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市场调查报告书
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1444337
电子纸显示器 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029）Electronic Paper Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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预计2024年电子纸显示器市场规模为26.1亿美元，预计到2029年将达到51.4亿美元，在预测期内（2024-2029年）CAGR为14.54%。
对行动资讯的需求不断增长，电子阅读器数量不断增加，以及易于使用的显示设备的开发，是推动电子纸显示器市场需求的一些重要因素。
主要亮点
- 目前，EPD 已被部署用于许多应用，包括零售和运输，例如公车站和铁路资讯板。例如，在日本，E Ink 元太科技和 Papercast 为智慧公车站计画生产了太阳能电子纸乘客资讯显示技术。耶路撒冷交通总体规划团队 (JTMT) 在公车站配备了先进的乘客资讯系统，配有太阳能电子纸显示器。
- 电子纸显示器广泛应用于电子阅读器和蓬勃发展的电子货架标籤 (ESL) 领域。零售商店必须投入大量员工时间来为每种产品和 SKU 列印、贴上和替换商店货架上的传统纸质标籤。安装微型电子纸显示标籤可实现动态定价，并使员工能够专注于帮助客户。
- 除了电子阅读器和 ESL 之外，电子纸显示器还用于室内标牌，例如活动场所、医院和饭店。它们重量轻，由电池供电，几乎可以安装在任何地方，轻鬆移动，并且可以与日历系统整合以自动更新。其他正在尝试的新电子纸应用包括菜单板、公共交通标誌和行李标籤。
- 与全彩替代品相比，单色显示器具有低功耗、简单的软体设计、小外形尺寸和低成本等优点。彩色显示器替代品通常更昂贵，但可提供清晰、彩色的影像和高效能图形。根据成本和功耗等因素，彩色图形显示器是提高感知价值并领先于竞争对手的最佳方式，但以可承受的成本提供彩色显示器对市场来说是一个挑战。
- 电子设备领域受到COVID-19大流行爆发的严重影响，作为原材料和成品主要供应国之一的中国等国家经历了多重挑战。该行业仍面临产量减少、供应链中断和价格波动的问题。预计知名电子公司的销售也将很快受到影响。此外，行动限制导致户外广告支出减少，对电子纸显示器的需求产生负面影响。
电子纸显示器市场趋势
消费性电子产业预计将占据重要的市场份额
EPD 是消费性电子产品和穿戴式装置不可或缺的一部分。由于对显示技术的持续需求，预测期内消费性电子产品需求的成长主要推动了市场的成长。此外，手机、平板电脑和智慧型手机的广泛普及推动了消费性电子产业的成长，这需要更有效的显示技术。此外，大多数消费性电子产品都采用电子墨水技术，以降低眼睛疲劳并延长电池寿命。据思科系统公司称，到 2022 年，北美和亚太地区的可穿戴设备预计将占全球可穿戴 5G 连接的 70% 左右。
网路上免费电子书的不断增加以及精通技术的用户的偏好从传统书籍转向便携式电子阅读设备预计将推动 EPD 市场的发展。大多数美国成年人拥有平板电脑、智慧型手机或电子阅读器设备，其中大多数使用平板电脑阅读电子书。电子墨水技术可生产低功耗纸张，例如主要用于电子书阅读器（例如亚马逊的 Kindle）的显示器。
电子纸显示器广泛应用于穿戴式装置产业。由于消费者健身趋势的增加，健身追踪器等穿戴式装置获得了巨大的关注。 Plastic Logic 的超薄柔性电子纸显示器已被广泛采用，因为它们在手錶和装置等穿戴式装置应用中为行动健康监测带来了巨大的机会。
EPD 用于智慧家庭设备，例如智慧恆温器或智慧显示器，其中低功耗和易于读取非常重要。 EPD 可以显示温度和天气更新等信息，甚至可以充当数位便籤纸。此外，EPD 在各种物联网 (IoT) 设备中都有应用，其低功耗要求和不同照明条件下的可视性具有优势。
EPD 被整合到消费品的智慧包装和标籤中。这些标籤可以显示动态讯息，例如产品详细资讯、有效期限或促销讯息。 EPD 提供了一种互动且引人注目的方式来与消费者沟通并增强产品体验。
预计北美将占据重要的市场份额
- 北美在全球 EPD 市场中占有相当大的份额。由于电子阅读器、零售、标牌和穿戴式装置等各行业对 EPD 的需求不断增长，该地区实现了稳定成长。电子书的普及、对节能显示解决方案的需求以及智慧型设备的日益普及等因素推动了市场的发展。
- 北美一直是电子阅读器的重要市场，EPD 在这一领域发挥着至关重要的作用。随着电子书的普及和主要电子阅读器製造商的出现，EPD 在北美获得了巨大的关注。 EPD 提供舒适的阅读体验、较长的电池寿命和出色的可视性，使其成为电子阅读器的首选。
- 北美零售业已采用电子纸显示屏，特别是电子货架标籤 (ESL)。 EPD 提供高效率的定价和资讯更新，减少体力劳动和成本。此外，北美的数位看板应用程式（例如店内显示器和户外广告看板）利用 EPD 的优势来实现节能且易于阅读的内容。
- 北美市场以其可穿戴设备和智慧手錶的广泛采用而闻名。 EPD 越来越多地融入这些设备中，提供始终开启的显示、出色的可视性和低功耗。北美对智慧手錶和健身追踪器的需求推动了该领域 EPD 的成长。
- 北美是 EPD 市场技术进步和创新的中心。该地区的公司积极参与改进 EPD 技术的研发工作，例如增强色彩再现、刷新率和灵活性。这些进步有助于北美 EPD 市场的成长。
电子纸显示器产业概况
电子纸显示器市场适度分散，市场上有 Plastic Logic GmbH、E-Ink Holdings Inc.、Clear Ink Displays、Pervasive Displays Inc. 和 Toppan Printing 等主要参与者，市场参与者正在采取合作伙伴关係等策略，合作和收购，以增强其产品供应并获得可持续的竞争优势。
2022年9月：显示领域领导者之一的夏普显示技术公司（SDTC）与数位纸技术的鼻祖、先驱、全球商业领导者之一元太科技（E Ink），宣布合作并采用SDTC 的氧化铟镓锌(IGZO*2) 背板用于电子阅读器和电子记事本产品中使用的电子纸模组。近十年来，E Ink 一直在研究将氧化物薄膜电晶体 (TFT) 用于电泳技术，并计划利用氧化物 TFT 扩展其电子纸产品范围。
额外的好处：
- Excel 格式的市场估算 (ME) 表
- 3 个月的分析师支持
目录
第 1 章：简介
- 研究假设和市场定义
- 研究范围
第 2 章：研究方法
第 3 章：执行摘要
第 4 章：市场动态
- 市场概况
- 产业吸引力－波特五力分析
- 新进入者的威胁
- 买家的议价能力
- 供应商的议价能力
- 替代产品的威胁
- 竞争激烈程度
- 产业价值链分析
- 评估 COVID-19 对市场的影响
第 5 章：市场动态
- 市场驱动因素
- 电子显示领域的技术创新
- 电子显示在各个最终用户行业的应用不断增长
- 市场挑战
- 电子纸显示器性能限制的挑战
- 电子纸显示的关键要求
- 单色与彩色显示对比
- 显示尺寸比较
- 显示解析度比较
第 6 章：电子纸显示技术分析
第 7 章：市场细分
- 最终用户
- 消费性电子产品（穿戴式装置、电子阅读器、行动装置等）
- 机构（标誌、海报等）
- 零售（分隔器和电子货架显示器）
- 其他最终用户（媒体和娱乐、交通、医疗保健、工业/智慧包装和建筑应用）
- 地理
- 北美洲
- 欧洲
- 亚太地区
- 世界其他地区
第 8 章：竞争格局
- 公司简介
- Plastic Logic GmbH
- E-Ink Holdings Inc.
- Clear Ink Displays
- Pervasive Displays Inc.
