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市场调查报告书
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1628830

烟草包装：市场占有率分析、产业趋势、成长预测（2025-2030）

Tobacco Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 127 Pages | 商品交期: 2-3个工作天内

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简介目录

烟草包装市场预计在预测期内复合年增长率为3.32%

烟草包装-市场-IMG1

主要亮点

  • 随着捲烟和捲烟消费量的不断增加，捲烟包装市场正在经历显着成长。全球每年售出近 6.5 兆支捲烟，相当于每天约 180 亿支捲烟。此外，根据吸烟与健康行为 (ASH)，世界上有 11 亿烟草消费者。预计未来 20 年这一数字将成长至 16 亿。
  • 此外，烟草包装市场也受到有关避免有吸引力的包装和使用平装包装的法规的约束。在过去的八年中，捲烟包装需求已显着转向平装。世界卫生组织表示，平装会降低烟草产品的吸引力，限製烟草包装作为烟草广告的一种形式，限制误导性包装和标籤，并提高健康警告的有效性，这是一项减少需求的措施。
  • 由于风味雪茄的日益普及、肥胖率的上升、一些尖端包装技术的引入以及其他因素，预计该市场将大幅增长。然而，政府对吸烟的监管不断加强、大量的反吸烟努力以及各种呼吸道疾病的增加可能在一定程度上限制了我们产品的市场渗透率。
  • COVID-19 的传播对捲烟包装市场产生了负面影响。由于该疾病侵袭肺部，因此禁止人们使用削弱肺部功能并使个人面临感染该疾病风险的产品或行为。自病毒爆发以来，对烟草产品的需求减少，加上销售这些产品的零售店关闭以及供应链中断，导致销售下降。这种需求下降预计短期内仍将保持低位，并对捲烟包装产生直接影响。

捲烟包装市场趋势

二次包装预计需求量大

  • 捲烟等烟草产品与其他敏感产品一样，需要具有阻隔性的包装，以确保最佳的产品交付。二次包装，例如软包装，最终成为传统的香烟包装，并且通常包括诸如可重新密封或可重新密封的层压膜袋或袋等功能。这些包装具有新的流动包装外部薄膜，所有这些都有助于满足阻隔要求。
  • 市场上的供应商正在迅速扩大其製造工厂，以期提高产能并获得更大的行业收益份额。例如，2021 年 5 月，盛威科推出了两项促进包装循环的重要措施：4evergreen 和 CosPaTox。
  • 然而，政府法规和反吸烟宣传活动在全世界普遍存在，近年来，由于禁止性课税和监管的增加，烟草消费量有所下降。因此，捲烟包装的复合年增长率预计在预测期内放缓。例如，新加坡对烟草产品采用平装。新加坡卫生署表示，该措施将透过限制非吸烟者和儿童吸烟、鼓励现有吸烟者戒烟以及推广无烟生活方式，为该国更广泛的烟草控制目标做出贡献，最终将导致吸烟率下降。
  • 新措施限制在新加坡销售的所有类型的烟草产品上使用与烟草品牌相关的标誌、颜色、图像和其他促销讯息。产品和品牌名称允许采用标准化字体样式和颜色。
  • 无论零售业蓬勃发展、线上销售增加和技术进步等宏观因素如何，新吸烟者数量增加等其他因素预计将推动市场对烟草包装产品的需求。

亚太地区占主要份额

  • 政府采取的减少烟草消费的措施，例如提高价格和提高烟草税，预计将推动亚太地区的市场成长。例如，日本和印度的传统捲烟销售将受到计画加税的影响，因此烟草产品发展潜力巨大。
  • 此外，与其他生产普通盒子的国家不同，该国生产色彩鲜艳且有吸引力的捲烟包装。描绘着名河流、养护、稀有名贵国宝、着名建筑、名胜古蹟、名贵花卉等的捲烟包装逐渐流行。例如，熊猫、牡丹、春花、黄山、腾宫廷等中国主要捲烟品牌在其包装上使用了这些设计和图像。
  • 中国烟草业等特点鼓励与其他国家根本不同的品牌和视觉文化。捲烟包装标誌和图形不仅赋予强烈而深厚的传统文化历史感，而且融入民族自豪感和鼓励烟草使用，从而扩大了国内捲烟包装市场。
  • 该地区关于使用平装和有关烟草使用的图形警告的法规越来越多，这大大限制了市场研究。例如，2022 年7 月，印度政府卫生与家庭福利部透过2022 年7 月21 日的GSR 248(E) 修订了《2008 年捲烟和其他烟草产品（包装和标籤）规则》，使所有通知都成为新的规定烟草产品包装上指定的健康警告。

烟草包装行业概况

主要企业包括 WestRock CompanyWest、Amcor Limited、国际纸业公司、Smurfit Kappa Group PLC、Phillip Morris International Inc. 和 Sonoco Products Company。由于市场上的供应商跨地区争夺市场占有率，市场集中度适中。因此，市场集中度将是适度的。

  • 2022 年 3 月 - WestRock 在克莱蒙特扩建 285,000 平方英尺的消费包装工厂破土动工。这项 4,700 万美元的投资由 One North Carolina Fund 提供的基于绩效的津贴提供支持。
  • 2022 年 2 月 - WestRock 宣布计划在华盛顿州朗维尤开设一家新的瓦楞纸箱工厂，以满足西北太平洋地区客户日益增长的需求。新的瓦楞纸箱工厂将为太平洋西北地区的所有工业部门和市场提供服务。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 市场驱动因素
    • 消费者对烟草作为娱乐的偏好
  • 市场限制因素
    • 政府监管导致市场停滞
  • COVID-19 对市场状况的影响

第五章市场区隔

  • 按材质
    • 纸和纸板
    • 塑胶
    • 其他材料
  • 按包装类型
    • 基本的
    • 中学
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第六章 竞争状况

  • 公司简介
    • WestRock Company
    • Amcor Limited
    • The International Paper Company
    • Smurfit Kappa Group PLC
    • Mondi Group
    • Innova Films Limited
    • Phillip Morris International Inc.
    • Sonoco Products Company
    • Siegwerk Druckfarben AG & Co. KGaA
    • Japan Tobacco International
    • Treofan Film international
    • Stora Enso Oyj

第七章 投资分析

第八章市场展望

简介目录
Product Code: 55202

The Tobacco Packaging Market is expected to register a CAGR of 3.32% during the forecast period.

Tobacco Packaging - Market - IMG1

Key Highlights

  • Owing to the growing consumption of cigarettes and tobacco, the market for tobacco packaging is witnessing considerable growth. Nearly 6.5 trillion cigarettes are sold worldwide yearly, which translates to roughly 18 billion cigarettes daily. Furthermore, there are 1.1 billion tobacco consumers globally, according to the Action on Smoking and Health (ASH). This number is anticipated to grow to 1.6 billion over the next two decades.
  • Furthermore, the packaging market for tobacco has been witnessing mandatory regulations regarding avoiding attractive packaging and adopting plain packaging. The need for tobacco packaging has significantly shifted toward plain packaging over the past eight years. According to WHO, plain packaging is a considerable demand reduction measure that reduces the attractiveness of tobacco products, restricts tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings.
  • Significant market growth will also result from the rising popularity of flavored cigars, the rise in obesity rates, the introduction of numerous cutting-edge packaging methods, and other factors. However, the increase in government regulations on smoking, the number of anti-smoking efforts, and the rise in various respiratory ailments may, to some extent, limit the product's market penetration.
  • The spread of COVID-19 has impacted the tobacco packaging market negatively, as the disease attacks the lungs, and people are prohibiting the use of products and behaviors that weakens the lungs and put individuals at risk of contracting the disease. The decreased demand for tobacco products combined with the closure of retail shops selling these products and supply chain disruptions have decreased sales since the virus spread. This reduced demand is anticipated to stay low in the short run, impacting tobacco packaging directly.

Tobacco Packaging Market Trends

Secondary Packaging to Witness Significant Demand

  • Like other sensitive goods, tobacco products such as cigarettes require packaging, which provides barrier properties to deliver the product in optimum condition. Secondary packaging, such as flexible packaging, has eventually become the traditional packaging for tobacco and typically includes functionality such as re-closable or re-sealable laminated film pouches and bags. These packs have a new flow-wrapped outer film, all contributing to the barrier requirements.
  • Vendors in the market are rapidly expanding their manufacturing plants, intending to increase their production capacity and gain a larger share of the industry revenue pie. For instance, in May 2021, Siegwerk marked its presence with two important initiatives, 4evergreen and CosPaTox, to promote its circularity in packaging.
  • However, government regulations and anti-smoking campaigns are prevalent globally, and prohibitive taxation & regulations have increased over the last few years, which has led to a decline in cigarette consumption. As a result, tobacco packaging is expected to post a slow CAGR during the forecast period. For instance, Singapore has adopted plain packaging of tobacco products; the Ministry of Health Singapore stated that the measure would contribute to achieving broader tobacco control goals in the country by discouraging non-smokers and children from taking up smoking, encouraging current smokers to quit, and promoting a tobacco-free lifestyle, which will ultimately lead to reduced smoking prevalence.
  • This new measure will restrict the use of logos, colors, images, or other promotional information associated with the tobacco brand on all types of tobacco products sold in Singapore. Product and brand names will be allowed in a standardized font style and color.
  • Regardless of the macro factors, such as the booming retail sector, increase in online sales, technological advancements, and other factors, like an increase in several new smokers, etc., are expected to contribute to the demand for tobacco packaging products in the market.

Asia Pacific to Hold a Major Share

  • The government's measures to decrease cigarette consumption by raising prices and enacting extra cigarette taxes are expected to fuel market growth in the Asia-Pacific region. For instance, traditional cigarette sales in Japan and India will be impacted by the planned tax increases, which will present a significant potential for developing tobacco products.
  • Furthermore, the country produces colorful and attractive tobacco packages, unlike other countries producing plain boxes. There is a high prevalence of cigarette packets bearing images of famous rivers, maintains, rare and precious national treasures, well-known buildings, historical sites, and rare flowers. For instance, the major Chinese cigarette brands, including Panda, Peony, Chunghwa, Mount Huangshan, and The Pavilion of Prince Teng, have such designs or images on their packaging.
  • Characteristics such as the tobacco industry in China encourage a brand and visual culture that is fundamentally different from those of other countries. The signs and graphics on cigarette packaging not only carry a strong and deep sense of the history of traditional culture but also integrate a sense of national pride, encouraging tobacco use and thereby augmenting the market for tobacco packaging in the country.
  • The increase in regulations regarding the adoption of plain packaging and graphic regarding warnings of tobacco usage in the region has been significantly restraining the market studied. For instance, in July 2022, The Ministry of Health and Family Welfare, Government of India notified new sets of specified health warnings for all tobacco product packs by amending the Cigarettes and Other Tobacco Products (Packaging and Labeling) Rules, 2008 vide GSR 248(E), dated July 21, 2022.

Tobacco Packaging Industry Overview

The major companies include WestRock CompanyWest, Amcor Limited, The International Paper Company, Smurfit Kappa Group PLC, Phillip Morris International Inc., and Sonoco Products Company, among others. The market is moderate in concentration as the vendors in the market vary for market share across regions among players. Therefore market concentration will be moderate.

  • March 2022 - The WestRock company broke ground on a 285,000-square-foot expansion at its consumer packaging facility in Claremont. The USD 47 million investment was bolstered by a performance-based grant from the One North Carolina Fund.
  • February 2022 - WestRock Company announced its plans to build a new corrugated box plant in Longview, Washington, to meet the growing demand from its regional customers in the Pacific Northwest. The new corrugated box plant will serve all industry segments and markets in the Pacific Northwest.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Market Drivers
    • 4.3.1 Consumer Preference for tobacco as a Recreative Habit
  • 4.4 Market Restraints
    • 4.4.1 Government Regulations Causing the Market to Stagnate
  • 4.5 Impact of COVID-19 on the Market Landscape

5 MARKET SEGMENTATION

  • 5.1 By Material
    • 5.1.1 Paper and Paperboard
    • 5.1.2 Plastic
    • 5.1.3 Other Materials
  • 5.2 By Packaging Type
    • 5.2.1 Primary
    • 5.2.2 Secondary
  • 5.3 By Geograpgy
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 WestRock Company
    • 6.1.2 Amcor Limited
    • 6.1.3 The International Paper Company
    • 6.1.4 Smurfit Kappa Group PLC
    • 6.1.5 Mondi Group
    • 6.1.6 Innova Films Limited
    • 6.1.7 Phillip Morris International Inc.
    • 6.1.8 Sonoco Products Company
    • 6.1.9 Siegwerk Druckfarben AG & Co. KGaA
    • 6.1.10 Japan Tobacco International
    • 6.1.11 Treofan Film international
    • 6.1.12 Stora Enso Oyj

7 INVESTMENT ANALYSIS

8 MARKET OUTLOOK