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市场调查报告书
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1630283

玩家追踪：全球市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Global Player Tracking - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

全球玩家追踪市场预计在预测期内复合年增长率为 24.9%。

全球玩家追踪-市场-IMG1

主要亮点

  • 2021 年 6 月，Zebra Technologies 与 NFL 的合作进入第八个赛季。最终构成联盟下一代统计数据的资料来自足球标籤、个人球员垫片、首攻标记和塔楼。
  • 此外，国际板球理事会 (ICC) 在 2021 年 T20 世界杯上引入了球棒追踪技术。除了球追踪和边缘检测服务之外，鹰眼还可能在某些游戏中提供这种服务。
  • 然而，用于玩家追踪的新技术也是预期的，并且可能会影响市场动态。例如，2021 年 10 月，NHL 引入了分析驱动的图形，用于在直播中追踪冰球/球员。
  • ESPN 和特纳体育公司都将使用追踪资料来提高成熟的NHL EDGE 冰球球员追踪系统的利用率，该系统具有显示射门速度、移动时间和冰上球员ID 的即时图形，并表达了轻鬆自动化集成重要故事讲述元素的愿望进入他们的显示器。
  • Zebra Technologies 使用 RFID 技术，而其竞争对手则使用 GPS 定位。 GPS 相关的挑战之一是其在室内使用时的功能有限。为此，Zebra Technologies 逐渐成为为室内游戏提供 RFID 技术的先驱。
  • 由于人们对接触者追踪和遏制措施的担忧加剧以及世界各地政府法规的变化，这场流行病对市场产生了积极影响。此外，疫情引发了对玩家追踪技术的需求增加，例如为了保持玩家健康而进行的体温和心率监测。

玩家追踪市场趋势

穿戴式装置提供成长潜力

  • 由于监控和追踪运动员资料的需求不断增加，体育市场中穿戴式装置的数量不断增加。因此，会产生大量与球员和球队相关的资料，这些数据主要用于深入了解球员的表现和健身变量，例如心率、速度和加速度。结合这些穿戴式技术可以提高球员在比赛、活动、练习和训练期间的表现，并收集球队策略和表现统计数据。
  • 因此，透过鞋子和腕带等穿戴式装置收集的资料可以帮助教练规划和监控训练，从而确定潜在的发展领域。例如，2019 年 9 月，OrsaSport 与 Xampion 合作，据称这将帮助 OrsaSport 教练提高球员的足球踢球技术。
  • 此外，穿戴式装置可以帮助防止受伤。例如，2019 年 1 月，Impression Healthcare Ltd. 与 Force Impact Technologies Inc. 合作，行销 Force 经临床检验的智慧护齿套 FiTGuard。
  • 此外，印度超级联赛和冰球联赛等体育联赛的激增也吸引了世界各地的球员和球迷来到该地区。此外，日本也将在 2020 年举办奥运。因此，为了获得竞争优势，团队中的穿戴式球员追踪技术可能会在预测期内为市场提供重大机会。
  • 因此，上述因素对市场产生正面影响，并有助于全球市场的成长。

预计北美将占据较大市场占有率

  • 北美是许多运动的发源地，包括足球、橄榄球、曲棍球、篮球、棒球和各种运动联盟。美式足球是美国最受欢迎的运动之一。这项运动吸引了美国社会数百万人，包括高中橄榄球、大学体育和职业橄榄球。此外，篮球是美国最受欢迎的运动之一，仅次于橄榄球和棒球。
  • 由于美国体育产业越来越多地采用球员追踪解决方案和服务，预计美国将引领该地区的市场成长。
  • 该国是 Zebra Technologies Corporation、ChyronHego Corporation 和 STATS Perform 等知名供应商的所在地，为市场成长做出了贡献。美国国家橄榄球联盟 (NFL)、国家篮球联盟 (NBL) 和国家冰球联盟 (NHL) 等协会都依靠强大的球员追踪系统来分析和追踪球员的表现和健康状况。这些协会正在与提供玩家监控解决方案和服务的供应商合作，促进市场成长。此外，它还可以帮助协会和球队管理员追踪比赛期间的诈欺行为。
  • AutoSTATS 利用取得专利的人工智慧和电脑视觉技术直接从影片中提供全面的玩家追踪资料。这项新技术使魔术队能够独家存取大学追踪资料，由于场内追踪系统的使用有限，目前无法获得如此规模的数据。奥兰多魔术队是首批利用 AutoSTATS 和人工智慧驱动的球员追踪技术来实现可扩展应用的 NBA 球队之一。

玩家追踪产业概述

全球玩家追踪市场竞争激烈，随着许多体育组织意识到玩家追踪市场的重要性，玩家之间的竞争也加剧。市场的主要参与者包括 Zebra Technologies、Catapult Sports、Stats Perform 和 ChyronHego。产品发布、高研发成本、联盟和收购是这些公司保持竞争力所采取的主要成长策略。

  • 2021 年 10 月 - Stats Perform 与 K-Sport 合作宣布建立长期伙伴关係关係。该公司的合作伙伴关係为 200 多个职业足球和橄榄球队提供可穿戴球员解决方案。 K-AI 穿戴式科技和动态软体的结合使健身教练能够在训练和比赛期间监测运动员的负荷，并在需要时进行干预。
  • 2021 年 5 月 - FIFA 与 Kinexon 合作宣布首次在即时球员追踪方面开展合作。 FIFA 将利用 Kinexon 的追踪和创新专业知识来推动俱乐部和球员深入了解健康和发展的方式，以及向世界各地球迷展示这项运动的方式。该公司 (Kinexon) 已与全球 400 多个俱乐部、赛事和联赛合作，以提高球员和球队的表现并减少伤病。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • COVID-19 对玩家追踪市场的影响

第五章市场动态

  • 市场驱动因素
    • 穿戴式运动装置的技术进步
  • 市场挑战
    • 新兴国家的体育预算限制

第六章 市场细分

  • 按类型
    • 解决方案
    • 按服务
  • 按最终用户
    • 个人运动
    • 团队运动
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 俄罗斯
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 其他亚太地区
    • 世界其他地区

第七章 竞争格局

  • 公司简介
    • Johan Sports
    • Catapult Group International Ltd
    • Xampion
    • Polar Electro
    • Stats Perform
    • Zebra Technologies
    • ChyronHego Corporation
    • KINEXON GmbH
    • PlayGineering Systems Ltd
    • Advanced Sports Analytics
    • Sports Performance Tracking

第八章投资分析

第9章 市场的未来

简介目录
Product Code: 66920

The Global Player Tracking Market is expected to register a CAGR of 24.9% during the forecast period.

Global Player Tracking - Market - IMG1

Key Highlights

  • In June 2021, Zebra Technologies entered its eighth season of partnership with the NFL. The data that ultimately makes the league's Next Gen Stats comes from the tags in the football, individual player shoulder pads, first-down markers, and the towers.
  • Further, the International Cricket Council (ICC) introduced bat-tracking technology during T20 World Cup 2021. It may enable the fans to witness tracking off the bat, which is likely to be provided by Hawk-Eye in select matches, in addition to their ball tracking and edge detection services.
  • However, new techniques for player tracking are also expected, which could affect the market dynamics. For instance, in October 2021, NHL deployed analytics-powered graphics for puck/player tracking in the live broadcast.
  • Both ESPN and Turner Sports have expressed a desire to improve the use of the maturing NHL EDGE puck- and player-tracking system that is equipped with Instant graphics showing shot speeds, shift times, and IDs of players on the ice to use tracking data to easily automate the integration of crucial storytelling elements into the display.
  • Zebra Technologies uses RFID Technology, whereas its competitors use GPS positioning. One of the challenges associated with GPS is its limited functionality when used indoors. Thus, Zebra Technologies is gradually becoming a pioneer in offering RFID technology for indoor games.
  • The pandemic has positively impacted the market due to increased concerns over contact tracing and containment measures over lockdown and changing government regulations across the globe. Moreover, the pandemic triggered the increasing demand for player tracking technologies such as body temperature and heart-rate monitoring to keep their health in check.

Player Tracking Market Trends

Wearable Devices Offers Potential Growth

  • Owing to the increasing demand for monitoring and tracking data of players, the number of wearable devices in the sports market is increasing. Consequently, a significant quantity of data related to the players and team is generated, primarily used to gain insights into player performance and fitness variables, such as heartbeats, speed, and acceleration. By incorporating these wearable technologies, player performance during matches, events, practice, and training sessions can be improved, and the team's strategies and performance statistics can be gathered.
  • Therefore, the data collected through wearables devices, such as shoes and wristbands, help coaches plan and observe training, thereby locating potential development areas. For instance, in September 2019, OrsaSport partnered with the Xampion, which was likely to help coaches at OrsaSport improve players' kick techniques in football.
  • Moreover, wearables help in injury prevention. For instance, in January 2019, Impression Healthcare Ltd partnered with Force Impact Technologies Inc. to distribute Force's clinically-validated smart mouthguard, FiTGuard, which helps detect athlete head impact in sports.
  • Additionally, the increasing number of sports leagues, such as the Indian Premier League or Hockey League, is attracting global players and fans to the region. Furthermore, Japan was hosting Olympics in 2020. Thus, to gain a competitive advantage, wearable player tracking technology among the team may provide a huge opportunity for the market during the forecast period.
  • Therefore, the factors mentioned above have a positive impact on the market, helping in market growth worldwide.

North America is Expected to Occupy Significant Market Share

  • North America is home to numerous sports, such as soccer, rugby, hockey, basketball, baseball, and various sports leagues. American football is one of the most popular sports in the United States. This sport attracts millions of people from across American society, whether it's high school football, college sports, or professional football. Additionally, basketball is one of the most popular sports in the United States, after football and baseball.
  • The United States is expected to lead market growth in the region, owing to the growing adoption of player-tracking solutions and services by the country's sports industry.
  • Prominent vendors, such as Zebra Technologies Corporation, ChyronHego Corporation, and STATS Perform, are headquartered in the country, contributing to the market's growth. The associations, such as National Football League (NFL), National Basketball League (NBL), and National Hockey League (NHL), are spending heavily on a robust player tracking systems to analyze and track player performance and health. These associations partner with vendors in the market studied for player monitoring solutions and services, thereby driving market growth. Additionally, it helps associations and team management track fraudulent activities during the game.
  • AutoSTATS provides comprehensive player-tracking data directly from video through patented AI and computer vision technology. This new technology gives Magic exclusive access to the college tracking data currently unavailable at this scale, owing to the limited use of in-venue tracking systems. Orlando Magic is one of the first NBA teams to leverage AutoSTATS and AI-powered player-tracking technology for scalable applications.

Player Tracking Industry Overview

The Global Player Tracking Market is competitive, and competition among the players is increasing as many sports organizations realize the importance of the player tracking market. Some of the significant players in the market are Zebra Technologies, Catapult Sports, Stats Perform, and ChyronHego. Product launches, high expenses on R&D, partnerships, and acquisitions are the prime growth strategies adopted by these companies to sustain the intense competition.

  • October 2021 - Stats Perform partnered with K-Sport and announced a long-term partnership with K-Sport. The company's partnership provides wearable player solutions to more than 200 professional football and rugby teams. The K-AI wearable tech and dynamic software combination allow fitness coaches to monitor player load during training sessions and matches, facilitating interventions when required.
  • May 2021 - Fifa collaborated with Kinexon and announced the first-of-the-kind collaboration in Live Player Tracking. Fifa utilized Kinexon's tracking innovation expertise to advance how clubs and players can receive insights on health and development and how the sport is presented to fans worldwide. The company(Kinexon) has worked with more than 400 clubs, events, and leagues globally to improve player and team performance and reduce injuries.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Player Tracking Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Technological Advancements in Wearable Sports Devices
  • 5.2 Market Challenges
    • 5.2.1 Limited Budget for Sports in Developing Countries

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Solution
    • 6.1.2 Services
  • 6.2 By End-User
    • 6.2.1 Individual Sports
    • 6.2.2 Team Sports
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Russia
      • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia Pacific
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 Japan
      • 6.3.3.4 Rest of Asia Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Johan Sports
    • 7.1.2 Catapult Group International Ltd
    • 7.1.3 Xampion
    • 7.1.4 Polar Electro
    • 7.1.5 Stats Perform
    • 7.1.6 Zebra Technologies
    • 7.1.7 ChyronHego Corporation
    • 7.1.8 KINEXON GmbH
    • 7.1.9 PlayGineering Systems Ltd
    • 7.1.10 Advanced Sports Analytics
    • 7.1.11 Sports Performance Tracking

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET