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市场调查报告书
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1626311

中东和非洲的化妆品包装：市场占有率分析、行业趋势、统计和成长预测（2025-2030）

Middle East And Africa Cosmetic Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

中东和非洲化妆品包装市场规模预计到2025年为16.2亿美元，预计到2030年将达到20.2亿美元，预测期内（2025-2030年）复合年增长率为4.49%。

中东和非洲化妆品包装-市场-IMG1

主要亮点

  • 化妆品包装市场主要受到沙乌地阿拉伯和阿联酋等地区消费能力增强导致化妆品需求激增的推动。此外，某些因素预计将在市场成长中发挥关键作用，例如每个国家的年轻人口、产品可用性的增加以及消费者意识的提高。
  • 化妆品包装包括各种产品，例如玻璃填充用罐、塑胶瓶和罐以及柔性塑胶袋。这些包装解决方案可保护化妆品、维持品质并增强货架吸引力。包装材料的选择通常取决于化妆品的类型、保质期和品牌的永续性目标。
  • 沙乌地阿拉伯是中东和非洲地区化妆品消费率最高的国家，其中护肤护髮产品消费量占压倒性优势。沙乌地阿拉伯消费者往往在外表上花很多钱，这预计将补充化妆品行业并推动该地区对化妆品包装的需求。
  • 由于该地区可支配收入的增加，化妆品的采用率不断上升，预计将进一步刺激产品的美学价值。此外，社群媒体和电子商务网站的渗透率在该国有所增加，从而增加了对化妆品的需求，从而导致化妆品包装产品的采用。欧莱雅年报显示，2023年上半年，该公司在海湾国家的宗教节日中经历了令人印象深刻的成长。撒哈拉以南非洲地区也实现了两位数的成长。
  • 此外，中东最大的环境监管机构阿布达比环境局 (EAD) 宣布，其目标是透过培育回收和再利用文化，消除可避免的一次性塑胶与非塑胶材料的使用。政府的这些措施预计将对市场产生重大影响。最近由多家公司主导的倡议，加上政府的政治承诺和根据沙乌地阿拉伯 2030 年愿景等倡议增加的投资，预计将推动市场发展。
  • 包装是塑胶废弃物的一级资讯来源。该地区的塑胶废弃物问题是与塑胶污染和安全处置相关的重大环境问题。儘管人们努力使用替代材料，并且最近出现了生物分解性塑胶的发展趋势，但情况仍需要改善。

中东和非洲化妆品包装市场趋势

护肤产业推动了对包装产品的需求

  • 消费者对永续性的兴趣日益浓厚，迫使产品和包装製造商提供环保产品。化妆品包装製造商透过开发和提供创新的包装解决方案来回应具有环保意识的消费者。包装製造商也致力于建立回收设施以减少碳足迹。
  • 中东和非洲的美容品牌推出不断增加。 2024 年 3 月，印度领先的美容零售商 Nykaa 在杜拜开设了第一家美容零售店 Nysaa。这项重要倡议是透过与波湾合作理事会(GCC) 零售巨头领先服装集团的策略合作伙伴关係实现的。 Nykaa 制定了雄心勃勃的计划，目标是在未来五年内在海湾合作委员会开设 70 家商店，并获得海湾合作委员会主要美容市场 7% 的份额。
  • 美容产品推出的快速增加也增加了对化妆品包装的需求，包括塑胶瓶和容器、玻璃罐以及其他初级和次级包装解决方案。这一趋势凸显了创新和永续包装在满足消费者偏好和监管标准方面的重要性。
  • 公司越来越注重环保材料和设计，以吸引环保意识的消费者。此外，包装技术的进步延长了产品的保质期和安全性，进一步促进了市场成长。因此，包装产业将在中东和非洲不断变化的美丽景观中发挥重要作用。
  • 正如 Signifyd 2024 年 1 月的报导所述，从 2023 年 6 月到 11 月，EMEA（欧洲、中东和非洲）的美容和化妆品线上销售经历了不同程度的环比增长。 6 月销售额年增 5%，9 月达到惊人的 52% 高峰。随着品牌寻求改善消费者体验并满足环保标准，线上销售的激增也推动了对创新和永续化妆品包装的需求。

沙乌地阿拉伯市场将录得显着成长

  • 沙乌地阿拉伯是中东和非洲最大的化妆品市场。沙乌地阿拉伯女性在化妆品和护肤品上花费大量金钱，以增强她们的魅力、吸引力和自信。
  • 在沙乌地阿拉伯，对天然和道德产品的需求不断增加，各个类别的「清洁美容」趋势明显。 ROEN 和 Glow Recipe 等品牌正在响应这一需求，优先考虑永续成分和环保包装，并提供纯素和零残忍产品。传统上，国内分销主要由杂货零售商以及美容和健康专家主导，但该地区逐渐转向全通路零售。
  • 2024 年 7 月，领先的工业和消费品公司汉高在利雅德开设了一家最先进的美容护理生产工厂。该工厂将生产各种 Pert 品牌产品，包括洗髮精、护髮素和其他特色产品，以满足中东地区对优质个人保健产品不断增长的需求。
  • 此外，此举是汉高消费品牌部门向前迈出的重要一步，该部门致力于加强其在沙乌地阿拉伯和更广泛地区的业务，并强调其对本地生产和永续商业实践的关注。
  • ITC贸易地图报告显示，2023年，沙乌地阿拉伯向吉布地、义大利、德国、约旦、巴林等国家出口美容产品价值274.5万美元。此外，沙乌地阿拉伯也从德国、荷兰、义大利、法国、美国、英国等国进口了价值5.1101亿美元的美容产品。这些重要的贸易活动影响了该地区的化妆品销售，并推动了对多样化和高品质产品的需求。
  • 因此，化妆品包装市场也在不断成长，製造商寻求创新且有吸引力的包装解决方案来满足消费者的偏好。进口的增加引入了新的品牌和产品，进一步刺激了竞争和包装创新。总体而言，充满活力的贸易环境正在促进沙乌地阿拉伯的化妆品和包装产业。

中东和非洲化妆品包装产业概况

中东和非洲的化妆品包装市场正在变得半固体。 Amcor Group、Aptar Group, Inc. 和 Berry Global Inc. 等多家全球和地区公司认为该地区是推出产品和扩大市场份额的有利机会。相较之下，传统品牌正在重塑其包装，以实现产品现代化并提高其价值。

此外，由于可支配收入增加，该地区化妆品支出不断增加，奢侈品牌开始专注于产品包装，这是推动奢侈品销售的关键因素。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 市场驱动因素
    • 越来越重视客製化奢侈品包装
    • 对永续美容产品的关注推动了对永续化妆品包装的需求
  • 市场挑战
    • 各类化妆品包装材料使用的主要规定

第五章 当前地缘政治情势对市场的影响

第六章 市场细分

  • 依材料类型
    • 塑胶
    • 玻璃
    • 金属
    • 纸
  • 依产品类型
    • 塑胶瓶和容器
    • 玻璃瓶/容器
    • 金属容器
    • 折迭式纸盒
    • 瓦楞纸箱
    • 管和棒
    • 盖子和塞子
    • 泵浦和分配器
    • 滴管
    • 安瓿
    • 软塑胶包装
  • 依化妆品类型
    • 头髮护理
    • 彩妆品
    • 护肤
    • 男士美容
    • 香水和除臭剂
    • 其他化妆品（除毛、婴幼儿照顾、防晒）
  • 国家名称
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第七章 竞争格局

  • 公司简介
    • Berry Global Inc.
    • Amcor Group
    • DS Smith PLC
    • ALPLA Werke Alwin Lehner GmbH & Co KG
    • Napco National
    • Nioro Plastics（Pty）Ltd.
    • AtLendon Packaging（Pty）Ltd
    • Mpact Plastics

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 47200

The Middle East And Africa Cosmetic Packaging Market size is estimated at USD 1.62 billion in 2025, and is expected to reach USD 2.02 billion by 2030, at a CAGR of 4.49% during the forecast period (2025-2030).

Middle East And Africa Cosmetic Packaging - Market - IMG1

Key Highlights

  • The cosmetic packaging market is driven by the proliferation in demand for cosmetic products, primarily due to increasing spending powers in the region, including Saudi Arabia and the United Arab Emirates. Additionally, certain factors, such as the young population, increasing product availability, and increasing consumer awareness in the countries, are expected to play a significant role in the market's growth.
  • Cosmetic packaging encompasses a range of products, including glass refillable jars, plastic bottles and jars, and flexible plastic pouches. These packaging solutions protect cosmetic products, maintain their quality, and enhance their shelf appeal. The choice of packaging material often depends on the type of cosmetic product, its shelf life, and the brand's sustainability goals.
  • Saudi Arabia has one of the highest rates of cosmetics consumption in the Middle East and Africa, dominating the consumption of skin and hair care products. Saudi Arabian consumers are inclined to spend large sums on appearance, which is expected to supplement the cosmetic industry, increasing the demand for cosmetic packaging in the region.
  • The rising adoption of cosmetics due to the increase in disposable income in the region is further expected to stimulate the products' aesthetic value. Also, the penetration of social media and e-commerce websites is increasing in the country proliferating the demand for cosmetic products, hence, resulting in the adoption of cosmetic packaging products. As per the annual report by L'Oreal, the company experienced excellent growth over the religious holidays in the Gulf States in the first half of 2023. Also, the company saw double-digit growth in Sub-Saharan Africa.
  • Moreover, the Environment Agency of Abu Dhabi (EAD), the largest environmental regulator in the Middle East, announced that it aims to eliminate avoidable single-use plastic usage of non-plastic materials by fostering a culture of recycling and re-use. These initiatives by the government are expected to affect the market significantly. The recent initiatives led by multiple companies coupled with the increasing government political commitments and investments aligning with the initiative such as Saudi Vision 2030 are expected to drive the market.
  • Packaging is one of the primary sources of plastic waste. The plastic waste problem in the region is a major environmental issue related to plastic pollution and safe disposal. Despite efforts to use alternative materials and recent developments in biodegradable plastics, the situation still needs improvement.

Middle East And Africa Cosmetic Packaging Market Trends

Skincare Segment Drives Demand for Packaging Products

  • The growing concern among consumers about sustainability forces product and packaging manufacturers to offer environmentally friendly products. Cosmetic packaging manufacturers are trying to cater to the environmentally conscious consumer by developing and offering innovative packaging solutions. Also, packaging manufacturers are focusing on establishing recycling facilities to reduce their carbon footprints.
  • Beauty brand launches are rising across Africa and the Middle East. In March 2024, Nykaa, a prominent Indian beauty retailer, debuted its first beauty retail outlet, Nysaa, in Dubai. This significant move was made possible through a strategic partnership with the renowned Apparel Group, a leading Gulf Cooperation Council (GCC) retail giant. Nykaa has ambitious plans, eyeing 70 stores in the GCC over the next five years, with a target of securing a 7% share in the GCC's prestigious beauty market.
  • The surge in beauty product launches has also driven demand for cosmetics packaging, including plastic bottles and containers, glass jars, and other primary and secondary packaging solutions. This trend underscores the importance of innovative and sustainable packaging in meeting consumer preferences and regulatory standards.
  • Companies are increasingly focusing on eco-friendly materials and designs to appeal to environmentally conscious consumers. Additionally, advancements in packaging technology are enhancing product shelf life and safety, further boosting market growth. The packaging sector is thus poised to play a crucial role in the evolving beauty landscape of the Middle East and Africa.
  • As reported in a January 2024 article by Signifyd, online beauty and cosmetics sales in the EMEA (Europe, Middle East, and Africa) experienced fluctuating Month-on-Month growth from June to November 2023. Starting at 5% in June, the YoY sales growth peaked at an impressive 52% in September. This surge in online sales has also driven demand for innovative and sustainable cosmetics packaging, as brands seek to enhance the consumer experience and meet environmental standards.

Saudi Arabia to Register Significant Market Growth

  • Saudi Arabia is the largest market for cosmetic products in the Middle East and Africa, owing to the increasing spending power and ability of women in the region. Saudi Arabian women spend heavily on makeup and skin care products to boost their attractiveness, desirability, and self-confidence.
  • The demand for natural and ethical products is rising in Saudi Arabia, with a notable trend towards "clean beauty" across various categories. Brands like ROEN and Glow Recipe are meeting this demand, providing vegan and cruelty-free offerings that prioritize sustainable ingredients and eco-friendly packaging. While grocery retailers and health and beauty specialists have traditionally dominated domestic distribution, the region is witnessing a gradual shift towards omnichannel retail.
  • In July 2024, Henkel, a prominent player in industrial and consumer products, inaugurated a state-of-the-art beauty care production facility in Riyadh. This facility manufactures a diverse array of products under the Pert brand, such as shampoos, conditioners, and other specialized items, catering to the rising demand for premium personal care products in the Middle East.
  • Futhermore, This move marks a significant advancement for Henkel's Consumer Brands division with focus on bolstering its presence in Saudi Arabia and the wider region, highlighting the company's focus on local production and sustainable business practices.
  • In 2023, Saudi Arabia exported beauty products worth USD 2.745 million to various countries, including Djibouti, Italy, Germany, Jordan, and Bahrain, as reported by ITC Trade Map. Additionally, Saudi Arabia imported beauty products valued at USD 511.01 million from nations such as Germany, the Netherlands, Italy, France, the United States, and the United Kingdom. This significant trade activity impacts cosmetics sales in the region, driving demand for diverse and high-quality products.
  • Consequently, the cosmetics packaging market also experiences growth, as manufacturers seek innovative and attractive packaging solutions to cater to consumer preferences. The increase in imports introduces new brands and products, further stimulating competition and packaging advancements. Overall, the dynamic trade environment fosters both the cosmetics and packaging industries in Saudi Arabia.

Middle East And Africa Cosmetic Packaging Industry Overview

The Middle East and Africa cosmetic packaging market is semi-consolidated. Several global and regional players, such as Amcor Group, Aptar Group, Inc., Berry Global Inc., and others, view the region as a lucrative opportunity to launch their products and expand their market presence. In contrast, legacy brands are engaged in reinventing their packaging methods to renew their products and increase their value.

Further, with growing disposable income enabling higher spending on cosmetic products in the region, luxury brands are focusing on product packaging, which is the primary factor driving sales of luxury products.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Increasing Focus on Customized and Luxury Packaging
    • 4.4.2 Focus towards Sustainable Beauty Products Driving the Demand for Sustainable Cosmetic Packaging
  • 4.5 Market Challenge
    • 4.5.1 Key Regulation over the Usage of Packaging Material for Different Cosmetic Products

5 IMPACT OF CURRENT GEOPOLITICAL SCENARIO ON THE MARKET

6 MARKET SEGMENTATION

  • 6.1 Material Type
    • 6.1.1 Plastic
    • 6.1.2 Glass
    • 6.1.3 Metal
    • 6.1.4 Paper
  • 6.2 Product Type
    • 6.2.1 Plastic Bottles and Containers
    • 6.2.2 Glass Bottles and Containers
    • 6.2.3 Metal Containers
    • 6.2.4 Folding Cartons
    • 6.2.5 Corrugated Boxes
    • 6.2.6 Tubes and Sticks
    • 6.2.7 Caps and Closures
    • 6.2.8 Pump and Dispenser
    • 6.2.9 Droppers
    • 6.2.10 Ampoules
    • 6.2.11 Flexible Plastic Packaging
  • 6.3 Cosmetic Type
    • 6.3.1 Hair Care
    • 6.3.2 Color Cosmetics
    • 6.3.3 Skin Care
    • 6.3.4 Mens Grooming
    • 6.3.5 Fragrances & Deodorants
    • 6.3.6 Other Cosmetic Types (Depilatories, Baby and Child Care, and Sun Care)
  • 6.4 Country
    • 6.4.1 United Arab Emirates
    • 6.4.2 Saudi Arabia
    • 6.4.3 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Berry Global Inc.
    • 7.1.2 Amcor Group
    • 7.1.3 DS Smith PLC
    • 7.1.4 ALPLA Werke Alwin Lehner GmbH & Co KG
    • 7.1.5 Napco National
    • 7.1.6 Nioro Plastics (Pty) Ltd.
    • 7.1.7 AtLendon Packaging (Pty) Ltd
    • 7.1.8 Mpact Plastics

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS