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市场调查报告书
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1628705

北美智慧家庭：市场占有率分析、产业趋势与成长预测（2025-2030）

NA Smart Homes - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

北美智慧家庭市场预计在预测期内复合年增长率为 9.4%

北美智慧家庭-市场-IMG1

主要亮点

  • 5G 在美国的大规模采用以及 Wi-Fi 6 等 Wi-Fi 技术的改进将使智慧家庭设备与更快、更强大的网路连接起来，从而使它们能够更好地存取云端的处理和资料资源。 5G 技术也正在彻底改变物联网服务的交付，包括智慧家庭技术。 5G技术使设备摆脱了电线和电缆的束缚，并最大限度地降低了功耗。
  • AT&T、Verizon、T-Mobile 和 Sprint 于 2020年终推出了 5G 无线网路。因此，目前5G已经在美国部分城市推出。然而，预计需要数年时间才能在美国实现全面、成熟、全速的 5G 覆盖范围（例如 4G LTE）。 T-Mobile也宣布将于2024年推出基于5G的家庭网路。目标是将覆盖范围扩大到美国以前服务不足的农村地区。 T-Mobile 目前正在其 4G LTE 网路上向特定 T-Mobile 客户提供该服务的试用版。
  • 在该地区，对节能解决方案不断增长的需求是导致采用智慧家庭解决方案的主要趋势。根据美国能源资讯署的数据，2020 年美国家庭平均消耗了 20.75 兆 BTU 的能源，其中一些能源被浪费了。据美国能源局称，平均家庭使用的能源估计排放17,320 磅二氧化碳。从这个数字来看，一般家庭以年度为基础的二氧化碳排放量比一般乘用车多 70%。此类案例正在推动对智慧家庭解决方案的需求。
  • ValuePenguin 对 1,000 多人进行的一项调查发现，具有环保意识的人们越来越多地购买智慧家庭设备。 65% 的美国人至少拥有一台智慧家庭设备，许多人购买智慧科技是因为它对环境有益。受访者中最受欢迎的智慧家庭设备是扬声器（31%）、恆温器（24%）和灯（20%）。
  • 更重要的是，智慧扬声器至关重要，因为它们代表了家庭中新的互动式数位端点，现在超过三分之一的美国成年人都可以使用它们。从亚马逊和谷歌等市场先驱到第三方语音应用程式开发商，每个人都可以使用这个数位端点。视讯聊天的兴起推动了带有显示器的智慧音箱的成长。
  • 疫情和对恢復正常生活的担忧导致消费者越来越倾向于采用安全解决方案。在 COVID-19 后的「新常态」中，「智慧家庭」方面变得更加实用。目前，这不是关于效率或智慧使用，例如打开灯或空调的智慧选项，而是打开每一个电器，这肯定会减少你触摸它的次数，即使你不关闭它。

北美智慧家庭市场趋势

智慧家电的需求与成长推动市场

  • 冰箱、洗衣机、洗碗机等大型连网电器，以及咖啡机、微波炉、吸尘器、割草机器人等小型连网装置是该地区主要的智慧家电。
  • 许多知名的大公司都位于美国。这家美国供应商在创新产品方面享有盛誉。然而，这些公司大多将其製造活动外包，其工程重点放在设计和技术升级上。
  • 在最近进行的 2020 年 HomeAdvisor 全国调查中，德克萨斯州住宅对一项有关智慧冰箱、智慧烤箱和智慧咖啡机使用增加的民意调查做出了回应。大多数智慧厨房电器业主都关注环保家电。
  • 从方便的通知和节能电器到支援 Wi-Fi 的功能，智慧家庭厨房电器正在升级附加功能。例如，智慧微波炉现在可以扫描食物条码并下载烹饪说明，并与人工智慧语音助理无缝集成，实现完全免持体验。
  • 在CES 2020上，智慧家庭领域推出了小家电（咖啡机、吸尘器、割草机等）产品，并突出了具体功能。相关智慧厨房电器具有可帮助消费者的功能，例如提高烹饪的速度和准确性、为膳食准备做出明智的选择、改善健康和简化清洁。

对自动化和安全系统的需求不断增长推动市场

  • 据泰雷兹集团称，2020年是连网家庭警报系统将取代传统警报服务的一年，预计到2024年将有6,300万美国家庭拥有家庭安全系统，超过一半的消费者（56%）将改变他们的家庭安全提供者是否可以使用智慧型手机监控自己的家。
  • 传统的安全面板系统正在不断发展，供应商推出了从门锁监控到温度控制再到防火系统的新服务。一些大公司正在进入家庭自动化和安全领域，包括亚马逊、苹果和谷歌。两者都有强大的力量来吸引很大一部分市场。同时，该技术变得越来越便宜，越来越多的新兴企业正在进入已经拥挤的蜂窝家庭安全产品市场。
  • 智慧家庭产品被发现被用作殭尸网路的一部分，用于发送垃圾邮件并执行分散式阻断服务 (DDoS) 攻击。这些家用电器带有个人帐户的个人凭证，从 Google 日历到 Wi-Fi 密码。随着消费性电子产品製造商添加智慧功能，确保其产品安全已成为一项关键挑战。
  • 对于拥有家庭 Wi-Fi 网路的家庭来说，被骇客入侵的路由器会带来许多漏洞，使网路犯罪分子能够存取电脑、设备、个人资讯以及婴儿监视器和CCTV等保全摄影机。当智慧家庭路由器遭到骇客攻击时，网路犯罪分子就可以完全存取系统，从而使连接的系统和设备面临风险。
  • 由于智慧家庭技术和产品的日益普及，该地区成为全球重要的市场。根据国家家庭安全委员会 (Alarms.org) 的研究，超过五分之三的美国人声称安全是拥有智慧家庭的最大好处。

北美智慧家庭产业概况

北美智慧家庭市场集中度高，竞争激烈。由于 ABB 有限公司、Schneider Electric和Honeywell国际公司等市场领导的存在，该市场得到了整合。

  • 2021 年 2 月 - ADT Inc. 和 DISH Network Corporation 宣布建立伙伴关係，DISH 将开始为 ADT 智慧家庭安全产品提供行销、销售和安装服务。
  • 2020 年 8 月 - Google 和 ADT 建立长期伙伴关係关係，共同开发下一代智慧家庭安全产品。此次合作将 Google 的硬体和服务与 ADT 的 DIY 和专业安装的智慧家庭安全解决方案结合，彻底改变住宅安全产业。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • COVID-19 市场影响评估
  • 技术简介
    • 技术概览
    • 智慧家庭系统中使用的通讯协定

第五章市场动态

  • 市场驱动因素
    • 对节能解决方案的需求不断增长
    • 安全系统自动化的需求不断增加
  • 市场限制因素
    • 安装更换成本高、隐私问题
  • 市场机会
  • 当前市场趋势

第6章 按技术

  • Bluetooth
  • Wi-Fi
  • GSM/GPRS
  • ZigBee
  • RFID
  • EnOcean
  • Z-wave

第七章 按产品类型

  • 安全/监控系统
  • 照明系统
  • 暖通空调控制
  • 能源管理
  • 娱乐控制

第 8 章 按国家/地区

  • 美国
  • 加拿大

第9章 竞争格局

  • 公司简介
    • ABB Limited
    • Emerson Electric Co.
    • Honeywell International Inc.
    • Schneider Electric SE
    • Siemens AG
    • LG Electronics Inc.
    • Cisco Systems Inc.
    • Google Inc.（Alphabet Inc）
    • Microsoft Corporation
    • GE Appliances（Haier Group）
    • IBM Corporation
    • Legrand SA
    • Lutron Electronics Co. Inc.
    • United Technologies Corporation
    • Smart Home Inc.
    • Control4 Corporation

第十章投资分析

第十一章市场的未来

简介目录
Product Code: 51614

The NA Smart Homes Market is expected to register a CAGR of 9.4% during the forecast period.

NA Smart Homes - Market - IMG1

Key Highlights

  • With the significant rollout of 5G in the United States and improved Wi-Fi technology, such as Wi-Fi 6, smart home devices may be linked by faster, more powerful networks, meaning better access to processing and data resources in the cloud. 5G technology is also revolutionizing IoT services' delivery, including smart home technology, as it allows devices to work free of wires and cables while consuming a minimal amount of power.
  • AT&T, Verizon, T-Mobile, and Sprint launched their 5G wireless networks toward the end of 2020. Hence, 5G is currently available to customers in select cities across the United States. However, it is expected to take a few years before full-fledged, top-speed 5G coverage is available across the country, like 4G LTE. T-Mobile also announced that it would be launching a 5G - based home network by 2024. The aim is to extend coverage to previously underserved rural areas across the United States. It is currently offering a trial version of the service on its 4G LTE network to a select number of T-Mobile customers.
  • In the region, the increasing demand for energy-efficient solutions is a major trend that is leading towards the adoption of the smart home solution. According to the US Energy Information Administration, the average household in the United States consumed 20.75 quadrillion BTUs of energy in 2020, where a sign of that energy is being wasted. According to US DoE, the average household used energy that released an estimated 17,320 lbs. of CO2. To put this number in another perspective, on an annual basis, the average household is responsible for releasing 70% more CO2 emissions in comparison to the average passenger vehicle. Such instances are addressing the demand for smart home solutions.
  • ValuePenguin surveyed more than 1,000 individuals and found that those concerned with the environment are purchasing smart home devices at a faster rate. 65%% of Americans have at least one smart home device, and many purchased the smart technology because it's better for the environment. The most popular smart home devices among the respondents included speakers (31%), thermostats (24%), and lighting (20%).
  • Further, smart speakers are essential because they represent a new interactive digital endpoint in the home that now provides access to over one-third of US adults. This digital endpoint is available to market pioneers such as Amazon and Google to third-party voice app developers. The rise in video chatting has spurred growth in smart speakers with a display.
  • The consumer's propensity to adopt security solutions is on the rise due to the pandemic and the uncertainty of returning to normal life. The aspect of a 'smart home' is looking more practical in the 'new normal,' post-COVID-19. Currently, it is not about efficiencies or smart usages, like smart options of switching on of a luminaire or an HVAC, but the practical reality of ensuring fewer instances of touching, if not doing away altogether, off switches to switch on any appliance.

North America Smart Homes Market Trends

Demand and Growth of Smart Appliances to drive the market

  • Connected large appliances, such as fridges, washing machines, and dishwashers, and connected small appliances, such as coffee machines, microwaves, and vacuum and mowing robots, are the major Smart Appliances in the region.
  • Many of the major and renowned companies are based in the United States. The US-based market vendors have a good reputation for innovative products. However, most of these companies outsourced their manufacturing activities and focused their engineering on design and technology upgradation.
  • In the recent 2020 national HomeAdvisor survey, Texas homeowners responded to polling about the growing use of Smart Refrigerator, Smart Oven, and Smart Coffee Maker in the states. Most of the smart kitchen appliance owners are high, focusing on eco-friendly appliances.
  • From useful notifications, energy-efficient appliances to Wi-Fi-enabled features, smart home kitchen-based appliances are being upgraded with added functionality. For example, smart microwaves can now scan barcodes on food items and download cooking instructions with seamless integration, with AI voice assistants, for a completely hands-free experience.
  • At CES 2020, the smart home segment featured small appliance (coffee-makers, vacuum and mowing products, etc.) products highlighting specific characteristics. The allied smart kitchen appliances featured capabilities that assisted consumers in improving cooking speed and accuracy, making informed choices for meal preparation, enhancing wellness, and simplifying cleaning chores, among others.

Growing Need for Automation and Security Systems to drive the market

  • According to Thales Group, 2020 was the year that connected home alarm systems would overtake traditional alarm services, 63 million US households are poised to have a home security system by 2024, and more than half (56%) of consumers preferred to switch home security provider if it meant they could monitor their home with a smartphone.
  • Conventional security panel systems are evolving, and vendors are introducing new services, everything from door lock monitoring to temperature control and fire prevention systems. Significant players are entering the home automation and security sector, including Amazon, Apple, and Google. All of whom have considerable power to attract vast swathes of the market. Simultaneously, technology is getting more affordable, and many start-up companies are entering an already crowded marketplace with cellular home security offerings.
  • Smart home products have been witnessed to be used as part of a botnet to send out spam emails and run distributed denial of service (DDoS) attacks. These appliances have personal credentials of private accounts, that is, ranging from Google Calendar to Wi-Fi password. As appliance manufacturer companies add more smart features, making offerings secure has been a significant challenge.
  • For homes with a home Wi-Fi network, a hacked router opens a lot of vulnerabilities where cybercriminals can access the computers, devices, personal information, and security cameras such as baby monitors and CCTV. If a smart home's router is hacked, cybercriminals will have complete access to the system in which connected systems and appliances are compromised.
  • The region is a prominent market globally, owing to the growing adoption of smart home technology and products. According to the National Council For Home Safety and Security (Alarms.org) study, more than 3 in five Americans claim security is the top benefit for owning a smart home.

North America Smart Homes Industry Overview

The North America Smart Homes Market is Highly concentrated and has high competition for the market share. The presence of market leaders such as ABB ltd., Schneider Electric, Honeywell International makes the market consolidated.

  • February 2021 - ADT Inc. and DISH Network Corporation announced a partnership whereby DISH will begin marketing, sales, and installation services for ADT smart home security products.
  • August 2020 - Google and ADT have formed a long-term partnership to create the next generation of smart home security products. The partnership will combine Google's hardware and services and ADT's DIY and professionally installed smart home security solutions to innovate the residential security industry.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Assessment of Impact of COVID-19 on the Market
  • 4.3 Technology Snapshot
    • 4.3.1 Technology Overview
    • 4.3.2 Protocols Used in Smart Home Systems

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Energy Efficient Solutions
    • 5.1.2 Growing Need for Automation of Security Systems
  • 5.2 Market Restraints
    • 5.2.1 High Installation and Replacement Costs Along With Privacy Concerns
  • 5.3 Market Opportunities
  • 5.4 Current Market Trends

6 BY TECHNOLOGY

  • 6.1 Bluetooth
  • 6.2 Wi-Fi
  • 6.3 GSM/GPRS
  • 6.4 ZigBee
  • 6.5 RFID
  • 6.6 EnOcean
  • 6.7 Z-wave

7 BY PRODUCT TYPE

  • 7.1 Security and Surveillance Systems
  • 7.2 Lighting Systems
  • 7.3 HVAC Controls
  • 7.4 Energy Management
  • 7.5 Entertainment Controls

8 BY COUNTRY

  • 8.1 United States
  • 8.2 Canada

9 COMPETITIVE LANDSCAPE

  • 9.1 Company Profiles
    • 9.1.1 ABB Limited
    • 9.1.2 Emerson Electric Co.
    • 9.1.3 Honeywell International Inc.
    • 9.1.4 Schneider Electric SE
    • 9.1.5 Siemens AG
    • 9.1.6 LG Electronics Inc.
    • 9.1.7 Cisco Systems Inc.
    • 9.1.8 Google Inc. (Alphabet Inc)
    • 9.1.9 Microsoft Corporation
    • 9.1.10 GE Appliances (Haier Group)
    • 9.1.11 IBM Corporation
    • 9.1.12 Legrand SA
    • 9.1.13 Lutron Electronics Co. Inc.
    • 9.1.14 United Technologies Corporation
    • 9.1.15 Smart Home Inc.
    • 9.1.16 Control4 Corporation

10 INVESTMENT ANALYSIS

11 FUTURE OF THE MARKET