- Toppan Printing Co. Ltd
- LANCOM Systems GmbH
- Adafruit Industries
- Guangzhou Oed Technologies Co. Ltd
- Microtips Technology
第 9 章：投资分析
第 10 章：市场的未来
The Electronic Paper Display Market size is estimated at USD 2.61 billion in 2024, and is expected to reach USD 5.14 billion by 2029, growing at a CAGR of 14.54% during the forecast period (2024-2029).
The rising demand for on-the-move information, along with the growing number of electronic readers, and the development of easy-to-use display devices, are among some of the significant factors driving the demand for the electronic paper display market.
Key Highlights
- EPDs are currently being deployed for many applications, including retail and transport, such as bus stops and rail information boards. For instance, in Japan, E Ink Holdings and Papercast have produced a solar-powered electronic paper passenger information display technology for a smart bus stop project. The Jerusalem Transportation Master Plan Team (JTMT) has advanced passenger information systems at bus stops with solar-powered e-paper displays.
- E-paper displays are widely used in e-readers and the booming Electronic Shelf Label (ESL) segment. Retail stores must dedicate long hours of employee time to print, stick, and replace traditional paper labels on store shelves for every single product and SKU. Installing miniature e-paper display labels enables dynamic pricing and frees employees to focus on helping customers.
- In addition to e-readers and ESLs, e-paper displays have been used for indoor signage, for instance, at event venues, hospitals, and hotels. They are lightweight, battery-powered, can be mounted virtually anywhere, moved around easily, and can be integrated with calendaring systems to update automatically. Other new e-paper applications being tried include menu boards, public transit signs, and baggage tags.
- The monochrome display boasts low power consumption, easy software design, small form factors, and low cost relative to full-color alternatives. Color display alternatives are generally more expensive but provide sharp, colorful images and high-performing graphics. Depending on factors such as cost and power consumption, a color graphical display is the best way to increase the perceived value and stay ahead of the competitors but providing a colorful display at an affordable cost is a challenge for the market.
- The electronics devices segment was significantly impacted by the COVID-19 pandemic outbreak, as countries such as China, which is one of the major suppliers of raw materials and finished products, witnessed multiple challenges. The industry is still facing a reduction in production, disruption in the supply chain, and price fluctuations. The sales of prominent electronic companies are also expected to be affected shortly. Further, the restriction of the movement led to decreased outdoor advertising spending, negatively impacting the demand for electronic paper displays.
E-Paper Display Market Trends
The Consumer Electronics Industry is Expected to Hold Significant Market Share
EPD is an integral part of consumer electronics as well as wearable. Growing demand for consumer electronics over the forecast period majorly contributes to the market growth owing to the constant need for display technologies. Furthermore, the intense penetration of mobile phones, tablets, and smartphones fuels growth in the consumer electronics industry, which demands more effective display technologies. Additionally, E-ink technology is used for most consumer electronics to provide low eye strain and enhanced battery life. According to Cisco Systems, Wearables in North America and Asia Pacific are expected to account for around 70% of global wearable 5G connectivity in 2022.
The rising availability of free e-books on the internet and a shift in preference among tech-savvy users from traditional books toward portable electronic reading devices are expected to drive the EPD market. Most American adults own a tablet, smartphone, or e-reader device, with the majority using tablets for reading eBooks. Electronic ink technology produces low-power paper, like a display used primarily in e-book readers, such as Amazon's Kindle.
Electronic paper displays are widely adopted in the wearables industry. Wearables, such as fitness trackers, have gained significant traction owing to increased fitness trends across consumers. Plastic Logic's ultra-thin and flexible e-paper displays have been gaining adoption, given the enormous opportunities they open up in wearable device applications, such as watches and devices, for mobile health monitoring.
EPDs are employed in smart home devices, such as smart thermostats or smart displays, where low power consumption and easy readability are important. EPDs can display information like temperature and weather updates or even act as digital sticky notes. In addition, EPDs find applications in various Internet of Things (IoT) devices, where their low power requirements and visibility in different lighting conditions are advantageous.
EPDs are integrated into smart packaging and labels for consumer products. These labels can display dynamic information, such as product details, expiration dates, or promotional messages. EPDs provide an interactive and eye-catching way to communicate with consumers and enhance the product experience.
North America is Expected to Hold Significant Market Share
- North America holds a considerable share of the global EPD market. The region has witnessed steady growth due to the increasing demand for EPDs in various sectors, such as e-readers, retail, signage, and wearables. Factors like the popularity of e-books, the need for energy-efficient display solutions, and the growing adoption of smart devices drive the market.
- North America has been a significant market for e-readers, and EPDs play a crucial role in this segment. With the popularity of e-books and the presence of major e-reader manufacturers, EPDs have gained significant traction in North America. EPDs offer a comfortable reading experience, long battery life, and excellent visibility, making them a preferred choice for e-readers.
- The retail sector in North America has embraced electronic paper displays, particularly for electronic shelf labels (ESLs). EPDs provide efficient pricing and information updates, reducing manual labor and costs. Moreover, digital signage applications in North America, such as in-store displays and outdoor billboards, leverage the benefits of EPDs for energy-efficient and easily readable content.
- The North American market is known for its high adoption of wearable devices and smartwatches. EPDs are increasingly incorporated into these devices, offering always-on displays, excellent visibility, and low power consumption. The demand for smartwatches and fitness trackers in North America has propelled the growth of EPDs in this segment.
- North America is a hub for technological advancements and innovation in the EPD market. Companies in the region are actively involved in research and development efforts to improve EPD technology, such as enhancing color reproduction, refresh rates, and flexibility. These advancements contribute to the growth of the EPD market in North America.
E-Paper Display Industry Overview
The Electronic Paper Display Market is moderately fragmented, with the presence of major players like Plastic Logic GmbH, E-Ink Holdings Inc., Clear Ink Displays, Pervasive Displays Inc., and Toppan Printing Co. Ltd. Players in the market are adopting strategies such as partnerships, collaboration, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
September 2022: Sharp Display Technology Corporation (SDTC), one of the leading companies in the field of displays, and E Ink Holdings Inc. (E Ink), the originator, pioneer, and one of the global commercial leaders in digital paper technology, announced their collaboration and adoption of SDTC's indium gallium zinc oxide (IGZO*2) backplanes for ePaper modules used in eReader and eNote products. For almost ten years, E Ink has been researching the use of oxide thin film transistors (TFTs) for electrophoretic technology, and it plans to extend its ePaper product range utilizing oxide TFTs.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Industry Value Chain Analysis
- 4.4 Assessment of the Impact of COVID-19 on the Market
5 MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Technological Innovations in the Field of E-displays
- 5.1.2 Growing Applications of E-display Across Various End-user Industries
- 5.2 Market Challenges
- 5.2.1 Challenges in Performance Limitations of E-paper Displays
- 5.3 Key E-paper Display Requirements
- 5.3.1 Comparison Between Monochrome and Color Display
- 5.3.2 Comparison Between Display Sizes
- 5.3.3 Comparison Between Display Resolutions
6 ANALYSIS OF E-PAPER DISPLAY TECHNOLOGIES
7 MARKET SEGMENTATION
- 7.1 End User
- 7.1.1 Consumer Electronics (Wearable, E-readers, Mobile Devices, etc.)
- 7.1.2 Institutional (Signage, Posters, etc.)
- 7.1.3 Retail (Dividers and Electronic Shelf Displays)
- 7.1.4 Other End Users (Media and Entertainment, Transportation, Healthcare, Industrial/Smart Packaging, and Architectural Applications)
- 7.2 Geography
- 7.2.1 North America
- 7.2.2 Europe
- 7.2.3 Asia Pacific
- 7.2.4 Rest of the World
8 COMPETITIVE LANDSCAPE
- 8.1 Company Profiles*
- 8.1.1 Plastic Logic GmbH
- 8.1.2 E-Ink Holdings Inc.
- 8.1.3 Clear Ink Displays
- 8.1.4 Pervasive Displays Inc.
- 8.1.5 Toppan Printing Co. Ltd
- 8.1.6 LANCOM Systems GmbH
- 8.1.7 Adafruit Industries
- 8.1.8 Guangzhou Oed Technologies Co. Ltd
- 8.1.9 Microtips Technology
