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市场调查报告书
商品编码
1536948
房车租赁：市场占有率分析、产业趋势与统计、成长预测（2024-2029）Recreational Vehicle Rental - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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休閒车租赁市场规模预计到 2024 年将达到 8.1 亿美元，到 2029 年将达到 11.9 亿美元，在预测期内（2024-2029 年）复合年增长率为 8.11%。
由于越来越多的年轻人和老年人选择房车摩托车旅行，房车租赁市场预计将显着增长。此外，旅游业的发展和房车露营的日益普及正在推动全球房车租赁服务的需求。
购买房车非常昂贵，因此北美、欧洲和亚太地区的许多人转向房车租赁服务，以消除与购买、保险和维护车辆相关的成本。房车租赁服务的便利性以及世界各地房车租赁服务供应商数量的不断增加正在吸引预算有限且不想投资购买新房车的客户。
随着时间的推移，租赁新房车的过程变得越来越简单。房车租赁提供优惠优惠来吸引客户。随着技术先进的新车型每年上市，并提供线上和线下预订方式，客户有多种选择。每次新的旅行，您都可以乘坐不同型号的房车并配备其他设施。公司正在定制他们的预订服务，以使房车预订变得更容易。
房车租赁市场趋势
从产品类型来看，电动房车是最大的细分市场
随着旅行和旅游在世界各地越来越受欢迎，人们正在寻求独特和冒险的体验。对体验式和沈浸式旅行的渴望正在推动电动房车租赁的需求。许多国家缺乏可用的露营地也促进了电动房车市场的发展。
此外，全球范围内对旅居车的需求正在显着增长，尤其是在欧洲国家。日益富裕的人口和休閒车停车场的广泛使用正在推动休閒车在北美和欧洲的普及。到 2022 年，欧洲将在全球房车和旅居车市场中占据很大份额，旅居车销售将超过北美。
自疫情爆发以来，由于大多数人出于安全预防措施而避免乘坐大众交通工具，因此对休閒车的需求激增。在新冠肺炎 (COVID-19) 疫情期间，欧洲多家房车租赁公司的预订量大幅增加。
此外，近年来，B级和C级旅居车因其优点而需求增加。例如，在美国，近年来参加露营的人数呈现上升趋势。 2023年，美国露营人数将超过5,700万，2022年约5,500万。
此外，各国政府正在投资基础设施开发以吸引旅游业，这可能会对预测期内电动房车租赁的成长产生正面影响。例如，2022年6月，西班牙政府核准了总额为1.1亿欧元的下一代欧盟资金，以增强巴利阿里群岛、休达和梅利利亚等多个地区的旅游业竞争力。
所有这些因素加在一起可能会支持预测期内对电动房车的需求。
亚太地区将在预测期内快速成长
虽然北美占据休閒车租赁市场的最大份额，但亚太地区预计在预测期内将成长最快。中国、印度、日本和东南亚国家等经济体可支配收入的增加和中阶人口的成长正在推动人们对休閒和户外体验的兴趣。
2019年，中国旅游业销售额激增11.7%，达到约5.7兆元（约7,960亿美元）。这种增长发生在 COVID-19 大流行爆发之前。 2022年，中国旅游收入将达到约2兆元（约2,800亿美元）。值得注意的是，2020年、2021年和2022年的大部分收入来自国内旅游，因为自2020年2月以来严格的旅行限制对入境旅游产生了重大影响。
此外，亚太地区基础设施和道路网络的改善正在改善前往各种旅游目的地的交通，包括非常适合休閒车旅游的偏远地区和风景名胜区。在印度，旅游基础设施发展和促进国内旅游业的 Swadesh Darshan 计划等政府倡议是支持旅游业的基础设施发展的典型例子。
此外，该地区房车租赁公司和平台的数量不断增加，创新租赁模式和服务的引入正在促进市场成长。
房车 (RV) 租赁业概览
市场分散，许多国际和国内公司在世界各地运作。然而，该行业正在整合，少数企业控制着大部分市场。
在此市场营运的主要企业包括 Outdoorsy Inc.、Indie Campers 和 McRent Europe。房车旅游租赁市场也见证了区域和全球层面新进业者的涌入。
其他好处：
- Excel 格式的市场预测 (ME) 表
- 3 个月分析师支持
目录
第一章简介
- 调查先决条件
- 调查范围
第二章调查方法
第三章执行摘要
第四章市场动态
- 市场驱动因素
- 旅游和游客的增加带动市场需求
- 市场限制因素
- 房车租赁车辆维修成本高
- 产业吸引力－波特五力分析
- 供应商的议价能力
- 消费者议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争公司之间敌对关係的强度
第五章市场区隔（市场规模）
- 租赁公司类型
- 个人/个人业主
- 车队营运商
- 预订类型
- 线下预订
- 网上预约
- 产品类型
- 电动房车
- A级旅居车
- B级旅居车
- C级旅居车
- 露营者
- 拖曳式房车
- 第五轮圈拖车
- 旅行拖车
- 卡车/露营车
- 运动型公共事业拖车
- 电动房车
- 地区
- 北美洲
- 美国
- 加拿大
- 北美其他地区
- 欧洲
- 德国
- 英国
- 法国
- 西班牙
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
- 世界其他地区
- 南美洲
- 中东/非洲
- 北美洲
第六章 竞争状况
- 供应商市场占有率
- 公司简介
- Apollo Tourism & Leisure Ltd（ATL）
- McRent
- El Monte RV
- RV Share
- Cruise America
- Just Go Motorhome Hire
- Outdoorsy, Inc.
- Indie Campers
- RoadSurfer GmbH
- MotorVana（Ideamerge LLC）
第七章 市场机会及未来趋势
- 对永续和环保车辆的需求不断增长带来了成长机会
The Recreational Vehicle Rental Market size is estimated at USD 0.81 billion in 2024, and is expected to reach USD 1.19 billion by 2029, growing at a CAGR of 8.11% during the forecast period (2024-2029).
The recreational vehicle rental market is expected to witness significant growth due to an increase in the population of young and old opting for RV touring. Moreover, the development of the tourism industry and the growing popularity of recreational vehicle camping are driving the demand for RV rental services around the globe.
RVs are significantly expensive to purchase, so a large population across North America, Europe, and Asia-Pacific is opting for RV rental services, eliminating the cost associated with vehicle purchase, insurance, and maintenance. The ease of accessing RV rental services and the increase in the number of RV rental service providers across the globe are attracting customers who have budget constraints and are unwilling to invest in purchasing new RVs.
The process of renting a new RV has become simpler over time. RV rentals offer lucrative deals to attract customers. Customers have many options, with new technologically advanced models arriving on the market every year using both online and offline modes of booking. Every new trip can be in a different RV model with other amenities. Companies are customizing their booking services to make it easy for RV customers.
Recreational Vehicle (RV) Rental Market Trends
Motorized RVs are the Largest Segment by Product Type
With travel and tourism gaining popularity across the globe, people are seeking unique and adventurous experiences. The desire for experiential and immersive travel experiences has increased demand for motorized RV rental. The shortage of available campgrounds in many countries has also contributed to the market for motorized RVs.
Further, motorhomes are witnessing significant growth in demand worldwide, especially in European countries. The increasing number of HNWIs and the availability of widespread parking areas for RVs are driving their adoption in North America and Europe. In 2022, Europe accounted for a significant share of the global caravan and motorhome market due to more motorhomes sold than North America.
The demand for recreational vehicles has boomed after the outbreak of the pandemic, as most people started planning their holidays while avoiding public transportation due to safety precautions. Several RV rental companies across Europe witnessed significant booking growth during the COVID-19 pandemic.
Moreover, over the past few years, the demand for Class B and Class C motorhomes has increased owing to their advantages. For instance, the population of the United States participating in camping has seen an upward trajectory over the last few years. In 2023, the number of users opting for camping in the United States stood at over 57 million, compared to around 55 million in 2022.
Additionally, various countries' governments are investing in infrastructure development to attract tourism, which will positively impact motorized RV rental growth during the forecast period. For example, in June 2022, the Spanish government authorized a total expenditure of EUR 110 million from Next Generation EU funding to strengthen tourist competitiveness in numerous territories, including the Balearic Islands, Ceuta, and Melilla.
All these factors combined will positively boost the demand for motorized RVs during the forecast period.
Asia-Pacific Will be the Fastest Growing Region During the Forecast Period
While North America holds the largest recreational vehicle rental market share, Asia-Pacific is expected to be the fastest-growing region during the forecast period. Increasing disposable income and a growing middle-class population across economies like China, India, Japan, and Southeast Asian nations show greater interest in leisure and outdoor experiences.
In 2019, the Chinese tourism industry witnessed an 11.7% surge in revenue, reaching approximately CNY 5.7 trillion (~USD 796 billion). This growth occurred just before the onset of the COVID-19 pandemic. In 2022, the revenue from tourism in China reached around CNY 2 trillion (~USD 280 billion). Notably, most of this revenue during 2020, 2021, and 2022 was generated by domestic tourism, as strict travel restrictions have significantly impacted inbound tourism since February 2020.
Additionally, infrastructure development and road network improvements across APAC have enhanced accessibility to various tourist destinations, including remote and scenic locations that could be best explored through RVs. In India, the government's initiatives, such as the Swadesh Darshan scheme for developing tourist infrastructure and promoting domestic tourism, are the best examples of infrastructural development supporting tourism.
Moreover, the increasing availability of RV rental companies and platforms in the region and the introduction of innovative rental models and services contribute to the market's growth.
Recreational Vehicle (RV) Rental Industry Overview
The market is fragmented with numerous international and domestic companies operating across the globe. However, the industry is on the verge of consolidation, with few players capturing most of the market.
Some of the key players operating in the market include Outdoorsy Inc., Indie Campers, and McRent Europe. The RV tourism rental market is also witnessing an inflow of new entrants both at the regional and global levels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.1.1 Increased Travel and Tourism to Fuel Market Demand
- 4.2 Market Restraints
- 4.2.1 High Maintenance cost of RV Rental Fleets
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size by Value in USD Million)
- 5.1 Rental Supplier Type
- 5.1.1 Private/Individual Owners
- 5.1.2 Fleet Operators
- 5.2 Booking Type
- 5.2.1 Offline Booking
- 5.2.2 Online Booking
- 5.3 Product Type
- 5.3.1 Motorized RVs
- 5.3.1.1 Class A Motorhomes
- 5.3.1.2 Class B Motorhomes
- 5.3.1.3 Class C Motorhomes
- 5.3.1.4 Campervans
- 5.3.2 Towable RVs
- 5.3.2.1 Fifth-Wheel Trailers
- 5.3.2.2 Travel Trailers
- 5.3.2.3 Truck Campers
- 5.3.2.4 Sports Utility Trailers
- 5.3.1 Motorized RVs
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Spain
- 5.4.2.5 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 India
- 5.4.3.3 Japan
- 5.4.3.4 South Korea
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 Rest of the World
- 5.4.4.1 South America
- 5.4.4.2 Middle East and Africa
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
- 6.2 Company Profiles*
- 6.2.1 Apollo Tourism & Leisure Ltd (ATL)
- 6.2.2 McRent
- 6.2.3 El Monte RV
- 6.2.4 RV Share
- 6.2.5 Cruise America
- 6.2.6 Just Go Motorhome Hire
- 6.2.7 Outdoorsy, Inc.
- 6.2.8 Indie Campers
- 6.2.9 RoadSurfer GmbH
- 6.2.10 MotorVana (Ideamerge LLC)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 Growing Demand for Sustainable and Eco-Friendly vehicles Presents Ample Growth Opportunities
