欢在播放音乐时随身携带扬声器的千禧世代用户。如今，谷歌和亚马逊等公司越来越多地瞄准这一客户群。供应商还提供防泼水和防水等附加功能，以吸引更多客户。
- 目前，蓝牙音箱在许多地区占据了很大的市场占有率，但趋势主要转向Wi-Fi音箱。许多客户反映，Wi-Fi 扬声器相对于蓝牙具有一些优势，例如延迟、可靠性、直接连接互联网和多种模式等。 Sonos 等公司销售的 Wi-Fi 扬声器支援 CD 品质或更好的音讯，最高可达 16 位元深度、1,536kbps 位元速率和 48kHz 取样率。由 60 多家电子公司组成的无线扬声器音讯协会 (WiSA) 等倡议正在推动无线扬声器的标准化和高分辨率音讯，进一步推动市场的产品创新。
- 此外，蓝牙连接领域正在出现各种创新，以进一步提高品质和隐私。例如，2022年3月，Sonos升级了其蓝牙音箱。新款Sonos Roam SL采用了原始的Sonos Roam扬声器并去除了麦克风，因此无法透过语音控製或用于管理其他智慧家居设备。
- Sonos 等市场供应商最近推出了 Sonos Radio，这是一种免费的广告支援的串流广播体验。这也推动了对无线扬声器的需求。 Google Home Max、Amazon Echo Dot 第三代和 JBL Link 10 是配备 AI 技术的无线智慧音箱。去年，最终用户在支援虚拟助理的无线扬声器上的支出预计将超过 35 亿美元。
- 此外，Dixon Technologies 最近与以开发 boAt 穿戴式电子产品而闻名的 Imagine Marketing 签署了一项协议，以製造双无线扬声器。 Dixon 将在其位于北方邦诺伊达的製造工厂生产该产品。此类开发项目的建立预计将进一步推动市场成长。
- COVID-19 对市场产生了重大影响。封锁扰乱了中国、印度、韩国、台湾和日本等亚洲国家的生产计划，这些国家拥有大量无线扬声器製造原料製造商。由于全球经济大部分地区处于封锁状态，销售额下降，因为交货仅限于必需品，而且公司重新评估了其收益目标。然而，在许多国家，封锁放鬆后，智慧家庭细分产品的需求出现成长。
无线音箱市场趋势
蓝牙无线扬声器可望占据主要市场份额
- 过去几年，无线扬声器的需求和普及增强了对蓝牙扬声器的需求。这一趋势可归因于这些价格实惠的设备的可用性更高以及消费者对智慧型行动装置的偏好。真正的无线连接 (TWS) 的不断增长趋势，可让您连接两个蓝牙扬声器并将其输出加倍，正在推动蓝牙扬声器的采用，主要是在千禧世代。多房间无线扬声器无需依赖手机或电脑即可直接连接到互联网，但防止电话和电子邮件等通知中断播放对于蓝牙扬声器来说是一个挑战。
- 此外，Chromecast 内建扬声器也威胁蓝牙扬声器的需求，因为它们可以立即将音乐、广播和播客从行动装置传输到扬声器。与蓝牙不同，Chromecast 的内建扬声器透过 Wi-Fi 运作，让您可以同时将多个装置连接到扬声器，并控製家中任何地方正在播放的内容。然而，不断的产品创新和进步支撑了蓝牙音箱市场。这些进步包括防水扬声器的开发、连接多个具有显着电池寿命的设备等等。
- 此外，锂离子电池的发展极大地促进了可携式扬声器市场的发展，无需频繁充电即可提供更长的播放时间。行动电源和快速充电技术透过解决充电问题和减轻扬声器的重量来刺激需求。
- 持续的产品创新和进步正在支撑蓝牙音箱市场。例如，2022年2月，华为发布了一款新款可携式蓝牙音箱。华为Sound Joy是该公司首款可携式蓝牙音箱。该扬声器具有 IP67 级防尘防水性能，可在 1 公尺深度使用 30 分钟。有两种颜色：绿色和黑色。
- 此外，2022年2月，Mivi更新了Octave无线音箱系列，推出了Octave 3蓝牙音箱。有四种鲜艳的颜色可供选择：灰色、红色、蓝色和绿色。 Mivi 的 Octave 是一系列无线扬声器。因此，新的 MiviOctave 3 是一个扩展，由于其圆柱形的形状和设计，可以输出 16W 的声音，让您体验 360 度定向的声音。
- 蓝牙也是全球无线扬声器和娱乐设备中使用最广泛的无线技术标准之一。据BluetoothSIG称，去年全球蓝牙音讯设备的年出货预计将达到13亿台。预计五年内年出货将达18亿台。无线耳机、无线扬声器和汽车系统是支援蓝牙的音讯设备的典型用途。
北美预计将占据很大份额
- 预计北美将在无线扬声器市场占据很大份额。技术的突破正在推动无线扬声器的进步，可以显着提高各种应用的准确性。
- 由于智慧型手机和其他行动装置的普及以及线上音乐和视讯串流的早期普及，美国是可携式扬声器的早期采用者。根据美国唱片业协会的数据，美国的付费订阅串流音乐销量从一年前的 7,300 万份成长了 13%，达到 8,200 万份。
- 根据美国人口普查局预测，2022年1月，美国智慧型手机销售将增加17亿美元，使2022年总销售额达747亿美元。这些新兴国家智慧型手机市场的开拓可能会进一步支持市场成长。
- 蓝牙技术的广泛使用进一步强化了市场需求，凸显了对此类无线扬声器的需求。在日本，使用最多的扬声器是SONY、飞利浦、Panasonic和 Bose。此外，美国为 Bose 等北美公司带来了可观的收益。对于Sony Corporation和三星集团等总部位于亚太地区的公司来说，美国提供了利润丰厚的扩张机会。原因在于该地区技术的快速发展和智慧家居的高普及。
- 此外，Bose Corporation 最近在美国推出了 Bose Smart Soundbar 900。 Bose Smart Soundbar 900 支援多房间 Wi-Fi 音乐串流和 AirPlay 2。新款 Bose Smart Soundbar 900 则是作为 Bose Smart Soundbar 700 的后继产品进行销售，也与 Amazon 的 Alexa 和 Google Assistant 相容。
无线音箱产业概况
由于不断变化的消费者需求迫使公司进行创新以吸引更多消费者，无线扬声器市场变得分散。这个市场的竞争逐年加剧，企业纷纷推出许多产品来吸引消费者。
- 2022 年 7 月 -SONY电子扩大了其可携式扬声器产品阵容，推出功能强大、高品质的“SRS-XG300”以及具有宽广聆听区域的线形“SRS-XE300”和“SRS-XE200”扩散器。我们已经发布了三种型号。所有三种型号都是可携式的，可以在任何地方使用。
- 2022 年 7 月 - 三星电子澳洲公司推出「派对音讯」类别，推出 SoundTower 系列多功能扬声器。共有三种产品可供选择：Sound Tower MX-ST90B、MX-ST50B 和 MX-ST40B。 Sound Tower 是休閒聚会、卡拉 OK 之夜、花园派对等活动的理想娱乐中心，拥有可携式且均匀分布的双向声音并配有 LED 灯。
其他福利：
- Excel 格式的市场预测 (ME) 表
- 3 个月的分析师支持
目录
第一章 简介
- 研究假设和市场定义
- 调查范围
第二章调查方法
第三章执行摘要
第四章市场洞察
- 市场概况
- 产业价值链分析
- 产业吸引力－波特五力分析
- 供应商的议价能力
- 消费者议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争公司之间敌对关係的强度
- 评估 COVID-19 对产业的影响
第五章市场动态
- 市场驱动因素
- 无线可携式扬声器的使用增加
- 智慧家庭领域需求不断成长
- 市场限制因素
- 讯号干扰导致音质劣化
第六章 技术概况、政府监管与认证
第七章 市场区隔市场区隔
- 按连线类型
- Bluetooth
- Wi-Fi（含组合扬声器，不含智慧扬声器）
- 智慧音箱
- 按地区
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东/非洲
第八章 竞争形势
- 公司简介
- Bose Corporation
- Samsung Electronics Co. Ltd（Harman International Industries Inc.）
- Sonos Inc.
- Sony Corporation
- Amazon.com Inc.
- Beats Electronics LLC（Apple Inc.）
- Koninkluke Philips NV
- Logitech International
- Panasonic Corporation
- Pioneer Electronics Inc.
- Bang & Olufsen
- LG Electronics Inc.
- Google LLC
- Baidu Inc
- Xiaomi Corporation
第九章投资分析
第10章市场的未来
简介目录
Product Code: 68821
The Wireless Speaker Market size is estimated at USD 34.15 billion in 2024, and is expected to reach USD 97.54 billion by 2029, growing at a CAGR of 23.36% during the forecast period (2024-2029).
The growing investment in the smart home segment, increasing preference for portable speakers, and increasing product innovations in the wireless speaker segment are some of the major factors driving the adoption of wireless speakers. Due to the high rate of product innovation in the studied market, most wireless speakers now come at affordable prices. They are convenient to use, which is further creating opportunities in the studied market.
Key Highlights
- The growing trend of smart speakers globally, mainly due to the trending feature of voice assistants, is further developing space for wireless speakers. In recent years, the growing investment by millennial users in the speakers market and their preference for convenient and easy-to-carry devices have forced global speaker manufacturers to shift to wireless technology from wired speakers. Initially, most market vendors target millennial users who like to carry their speakers around while playing music. Companies like Google and Amazon have been increasingly targeting this customer base recently. Market vendors also provide additional features such as splash resistant or water-resistant to attract more customers.
- Although, presently, Bluetooth speakers account for a significant market share in many regions; however, the trend is mainly shifting toward Wi-Fi speakers. Features like latency, reliability, direct connection to the internet, and multiple modes are some of the advantages of Wi-Fi speakers over Bluetooth reported by many customers. Companies like Sonos are selling Wi-Fi speakers that support audio up to 16-bit depth, 1,536kbps bitrate, and 48 kHz sample rates above the CD-quality level. An initiative like the Wireless Speaker and Audio Association (WiSA), consisting of more than 60 electronics companies, promotes standards and high-resolution audio across wireless speakers, further supporting product innovation in the market.
- Furthermore, various technological innovations are witnessed in the Bluetooth connectivity space to enhance quality and privacy further. For instance, in March 2022, Sonos upgraded its bluetooth speaker. The new Sonos Roam SL removes the microphones from the original Sonos Roam speaker, which means the user won't control it with voice or use it to manage other smart home devices.
- Market vendors like Sonos recently launched Sonos Radio, a free, ad-supported streaming radio experience that brings 60,000 global stations to the sound system. This is also driving the demand for wireless speakers. Google Home Max, Amazon Echo Dot 3rd Gen and JBL Link 10 are some wireless smart speakers with AI technology. It was expected that end-user spending on virtual personal assistant-enabled wireless speakers would be estimated to cross USD 3.5 billion last year.
- Furthermore, recently, Dixon Technologies signed an agreement with Imagine Marketing, the famous boAt wearable electronics developer, to manufacture twin wireless speakers. Dixon will manufacture the products at its manufacturing facility in Noida, Uttar Pradesh. Establishing such developments will further drive market growth.
- COVID-19 impacted the market significantly. Asian countries such as China, India, South Korea, Taiwan, and Japan, which have a significant presence of manufacturers of the raw materials used in wireless speaker manufacturing, experienced lockdowns and disrupted production schedules. The sales were down as the lockdown in most global economies resulted in deliveries limited to essentials and companies revising their revenue targets. However, in many countries, the smart home segment products witnessed increased demand after the ease of the lockdown.
Wireless Speaker Market Trends
Bluetooth Wireless Speakers are Expected to Hold the Major Share
- The need and popularity of wireless speakers bolstered the demand for Bluetooth speakers over the past few years. This trend can be attributed to the greater availability of these affordable devices and the consumer preference for smart portable devices. The growing trend of True Wireless Connectivity (TWS), where one can connect two Bluetooth speakers and double the output, is mainly driving the adoption of Bluetooth speakers among millennials. Although multiroom wireless speakers connect directly to the internet instead of relying on a phone or computer, preventing calls, texts, and other notifications from interrupting playback has posed a challenge to Bluetooth speakers.
- Moreover, Chromecast built-in speakers have also threatened the demand for Bluetooth speakers, as they can instantly stream music, radio, or podcasts from a mobile device to speakers. Unlike Bluetooth, Chromecast's built-in speakers work over Wi-Fi to connect multiple devices to speakers simultaneously and control what's playing from anywhere in the house. Nevertheless, constant product innovations and advancements have sustained the market for Bluetooth speakers. These encroachments include developing water-resistant speakers to connect more than one device with considerable battery life.
- Furthermore, the evolution of lithium-ion batteries helped the portable speaker market immensely by offering more extended playtime without frequent charging. Power banks and quick charging technology assisted in fueling the demand by addressing charging concerns and reducing the weight of speakers.
- Constant product innovations and advancements have sustained the market for Bluetooth speakers. For instance, in February 2022, Huawei announced its new portable Bluetooth speaker. The Huawei Sound Joy is the company's first portable Bluetooth speaker. The speaker is IP67-rated, dustproof, and water-resistant for 30 minutes at a depth of one meter. The speakers are offered in two colors, green and black.
- Furthermore, in February 2022, Mivi announced updating the Octave wireless speaker series with the Octave 3 Bluetooth speaker. Grey, Red, Blue, and Green are the four vibrant color possibilities. Mivi'sOctave is a series of wireless speakers. As a result, the new MiviOctave 3 is an extension capable of producing 16W of sound and experiencing 360° Omnidirectional sound due to its cylindrical shape and design.
- In addition, Bluetooth is one of the most widely used wireless technology standards for wireless speakers and entertainment devices globally. According to Bluetooth SIG, annual Bluetooth audio device shipments worldwide were expected to reach 1.3 billion units last year. Annual shipments are expected to reach 1.8 billion units in five years. Wireless headsets, wireless speakers, and in-car systems are typical applications for Bluetooth-enabled audio devices.
North America is Expected to Hold Major Share
- North America is expected to hold a prominent share of the wireless speaker market. Technological breakthroughs have assisted the advancement of wireless speakers that can significantly improve accuracy in various applications.
- The United States had marked the beginning of the early use of portable speakers, owing to increased penetration of smartphones and other mobile devices and the availability of online music and video streaming at the earliest. According to the Recording Industry Association of America, the paid subscription streaming music revenue in the United States increased from 82 million recently, up 13% compared with 73 million in the previous year.
- In January 2022, according to the U.S. Census Bureau, a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States for a sum of 74.7 billion U.S. dollars in sales in FY 2022. Such developments in smartphones may further drive market growth.
- In support of this demand for wireless speakers, the extensive use of Bluetooth technology further strengthens the market demand. Sony, Philips, Panasonic, and Bose are the most used speakers in the country. Furthermore, for companies like Bose based out of North America, the United States generates significant revenues. For companies like Sony Corporation and Samsung Group that are out of the Asian-Pacific region, the United States offers a lucrative opportunity for expansion. This is due to rapid technological developments and higher regional smart home penetration.
- Furthermore, Bose Corporation recently launched Bose Smart Soundbar 900 in the United States. The Bose Smart Soundbar 900 supports multi-room Wi-Fi music streaming and AirPlay 2. The new Bose Smart Soundbar 900, marketed as a replacement for the Bose Smart Soundbar 700, also supports Amazon's Alexa and Google Assistant.
Wireless Speaker Industry Overview
The wireless speaker market is fragmented, as changing consumer demands push companies to innovate to attract more consumers. The competition in this market has intensified over the years, with companies launching many products to attract consumers. Some of the market players are Sony Corporation, Harman International Industries, Bose Corporation, Sonos Inc., and Amazon.com Inc.
- July 2022 - Sony Electronics Inc. expanded its portable speaker lineup with three unique models: the SRS-XG300, which features powerful and high-quality sound, and the SRS-XE300 and SRS-XE200, which feature a larger listening area from the Line-Shape Diffuser. All three models are portable, permitting users to enjoy them wherever they go.
- July 2022 - Samsung Electronics Australia has launched the "party audio" category by introducing its Sound Tower series of multi-purpose speakers. The Sound Tower MX-ST90B, MX-ST50B, and MX-ST40B are among the three products in the lineup. The Sound Tower is an ideal entertainment hub for casual gatherings, karaoke nights, and garden parties, with a bi-directional sound that disperses evenly and is complemented by LED lights while remaining portable.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Value Chain Analysis
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
- 4.4 Assessment of COVID-19 impact on the Industry
5 MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Increased Usage of Wireless Portable Speakers
- 5.1.2 Growing Demand in Smart Home Segment
- 5.2 Market Restraints
- 5.2.1 Signal Interference that Causes Degradation in the Sound Quality
6 TECHNOLOGY SNAPSHOT AND GOVERNMENT REGULATIONS AND CERTIFICATIONS
7 MARKET SEGMENTATION
- 7.1 By Connectivity Type
- 7.1.1 Bluetooth
- 7.1.2 Wi-Fi (Incl. Combo Speakers and Excl. Smart Speakers)
- 7.1.3 Smart Speakers
- 7.2 By Geography
- 7.2.1 North America
- 7.2.2 Europe
- 7.2.3 Asia-Pacific
- 7.2.4 Latin America
- 7.2.5 Middle East and Africa
8 COMPETITIVE LANDSCAPE
- 8.1 Company Profiles
- 8.1.1 Bose Corporation
- 8.1.2 Samsung Electronics Co. Ltd (Harman International Industries Inc.)
- 8.1.3 Sonos Inc.
- 8.1.4 Sony Corporation
- 8.1.5 Amazon.com Inc.
- 8.1.6 Beats Electronics LLC (Apple Inc.)
- 8.1.7 Koninkluke Philips NV
- 8.1.8 Logitech International
- 8.1.9 Panasonic Corporation
- 8.1.10 Pioneer Electronics Inc.
- 8.1.11 Bang & Olufsen
- 8.1.12 LG Electronics Inc.
- 8.1.13 Google LLC
- 8.1.14 Baidu Inc
- 8.1.15 Xiaomi Corporation
