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市场调查报告书
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1640607

商业智慧(BI)：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Business Intelligence (BI) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

商业智慧(BI) 市场规模预计在 2025 年为 377.3 亿美元，预计到 2030 年将达到 700 亿美元，预测期内（2025-2030 年）的复合年增长率为 13.16%。

商业智慧 (BI)-市场-IMG1

主要亮点

  • 过去十年，由于巨量资料的兴起以及在短时间内做出关键业务决策的需求不断增加，BI 和分析工具的市场占有率显着增加。在整个预测期内，预计这一趋势将随着技术发展和投资水准的上升而持续上升。
  • BI 是依靠技术分析资料并提供资讯供管理人员、企业最终用户和高阶主管做出业务决策的过程。 BI 涉及管理员从外部来源和内部系统收集资料、分析资料、支援和监控查询，以及建立报告、仪表板和资料视觉化，供营运人员和企业决策者使用。这使得
  • 此外，越来越多的组织正在使用资料视觉化工具进行分析。它用于建立 BI 仪表板、绩效记分卡、资讯图表和图表。 BI 也使用文字探勘、预测分析、统计分析和巨量资料分析等高阶分析技术。这些工具的使用日益增多，推动了许多行业对 BI 的需求，因为它提高了得出深刻结论的能力。此外，BI 系统还可以帮助公司发现紧迫的业务问题和行业趋势。
  • 中小企业对云端基础的业务解决方案的需求不断增长，推动了 BI 行业的发展。 BI 软体的优势（例如资料扩充性和追踪关键绩效指标 (KPI) 的能力）正越来越受到认可。这些优势使组织能够改善使用者体验并根据资料驱动的洞察力做出明智的决策。
  • 中小型组织最大的担忧是部署 BI 基础设施的成本，这阻碍了市场扩展。熟练的资料科学家、咨询分析师、IT 专家和其他资源的短缺也可能限制 BI 产业的成长。然而，自助服务的兴起有望解决基础设施昂贵的问题。

商业智慧(BI) 市场趋势

BFSI 产业可望推动市场成长

  • 近年来，由于数位化和各种技术创新的快速采用，银行业迅速扩张。 BI 和资料分析等技术和工具的发展正在帮助银行遵守所需的法规、提高竞争力并满足现代客户的数位需求。在这些技术的帮助下，金融公司可以做出明智的财务和业务决策。
  • 银行业正在使用区块链、人工智慧 (AI)、生物识别和机器学习 (ML) 等现代技术。金融机构正在试验预测和自适应分析、业务自动化和物联网 (IoT) 来提高其决策能力。因此，银行、金融服务和保险（BFSI）行业预计很快就会为市场参与企业提供丰厚的机会。
  • 这一领域的成长源于金融资料的敏感性，这需要与许多其他行业合作，包括税务机关、证券监管机构、中央银行、证券交易所、税务部门，以及製定新的投资策略。
  • 许多变数导致 BFSI 产业对 BI 的采用增加，包括资料分析的使用越来越多、资料产生量的增加、中小企业广泛采用云端 BI 以及 BI 工具的有效性提高。人工智慧、机器学习和物联网等技术正在推动对资料的依赖性不断增强，从而推动对 BI 工具的需求。即时发现、分析、处理和解决问题，以改善银行和金融部门的业务。

北美占有最大市场占有率

  • 北美大陆占据 BI 市场主导地位。在该地区，Tableau Software, LLC、Oracle Corporation、IBM Corporation 和 Microsoft Corporation 等主要产业参与者预计将加速市场成长。技术研发的加强、竞争的加剧以及资料扩散的不断发展趋势是支持北美市场扩张的进一步因素。
  • 中小企业对云端基础的业务解决方案的需求日益增长，推动了该地区 BI 行业的发展。人们越来越意识到 BI 软体提供的许多好处，例如资料扩充性和关键绩效指标 (KPI) 跟踪，这使得组织能够改善用户体验。
  • 此外，各种资料系统越来越多地使用 BI 平台作为其前端介面。创新的 BI 软体可让企业连接到各种资料来源。它还提供了易于理解的用户介面（UI），使其适合建立大量资料。为了全面了解多样化的资料，该地区的最终用户正在连接各种资料基础设施，包括 NoSQL资料库、Hadoop 系统、传统资料仓储和云端平台。
  • 近年来，这些行业一直重视自动化，其中医疗保健和零售业预计将在北美占据关键地位。医疗保健和零售业正在经历快速转型，大量的投资和有利条件使这些行业能够实现全面的数位化。未来几年，随着分析成为这些业务的基本组成部分，对 BI 解决方案的需求预计将大幅成长。

商业智慧（BI）产业概览

商业智慧(BI) 市场竞争激烈，拥有许多成熟、健康的老字型大小企业。市场竞争导致企业采取收购、联盟、合併和伙伴关係等策略性倡议，以获得相对于其他市场参与者的竞争优势。

2023 年 5 月，Rackspace US Inc. 宣布与 CCS Presentation Systems 合作成功完成了复杂的云端迁移。透过采用云端原生环境，这项措施提高了安全性、可扩展性和生产力。 Rackspace Technology 与 Rackspace Elastic Engineering 合作为 Microsoft Azure 提供咨询和顾问服务，以优化远端劳动力并降低总拥有成本 (TCO)。

2022 年 11 月，GoodData 宣布在 Amazon Web Services (AWS) 上全面推出 GoodData Cloud。这个下一代云端分析平台优先考虑部署的简易性、应用程式介面（API）优先的设计以及与现代资料堆迭的整合。 GoodData Cloud on AWS 的全球可访问性使 GoodData 能够在任何地方提供可扩展的分析服务，同时遵守当地的法律和合法令遵循。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 企业越来越多采用资料分析
    • 物联网技术的出现
  • 市场限制
    • 本地解决方案的投资成本高
    • 专业技能人才短缺
  • 商业智慧(BI) 功能分析
    • 彙报
    • 资料探勘
    • 资料分析
    • OLAP
    • 流程和文字探勘
    • 复杂事件处理
    • 其他功能
  • 商业智慧（BI）趋势分析
    • 行动商业智能
    • 云端商业智能
    • 社交商业智能
    • 传统商业智能

第六章 市场细分

  • 按组件
    • 软体和平台
    • 按服务
  • 按部署
    • 本地
    • 云
  • 按最终用户产业
    • BFSI
    • 资讯科技/通讯
    • 零售
    • 卫生保健
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Rackspace US Inc.
    • SAP SE
    • Oracle Corporation
    • Microsoft Corporation
    • Cisco Systems Inc.
    • SAS Institute Inc.
    • GoodData Corporation
    • Targit AS
    • International Business Machines Corporation
    • VMware Inc.
    • Tableau Software Inc.（Salesforce）

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 55655

The Business Intelligence Market size is estimated at USD 37.73 billion in 2025, and is expected to reach USD 70.00 billion by 2030, at a CAGR of 13.16% during the forecast period (2025-2030).

Business Intelligence (BI) - Market - IMG1

Key Highlights

  • BI and analytics tools have significantly increased in market share over the past ten years due to the increase in big data and the growing requirement to make important business decisions in a condensed amount of time. Throughout the projected period, this tendency is anticipated to rise continuously along with the development of technology and rising investment levels.
  • BI is a process that relies on technology for analyzing data and providing information that may be used to make business decisions by managers, corporate end users, and executives. BI includes a wide range of techniques, instruments, and software programs that enable administrations to collect data from external sources and internal systems, analyze it, enhance and monitor queries, and produce reports, dashboards, and data visualizations for use by operational staff and corporate decision-makers.
  • Additionally, an increasing number of organizations are using data visualization tools for analytics. They are employed in the creation of BI dashboards, performance scorecards, infographics, and charts. Advanced analytics techniques, including text mining, predictive analytics, statistical analysis, and big data analytics, are also used in BI. The rising use of these tools promotes the demand for BI across many industries because of the improved capacity to derive insightful conclusions. Additionally, BI systems assist businesses in spotting pressing business issues and industry trends.
  • The SME sector's rising desire for cloud-based business solutions is propelling the BI industry. The advantages of BI software, such as data scalability and the ability to track key performance indicators (KPIs), are becoming increasingly recognized. These advantages enable organizations to enhance user experience and make informed decisions based on data-driven insights.
  • Small and medium-sized organizations are most concerned about the expense of adopting BI infrastructure, which inhibits market expansion. The growth of the BI industry may also be constrained by a shortage of resources, such as qualified data scientists, consulting analysts, and IT specialists. But it is envisaged that the advancement of self-service would address the problem of pricy infrastructure.

Business Intelligence (BI) Market Trends

BFSI Industry is Expected to Drive the Market Growth

  • Due to digitization and the fast adoption of different technical breakthroughs in recent years, the banking sector is expanding quickly. The development of technologies and tools, such as BI and data analytics, has assisted banks in adhering to all necessary regulations, being competitive, and serving the digital needs of today's modern clients. Financial firms can make wise financial and operational decisions with the help of these technologies.
  • Modern technologies like blockchain, artificial intelligence (AI), biometrics, and machine learning (ML) are used in the banking industry. Financial institutions are experimenting with predictive and adaptive analytics, business automation, and the Internet of Things (IoT) to improve their decision-making capacity. Consequently, it is anticipated that the banking, financial services, and insurance (BFSI) sectors will soon provide market participants with lucrative opportunities.
  • The segment's expansion is attributed to the sensitive nature of financial data, which calls for coordination with many other industries, including tax authorities, securities controlling authorities, central banks, stock exchanges, revenue departments, and the creation of new investment strategies.
  • Numerous variables, including the expanding use of data analytics, an increase in data generation, the growing popularity of cloud BI among small- and medium-sized enterprises (SMEs), and the greater effectiveness of BI tools, can be blamed for the rise in BI adoption in the BFSI industry. The dependence on data is growing due to technologies like AI, ML, and IoT, which are driving up demand for BI tools. By discovering, analyzing, addressing, and resolving issues in real-time, they contribute to improving the operations of the banking and financial sectors.

North America to Hold Maximum Market Share

  • The North American continent dominates the BI market. It is anticipated that key industry players like Tableau Software, LLC, Oracle Corporation, IBM Corporation, and Microsoft Corporation will accelerate market growth in the area. Intensified technological R&D efforts, rising competition, and an evolving trend of data proliferation are further drivers supporting the market expansion in North America.
  • The SME sector's increasing desire for cloud-based business solutions is propelling the regional BI industry. Organizations are able to improve user experience thanks to growing awareness of numerous benefits, like data scalability and tracking key performance indicators (KPIs) provided by BI software.
  • Furthermore, extensive data systems are increasingly using BI platforms as front-end interfaces. Businesses may connect to various data sources thanks to innovative BI software. It also provides straightforward user interfaces (UI), making the tackles well-suited for giant data constructions. To create a comprehensive perspective of their diverse data, end users throughout the region connect to various data foundations, such as NoSQL databases, Hadoop systems, traditional data warehouses, and cloud platforms.
  • With an emphasis on automation in these sectors in recent years, the healthcare and retail sectors are anticipated to be crucial in the North American area. Healthcare and retail have undergone radical change due to significant investments and enabling conditions, enabling these industries to attain complete digitalization. In the upcoming years, the demand for BI solutions is anticipated to increase significantly as analytics become a fundamental component of these businesses.

Business Intelligence (BI) Industry Overview

The BI market is competitive with many healthy well-established players. The market players adopt strategic initiatives such as acquisitions, collaborations, mergers, and partnerships to get a competitive edge over other market players.

In May 2023, Rackspace US Inc. announced its collaboration with CCS Presentation Systems to successfully complete a complex cloud transition. This transition resulted in enhanced security, scalability, and productivity by adopting a cloud-native environment. Rackspace Technology provided consulting and advisory services, along with Rackspace Elastic Engineering for Microsoft Azure, enabling optimizing their remote workforce and reducing the total cost of ownership (TCO).

In November 2022, GoodData announced the general availability of GoodData Cloud on Amazon Web Services (AWS). The next-generation cloud analytics platform prioritizes ease of adoption, application programming interface (API)-first design, and integration with the modern data stack. With the worldwide accessibility of GoodData Cloud on AWS, GoodData can deliver scalable analytics services that adhere to local laws and compliance regulations everywhere.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Data Analytics by Enterprises
    • 5.1.2 Emergence of IoT-Enabled Technologies
  • 5.2 Market Restraints
    • 5.2.1 High Investment Costs for On-Premise Solutions
    • 5.2.2 Lack of Skilled Professionals
  • 5.3 Analysis on Business Intelligence (BI) Functions
    • 5.3.1 Reporting
    • 5.3.2 Data Mining
    • 5.3.3 Data Analytics
    • 5.3.4 OLAP
    • 5.3.5 Process and Text Mining
    • 5.3.6 Complex Event Processing
    • 5.3.7 Other Functions
  • 5.4 Analysis on Business Intelligence (BI) Trends
    • 5.4.1 Mobile BI
    • 5.4.2 Cloud BI
    • 5.4.3 Social BI
    • 5.4.4 Traditional BI

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Software and Platform
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 On-Premise
    • 6.2.2 Cloud
  • 6.3 By End-User Industry
    • 6.3.1 BFSI
    • 6.3.2 IT and Telecommunication
    • 6.3.3 Retail
    • 6.3.4 Healthcare
    • 6.3.5 Other End-User Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Rackspace US Inc.
    • 7.1.2 SAP SE
    • 7.1.3 Oracle Corporation
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Cisco Systems Inc.
    • 7.1.6 SAS Institute Inc.
    • 7.1.7 GoodData Corporation
    • 7.1.8 Targit AS
    • 7.1.9 International Business Machines Corporation
    • 7.1.10 VMware Inc.
    • 7.1.11 Tableau Software Inc. (Salesforce)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS