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市场调查报告书
商品编码
1641891

点选流分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Clickstream Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

点选流分析市场规模预计在 2025 年将达到 21.4 亿美元，预计到 2030 年将达到 36.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 11.39%。

点击流分析-市场-IMG1

主要亮点

  • 点选流资料通常会记录在结构化的网路日誌檔案中。网站日誌包含日期和时间戳记、访客 IP 位址、造访的页面的 URL 以及使用者的唯一使用者识别码等资料元素。因此，在分析点选流资料时，经营线上应用程式的公司将受益于点选流分析。
  • 由于消费者对点击内容以及对产品和服务的感受等资讯的需求日益增加，在线销售产品的企业正在蓬勃发展。这些资讯有望成为提高产品品质和客户体验的关键驱动力。
  • 行动通讯技术的使用迅速增长也是该市场的主要推动力，它透过行动电话为需要评估和分析的企业提供了许多接触点。这些方法使公司能够利用从点选流分析中获得的见解来开发新产品，扩展其产品组合併改进其网站和应用程序，从而帮助减少客户流失并提高消费者满意度。
  • 随着我们进入数位时代，点选流分析工具变得越来越重要，因为它们可以从线上平台的资料日誌中产生关键的业务洞察。推动点选流分析市场成长的关键因素是透过吸引客户注意力和回馈来创造商机的需求日益增加。
  • 然而，与资料收集政策、安全和隐私相关的担忧在一定程度上抑制了市场的成长。

点击点选流分析市场趋势

零售业占据市场主导地位

  • 推动全球市场成长的主要因素是零售商的需求不断增加、对流量分析的需求不断增长以及中小型企业对点选流分析的采用不断增加。
  • 就网路零售业而言，电子商务正在席捲全球。电子商务交易分析的进步正在改变网路零售业，为电子商务企业创造优势。
  • 随着消费者对电子商务和虚拟购物体验的偏好不断增长，点选流分析的采用预计将大幅增加。由于点选流分析透过个人化和优化行销宣传活动来提高转换率，从而使线上零售商受益，因此市场成长预计将大幅上升。
  • 透过为网站和应用程式提供效能指标，点选流分析有助于改善用户体验。透过单独记录点选流资料，您可以确定用户访问最多的产品或页面，以及他们在您的网站或应用程式上花费最多时间的地方。
  • 然而，点选流资料包含客户造访的所有网页的 URL、他们一起造访网站的日期和时间以及载入时间等资讯。例如，如果客户共用了对网站或应用程式的负面回馈，则有关其网站导航的资讯可以帮助识别潜在的不满来源，例如冗长的页面载入时间。

亚太地区成长最快

  • 亚太地区拥有丰富的文化、传统和语言，以及高度多样化和复杂的数位环境。为了获得成功，品牌需要了解并适应这些差异。点选流技术透过分析客户行为并为品牌提供针对每位客户的个人化解决方案来支持这一目标。
  • 流量分析需求不断增长、电子商务平台的采用日益广泛以及 IT 和通讯行业对点选流分析的需求不断增长等因素正在推动该地区市场的成长。
  • 智慧型手机的兴起推动了该地区行动技术的采用，消费者采用智慧型手机主要是因为它的易于获取和市场成长。
  • 其他成长动力包括各种技术进步，例如云端运算、人工智慧、物联网和用于多通路和预测行销的 IoT。这些技术促进了企业资源规划 (ERP) 和客户关係管理 (CRM)资料、网路媒体、地理定位以及全部区域电子邮件和行销宣传活动的追踪。

点选流分析行业概览

点选流分析市场比较分散，许多传统企业和新进业者都部署了具有成本效益的解决方案，使企业能够即时、大规模地处理和分析资料。

2023 年 9 月Oracle利用 Oracle 云端基础架构 (OCI) 中的生成式 AI 服务，为 Oracle Analytics Cloud 增加 AI 功能。这项新功能可协助自助分析使用者更快、更有效率地执行进阶分析，因此无需等待资料科学家或 IT 团队就能做出更好的业务决策。

2023 年 7 月 Google LLC AWS 在 AWS 上推出了一项名为 Clickstream Analytics 的新服务。它是一个端到端的解决方案，可以收集、提取、分析和视觉化组织的网路和行动应用程式内的点选流资料。这项新解决方案使企业能够将资料保存在其帐户的安全性和合规性范围内，并根据其要求客製化处理和分析。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 提供多个数位接触点的行动技术的快速普及正在推动市场成长
  • 市场限制
    • 资料隐私法限制市场成长

第六章 市场细分

  • 按服务
    • 软体
    • 按服务
  • 按应用
    • 点击路径优化
    • 网站/应用程式优化
    • 客户分析
  • 按最终用户产业
    • 零售
    • 媒体与娱乐
    • 电信和 IT
    • BFSI
    • 运输和物流
    • 能源与公共产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Adobe Systems Incorporated
    • Oracle Corporation
    • Google LLC
    • IBM Corporation
    • Microsoft Corporation
    • SAP SE
    • Connexity inc.
    • Hewlett Packard Enterprise
    • Jumpshot Inc.
    • Splunk Inc.
    • Talend Inc.
    • Verto Analytics Inc.
    • WebTrends Corporation
    • Vlocity Inc.

