拉丁美洲的物联网安全：市场占有率分析、行业趋势和成长预测（2025-2030 年）

拉丁美洲物联网安全市场预计在预测期内复合年增长率为 25.5%

主要亮点

• 拉丁美洲一直是最成功的发展中地区之一，但技术的扩展可能会更好地促进物联网的成长。新的经营模式和应用程序，加上设备成本的降低，正在帮助推动物联网的采用。因此，联网汽车、机器、仪表、穿戴式装置和家用电器等连网型设备的数量不断增加。
• 巴西是世界上土地面积和人口最多的国家之一。以名义GDP和购买力平价计算，它也是世界上最大的经济体之一。根据Trading Economics的数据，巴西是世界第十大经济体，也是拉丁美洲最大的经济体。巴西地区统计研究所的数据显示，巴西去年第二季GDP较上季下降0.1%。
• 拉丁美洲（特别是墨西哥、巴西和阿根廷）的物联网解决方案正在从服务供应链流程发展到提高医疗保健、政府和酒店业的可见度。 Wi-Fi、RFID、蓝牙和感测器的快速采用引发了物联网革命，99% 的受访者认为这将是未来十年最具变革性的技术。
• 为了管理在家工作的员工，该地区的组织广泛依赖对其员工队伍的远端监控，这增加了对物联网解决方案的需求。这有助于提高透明度、提高安全性、提供即时追踪并确保您符合政府合规性。然而，远端员工和企业网路安全在封锁期间为客户提供服务方面发挥着关键作用。因此，对于物联网安全厂商来说，这是一个巨大的市场机会。

拉丁美洲物联网安全市场趋势

解决方案部门增加市场占有率

• 物联网安全解决方案的市场占有率预计在预测期内将会增加。安全性对于任何物联网网路都至关重要，以确保资料机密性并允许控制连接的设备。随着该地区多个行业物联网渗透率的提高以及物联网部署数量的增加，网路攻击的强度也在增加，推动了该地区物联网安全的成长。
• 物联网安全解决方案包括身分存取管理、资料加密、令牌化、入侵侦测/入侵防御系统、装置身分验证和管理、安全软体和韧体更新、安全通讯、PKI 生命週期管理、DDoS 防护、安全性。我们使用多种解决方案来确保安全性，包括分析和其他解决方案（虚拟防火墙、事件回应系统）。
• 物联网设备变得越来越流行，但它们为大型企业带来了各种严峻的网路安全挑战。但物联网安全解决方案却很少受到关注，儘管穿戴式装置、智慧恆温器、路由器、印表机和其他连接到网路的装置可以像笔记型电脑和桌上型电脑一样容易被骇客攻击。
• 大公司尤其缺乏物联网安全解决方案，因为他们不製造自己的设备。这些公司从第三方製造商购买连网设备，并认为它们是安全的。拉丁美洲的物联网设备製造商在缺乏监管或监督的环境中运作。这推动了该地区对物联网安全解决方案的需求。
• 此外，该地区不断增长的网路用户数量使用户的资料面临某些安全威胁。根据 Hootsuite 的数据，今年 1 月巴西约有 1.653 亿网路用户。同年，南美洲的网路普及率为75%。

巴西巨大的市场成长机会

• 巴西透过促进物联网技术和物联网安全在企业和产业的实施，在鼓励创新方面迈出了重要一步。涉及危险设备、殭尸网路和漏洞的案例很常见，物联网设备在巴西被用作殭尸网路的一部分，巴西骇客在扫描活动中用恶意软体瞄准物联网设备。
• IBM 表示，去年拉丁美洲的主要攻击类型是勒索软体，占攻击的 29%，其次是 BEC（21%）和凭证收集（21%）。去年，製造业是拉丁美洲最受攻击的产业，但紧随其后，为 22%。零售和批发（20%）、金融和保险（15%）以及最令人惊讶的是采矿业（11%）紧随其后。
• 巴西在恶意软体攻击方面也表现突出，根据 SonicWall 的报告，2021 年恶意软体攻击数量增加了 61% 以上，达到 2.1 亿次攻击，而前一年约为 1.3 亿次。
• 去年 7 月，巴西政府推出了一个新技术开发中心，专注于物联网 (IoT) 方法、机器人技术和 5G。据科学、技术和创新部（MCTI）称，该中心是第一个采用五螺旋框架的政府研究机构，该框架描述了知识经济中大学、工业、政府、公共和环境之间的相互作用。政府的这些研发活动预计将推动该地区物联网安全的成长。
• 巴西国家物联网计画于 2018 年 3 月宣布成为该国数位转型策略的支柱之一，并提供了加强国家创新生态系统和物联网发展的机制。巴西物联网领域最近的其他发展包括去年 5 月推出了4,500 万美元的创业投资基金，重点是活跃于物联网 (IoT) 和连接领域的公司的早期投资。

拉丁美洲物联网安全产业概况

拉丁美洲物联网安全市场较为分散，少数主要企业塑造了竞争格局，包括各种知名国际品牌、国家品牌和新参与企业。另外还有一些大公司，例如：赛门铁克公司、IBM公司、FireEye公司、英特尔公司和英飞凌科技公司越来越多地透过各种策略併购、创新以及增加研发投资来寻求市场扩张。

• 2022 年 11 月 - 解决方案和託管服务整合商 Sencinet 宣布透过 IBM Security 与 IBM 建立合作伙伴关係，IBM Security 是一个提供整合且先进的企业安全产品和服务组合的部门。该伙伴关係将涵盖拉丁美洲，不仅将开发基于 IBM 工具的解决方案，还将这些技术转售给其客户群。

其他好处：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 价值链分析
• 波特五力分析
  • 新进入者的威胁
  • 买方议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• COVID-19 对市场的影响

第五章市场动态

• 市场驱动因素
  • 资料外洩增加
  • 智慧城市的出现
• 市场限制因素
  • 设备间的复杂性和缺乏普遍的立法

第六章 市场细分

• 按安全类型
  • 网路安全
  • 端点安全
  • 应用程式安全
  • 云端安全
  • 其他的
• 按解决方案
  • 身分和存取管理 (IAM)
  • 入侵防御系统（IPS）
  • 资料遗失保护 (DLP)
  • 统一威胁管理 (UTM)
  • 安全与漏洞管理 (SVM)
  • 网路安全取证 (NSF)
  • 其他的
• 按用途
  • 家庭自动化
  • 穿戴式的
  • 製造流程管理
  • 病患资讯管理
  • 供应链运作
  • 客户资讯安全
  • 其他的
• 按最终用户
  • 卫生保健
  • 製造业
  • 公共产业
  • BFSI
  • 零售
  • 政府机构
  • 其他的
• 按地区
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他的

第七章 竞争格局

• 公司简介
  • Symantec Corporation（NortonLifeLock Inc）
  • IBM Corporation
  • FireEye Inc.
  • Intel Corporation
  • Infineon Technologies
  • Trend Micro Inc.
  • Sophos Group PLC
  • ARM Holdings PLC
  • Wurldtech Security Technologies Inc.
  • Gemalto NV

第八章投资分析

第9章市场的未来

The Latin America IoT Security Market is expected to register a CAGR of 25.5% during the forecast period.

Key Highlights

• Latin America has been one of the most successful developing regions, but the expansion of technology could be better for the growth of IoT. The emerging business models and applications, coupled with the reducing device costs, have been instrumental in driving the adoption of IoT. Consequently, the number of connected devices, such as connected cars, machines, meters, wearables, and consumer electronics.
• Brazil is one of the largest countries in the world in terms of size and population. It is also among the world's largest economies by nominal GDP and by purchasing power parity. Trading Economics states Brazil is the tenth-largest economy globally and the biggest in Latin America. According to the Brazilian Institute of Geography and Statistics, in the second quarter of last year, the GDP in Brazil decreased by 0.1% compared to the previous quarter.
• IoT solutions in Latin America, specifically Mexico, Brazil, and Argentina, have grown from servicing the supply chain process to adding visibility to healthcare, government offices, and hospitality industries. The rapidly growing implementation of Wi-Fi, RFID, Bluetooth, and sensors has brought on the IoT revolution, which is believed to be the most transformative technology for the next decade by 99% of respondents.
• To manage employees working from home, organizations in the region rely extensively on remote-based monitoring of the workforce, improving the demand for IoT solutions. This helps bring transparency, improve safety, provide real-time tracking and ensure meeting government compliance. However, the cybersecurity of remote workforce and enterprises plays a crucial role in catering to their clients during lockdowns. Therefore, it offers a significant market opportunity for IoT security vendors.

Latin America IoT Security Market Trends

Solution Segment to Record a Larger Market Share

• IoT security solutions are expected to record a larger market share during the forecast period. Security is integral to any IoT network to ensure data confidentiality and authorized control over connected devices. With the increasing reach of IoT in multiple industries in the region and the growing number of IoT deployments, the intensity of cyberattacks is also growing, driving the growth of IoT security in the region.
• IoT security solutions ensure security using various solutions, including identity access management, data encryption, and tokenization, intrusion detection system/intrusion prevention system, device authentication and management, secure software and firmware update, secure communications, PKI lifecycle management, DDoS protection, security analytics, and other solutions (virtual firewall and incidence response system).
• Internet of Things (IoT) devices are increasing in popularity, but they show various serious cyber security challenges for large enterprises. However, even though wearables, smart thermostats, routers, printers, and other devices connected to the internet can be hacked, just like laptop and desktop computers, scant attention has been paid to IoT security solutions.
• Large enterprises especially lack IoT security solutions because they do not manufacture their equipment. These enterprises purchase connected devices from third-party manufacturers and assume they are secure. IoT device manufacturers in Latin America operate in an environment with few regulations or oversight. This is increasing the demand for IoT security solutions in the region.
• The rising number of internet users in the region also exposes the users' data to certain security threats. According to Hootsuite, Brazil had approximately 165.3 million internet users in January this year. Additionally, South America had a 75% internet penetration rate in the same year.

Brazil Witnesses Significant Market Growth Opportunities

• Brazil has taken a huge step towards encouraging innovation by promoting Internet of Things (IoT) technologies and IoT security implementation across companies and industries. Instances involving compromised devices, botnets, and vulnerabilities have become ordinary occurrences, where IoT devices are being used as part of a botnet or a scanning activity in Brazil, where Brazilian Hackers are targeting IoT Devices with malware.
• According to IBM, the major attack type for Latin America last year was ransomware, making up 29% of attacks, followed by BEC (21%) and credential harvesting (21%). Manufacturing was the most-targeted industry in Latin America last year, but at 22% led by only a small margin. Retail and wholesale (20%), finance and insurance (15%), and perhaps most surprisingly, mining (11%) followed closely behind.
• According to the SonicWall report, Brazil also stands out in terms of malware attacks, with a more than 61% increase in 2021 and 210 million attacks last year, compared to about 130 million in the previous year.
• In July last year, the Brazilian government launched a new technology development center focusing on the Internet of Things (IoT) approach, robotics, and 5G. According to the Ministry for Science, Technology, and Innovation (MCTI), the center is the first government research facility to employ the quintuple innovation helix framework, which describes university-industry-government-public-environment interactions within a knowledge economy. Such research and development activities by the government are expected to fuel the growth of IoT security in the region.
• Brazil's National IoT Plan was announced as one of the country's Digital Transformation Strategy pillars, created in March 2018, which provides a mechanism for strengthening the IoT's national innovation ecosystem and development. Some other recent developments in the IoT front in Brazil include launching a USD 45 million venture capital fund in May last year focused on early-stage investments in companies active in the Internet of Things (IoT) and connectivity space.

Latin America IoT Security Industry Overview

Latin America Internet of Things (IoT) Security Market is fragmented with few major players, including various established international brands, domestic brands, and new entrants that form a competitive landscape. Some major players such as Symantec Corporation, IBM Corporation, FireEye Inc., Intel Corporation, and Infineon Technologies, are increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, and increasing investments in research and development.

• November 2022 - Sencinet, a Solutions and managed services integrator announced a partnership with IBM through IBM Security, a unit that offers integrated and advanced portfolios of enterprise security products and services. The partnership would cover Latin America to develop solutions based on IBM tools but also to resell these technologies to its customer base.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Value Chain Analysis
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitutes
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Impact of Covid-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Number of Data Breaches
  • 5.1.2 Emergence of Smart Cities
• 5.2 Market Restraints
  • 5.2.1 Growing Complexity among Devices, coupled with the Lack of Ubiquitous Legislation

6 MARKET SEGMENTATION

• 6.1 By Type of Security
  • 6.1.1 Network Security
  • 6.1.2 Endpoint Security
  • 6.1.3 Application Security
  • 6.1.4 Cloud Security
  • 6.1.5 Others
• 6.2 By Solutions
  • 6.2.1 Identity Access Management (IAM)
  • 6.2.2 Intrusion Prevention System (IPS)
  • 6.2.3 Data Loss Protection (DLP)
  • 6.2.4 Unified Threat Management (UTM)
  • 6.2.5 Security & Vulnerability Management (SVM)
  • 6.2.6 Network Security Forensics (NSF)
  • 6.2.7 Others
• 6.3 By Application
  • 6.3.1 Home Automation
  • 6.3.2 Wearables
  • 6.3.3 Manufacturing Process Management
  • 6.3.4 Patient Information Management
  • 6.3.5 Supply Chain Operation
  • 6.3.6 Customer Information Security
  • 6.3.7 Others
• 6.4 By End-User
  • 6.4.1 Healthcare
  • 6.4.2 Manufacturing
  • 6.4.3 Utilities
  • 6.4.4 BFSI
  • 6.4.5 Retail
  • 6.4.6 Government
  • 6.4.7 Others
• 6.5 By Geography
  • 6.5.1 Brazil
  • 6.5.2 Argentina
  • 6.5.3 Mexico
  • 6.5.4 Others

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Symantec Corporation (NortonLifeLock Inc)
  • 7.1.2 IBM Corporation
  • 7.1.3 FireEye Inc.
  • 7.1.4 Intel Corporation
  • 7.1.5 Infineon Technologies
  • 7.1.6 Trend Micro Inc.
  • 7.1.7 Sophos Group PLC
  • 7.1.8 ARM Holdings PLC
  • 7.1.9 Wurldtech Security Technologies Inc.
  • 7.1.10 Gemalto NV

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET