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市场调查报告书
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二手和翻新智慧型手机：市场占有率分析、行业趋势和统计、成长预测（2024-2029）

Used and Refurbished Smartphone - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

二手和翻新智慧型手机市场规模预计到 2024 年为 593.8 亿美元，在预测期内（2024-2029 年）预计到 2029 年将达到 754.3 亿美元，复合年增长率为 4.90%。

二手和翻新智慧型手机 - 市场

主要亮点

  • 高阶智慧型手机领域的多种产品推出、更多的品牌选择、新的价格分布以及升级智慧型手机的整体理想价值是推动二手智慧型手机产业在全球快速扩张市场的关键因素。
  • 利用以前拥有的设备为购买新设备或二手设备提供资金对于二手和翻新智慧型手机市场的成长也很重要。以旧换新加上不断增加的融资计划 (EIP) 预计将成为预测期内二手和翻新智慧型手机设备的主要驱动力。
  • 升级成本的增加是市场成长的主要原因之一。高阶智慧型手机价格上涨导致一些消费者持有智慧型手机的时间比预期长得多。但同时，这项因素也提高了二手设备的平均售价。
  • 由于供应问题、高库存水准以及高通膨导致的客户需求减少，行动装置产业出现下滑。由于 5G 和云端人工智慧等融合趋势，智慧型手机在未来十年将越来越多地充当中心枢纽，直到它们完全被可穿戴萤幕、无处不在的语音助理和环境介面所取代。
  • 新型冠状病毒（COVID-19）的出现引发了一场广泛的在家工作和在家学习的运动。过去十年中，远距工作的趋势稳定成长。然而，COVID-19 的影响在短期内极大地加速了这一趋势，迫使各种规模的企业迅速适应世界各国政府建议的自我隔离措施。我做到了。由于供应链限制和可支配现金减少，导致新设备的采购因疫情而推迟，该国对翻新智慧型手机的需求已达到新的里程碑。

二手和翻新智慧型手机市场趋势

二手和翻新智慧型手机的电子商务平台越来越受欢迎

  • 市场见证了多家参与者进行策略性投资和收购，以进军不断成长的智慧型手机二级市场。 2022 年 1 月，Flipkart Group 收购了电子电子商务公司 Yaantra，收购金额未公开，作为加强其电子商务业务并增强其对智慧型手机领域客户的售后服务的一部分。
  • 提供翻新智慧型手机的线上平台的成长正在提高市场渗透率，尤其是在新兴国家。电子商务平台上智慧型手机的便利使用以及节日和夏季期间提供的折扣将吸引新客户。因此，电子商务平台的增加将创造对二手和翻新智慧型手机的需求。
  • 买卖平台的激增提高了意识，使卖家能够以合理的价格购买旧行动电话。这规范了智慧型手机次市场，也加剧了市场内不同参与者之间的竞争。
  • 世界各地的电子产品、电脑、智慧型手机和其他电子设备产生的电子废弃物正在迅速增长，美国、中国、日本、德国和印度等国家的电子垃圾产生量是城市废弃物的三倍。有。在澳大利亚，市场情绪正转向购买翻新智慧型手机，以减少碳排放和回收成本，此举受到 Boost Mobile、Cole's 和 Phoenix Cellular 等多家厂商的关注。预计这些因素将在预测期内推动市场成长。
  • 亚马逊是世界上最大的线上零售商，有专用的翻新设备专区。顾客可以将旧智慧型手机卖给亚马逊，以换取新产品的折扣。承包商将检查它们并进行必要的维修，以保持它们的外观和工作像新的一样。这些设备在翻新部分出售。它还附带有限的供应商或製造商保固。
  • 供应链问题和晶片短缺也推动了再製造业的发展。企业正在转向再製造电子产品供应商来满足这一需求，预计这将推动再製造电子产业，尤其是智慧型手机的发展。

预计北美地区将出现显着成长

  • 智慧型手机功能的不断进步和 5G 智慧型手机范围的扩大是推动北美二手和翻新智慧型手机市场成长的一些关键因素。美国是全球智慧型手机供应商最发达的市场之一。该地区有着开发创新智慧型手机的历史，特别是与苹果等供应商合作，改变了全球智慧型手机市场的市场动态。
  • GSMA表示，通讯业者持续的网路投资以及不同价格分布5G智慧型手机选择的不断扩大，将推动北美5G连接数到2022年达到10亿，到2025年达到20亿，预计将超过。到2025年，北美地区预计将成为第一个5G连线数占总连线数超过50%的地区。
  • 由于沃尔玛和百思买等科技公司，翻新智慧型手机的销售量在北美尤其是美国不断成长。翻新行动装置越来越受欢迎，因为它们为买家和卖家提供了价格实惠的选择，从而为双方节省了成本。当地卖家以批发价提供高品质翻新行动电话。透过在一个平台上提供所有品牌，客户可以购买理想的智慧型手机和行动电话配件，同时最大限度地降低成本。由于日益受欢迎，该地区对二手和翻新智慧型手机的市场需求不断增长。
  • 该地区也出现了低阶智慧型手机和中阶设备的趋势，许多智慧型手机製造商希望在受 COVID-19感染疾病影响的市场条件下减少低阶智慧型手机的数量。我们认为这更具可持续性。其他品牌和产品线也可供选择，但主要是 iPhone 和高阶三星旗舰产品占据了重要的市场占有率。不断变化的趋势可能会推动该地区二手和翻新智慧型手机市场的发展。
  • 过去几年，随着职场和劳动力的变化，企业和消费者更新和升级他们的设备，北美以旧换新服务供应商的产品业务成长。例如，2月份，为行动电话和消费性电子品牌提供以旧换新服务的Phobio被任命为三家新公司的以旧换新供应商：Hyperion Partners、Amazon Canada和Drone Nerds。该公司去年的收益几乎翻了一番，随着新业务的增加，这种势头仍在继续。

二手和翻新智慧型手机产业概述

由于世界各地存在不同的智慧型手机品牌，二手和翻新智慧型手机供应商之间的竞争非常激烈。三星、华为、苹果、小米、一加等主要智慧型手机巨头正在全球争夺市场占有率。近年来，由于智慧型手机在新兴国家的广泛普及，对翻新智慧型手机的需求激增。因此，越来越重视获取客户和建立分销管道作为保持竞争优势和市场占有率的关键策略。

Fairphone 是一家致力于打造道德智慧型手机市场的荷兰社会企业，宣布于 2022 年 9 月推出，旨在提高智慧型手机的使用寿命，以减少电子废弃物并节省宝贵的资源。我们已开始透过我们的网站销售翻新智慧型手机、Fairphone 3 和New Life Edition 。

2022 年 3 月，iPhone 12 和 iPhone 12 Pro 机型登陆苹果官方授权翻新店。从 Apple 授权翻新店购买的产品包括新电池、新外壳、正品 Apple 零件更换（如果需要）和一年保固。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌意强度
    • 替代品的威胁
  • 评估 COVID-19 对产业的影响

第五章市场动态

  • 市场驱动因素
    • 高阶行动电话的趋势（升级成本增加）
    • 二手和翻新智慧型手机的电子商务平台越来越受欢迎
    • 通讯业者专注于具有有吸引力计划的二手设备
  • 市场挑战
    • 智慧型手机销量下降的短期影响
    • 电子商务对智慧型手机销售的影响

第六章 分析师对全新、二手和翻新智慧型手机的市场趋势和前景的评论

第 7 章：分销通路形势- OEM与第三方供应商/平台

第 8 章 5G 对二手和翻新智慧型手机的影响

第九章市场区隔

  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第10章竞争形势

  • 公司简介
    • Samsung Electronics Co. Ltd
    • Apple Inc.
    • Amazon.com Inc.
    • Verizon Communications Inc.
    • AT&T Inc.
    • Reboxed Limited
    • NIPPON TELEPHONE INC.
    • Best Buy Co. Inc.
    • Woot Inc.（Amazon.com Inc.）
    • Paytm（One97 Communications）
    • Back Market
    • FoneGiant.com
    • Flipkart Internet Private Limited（Walmart Inc.）

第十一章投资分析

第十二章市场的未来

简介目录
Product Code: 71296

The Used and Refurbished Smartphone Market size is estimated at USD 59.38 billion in 2024, and is expected to reach USD 75.43 billion by 2029, growing at a CAGR of 4.90% during the forecast period (2024-2029).

Used and Refurbished Smartphone - Market

Key Highlights

  • Multiple product launches in the premium smartphone segment, more brand options, new price points, and the overall aspirational value of an upgraded smartphone are some of the significant factors rapidly driving the second-hand smartphone industry to increase its market globally.
  • Using a previously owned device to fund the purchase of either a new or used instrument is also crucial in the growth of the used and refurbished smartphone market. The trade-in, combined with the increase in financing plans (EIP), is also anticipated to act as a significant driver for the used and refurbished smartphone devices over the forecast period.
  • An increase in the upgrade cost has been one of the prominent reasons for the market's growth. An increase in the prices of premium smartphones led to multiple consumers holding on to their phones much longer than expected. However, at the same time, this factor also raised the average selling price of a pre-owned device.
  • The mobile device industry has declined due to supply concerns, significant inventory levels, and reduced customer demand due to high inflation. The smartphone will spend the next decade acting increasingly as a central hub until completely replaced by wearable screens, ubiquitous voice assistants, and ambient interfaces, thanks to converging trends, such as 5G and AI in the cloud.
  • The emergence of COVID-19 led to a movement toward working and studying from home. The trend toward remote work has been steadily growing over the past decade. However, the effect of COVID-19 dramatically accelerated this trend in a brief period, forcing companies, irrespective of their size, to adapt quickly to the self-isolation measures that governments across the world were recommending. Due to the pandemic, delayed availability of new handsets owing to supply chain constraints and lower disposable cash has pushed local demand for refurbished smartphones to new milestones.

Used & Refurbished Smartphone Market Trends

Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones

  • The market witnessed several players making strategic investments and acquisitions to tap into the growing secondary smartphone market. In January 2022, Flipkart Group acquired Yaantra, an electronics recommerce company, for an undisclosed amount as part of efforts to strengthen its recommerce business and enhance its recommerce business after-sale offerings for its customers in the smartphones segment.
  • The growth of online platforms offering refurbished smartphones increases market penetration, especially in emerging economies. The easy availability of smartphones on e-commerce platforms and the discounts offered during the festival and summer seasons will attract new customers. Therefore, a rise in e-commerce platforms creates a demand for used and refurbished smartphones.
  • An increase in buy and sell platforms has, in turn, increased visibility and helped sellers to get the right price for their old phones. It has standardized the secondary smartphone market and has also increased competition among different players in the market.
  • As e-waste that is generated from electronics, computers, smartphones, and other electronic appliances in the world is growing faster, at a rate three times faster than general waste in countries such as the US, China, Japan, Germany, India, and Australia, the market sentiments have switched over to buying refurbished smartphones, reducing the carbon footprint and recycling costs, that has gained traction among several players such as Boost Mobile, Cole's, and Phoenix Cellular. Such factors are expected to drive the market's growth during the forecast period.
  • Amazon, the world's largest online retailer, has a dedicated section for refurbished devices. Customers can sell their old smartphones to Amazon in exchange for a discount on a new gadget. The business inspects them and makes any required repairs to seem and function as new. These devices are then sold in the refurbished sector. They are even backed by a vendor or manufacturer's limited warranty.
  • Supply chain concerns and chip shortages are also helping to propel the refurbishing sector forward. Businesses are turning to refurbished electronics suppliers to meet this demand, which is projected to drive the refurbished electronics industry, particularly smartphones.

North America Expected to Register Significant Growth

  • The growing advancements in smartphone features and the expanding scope of 5G smartphones are some of the major factors driving the growth of North America's used and refurbished smartphone market. The United States is one of the most advanced markets for smartphone vendors globally. The region has a history of developing innovative smartphones, especially with vendors like Apple, that have changed the market dynamics of the global smartphone market.
  • According to GSMA, North America will surpass 1 billion 5G connections by 2022 and 2 billion by 2025, driven by continued network investments from operators and the expanding range of 5G smartphones at varying price points. By 2025, North America is expected to become the first region where 5G accounts for more than 50% of total connections.
  • Refurbished smartphone sales are rising in North America, especially in the US, because of tech-enabled firms like Walmart and BestBuy. Refurbished mobile devices offer affordable choices for buyers and sellers, and they are growing in popularity due to the money they save for both parties. Local merchants also provide high-quality refurbished mobile phones at wholesale prices. With all brands available on one platform, customers can shop for their ideal smartphones and mobile phone accessories while minimizing costs. The rising popularity drives the market demand in this region for used and refurbished smartphones.
  • The region is also witnessing the trend of low-end smartphones and mid-range devices, as many smartphone manufacturers believe it is more viable during the market situation affected by the COVID-19 pandemic. Although other brands and product lines are available, iPhones and premium Samsung flagship products mainly accounted for significant market shares. The changing trends can drive the region's used and refurbished smartphone market.
  • North American trade-in service providers witnessed product business growth in the last few years due to companies and consumers updating and upgrading their devices due to the changes in the workplace and workforce. For instance, in February, Phobio, a trade-in service for mobile operators and consumer electronics brands, was named a trade-in provider to three new companies: Hyperion Partners, Amazon Canada, and Drone Nerds. The company approximately doubled its revenue last year, and this momentum continued as it added new businesses.

Used & Refurbished Smartphone Industry Overview

The competitive rivalry amongst the used and refurbished smartphone providers is very high, owing to the presence of various smartphone brands across the world. Some major smartphone giants, including Samsung, Huawei, Apple, Xiaomi, and OnePlus, are competing for market shares worldwide. The demand for refurbished smartphones has spiked in recent years due to the massive smartphone penetration across developing countries. This has led to an increased focus on customer acquisition and formulating distribution channels as critical strategies to maintain competitive advantage and market share.

In September 2022, Fairphone, the Dutch social enterprise building a market for ethical smartphones, started selling refurbished smartphones, Fairphone 3, New Life Edition, through its website to promote longevity in smartphones to reduce e-waste and save valuable resources.

In March 2022, the iPhone 12 and iPhone 12 Pro models were introduced to Apple's official Certified Refurbished store. A new battery, a new outer shell, authentic Apple part replacements (if necessary), and a one-year warranty are included with products purchased from Apple's Certified Refurbished store.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitutes
  • 4.4 Assessment of COVID-19 Impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Trend Toward Premium Phones (Rise in Upgrade Costs)
    • 5.1.2 Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones
    • 5.1.3 Telecom Operators Focusing on Used Phones with Attractive Plans
  • 5.2 Market Challenges
    • 5.2.1 Short-term Impact of Decreasing Smartphone Sales
    • 5.2.2 Impact of e-Commerce on Smartphone Sales

6 ANALYST COMMENTARY ON MARKET TRENDS AND OUTLOOK FOR NEW VS USED AND REFURBISHED SMARTPHONES

7 LANDSCAPE OF DISTRIBUTION CHANNEL - OEMs VS THIRD-PARTY VENDORS/PLATFORMS

8 IMPACT OF 5G ON USED AND REFURBISHED SMARTPHONES

9 MARKET SEGMENTATION

  • 9.1 By Geography
    • 9.1.1 North America
    • 9.1.2 Europe
    • 9.1.3 Asia-Pacific
    • 9.1.4 Rest of The World

10 COMPETITIVE LANDSCAPE

  • 10.1 Company Profiles
    • 10.1.1 Samsung Electronics Co. Ltd
    • 10.1.2 Apple Inc.
    • 10.1.3 Amazon.com Inc.
    • 10.1.4 Verizon Communications Inc.
    • 10.1.5 AT&T Inc.
    • 10.1.6 Reboxed Limited
    • 10.1.7 NIPPON TELEPHONE INC.
    • 10.1.8 Best Buy Co. Inc.
    • 10.1.9 Woot Inc. (Amazon.com Inc.)
    • 10.1.10 Paytm (One97 Communications)
    • 10.1.11 Back Market
    • 10.1.12 FoneGiant.com
    • 10.1.13 Flipkart Internet Private Limited (Walmart Inc.)

11 INVESTMENT ANALYSIS

12 FUTURE OF THE MARKET