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市场调查报告书
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1630201

行动装置管理：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Mobile Device Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计行动装置管理市场在预测期内的复合年增长率将达到 26.1%。

行动装置管理-市场-IMG1

有几个因素正在推动所研究的市场的成长，包括日益增长的安全问题、管理和保护数量不断增加的行动装置的需求、云端基础的行动装置管理解决方案的日益采用以及对远端管理功能的需求不断增长。

主要亮点

  • 行动装置使员工可以轻鬆地在家中、办公室或在旅途中工作。虽然这提供了灵活性和便利性，但也可能使您的组织面临潜在威胁。管理行动装置安全和设备运作状况对于最大限度地降低组织的风险状况至关重要。
  • BYOD（自带设备）的日益普及以及保护大量企业资料的安全问题日益突出，是影响 MDM 市场成长的关键因素。 BYOD 的兴起是整个商业领域的一股明显力量。快速成长的行动装置群已成为每个组织的重要考量。因此，需要一个提供高监控能力和强大资料保护的平台。
  • 没有 MDM 保护的装置遭受恶意软体和其他病毒攻击的风险会增加，这可能会使它们储存的敏感资料面临风险。个人资料外洩可能会对组织在消费者和其他业务合作伙伴中的声誉产生永久性影响，使其成为推动市场的最重要因素之一。
  • 使用劣质行动电话会增加爆炸的风险。这是因为这些行动电话可能使用廉价的电子元件和未经彻底测试的锂离子电池，导致过热并可能爆炸。 MDMS系统将协助进口符合品质和标准的正品行动装置。
  • 2023年5月，尼泊尔通讯管理局推出了行动装置管理系统。此安全软体使监管机构可以轻鬆实施保护、监控和管理最终用户行动装置的策略。据当局称，已有 27,000 人在 MDMS 上註册了行动电话，包括註册了 IMEI 号码。这个独特的 15 位数代码可精确识别您输入 SIM 卡的装置。
  • 行动装置製造商正在努力将 5G 组件整合到其设备中，以充分利用 5G 网路的潜力。这些努力被认为是设备低延迟和高速管理的关键。 5G业务支援多场景的多种业务及相关业务需求。
  • 随着 5G 预计很快就会进入企业领域，企业可能需要重新设计其企业行动策略。由于 5G 将推动智慧型装置、穿戴式装置、人工智慧、物联网、AR 和 VR 跨产业的采用，因此您将需要正确的管理解决方案来简化装置管理。
  • 然而，缺乏对技术进步的认识、实施和管理的复杂性、与不同设备操作系统的兼容性问题、对资料隐私和安​​全的担忧、对大量IT 专业知识的需求以及实施和维护MDM 解决方案的成本这些因素正在限制MDM 的成长。

行动装置管理 (MDM) 市场趋势

云端基础的部署预计将主导市场

  • 云端基础的行动装置管理解决方案因其灵活性、流畅性、扩充性和经济性而迅速被企业采用。
  • AT&T 最近的一项研究表明，混合工作模式预计将从 2021 年的 42% 增长到 2024 年的 81%。 2022 年 7 月 13 日至 7 月 31 日期间，FlexJobs 对 2,000 多名受雇者进行了调查，以了解他们对当前工作环境重要主题的见解。根据 FlexJobs 的员工敬业度报告，48% 的雇主为员工实施了远距工作。当被问及疫情后的工作场所计画时，26% 的受访者表示他们将采用混合模式，22% 的受访者表示他们将允许远距工作。远端工作的采用预计将推动云端基础的行动装置管理解决方案的采用。
  • 2023 年 4 月，Google Cloud 将宣布一系列新的安全合作伙伴关係，以便为企业和公共部门 IT 团队在大规模管理混合工作时提供更多选择、强大功能和简单性。 Google Cloud 透过与 Okta 和 VMware 建立新的合作伙伴关係，扩展了 Google Workspace 的身份、装置和存取管理功能，使大型企业和公共机构能够向员工提供经 FedRAMP 批准的协作和通讯工具。
  • 儘管 MDM 的主要目的是安全性，但它还有许多其他核心功能。行动装置管理解决方案的主要元件是存取管理、装置和应用程式安全、资料安全、装置追踪、端点监控和管理、任务自动化、技术支援和内容管理。云端基础的解决方案为 IT 团队提供了远端註册、锁定、管理和保护设备等功能。现代行动装置使用各种作业系统，需要定期更新平台韧体以保持装置平稳运作。与本地解决方案相比，云端基础的MDM 解决方案可以更快地回应这些更新要求。
  • 製造业、通讯、运输、公共产业、物流和零售等多个行业由于其各种优势而更喜欢云端基础的MDM 解决方案。由于预算限制和易于存取云端基础的MDM 解决方案，中小型企业也正在迅速转向基于云端的部署解决方案。

预计北美将占据最大的市场占有率

  • 北美是突出的市场之一，主要是由于许多地区的最终用户行业对先进技术的需求不断增加。此外，设备管理技术的进步正在推动该地区的市场成长。
  • 根据消费者科技美国（CTA）和美国人口普查局的数据，美国智慧型手机销量从 2021 年的 730 亿美元增加到 2022 年的 747 亿美元。根据 GSMA 的数据，到 2025 年，北美智慧型手机用户数量预计将达到 3.28 亿。此外，到 2025 年，该地区的行动用户(86%) 和网路普及率 (80%) 可能会快速成长。对行动电话日益增长的需求可能为开发研究市场提供有利可图的机会。
  • 随着 5G 服务在该地区许多地区的推出，行动装置管理的角色预计将变得更加重要。据GSMA预计，2022年北美5G连线数将突破10亿。在通讯业者持续的网路投资以及各价格分布5G智慧型手机扩张的推动下，预计到2025年将超过20亿。到2025年，北美将成为第一个5G连线数占总连线数超过50%的地区。
  • 许多区域企业正在转向企业行动解决方案，以帮助管理日益动态的行动员工队伍，并保护内容免受资料外洩、网路攻击、网路和网路威胁安全以及严重资料遗失的影响。这推动了整个全部区域对行动装置管理解决方案的需求。
  • 这就是为什么苹果在 2022 年 3 月宣布将为美国所有中小企业推出 Apple Business Essentials。这项新服务将装置管理、24/7 Apple 支援和 iCloud 储存体结合到灵活的订阅方案中。 Apple 也宣布了新的 AppleCare+ for Business Essentials 选项，可以添加到任何计划中。所有客户均可享有两个月的免费试用，包括使用 Apple Business Essentials 测试版的客户。

行动装置管理 (MDM) 产业概述

行动装置管理市场竞争非常激烈，因为有许多大大小小的参与者在国际市场上运作和提供国内和国内解决方案。主要企业正在采取产品创新等策略，大多数领先的供应商都提供行动装置管理作为其企业行动管理 (EMM) 产品的一部分。

  • 2022 年 6 月 - 企业软体领域的知名创新者 VMware Inc. 推出了 VMware Workspace ONE，这是其随时随地的工作空间平台，可让 IT 团队更轻鬆地管理所有员工设备并提高安全性。新功能包括用于进阶行动装置安全性的工作区 ONE Mobile Threat Defense 以及针对 Windows 作业系统装置的增强更新和修补程式管理功能。
  • 2022 年 5 月 - Ivanti Software 宣布推出 Ivanti Neurons for MDM，为企业拥有的一次性 (COSU) 设备管理和向云端基础的设备管理的过渡提供支援。轻鬆进行 5G 切片、交付和更新更高的应用程式优先顺序、添加 USB 安全性等等。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • COVID-19 对 MDM 及相关市场的影响（由于全球封锁措施，对有效 MDM 政策的需求激增 | 从工作站稳步转向可携式BYOD 设备 | 本研究中对短期和短期的全面分析） 对需求预测的影响）

第五章市场动态

  • 市场驱动因素
    • BYOD 采用率增加
    • 保护大量企业资料的安全问题日益严重
  • 市场限制因素
    • 引进基础建设时初始投资较高
  • 企业MDM解决方案主要选择标准分析

第六章 市场细分

  • 依部署类型
    • 本地
    • 云
  • 按最终用户产业
    • 通讯/资讯技术
    • 银行/金融服务
    • 卫生保健
    • 零售
    • 政府机构
    • 製造业
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲/纽西兰
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Vmware Inc.
    • Citrix Systems, Inc.
    • MobileIron Inc.
    • IBM Corporation
    • Broadcom Inc.（Symantec Corporation）
    • Sophos Group PLC
    • Centrify Corporation
    • Kaspersky Lab Inc.
    • SAP SE
    • Ivanti Software Inc.
    • Cisco Systems Inc.
    • BlackBerry Limited
    • SOTI Inc
    • Miradore Ltd
    • JAMF

第 8 章. 比较供应商分析（包括对供应商选择标准的分析，例如部署难易度、整合、解决方案弹性和成本）

第 9 章供应商市场占有率分析 - MDM 市场

第十章投资分析

第十一章市场展望

简介目录
Product Code: 62321

The Mobile Device Management Market is expected to register a CAGR of 26.1% during the forecast period.

Mobile Device Management - Market - IMG1

Several factors, like the increasing security concerns, the need to manage and secure a growing number of mobile devices, the rising adoption of cloud-based mobile device management solutions, and the growing demand for remote management capabilities, are anticipated to drive the growth of the studied market.

Key Highlights

  • Mobile devices facilitate employees to conveniently do their work from home, at the office, or on the go. While this offers flexibility and convenience, it could expose an organization to potential threats. Managing mobile devices' security and device health is vital to minimizing an organization's risk posture.
  • The rising adoption of Bring Your Device (BYOD) and the growing security concerns to protect an enormous amount of corporate data are significant factors influencing the growth of the MDM market. The proliferation of BYOD has become an apparent force across the business landscape. The rapidly expanding fleet of mobile devices has become an essential consideration for every organization. It drives them to deploy a platform that offers high oversight and robust data protection.
  • Devices without the protection of an MDM are at an increased risk of malware and other virus attacks that could compromise the confidential data stored. Any compromise in personal data can permanently affect an organization's reputation with its consumers and other business partners, which is one of the most critical factors driving the market.
  • Using low-quality mobile phones can increase the risk of explosions. This is because these phones may use cheap electronic components and lithium-ion batteries that are not adequately tested, leading to overheating and potential explosions. An MDMS system would help in importing genuine mobile devices that meet quality and standards.
  • In May 2023, the Nepal Telecommunications Authority introduced the Mobile Device Management System. This security software facilitates the regulator to implement policies that secure, monitor, and manage end-user mobile devices. According to the authority, 27,000 individuals have registered their phones with the MDMS, including registration of the International Mobile Equipment Identity (IMEI) number. This unique 15-digit code precisely identifies the device with the SIM card input.
  • Mobile device manufacturers are working toward equipping the devices with built-in 5G components to exploit the full potential of 5G networks. Such efforts are considered to be the key to low latency and high-speed management of the devices. 5G services support various services and associated service requirements across multiple scenarios.
  • With 5G expected to reach the enterprise space soon, businesses would need to redesign their enterprise mobility strategies. This is because 5G will increase the adoption of smart devices, wearables, AI, IoT, AR, and VR across industries, therefore, requiring proper management solutions to simplify device management.
  • However, the lack of awareness about technological advancements, complexity in implementation and management, compatibility issues with different device operating systems, concerns over data privacy and security, the need for significant IT expertise, and the cost of implementing and maintaining MDM solutions restrain the growth of the studied market.

Mobile Device Management (MDM) Market Trends

Cloud-based Deployment is Expected to Dominate the Market

  • Various organizations are rapidly adopting the cloud-based deployment of mobile device management solutions in the corporate landscape owing to their flexible, smooth, scalable, and affordable characteristics.
  • A recent AT&T study found the hybrid work model is anticipated to grow from 42% in 2021 to 81% in 2024. Between July 13 and July 31, 2022, FlexJobs surveyed over 2,000 employed professionals for their insight on important topics surrounding the current work landscape. According to FlexJobs' Employee Engagement Report, 48% of employers are harboring some remote work for their workforce. When asked what their company's post-pandemic workplace plans would be, 26% of respondents said their employer would follow a hybrid model, and 22% said they would be allowed to work remotely. The adoption of remote work is anticipated to boost the adoption of cloud-based mobile device management solutions.
  • In April 2023, Google Cloud announced a series of new security alliances to bring more choice, capability, and simplicity to enterprise and public sector IT teams tasked with managing hybrid work at scale. Google Cloud extended its identity, device, and access management capabilities of Google Workspace through new alliances with Okta and VMware, enabling large-scale businesses and public sector organizations to provide their workforces with FedRAMP-authorized collaboration and communication tools.
  • Although MDM's primary purpose is security, it also has many other core functions. The main components of a mobile device management solution are access management, device and application security, data security, device tracking, endpoint monitoring and management, task automation, tech support, and content management. Cloud-based solutions empower IT teams, with functionality, such as enrolling, locking, managing, and protecting devices from a remote location. Modern mobile devices use different operating systems that demand regular firmware updates of their platforms for the device's smooth functioning. A cloud-based MDM solution enables a faster response to such update requirements than an on-premises solution.
  • Several industry verticals, such as manufacturing, telecom, transportation, utilities, logistics, and retail, prefer cloud-based MDM solutions due to their various advantages. Small and medium-sized enterprises (SMEs) are also rapidly moving toward cloud deployment solutions due to budget constraints and the ease of accessibility of cloud-based MDM solutions.

North America is Expected to Hold the Largest Market Share

  • North America is one of the prominent markets, mainly attributed to the increasing demand for advanced technology across numerous regional end-user industries. Additionally, the evolution of device management technologies is aiding the market's growth in the region.
  • According to the Consumer Technology Association (CTA) and the US Census Bureau, the sales value of smartphones sold in the United States increased from USD 73 billion in 2021 to USD 74.7 billion in 2022. According to GSMA, the number of smartphone subscribers in North America is anticipated to reach 328 million by 2025. Moreover, by 2025, the region might witness an upsurge in the penetration rates of mobile subscribers (86%) and the Internet (80%). The increasing demand for mobile phones is likely to offer lucrative opportunities for the development of the studied market.
  • With 5G services being deployed in many parts of the region, the role of mobile device management is expected to gain even more importance. According to GSMA estimates, North America surpassed 1 billion 5G connections in 2022. It would surpass 2 billion by 2025, driven by continuous network investments from operators and the expanding range of 5G smartphones at numerous price points. By 2025, North America would become the first region where 5G accounts for over 50% of total connections.
  • Many regional organizations are increasingly deploying enterprise mobility solutions that help manage the increasingly dynamic mobile workforce and protect their content from data breaches, cyber-attacks, web and network threat security, and severe data losses. This is fueling the demand for mobile device management solutions across the region.
  • To that extent, in March 2022, Apple announced the launch of its Apple Business Essentials for all small businesses in the United States. The new service combines device management, 24/7 Apple support, and iCloud storage into flexible subscription plans. Apple also unveiled its new AppleCare+ for Business Essentials options that could be added to any plan. A two-month free trial would be available to all customers, including those who have been employing Apple Business Essentials in beta.

Mobile Device Management (MDM) Industry Overview

The mobile device management market is highly competitive, owing to the presence of many small and large players operating and providing domestic and domestic solutions in the international market. The significant players are adopting strategies like product innovation, and most large vendors offer mobile device management as a part of their enterprise mobility management (EMM) offerings. Some of the recent developments in the market are:

  • June 2022 - VMware Inc., a prominent innovator in enterprise software, unveiled innovations to its anywhere workspace platform, VMware Workspace ONE, which would make it easier for IT teams to manage and better secure all employee devices. The new capabilities comprise workspace ONE Mobile Threat Defense for advanced mobile device security and enhanced update/patch management features for Windows OS devices.
  • May 2022 - Ivanti Software announced the launch of its Ivanti Neurons for MDM, including enhancements for managing Corporate-owned single-use (COSU) devices and transitioning to cloud-based device management. It facilitates 5G slicing, configuring higher app priority distribution and updates, additional USB security, etc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Impact of COVID-19 on MDM and Allied Markets (Steep Increase in Demand for Effective MDM Policies due to Lockdown Measures Imposed Globally | Steady Shift from Workstations to Portable BYOD Devices| Impact on Near & Short-term Demand Forecasts to be Comprehensively Analyzed in the Study)

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of BYOD
    • 5.1.2 Growing Security Concerns to Protect Enormous Amount of Corporate Data
  • 5.2 Market Restraints
    • 5.2.1 High Initial Investment During the Deployment in the Infrastructure
  • 5.3 Analysis of Key Criteria for the Selection of MDM Solutions in Enterprises

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 On-premise
    • 6.1.2 Cloud
  • 6.2 By End-user Vertical
    • 6.2.1 Telecom and Information Technology
    • 6.2.2 Banking and Financial Service
    • 6.2.3 Healthcare
    • 6.2.4 Retail
    • 6.2.5 Government
    • 6.2.6 Manufacturing
    • 6.2.7 Other End-user Verticals
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Vmware Inc.
    • 7.1.2 Citrix Systems, Inc.
    • 7.1.3 MobileIron Inc.
    • 7.1.4 IBM Corporation
    • 7.1.5 Broadcom Inc. (Symantec Corporation)
    • 7.1.6 Sophos Group PLC
    • 7.1.7 Centrify Corporation
    • 7.1.8 Kaspersky Lab Inc.
    • 7.1.9 SAP SE
    • 7.1.10 Ivanti Software Inc.
    • 7.1.11 Cisco Systems Inc.
    • 7.1.12 BlackBerry Limited
    • 7.1.13 SOTI Inc
    • 7.1.14 Miradore Ltd
    • 7.1.15 JAMF

8 VENDOR COMPARISON ANALYSIS (Includes Analysis of Vendor Selection Criteria, such as Ease of Deployment, Integrations, Solution Flexibility, and Cost)

9 VENDOR MARKET SHARE ANALYSIS - MDM MARKET

10 INVESTMENT ANALYSIS

11 MARKET OUTLOOK