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市场调查报告书
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1524119

全球内容传递网路(CDN) 市场：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Content Delivery Network (CDN) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 134 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年全球内容传递网路（CDN）市场规模为237.9亿美元，2029年将达到405.6亿美元，在预测期内（2024-2029年）复合年增长率预计为11倍。

内容传递网路（CDN）-市场

网路使用者数量的增加以及用户在行动装置上玩游戏但许多装置上存在储存问题的趋势是市场驱动因素之一。云端基础的游戏的一大优势是几乎可以在任何装置上玩它，包括智慧型手机和平板电脑。此外，内容传递网路(CDN) 被视为游戏分发的一种有前途的范例，因为它们允许用户玩游戏，而无需考虑作业系统或装置。

主要亮点

  • 随着 4K 和超高清等新技术的引入，线上游戏越来越受欢迎。虽然这些新技术使游戏变得更加有趣，但它们可能会对游戏前的体验产生负面影响，因为它们会让您等待数小时才能完成下载。在开放平台上，玩家可能会对此做出负面反应，提供者可能会蒙受损失。
  • 此外，游戏下载的漫长等待时间可能会阻碍游戏玩家并阻止游戏公司吸引更多用户。因此，为了避免效能滞后，企业正在投资 CDN 解决方案，以向世界提供高品质的内容。在低成本资料通讯服务出现的支持下，互联网速度的提高正在刺激云端游戏平台的采用，这将推动基于影片串流的云端游戏的采用并促进未来的市场成长。
  • 如图所示，随着智慧型手机的普及、对原创和高品质内容的需求以及内容消费的不断增加，需要有效的CDN解决方案来增强内容传送和网路效能。由于对 Over-the-Top (OTT) 和视讯点播 (VOD) 服务不断增长的需求确保了透过高速资料网路的连续内容传送，预计该市场将在预测期内快速发展。
  • 一些最有影响力的组织正在放弃第三方 CDN 服务，并部署适合其需求的内容传递网路。随着越来越多的人转向影片串流服务观看电影和广告，病毒和网路攻击正在增加。缺乏发现和监管影片内容的适当标准和程序可能会阻碍市场扩张。
  • 此外，虽然当疫情爆发时，电子商务使全部区域的顾客远离实体店，但新冠肺炎 (COVID-19) 却有力地将消费者推向了电子商务。

内容传递网路(CDN) 市场趋势

媒体和娱乐 (M&E) 领域将经历显着成长

  • 由于媒体播放器对高品质线上内容广播的需求不断增长，以及全球 OTT 平台的发展对 CDN 解决方案的需求不断增长，媒体和娱乐部门将在预测期内继续增长，预计将做出重大贡献。市场成长。据Netflix称，截至2023年第四季度，Netflix在全球拥有约2.6亿付费用户。
  • 媒体和娱乐领域对内容传递网路的需求的特点是对串流媒体和富媒体服务的需求不断增加、线上游戏的普及以及对影片串流和内容传送的效率、可靠性和品质的要求不断增加。此外，不断发展的线上游戏产业需要改善的用户体验、无缝的游戏效能和减少的延迟，为 CDN 市场创造了利润丰厚的成长机会。
  • 此外，媒体和娱乐 (M&E) 公司面临着持续提供高品质内容和体验以吸引和留住受众的压力。这进一步增加了媒体和娱乐领域对 CDN 解决方案和服务的需求，以扩展实况活动和串流媒体频道并保护内容、网站和应用程式免受攻击。
  • 在快速变化的数位环境中，内容传递网路的效率和速度对于向世界交付视讯内容至关重要。市场上的供应商已经认识到这一需求，并正在与串流媒体公司合作提供先进的影片串流服务。
  • 随着越来越多的用户寻求线上内容，媒体和娱乐公司对内容传递网路解决方案服务的需求预计将增长，以便持续可靠地向更多受众交付一流的内容。此外，预计未来几年视讯串流和即时 VoIP（网际网路协定语音）将在游戏领域变得越来越流行。 CDN 能够透过提供低延迟、高品质的串流媒体体验来促进这一趋势。

亚太地区正在经历显着成长

  • 中国对 CDN 的需求不断增加，反映出数位经济的成长、上网人口的扩大以及各行业数位内容消费的增加。
  • 此外，中国是全球成长最快的电子商务市场之一。随着数以百万计的线上消费者和不断增长的数位经济，企业依靠 CDN 快速可靠地向全国用户提供产品图像、影片和网页等数位内容。 CDN 帮助电子商务平台优化网站效能、减少延迟、改善整体用户体验、提高客户满意度并提高转换率。因此，大多数电子商务公司都采用了内容传递网路，增加了中国对CDN的需求。
  • 此外，Netflix、Amazon Prime Video 和 Hulu 等 OTT 平台在日本迅速普及。这些平台提供广泛的影片内容，包括电影、电视节目和原创剧集，并且需要可靠且扩充性的内容传送基础设施。 CDN 使 OTT 提供者能够以最小的延迟和缓衝向日本各地的观众提供串流视讯内容，即使在流量尖峰时段期也是如此。
  • 此外，媒体和娱乐公司正在优先考虑为日本最终用户设计的解决方案以及内容传递网路，以满足不断变化的数位期望并保持竞争力。此外，为了加强日本的科技基础设施，日本政府正在积极支持媒体和娱乐领域的数位革命。

内容传递网路(CDN) 产业概述

内容传递网路(CDN) 市场高度分散，亚马逊网路服务公司 (Amazon.com Inc.)、Akamai Technologies Inc.、Google LLC (Alphabet Inc.) 和 Cloudflare Inc. 等主要参与者的存在製作成市场公司正在采取联盟、併购、投资和收购等策略来增强其产品供应并获得永续的竞争优势。

2023年12月，Romexsoft正式成为Amazon CloudFront服务交付合作伙伴，为AWS企业提供网路和内容传送服务。这说明了该公司的成长策略与市场上合作伙伴和交付网路的通路开发一致。

2023 年 10 月，Akamai 的合作伙伴计画 GlobalLogic 将利用 Akamai 的云端运算服务、安全性和内容传递网路(CDN) 为全球客户提供设计和建构的创新产品、平台和数位体验。 GlobalLogic 将与 Akamai 合作，透过向共同客户提供全球系统整合、託管服务和专业服务，推动 Akamai CDN 产品组合的市场成长。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 价值链分析
  • 产业吸引力：波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第五章市场动态

  • 市场驱动因素
    • 线上用户数量、人均线上消费以及对高品质影片内容的需求不断增长推动成长
    • 线上游戏产业不断增长的需求有助于市场成长
  • 市场限制因素
    • 大公司自建CDNS的趋势
    • 频宽问题，尤其是在新兴经济体和欠发达经济体

第六章 市场细分

  • 按解决方案/服务
    • 媒体发行
    • 云端安全
    • 网路效能
  • 按最终用户
    • 媒体娱乐
    • 广告
    • 电子商务
    • 卫生保健
    • 商业/金融服务
    • 研究和教育
    • 其他最终用户
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
    • 亚洲
      • 中国
      • 日本
      • 韩国
      • 澳洲/纽西兰
    • 拉丁美洲
      • 巴西
      • 墨西哥
    • 中东/非洲
      • 阿拉伯聯合大公国
      • 南非

第七章 竞争格局

  • 公司简介
    • Amazon Web Services Inc.（Amazon.com Inc.）
    • Akamai Technologies Inc.
    • Google LLC（Alphabet Inc.）
    • Cloudflare Inc.
    • Edgio Inc.
    • CDNetworks Inc.
    • Fastly Inc.
    • Microsoft Corporation
    • AT&T Inc.
    • Tata Communications Limited

第八章投资分析

第九章 市场未来展望

简介目录
Product Code: 48725

The Content Delivery Network Market size is estimated at USD 23.79 billion in 2024, and is expected to reach USD 40.56 billion by 2029, growing at a CAGR of 11.26% during the forecast period (2024-2029).

Content Delivery Network (CDN) - Market

The growing number of internet users and the tendency of users to play games on mobile devices, with storage issues in many devices, is one of the major drivers for the market. A significant advantage of cloud-based gaming is that games are available anytime from almost any device, such as smartphones and tablets. Also, a content delivery network(CDN) is a promising paradigm for gaming delivery, as users can play games on any OS or device.

Key Highlights

  • The popularity of online gaming is increasing along with the introduction of new technology like 4K and Ultra HD. While these new technologies make gaming more enjoyable, they can negatively impact the pre-gaming experience by making players wait hours for the download to finish. Gamers may respond negatively to this on open platforms, which could cost the providers money.
  • Moreover, gamers may be discouraged, and gaming companies may be unable to reach a wider audience due to long wait times for downloads of games. Therefore, to avoid any lag in performance, companies are investing in CDNs to deliver high-quality content globally for CDN solutions. The increasing internet speed supported by the emergence of low-cost data-based telecom services is fueling the adoption of cloud gaming platforms, which is driving the subscription of video streaming-based cloud gaming, increasing the market growth in the future.
  • With the growing smartphone adoption, as indicated in the graph, the demand for original, high-quality content and the ongoing growth of content consumption have made effective CDN solutions necessary to boost content delivery and network performance. The market is anticipated to develop faster throughout the forecast period due to the increased demand for Over-the-Top (OTT) and Video-on-Demand (VOD) services, guaranteeing continuous content delivery over a high-speed data network.
  • Some of the most influential organizations are moving away from third-party CDN services and towards deploying a content delivery network tailored to their needs. As more people use video streaming services to watch movies and advertise, viruses and cyber-attacks are rising. The lack of appropriate standards and procedures for discovering and regulating video content could hinder market expansion.
  • Furthermore, e-commerce was previously tapping customers away from brick-and-mortar stores all over the region when the pandemic struck, but COVID-19 gave consumers a mighty shove into the arms of e-commerce.

Content Delivery Network (CDN) Market Trends

Media and Entertainment (M&E) segment to Witness Major Growth

  • The media and entertainment segment would contribute significantly to the market growth during the forecast period, supported by the demand for high-quality online content broadcasting among the media players and the development of OTT platforms worldwide, increasing the demand for CDN solutions. According to Netflix, Netflix had around 260 million paid subscribers worldwide as of the fourth quarter of 2023.
  • The content delivery network demand in the media and entertainment sector is characterized by the growing demand for streaming and rich media services, the proliferation of online gaming, and the ever-increasing demand for efficiency, reliability, and quality in video streaming and content delivery. Further, the ever-evolving online gaming industry necessitates enhanced user experience, seamless game performance, and reduced latency, thus further offering lucrative growth opportunities for the CDN market.
  • Moreover, Media and entertainment (M&E) companies face significant pressure to continuously deliver high-quality content and experiences that attract and retain viewers. This further drives the demand for CDN solutions and services in the media and entertainment sector to scale live events and streaming channels and secure content, websites, and applications from attacks.
  • In the fast-paced digital landscape, the efficiency and speed of content delivery networks are crucial for distributing video content globally. Market vendors are recognizing the need and entering into partnerships with streaming companies for advanced video streaming services.
  • As increasing numbers of users demand online content, the demand for content delivery network solutions and services in the media and entertainment companies is expected to grow to deliver top-tier content consistently and reliably to large audiences. Moreover, in the coming years, video streaming and Real-time Voice over Internet Protocol (VoIP) are anticipated to become increasingly popular in gaming. CDNs are well-positioned to facilitate these trends by delivering low-latency, high-quality streaming experiences.

Asia-Pacific to Register Significant Growth

  • There has been a mounting demand for CDNs in China, reflecting the country's growing digital economy, expanding online population, and increasing digital content consumption across various industries.
  • Moreover, China is among the fastest-growing e-commerce markets globally. With millions of online shoppers and a growing digital economy, businesses rely on CDNs to ensure fast and reliable delivery of digital content to users across the country, including product images, videos, and web pages. CDNs help e-commerce platforms optimize website performance, reduce latency, and enhance the overall user experience, increasing customer satisfaction and higher conversion rates. Hence, most e-commerce companies are adopting content delivery networks, which has led to a growing demand for CDNs in China.
  • Furthermore, OTT platforms like Netflix, Amazon Prime Video, and Hulu are witnessing rapid adoption in Japan. These platforms offer a wide range of video content, including movies, TV shows, and original series, which require reliable and scalable content delivery infrastructure. CDNs enable OTT providers to deliver streaming video content to viewers across Japan with minimal latency and buffering, even during peak traffic.
  • In addition, the media and entertainment companies give the solutions designed for the content delivery network the highest precedence, in addition to end users in Japan, to meet shifting digital expectations and continue to be competitive. Moreover, to reinforce the country's technology infrastructure, the Government of Japan is aggressively supporting the digital revolution in the media and entertainment segment.

Content Delivery Network (CDN) Industry Overview

The content delivery network (CDN) security market is highly fragmented, with the presence of major players like Amazon Web Services Inc. (Amazon.com Inc.), Akamai Technologies Inc., Google LLC (Alphabet Inc.), Cloudflare Inc., and Edgio Inc. Players in the market are adopting strategies such as partnerships, mergers, investments, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In December 2023, Romexsoft officially became an Amazon CloudFront Service Delivery partner to provide the AWS company's networking and content delivery services (CDN), which shows the company's growth strategy in line with developing partnership and delivery network channels in the market.

In October 2023, the Akamai Partner Program, GlobalLogic, announced designing and building innovative products, platforms, and digital experiences for customers worldwide, leveraging Akamai's cloud computing services, security, and content delivery network (CDN). GlobalLogic would collaborate with Akamai to offer global system integration, managed services, and professional services to mutual customers, increasing the market growth of the company's CDN portfolio.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Online Users, Per Capita Online Consumption, and Demand for High -quality Video Content- Drives Growth
    • 5.1.2 Growing Demand from Online Gaming Industries Adding to Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Larger Organizations Tending to Build their Own CDNS
    • 5.2.2 Bandwidth Concerns Particularly in Developing and Undeveloped Economies

6 MARKET SEGMENTATION

  • 6.1 By Solution and Service
    • 6.1.1 Media Delivery
    • 6.1.2 Cloud Security
    • 6.1.3 Web Performance
  • 6.2 By End User
    • 6.2.1 Media and Entertainment
    • 6.2.2 Advertising
    • 6.2.3 E-commerce
    • 6.2.4 Healthcare
    • 6.2.5 Business and Financial Services
    • 6.2.6 Research and Education
    • 6.2.7 Other End Users
  • 6.3 By Geography***
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
    • 6.3.3 Asia
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 South Korea
      • 6.3.3.4 Australia and New Zealand
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Mexico
    • 6.3.5 Middle East and Africa
      • 6.3.5.1 United Arab Emirates
      • 6.3.5.2 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Amazon Web Services Inc. (Amazon.com Inc.)
    • 7.1.2 Akamai Technologies Inc.
    • 7.1.3 Google LLC (Alphabet Inc.)
    • 7.1.4 Cloudflare Inc.
    • 7.1.5 Edgio Inc.
    • 7.1.6 CDNetworks Inc.
    • 7.1.7 Fastly Inc.
    • 7.1.8 Microsoft Corporation
    • 7.1.9 AT&T Inc.
    • 7.1.10 Tata Communications Limited

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET