市场调查报告书
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汽车内装 - 市场占有率分析、产业趋势与统计、成长预测(2024 - 2029)Automotive Interior - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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2024年汽车内装市场规模预计为1,324.3亿美元,预计到2029年将达到1,676.5亿美元,在预测期(2024-2029年)CAGR为4.83%。
由于对汽车生产的影响,COVID-19 大流行阻碍了汽车内装市场的成长。然而,2020年后汽车产量的稳定復苏将支持该市场未来几年的发展。例如,马瑞利 (Marelli) 2020 年前两个季度的整体生产受到了 COVID-19 的重大影响。自 2020 年 3 月开始全国封锁后,该公司不得不关闭其在该国的工厂约两週。 ,本公司在采取必要措施后于2020年4月恢復营运。
车载资讯娱乐系统出现了多项技术主导地位,这极大地推动了汽车内装市场的成长。例如:
消费者安全担忧的增加、技术的进步以及对豪华汽车的需求激增预计将推动市场成长。政府对轻型和安全车辆的支持可能会推动市场成长。
亚太地区在汽车内装材料市场的消费方面占据最大份额。日本和中国将成为该地区不断增长的需求的主要支持者。此外,印度产品需求前景的改善是另一个潜在的成长因素。欧洲凭藉其庞大的汽车製造商OEM基地,也将增加内装材料市场的订单。
资讯娱乐系统是汽车内装市场中最大的部分。早些时候,汽车仅提供一个资讯娱乐萤幕,但随着技术的进步,资讯娱乐萤幕的数量和尺寸也在增加。
因此,资讯娱乐萤幕已成为每个汽车製造商的主要焦点,这些萤幕都充满了最新的技术功能,如2022年,梅赛德斯-奔驰针对印度市场推出了S级车队,即S350d和S450进口150辆新车。车内的资讯娱乐系统让消费者惊嘆不已;该车配备 64 色环境照明和后座资讯娱乐萤幕,提供极致的舒适性和豪华感。
汽车製造商不断升级其资讯娱乐系统,为客户提供最好的功能和技术。最近推出的一些产品和型号包括:
随着汽车配备更多互联功能,电信和技术厂商正在与主要汽车厂商合作,为客户开发最佳的连网和资讯娱乐解决方案。
考虑到上述所有因素以及车载资讯娱乐系统的发展,预计汽车内装市场将在预测期内出现繁荣。
亚太市场由小型/经济型汽车细分市场推动,该细分市场对内装零件的采用率更高。该地区的领先汽车製造商,如丰田、本田和现代,正在利用先进座椅系统、照明、电子设备和各种安全系统的优势,使其成为其车型的基本功能。日本、中国、印度等主要经济体电动车的出现进一步支撑了市场价值。
2022年4月,中国乘用车产量达99.6万辆,销售96.5万辆。产销量较上年分别下降41.9%和43.4%。 2022年1-4月,乘用车产量64.94亿辆,较去年同期下降2.6%。
在中国,本土企业正在合作生产最好的内装产品。例如,北汽云翔汽车与ADAYO合作开发车载资讯娱乐系统。此次合作将为北汽银翔打造新平台,有助于重建智慧汽车製造的平台化生产模式。中国企业带着新的愿景首次进入市场,为市场带来成长。例如,2021年11月,中国领先的汽车内装零件供应商延锋汽车内装(YFAI)推出了与TCL及其子公司TCL华星光电共同开发的业界首款板下摄影机车载智慧萤幕。
对优质内装、舒适性以及平视显示器和导航系统等新功能和创新功能的需求,以及对满足安全标准的日益关注,正在推动该地区的市场发展。该地区的主要国家,如中国、日本、印度和韩国,预计将见证新技术的快速采用。由于其高汽车产能,中国预计将为亚太市场的成长做出重大贡献。
在亚太地区,各国政府的补贴和税收优惠等措施正在吸引汽车原始设备製造商建造其区域製造工厂。
汽车内装市场的主要参与者包括大陆集团、麦格纳国际公司、电装公司、佛吉亚、安道拓等。由于重要产品製造商为了获得竞争优势而采取的各种策略,例如集中研发活动、新产品开发、收购等,未来几年汽车内装市场可能会出现竞争。例如,
The Automotive Interior Market size is estimated at USD 132.43 billion in 2024, and is expected to reach USD 167.65 billion by 2029, growing at a CAGR of 4.83% during the forecast period (2024-2029).
The COVID-19 pandemic has hindered the growth of the automotive interior market due to its impact on vehicle production. However, a steady recovery post-2020 in vehicle production will support the development of this market in the coming years. For instance, Marelli had a significant impact on COVID-19 on its overall production in the first two quarters of 2020. The company had to shut its facilities for around two weeks in the country after the nationwide lockdown, which started in March 2020. However, the company resumed its operations in April 2020 with the necessary measures.
There have been several technological dominance followed in-vehicle infotainment systems, which has provided a significant boost to the automotive interiors market growth. For instance:
Increasing consumer safety concerns, rising technological advancements, and a surge in demand for luxurious vehicles are expected to boost the market growth. Government support for lightweight and safe vehicles will likely surge the market growth.
Asia-Pacific accounted for the largest share in terms of consumption in the automotive interior materials market. Japan and China will be the primary support for the region's increasing demand. Moreover, an improved outlook for product demand in India is another potential factor for growth. With its sizeable OEM base of automobile manufacturers, Europe will also add to the order in the interior material market.
The infotainment system is the largest segment in the automotive interiors market. Earlier, cars were offered only one infotainment screen, but as technology advances, the number and dimension of infotainment screens are also increasing.
As such, the infotainment screens have become the main focal point for every automaker, and these screens are packed with the latest technology capabilities, as In 2022, Mercedes-Benz launched its S-class fleet for the Indian market, namely, S350d and S450 importing 150 new cars. The infotainment system in the vehicle amazes the consumer; with 64-colour ambient lighting and rear seat infotainment screens, the car offers ultimate comfort and luxury.
Automakers constantly upgrade their infotainment systems to provide their customers with the best features and technologies. Some of the recent launches and models are:
As the cars come with more connected features, the telecom and technology players are partnering with major automotive players to develop the best connectivity and infotainment solutions for the customers.
Considering all the factors above and the development of in-vehicle infotainment systems, the automotive interiors market is expected to witness prosperity in the forecast period.
The Asian-Pacific market is driven by the small/economy car segment, which accounts for higher adoption of interior components. Leading automakers in this region, such as Toyota, Honda, and Hyundai, are embracing the advantages of advanced seating systems, lighting, electronics, and various safety systems, making them essential features across their car models. The emergence of electric vehicles in major economies, including Japan, China, and India, further supports the market value.
In April 2022, Chinese passenger car production reached 996,000 units, with sales registering 965,000 units. This accounts for the downfall of 41.9% and 43.4% respectively in production and sales compared to the previous year. In 2022, from January to April, passenger car production decreased by 2.6% year-on-year, registering 6,494 million units.
In China, local players are collaborating to produce the best interior products. For instance, BAIC Yunxiang Automobile Co. Ltd collaborated with ADAYO to develop vehicle infotainment systems. This partnership will build new platforms for BAIC Yinxiang and helps to restructure the platform production mode for intelligent vehicle manufacturing. Chinese players are debuting in the market with a new vision to provide growth to the market. For instance, In November 2021, China's leading automotive supplier for interior components, Yanfeng Automotive Interiors (YFAI), introduced an industry-first camera under panel onboard intelligent screen, which is co-developed with TCL and its subsidiary TCL CSOT.
The demand for premium interiors, comfort, and new and innovative features, like head-up displays and navigation systems, along with the growing focus on sufficing the safety standards, is driving the market in the region. Major countries in this region, such as China, Japan, India, and South Korea, are anticipated to witness the rapid adoption of new technologies. Due to its high vehicle production capacity, China is expected to contribute to Asia-Pacific's market growth significantly.
In Asia-Pacific, government initiatives, such as subsidies and tax concessions, across various countries are attracting automotive OEMs to build their regional manufacturing plants.
Key automotive interior market participants are Continental AG, Magna International Inc., Denso Corporation, Faurecia, Adient, and Others. The automotive interiors market is likely to expect competition in the coming years, owing to various strategies, such as focused research and development activities, new product developments, acquisitions, etc., by significant product manufacturers to gain a competitive advantage. For instance,