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 61496

The Clickstream Analytics Market size is estimated at USD 2.14 billion in 2025, and is expected to reach USD 3.67 billion by 2030, at a CAGR of 11.39% during the forecast period (2025-2030).

Clickstream Analytics - Market - IMG1

Key Highlights

  • Data from the clickstream is typically recorded in a structured web log file. The website logs include the following data elements: date and time stamp, visitors IP address, URL of pages visited, and user identifier, which is unique to users. Therefore, when analyzing clickstream data, businesses that operate in online applications will benefit from clickstream analytics.
  • Businesses that sell their products online are thriving due to the growing need for information on what consumers click on and how they feel about a product or service. This information is expected to be an important driver of improving product quality and customers' experience.
  • The rapidly growing use of mobile communication technology, which provides companies that need to be evaluated and analyzed with a number of touch points on their phones, has been a major driver in this market. These methods allow firms to take advantage of clickstream analytical insight for the development of new products, portfolio expansion, and improvements in their websites and applications with a view to reducing customer churn as well as improving consumer satisfaction.
  • As the digital age becomes more widespread, clickstream analytical tools are increasingly important because they produce important business insights on online platforms' data logs. A key driver for growth in the clickstream analytics market is an increasing need to generate revenue opportunities by gathering customer interest and feedback.
  • However, concerns associated with data gathering policies, security, and privacy are factors that could restrain the market growth to a certain extent.

Clickstream Analytics Market Trends

The Retail Industry will Dominate the Market

  • The key elements underpinning the growth of the global market are increasing demand from retailers and an increase in the need for traffic analysis, as well as the growing use of clickstream analytics by SMEs.
  • In terms of online retailing, e-commerce is set to dominate the world. The advancements in analytics of e-commerce trading are transforming online retailing and creating dominance for e-commerce businesses.
  • With the rise in consumer preferences for e-commerce or virtual shopping experiences, the adoption of clickstream analytics is expected to rise significantly. As clickstream analysis benefits an online retailer by improving conversion rate through personalization and optimization of marketing campaigns, the growth of the market is expected to boost at a significant rate.
  • By providing performance metrics for websites and applications, clickstream analysis can help to provide information on user experience improvements. A separate record of clickstream data can be used to identify products or pages that have attracted the largest user visits and where users are spending more time on a site or an app, etc.
  • However, clickstream data consists of information such as the URL of every web page that a customer has been to, the time and date when he or she is going to visit this website together, and the load time. For instance, when a customer shares negative feedback from websites and apps, this information about the customer's site navigation can help to identify potential causes of frustration, such as long page loading times.

Asia-Pacific will Witness the Highest Growth

  • Asia-Pacific has a wide variety of cultures, traditions, and languages, as well as a very diverse and sophisticated digital environment. If brands are to succeed, they must know and adapt to these differences. Clickstream technologies analyze customer behavior and provide brands with personalized solutions for each customer to support this objective.
  • Factors such as the growing necessity of traffic analysis, extended use of e-commerce platforms, and increase in demand for clickstream analytics from the IT & telecom sector are driving the growth of the market in this region.
  • An increased number of smartphones has boosted the adoption of mobile technology in the region, and consumers are largely using them due to their ease of access and market growth.
  • The other growth-promoting factors are a variety of technological achievements such as cloud computing, AI intelligence, the Internet of Things, and IoTs for multichannel or predictive marketing. These technologies facilitate capturing enterprise resource planning (ERP) and customer relationship management (CRM) data, web media, geolocation, and tracking email and marketing campaigns across the region.

Clickstream Analytics Industry Overview

The clickstream analytics market is fragmented, with many legacy players and new players rolling out cost-effective solutions to help companies process and analyze data in real time and at scale.

September 2023: Oracle added AI capabilities to Oracle Analytics Cloud, leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service. The new capabilities assist analytics self-service users to conduct sophisticated analysis more quickly and efficiently and make better business decisions without having to wait for data scientists or IT teams.

July 2023: Google LLC AWS launched a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their accounts' security and compliance perimeter and customize the processing and analytics to their requirements.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption of Mobile Technology Providing Multiple Digital Touchpoints is Encouraging the Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Data Privacy Laws are Limiting the Market Growth

6 MARKET SEGMENTATION

  • 6.1 By Offering
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Application
    • 6.2.1 Click Path Optimization
    • 6.2.2 Website/Application Optimization
    • 6.2.3 Customer Analysis
  • 6.3 By End-user Industry
    • 6.3.1 Retail
    • 6.3.2 Media & Entertainment
    • 6.3.3 Telecom & IT
    • 6.3.4 BFSI
    • 6.3.5 Transport & Logistics
    • 6.3.6 Energy & Utilities
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adobe Systems Incorporated
    • 7.1.2 Oracle Corporation
    • 7.1.3 Google LLC
    • 7.1.4 IBM Corporation
    • 7.1.5 Microsoft Corporation
    • 7.1.6 SAP SE
    • 7.1.7 Connexity inc.
    • 7.1.8 Hewlett Packard Enterprise
    • 7.1.9 Jumpshot Inc.
    • 7.1.10 Splunk Inc.
    • 7.1.11 Talend Inc.
    • 7.1.12 Verto Analytics Inc.
    • 7.1.13 WebTrends Corporation
    • 7.1.14 Vlocity Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS