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市场调查报告书
商品编码
1630200

行动恶意软体对策：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Mobile Anti-Malware - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计行动反恶意软体市场在预测期间内复合年增长率为 18.4%

行动反恶意软体市场-IMG1

主要亮点

  • 近年来，由于智慧型手机恶意软体攻击的增加以及BYOD（自带设备）概念在企业中的渗透，行动反恶意软体市场经历了显着增长。此外，企业正在快速实施多层保护，以应对企业资料和资料面临的威胁，这正在推动市场成长。
  • 此外，随着网路在人们的生活中变得越来越普遍，我们越来越依赖它进行通信，网路攻击不断增加，从而促进了反恶意软体的推出。不断变化的智慧型手机市场也为行业参与企业和製造商提供了广阔的前景。
  • 根据 Proofpoint 发布、Ponemon Institute 开展的一份报告，2022 年第一季针对智慧型手机的恶意软体攻击大幅增加。恶意软体在欧洲和北美增加了 500%。
  • 恶意软体威胁和行动装置安全问题限制了行动防毒软体在装置上的使用。然而，免费的反恶意软体软体在新设备上变得越来越普遍，并且许多公司提供意识计划，因此这个问题应该得到解决。
  • 为应对冠状病毒而製定的政府法规鼓励在家工作和留在家里。因此，科技在工作和个人生活中变得越来越重要。儘管对技术的需求不断增加，许多组织仍然缺乏「网路安全」的远距工作环境。商务会议过去都是面对面举行，但现在大多数都是远端举行。

根据 Swissinfo.ch 报告，在 COVID-19 疫情期间，瑞士国家网路安全中心 (NCSC) 的数据显示，4 月瑞士共发生了 350 起网路攻击（网路钓鱼、虚假网站、对公司的直接攻击等）。已报道。冠状病毒大流行和在家工作的增加被认为是这一增长的主要原因。预计这将在未来几年加速市场发展。

行动反恶意软体市场的趋势

对配备 Android 作业系统的装置的需求不断增长，扩大了市场

自 Google Play 推出以来，恶意宣传活动一直以 Google Play 用户为目标。从第一个名为 Droid09 的银行木马到最新的广告点击诈骗和比特币挖矿隐形应用程序，这些应用程式每週都困扰着商店。

  • 例如，2022 年，Bitdefender 在官方商店中发现了大量恶意应用程序，这些应用程式发送攻击性和不必要的广告，可能导致更严重的攻击。他们发现了 35 个应用程式已潜入 Play 商店，下载总合超过 200 万次。这些应用程式透过重新命名和更改图示来隐藏其在装置上的存在，然后开始提供攻击性广告。应用程式安装后，会透过更改名称和图示来隐藏其存在，以迷惑使用者。
  • 根据StatCounter预测，到2022年第四季，Android作业系统的全球市场占有率将达到71.80%。
  • 2022 年 8 月，研究人员发现了一款配备后门的假行动电话，可以破解 WhatsApp 帐号。与流行智慧型手机品牌相关的仿冒品廉价Android 装置带有多个针对 WhatsApp 和 WhatsApp Business通讯应用程式的木马。发现的后门和下载的模组的危险在于它们实际上是目标应用程式的一部分。
  • 因此，随着企业和消费者变得数位化，行动电话上的资料外洩和网路攻击可能会更加频繁地发生。

预计亚太地区将占据市场的主要份额。

  • 根据GSMA统计，2021年有12.2亿独立移动客户，渗透率为83%，预计2025年将达到12.6亿。
  • 中国有很多行动用户，他们面临各种恶意软体威胁。例如，自 2022 年 7 月以来在社交媒体平台上共用或从第三方应用商店下载的维吾尔 Android 应用程式中约有三分之一在 2022 年 11 月受到恶意软体的影响。总部位于旧金山的网路安全公司 Lookout Inc. 的研究人员表示，这些应用程式是两种新型恶意软体的宿主，允许骇客在不知情的情况下查看和共用私人照片、讯息和联络人。自己受到了这些恶意软体的影响。
  • 一家印度银行警告孟买的客户，行动银行凭证可能会被伪装成 Flash参与企业的恶意软体窃取。在此警告之前，Quick Heal Security Labs 宣布发现了一个 Android 银行木马，该木马针对超过 232 个银行应用程序，其中包括印度金融机构提供的应用程式。该病毒被称为 Android.banker.A2f8a。

行动反恶意软体产业概述

随着主要供应商提供新的解决方案，行动反恶意软体市场被细分并处于整合的边缘。主要企业包括 Avast Software SRO、AO Kaspersky Lab、BitDefender LLC、Lookout Inc. 和 Malwarebytes Inc.。近期市场动态如下。

2022 年 7 月，苹果加大力度保护消费者免受标靶化很强的僱佣间谍软体的侵害。 Apple 宣布推出突破性安全功能，为容易受到建构国家资助和僱用间谍软体的私人组织的高度针对性网路攻击的消费者提供额外保护。苹果也表示将花费 1000 万美元来研究此类风险。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查范围
  • 主要研究成果
  • 研究场所

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 采用市场驱动因素
  • 市场驱动因素
    • 针对行动装置的恶意软体攻击增加
    • BYOD 措施在整个组织中的渗透率不断提高
  • 市场限制因素
    • 缺乏反恶意软体解决方案的意识
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场区隔

  • 按作业系统
    • Android
    • iOS
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第六章 竞争状况

  • 公司简介
    • AO Kaspersky Lab
    • Avast Software SRO
    • BitDefender LLC
    • Lookout Inc.
    • Malwarebytes Inc.
    • McAfee LLC
    • Sophos Ltd
    • Broadcom Inc.（Symantec Corporation）

第七章 投资分析

第八章 市场机会及未来趋势

简介目录
Product Code: 62319

The Mobile Anti-Malware Market is expected to register a CAGR of 18.4% during the forecast period.

Mobile Anti-Malware - Market - IMG1

Key Highlights

  • Because of the increasing number of malware attacks on smartphones and the increasing use of the "bring your own device" (BYOD) concept among enterprises, the mobile anti-malware industry has grown dramatically in recent years. Enterprises are also quickly putting in place multi-layered protection against threats to their corporate information and data, which is helping the market grow.
  • Furthermore, there has been an increase in cyber attacks as a result of the internet's infiltration into people's lives and their rising dependence on this medium for communication, which contributes to the deployment of anti-malware software. The ever-changing smartphone market provides significant prospects for industry participants and manufacturers as well.
  • According to a report published by Proofpoint and conducted by the Ponemon Institute, the first quarter of 2022 is experiencing a huge increase in malware attacks on smartphones. Malware has increased by 500% across Europe and North America.
  • Malware threats and concerns about mobile device security are limiting the use of mobile antivirus on devices.But free anti-malware software is becoming more common on new devices, and many companies offer awareness programs, so this problem should be solved.
  • Government restrictions established in response to the coronavirus outbreak have encouraged people to work from home or even stay at home. As a result, technology has increased in importance in both professional and personal lives. Despite rising demand for technology, many organizations continue to lack a "cyber-safe" remote-working environment. Business meetings used to be done in person, but nowadays, the majority are held remotely.

During COVID-19, Swissinfo.ch reported numbers from the NCSC (National Cyber Security Center) indicating that 350 cases of cyberattacks (phishing, fake websites, direct attacks on enterprises, etc.) were registered in Switzerland in April, compared to the usual 100-150. The coronavirus pandemic and the increase in working from home were identified as significant reasons for this rise, as people working from home do not have the same level of inherent protection or deterrent measures as those functioning in a working setting. This will accelerate market development in the next few years.

Mobile Anti-Malware Market Trends

Rising Demand for Android OS Based Devices Augmented the Market

Malware campaigns have targeted users on Google Play almost since its inception. From the very first banking Trojan, dubbed Droid09, to the latest ad-click fraud and Bitcoin-mining latent apps, they plague the store week after week.

  • In 2022, for example, Bitdefender found a large number of malicious apps in the official store that sent aggressive, unwanted ads that could lead to more serious attacks.They have identified 35 applications that have snuck into the Play Store, totaling over two million downloads. These apps hide their presence on the device by renaming themselves and changing their icon, then start serving aggressive ads. After being installed, the applications change their name and icon to confuse the user and hide the fact that they are there.
  • The malware is specifically designed to spread and share the malware to as many devices as possible around the world, and Android is the most popular mobile operating system.According to StatCounter, by Quarter 4 of 2022, Android OS's global market share stood at 71.80%.
  • Backdoor malware is also common in Android, and it is used to deceive users.In August 2022, researchers found counterfeit phones with a backdoor to hack WhatsApp accounts. Budget Android device models that are counterfeit versions associated with popular smartphone brands are harboring multiple Trojans designed to target WhatsApp and WhatsApp Business messaging apps. The danger of the discovered backdoors and the modules they download is that they operate in such a way that they actually become part of the targeted apps.
  • Because of this, data breaches and cyberattacks are likely to happen more often on mobile phones as both businesses and consumers move toward digitization.

Asia-Pacific Region is Expected to Hold Significant Share of the Market.

  • The APAC region is home to nearly half of the world's population, and according to the GSMA, the number of unique mobile customers in fiscal 2021 was at 1.22 billion, with an 83% penetration rate, and is predicted to reach 1.26 billion by 2025.
  • China has a large number of mobile users in the region and is susceptible to a variety of malware threats. For instance, approximately a third of Uyghur-language Android applications shared on social media platforms or downloaded from third-party app stores since July 2022 were affected by malware in November 2022. Researchers at the San Francisco-based cybersecurity company Lookout Inc. say that the apps are mostly affected by two new strains of malware that let hackers see and share private photos, messages, and contacts without being noticed.
  • Customers in Mumbai are being alerted by Indian banks that their mobile banking credentials might be stolen by malware disguised as a Flash player. The alert follows Quick Heal Security Labs' announcement that it has discovered an Android banking Trojan that targets over 232 banking applications, including those provided by Indian lenders. The virus is known as Android.banker.A2f8a.

Mobile Anti-Malware Industry Overview

Due to the new solutions provided by key vendors, the mobile anti-malware market is fragmented and on the verge of consolidation. Avast Software SRO, AO Kaspersky Lab, BitDefender LLC, Lookout Inc., Malwarebytes Inc., and others are key players. Recent market developments include:

In July 2022, Apple strengthened its commitment to safeguarding consumers from highly targeted mercenary spyware. Apple is unveiling a game-changing security feature that provides specialized extra protection to consumers who may be vulnerable to extremely targeted cyberattacks from private organizations building state-sponsored mercenary spyware. Apple is also talking about how it is spending USD 10 million to fund research into these kinds of risks.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Scope of the Study
  • 1.2 Key Study Deliverables
  • 1.3 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers
  • 4.3 Market Drivers
    • 4.3.1 Rising Malware Attacks on Mobile Devices
    • 4.3.2 Rising Penetration of BYOD Policy Across Organizations
  • 4.4 Market Restraints
    • 4.4.1 Lack of Awareness about Anti-malware Solutions
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Operating System
    • 5.1.1 Android
    • 5.1.2 iOS
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 AO Kaspersky Lab
    • 6.1.2 Avast Software SRO
    • 6.1.3 BitDefender LLC
    • 6.1.4 Lookout Inc.
    • 6.1.5 Malwarebytes Inc.
    • 6.1.6 McAfee LLC
    • 6.1.7 Sophos Ltd
    • 6.1.8 Broadcom Inc. (Symantec Corporation)

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS