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市场调查报告书
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1644388

云端通讯平台：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Cloud Communication Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年云端通讯平台市场规模将达到 204 亿美元，到 2030 年将达到 475.4 亿美元，预测期内（2025-2030 年）的复合年增长率为 18.44%。

云端通讯平台-市场-IMG1

如今，企业采用云端通讯平台解决方案以跟上通讯市场的技术进步已成为当务之急。

主要亮点

  • 连网型设备的日益普及、物联网的不断普及以及云端基础的服务的日益普及是推动市场成长的主要因素。根据Cisco预测，2022年全球消费者IP流量预计将达到每月Exabyte，达到27%的年复合成长率，这将推动市场的成长。
  • 根据《富比士》杂誌报道，到2025年，全球物联网（IoT）连接设备的总安装基数预计将达到754.4亿，十年内成长五倍。此外，根据 Finch Capital 的数据，到 2019年终，全球物联网终端用户解决方案的市场规模预计将成长到 2,120 亿美元，为云端通讯服务供应商进军全球尚未开发的市场创造了有利可图的机会。
  • 此外，BYOD政策和计量收费服务的兴起也推动了云端通讯平台市场的成长。近年来，企业已经采用了自带设备（BYOD）的方式。目前，87% 的企业信任员工使用行动应用程式的能力，公司办公室和远距工作之间的界线变得越来越模糊。
  • 提高生产力和降低成本等因素正在推动企业采用云端协作解决方案以获得更好的结果。因此，服务供应商正在转向基于云端基础的通讯和协作解决方案，以长期推动该市场的发展。各公司已宣布增强云端协作平台，预计将推动市场发展。例如，去年 11 月，全球技术供应商和专业经销商 Westcon-Comstor 宣布成立一个名为「云端与协作」的新业务部门。
  • 由于云端服务通常基于互联网，互联网连接速度可能会影响云端通讯平台市场。此外，对敏感资料的隐私和安全问题进一步阻碍了市场的成长。据身分盗窃资源中心称，去年上半年美国发生了 817 起资料外洩事件。

云端通讯平台市场趋势

BFSI 正在推动市场

  • 云端通讯平台解决方案使投资银行、私募股权、创投、资产管理公司和保险公司能够与合作伙伴、客户和客户安全地交换业务资讯。金融科技 (fintech) 的进步和 BFSI 领域的数位转型将推动该领域的成长。
  • 金融业正在经历重大变革时期，需要变得更灵活、创新、协作和以客户为中心。 Box、HighQ 和 Jive Software 等云端协作供应商正在帮助 BFSI 产业提供高端客户体验、降低营运成本并满足监管和合规义务。
  • 在新冠疫情期间，云端基础的BPO 服务的需求增加，使得金融机构儘管遭遇挫折，仍能继续经营。此外，BPO服务解决方案对于银行、企业和金融机构的有效运作至关重要，使银行能够将资源用于核心人力和关键业务营运。云端通讯透过远端存取、数位资料交换、自动彙报和即时工作场所管理帮助金融机构最大限度地提高生产力。根据《富比士》报道，超过 77% 的银行正在使用云端运算并将部分业务外包给其他组织。
  • 此外，包括云端通讯在内的云端技术使金融科技公司能够快速发展并建立应用程序，使其业务在竞争中脱颖而出并改善消费者体验。此外，云端通讯使金融科技公司能够透过客户与金融品牌互动的众多线上管道向客户提供这些体验。这些管道包括行动应用程式、聊天机器人、视讯和通讯服务。
  • 业内各方参与者正在製定多种策略来满足 BFSI 行业的需求，从而获得竞争优势。例如，去年 1 月，Route Mobile 与马哈拉斯特拉邦银行和印度国家银行合作，利用其云端通讯平台的功能，在 WhatsApp 上提供金融服务。

北美占据市场主导地位

  • 收益，北美占据云端通讯平台市场的主导地位，预计在预测期内仍将保持主导地位。这种成长可归因于该地区云端基础服务的日益普及和多家云端基础服务供应商的存在。
  • 该地区发展速度强劲的主要原因是对整合通讯（UC）的需求不断增长以及服务供应商之间的产品差异化。在北美，UCaaS 解决方案细分市场正在推动市场向 IVR 细分市场发展。预计该地区 IVR 领域的成长速度将比视讯会议领域更快。
  • 此外，该地区的云端通讯平台市场预计将受益于通讯业物联网的日益普及。美国电信业者正在利用基于物联网的技术来加快流程并提高效率。据电信咨询服务公司称，今年美国的网路流量预计将增至每月 9,864 万Exabyte。
  • 此外，一些零售公司正在将云端通讯平台整合到他们的 CRM 介面中，以增强客户互动。它有助于解释消费者的疑问并将他们引导到正确的地方进行解释。
  • 此外，一些企业正在使用云端通讯平台的视讯解决方案，为客户提供高清品质的视讯和流畅的访问，以展示产品的特性和功能，尤其是透过视讯聊天。为了留住更多客户，Croma（Infiniti Retail Limited）等组织在疫情期间在班加罗尔创建了第一家试点商店，进行线上展示。

云端通讯平台产业概况

云端通讯平台市场竞争激烈，有大量供应商提供全面的云端通讯解决方案。市场参与者正积极致力于扩大其产品范围和服务领域。为了提供各行业专业化的服务，各公司都非常重视技术创新和研发。云端通讯平台市场的主要企业包括思科系统公司、Twilio 公司、8x8 公司、Avaya 公司、NetFortris 公司等。

Radisys Engage 数位平台于 2022 年 2 月由开放通讯解决方案 (EDP) 的全球供应商 Radisys Corporation 推出了。它是一个开放的云端通讯平台，有助于迎来新一代可编程通信，包括基于视讯的顾客关怀、对话式人工智慧应用程式、工业 5.0 应用程式以及实现人机协作的超个性化社交参与。该平台使服务供应商能够轻鬆且盈利设计出满足不同商业和消费者领域需求和期望的产品。

2022 年 4 月，服务供应商 Lumen 采用了 Alianza 的云端通讯技术来支援其电话服务。 Alianza 的平台专为服务提供者设计，并允许通讯业者整合。 Lumen 相信该平台可以补充其核心语音服务和客户需求，并为传统电话服务客户提供一条引人注目的新迁移途径。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素
    • 通讯市场发生重大变化
    • 组织引进弹性工作方式的趋势日益明显
    • 对 BYOD 的需求不断增加
  • 市场限制
    • 安全和隐私问题
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 产业影响评估

第五章 市场区隔

  • 按组件
    • 解决方案
    • 服务
  • 依部署类型
    • 公共云端服务
    • 私有云端服务
    • 混合云端服务
  • 按行业
    • BFSI
    • 卫生保健
    • 资讯科技/通讯
    • 零售
    • 政府
    • 其他行业（製造业、旅游及旅馆业、教育业）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • Cisco System Inc.
    • Twilio Inc.
    • 8x8 Inc.
    • Avaya Inc.
    • NetFortris Inc.
    • West IP Communications Inc.
    • Telestax Inc.
    • Plivo Inc.
    • Nexmo Inc.
    • Vonage Holdings Corp.
    • Masergy Communications
    • Mitel Networks Corporation
    • Vonage API Developer
    • CallFire Inc.
    • Ozonetel Communication Pvt. Ltd
    • RingCentral Inc.

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 71473

The Cloud Communication Platform Market size is estimated at USD 20.40 billion in 2025, and is expected to reach USD 47.54 billion by 2030, at a CAGR of 18.44% during the forecast period (2025-2030).

Cloud Communication Platform - Market - IMG1

Nowadays, companies are experiencing a vital necessity for adopting cloud communication platform solutions to keep themselves updated with the technological advancements in the communication market.

Key Highlights

  • Increasing adoption of connected devices, increasing penetration of the internet of things, and rising adoption of cloud-based services are major factors driving the market growth. According to Cisco Systems, in 2022, global consumer IP traffic was expected to reach 333 exabytes per month at a 27% compound annual growth rate, which is anticipated to fuel the growth of the market studied.
  • According to Forbes, the total installed base of the Internet of Things (IoT) connected devices is projected to amount to 75.44 billion worldwide by 2025, a fivefold increase in 10 years. Also, as per Finch Capital, the global market for IoT end-user solutions was expected to grow to USD 212 billion in size by the end of 2019, presenting lucrative opportunities for cloud communication service providers to tap the untapped market globally.
  • Besides, the growing trend of BYOD policies and pay-as-you-use services are other factors further fueling the growth of the cloud communication platform market. Companies have adopted Bring-Your-Own-Device (BYOD) efforts in recent years. The capacity of employees to use mobile apps is currently relied on by 87% of organizations, and the border between the corporate office and working remotely is becoming increasingly blurred.
  • Factors such as enhanced productivity and decreased costs have enabled enterprises to adopt cloud collaboration solutions for better outcomes. This has allowed the service providers to focus on cloud-based communication and collaboration solutions and drive this market in the long run. Various companies are launching an enhanced cloud collaboration platform, which is expected to drive the market. For instance, in November last year, Westcon-Comstor, a worldwide technology supplier and specialized distributor, announced the formation of a new business segment called Cloud & Collaboration.
  • Cloud services are usually internet-based; therefore, internet connection speed would affect the cloud communication platform market. Also, privacy and security concerns regarding confidential data further hamper the market's growth. According to Identity Theft Resource Center, The number of data breaches in the United States reached 817 in the first half of the last year.

Cloud Communication Platform Market Trends

BFSI to Drive the Market

  • The Cloud Communication Platform solutions allow investment banks, private equity, venture capital, asset managers, and insurance firms to securely exchange business information with partners, clients, and customers. The evolution of financial technology (fintech) and digital transformation in the BFSI sector drive the segment's growth.
  • The financial sector is undergoing a massive transformation, and it has become the need of the hour to be more agile, innovative, collaborative, and customer-centric. The cloud collaboration vendors such as Box, HighQ, Jive Software, and others enable the BFSI industry to deliver high-end customer experience, decrease operating costs, and meet regulatory and compliance obligations.
  • During the COVID-19 pandemic, demand for cloud-based BPO services increased, allowing institutions to continue active despite setbacks. Furthermore, the BPO services solution was critical to the efficient operation of banks, enterprises, and financial institutions by allowing banks to employ their resources for core talents and vital business operations. Cloud communication helps financial organizations maximize productivity through remote access, digital data exchange, automated reporting, and real-time work floor management. According to Forbes, over 77% of banks utilize cloud computing to outsource a few of their operations to other organizations.
  • Moreover, cloud technology, including cloud communication, allows Fintech firms to develop quickly and build apps that differentiate their businesses from the competition and improve consumer experiences. Additionally, FinTech companies may offer these experiences to customers across the numerous online channels they use to communicate with financial brands due to cloud communications. Such channels include mobile applications, robotic chatbots, video, and Messaging Services.
  • Various companies in the industry are involved in several strategies to cater to the BFSI industry to gain a competitive edge. For instance, in January last year, Route Mobile teamed with the Bank of Maharashtra and the State Bank of India to provide financial services over WhatsApp utilizing cloud communication platform capabilities.

North America to Dominate the Market

  • North America dominates the cloud communication platform market in terms of revenue and is expected to maintain its dominance during the forecast period. This growth is attributed to the increasing adoption of cloud-based services and the availability of several cloud-based service providers in this region.
  • The main reason for this region's excellent development rate is the growing demand for unified communications and product segregation among the service providers. In North America, the UCaaS segment by solutions drives the market to the IVR segment. IVR segment is expected to increase at a greater rate than the video conferencing segment in this region.
  • Additionally, the region's cloud communication platform market is expected to profit from the expanding adoption of IoT in the telecommunications industry. American telecom companies are making use of the capabilities of IoT-based technology to speed up procedures and increase efficacy. According to Telecom Advisory Services, the United States is expected to climb to 98.64 million exabytes of internet traffic per month in the current year.
  • Several retailers are also integrating cloud-based communication platforms with their CRM interfaces, boosting customer interaction. It aids in deciphering consumer inquiries and directs them to the right locations for the explanation.
  • Furthermore, some firms use cloud communication platform video solutions to give high HD quality video and smooth access to clients, particularly for showcasing product features and functioning via video chatting. In order to retain more customers, organizations such as Croma (Infiniti Retail Limited) created their initial pilot store for an online demonstration in Bengaluru during the pandemic.

Cloud Communication Platform Industry Overview

The Cloud Communication Platform Market is highly competitive and is characterized by a number of vendors offering comprehensive cloud communication solutions. Market players are actively concentrating on extending their product range and service area. In order to deliver application-specific services across industries, companies emphasize innovation and R&D. Major players in the cloud communication platform market include Cisco System Inc., Twilio Inc., 8x8 Inc., Avaya Inc., and NetFortris Inc.

In February 2022, the Radisys Engage Digital Platform was made available by Radisys Corporation, a global supplier of open telecom solutions (EDP). It is an open cloud communication platform that helps usher in a new generation of programmable communications, including video-based customer care, conversational AI applications, Industry 5.0 applications, and hyper-personalized social engagements that enable human-machine cooperation. The platform enables service providers to easily and profitably design products to meet the needs and expectations of diverse corporate and consumer sectors.

In April 2022, Lumen, a service provider, selected Alianza's cloud communication technology to enhance its phone services. The Alianza platform is designed for service providers and can be integrated with telecom operators. Lumen believes the platform complements its core voice offerings and client demands and will provide an attractive new migration alternative for legacy phone service customers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Tremendous Shifts in the Communication Market
    • 4.2.2 The Growing Trend of Organizations Implementing Flexible Work Opportunities
    • 4.2.3 Growing Demand for BYOD
  • 4.3 Market Restraints
    • 4.3.1 Security and Privacy Concerns
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Industry Value Chain Analysis
  • 4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 By Component
    • 5.1.1 Solution
    • 5.1.2 Service
  • 5.2 By Deployment Type
    • 5.2.1 Public Cloud Services
    • 5.2.2 Private Cloud Services
    • 5.2.3 Hybrid Cloud Services
  • 5.3 By Industry Vertical
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 IT and Telecommunication
    • 5.3.4 Retail
    • 5.3.5 Government
    • 5.3.6 Other Industry Verticals (Manufacturing, Travel and Hospitality, and Education)
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Cisco System Inc.
    • 6.1.2 Twilio Inc.
    • 6.1.3 8x8 Inc.
    • 6.1.4 Avaya Inc.
    • 6.1.5 NetFortris Inc.
    • 6.1.6 West IP Communications Inc.
    • 6.1.7 Telestax Inc.
    • 6.1.8 Plivo Inc.
    • 6.1.9 Nexmo Inc.
    • 6.1.10 Vonage Holdings Corp.
    • 6.1.11 Masergy Communications
    • 6.1.12 Mitel Networks Corporation
    • 6.1.13 Vonage API Developer
    • 6.1.14 CallFire Inc.
    • 6.1.15 Ozonetel Communication Pvt. Ltd
    • 6.1.16 RingCentral Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS