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市场调查报告书
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1630291

抬头显示器：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Head-up Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内抬头显示器市场复合年增长率预估为 21.2%

平视显示器-市场-IMG1

主要亮点

  • 抬头显示器，也称为 HUD，是一种透明显示器，使用者无需将目光从正常观点移开即可显示资料。抬头显示器自 20 世纪中叶以来就已为人所知，主要用于飞机上。然而，在 20 世纪 50 年代，有人尝试在汽车上测试这项技术。目前，宝马、奥迪、沃尔沃、宾士等大多数豪华汽车製造商都配备了HUD。
  • 据世界卫生组织称，每年约有 135 万人死于道路交通事故。 HUD 是一种驾驶辅助系统，可为驾驶员和行人及时报告潜在的危险事件。
  • 此外，货运卡车可能是第一批实现广泛自动化的车辆。根据《富比士》杂誌报道，美国货运业务每年价值8,000亿美元。然而，美国道路上每年约有 4,900 人死于卡车相关事故。卡车驾驶时，安全是重中之重，这可能是采用 HUD 的原因。
  • 挡风玻璃抬头显示器直接在挡风玻璃萤幕上显示相关资讯。驾驶员始终可以看到他们需要的资讯。此外，许多驾驶者也经常听到来自「智慧」汽车的铃声、铃声、嘟嘟声和其他不相关的警告，而他们并不总是听从这些警告。我们需要建立一个让人们不会关机的系统。
  • 在新冠肺炎 (COVID-19) 疫情期间，封锁导致经济活动停止。汽车製造是HUD市场最重要的应用。全球製造业下降 20-50%，将直接影响 HUD 市场。

抬头显示器市场趋势

HUD 在汽车行业的广泛采用推动了市场成长

  • 数位化是汽车产业的一大趋势。在过去的几十年里，该行业见证了数位领域的许多技术进步。其中之一是 HUD 形式的技术增强。
  • 车辆的 HUD 使驾驶员能够专注于道路，将速度、警告信号以及其他重要的车辆和导航资讯安全、直接地显示在挡风玻璃上，就在驾驶员的视线范围内。
  • 对安全性和用户舒适度日益增长的需求是推动汽车行业采用 HUD 的最重要因素之一。此外，交通事故的增加也加剧了对 HUD 的需求。例如，根据世界卫生组织 (WHO) 统计，全球每年有超过 135 万人死于交通事故。交通事故伤害是 5 岁至 29 岁的第一大死因。此外，根据基础设施、运输和研究经济局 (BITRE) 的数据，2021 年新南威尔斯州有 293 人死于道路交通事故。
  • 奥迪、宝马、雷克萨斯、路虎和梅赛德斯-奔驰等豪华品牌在其高端车辆中提供 HUD 系统作为标准或可选配件。
  • 然而，OEM正在考虑这一点，现在甚至将其作为标准配置配备在经济型汽车中。日产于 2022 年 5 月推出的 Ariya 是继 Skyline、Rogue、Qashqai、Pathfinder 和 QX60 之后第六款使用PanasonicWS HUD 的车辆。 WS HUD是一种透过将车速、导航指令和ProPILOT 2.0驾驶支援资讯等各种资讯投影到挡风玻璃上来显示驾驶视野内的系统。
  • 此外，随着AR的实施，HUD已成为ADAS（高级驾驶辅助系统）的重要组成部分。未来十年，OEM预计将在其车辆中安装更多 ADAS 应用程式。
  • BMW还在 HUD 中加入了娱乐功能。使用方向盘上的按钮捲动广播电台和歌曲清单。因此，配备HUD的新车的推出预计将推动市场成长。

北美预计将占据很大份额

  • 由于北美是各种汽车品牌的主要生产基地以及军事和国防创新趋势，预计北美将占据较大的市场占有率。
  • 北美已开发地区的政府法规越来越多地支持支持车辆和交通安全的汽车创新和技术。 2018年10月，美国运输部（USDOT）发布了最新的自动驾驶汽车联邦指南「自动驾驶汽车3.0」（AV 3.0），标题为「为未来的交通运输做好准备」。 AV 3.0 强化了美国交通部支持将自动化安全整合到各种运输系统中的承诺。
  • 此外，军事预算是分配给国防部的美国联邦预算的最大部分，更具体地说，是专门用于军事相关支出的部分。根据第61届NDAA两院会议，美国2022财年国防预算将达7,777亿美元。
  • 美国是世界上最大的航太、国防和太空市场之一。柯林斯航空航太公司将为美国联邦航空管理局提供虚拟实境系统，该系统将用于研究飞行员在使用抬头显示器飞行时的表现。此VR设备将使FAA研究人员能够灵活、高效、有效地在HUD先进视觉系统领域进行研究。这些倡议是为了因应航空领域的市场成长。
  • 此外，BAE Systems 于 2022 年 5 月推出了民用和军用飞行员的 LiteWave抬头显示器，该显示器体积缩小了 70%，安装速度提高了 80%，而且重量更轻。此平视显示器设计安装在飞行员的头顶上方，并直接在飞行员的视线中显示方向、高度和速度等重要资讯。 LiteWave 采用 BAE 的取得专利的波导技术，可以调整到单独的飞行位置，使飞行员能够在恶劣的天气条件和夜间保持最佳的情境察觉。

抬头显示器行业概况

抬头显示器市场竞争激烈且细分，全球和地区参与企业众多。供应商越来越注重产品差异化和创新。

  • 2021 年 12 月 - 沃尔沃汽车向 Spectralics 投资 200 万美元，该公司致力于开发一种新型光学薄膜，可用于将汽车的整个挡风玻璃转变为扩增实境(AR) 显示器。该技术在挡风玻璃上创建了一个宽视场抬头显示器，可以将物体覆盖在现实世界的背景上，以产生距离感。
  • 2021 年 7 月 - 康宁公司宣布推出汽车玻璃解决方案的新产品类型。康宁的曲面镜解决方案是现代摩比斯扩增实境抬头显示器系统的关键组件。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • HUD 技术进步
    • 提高乘客和车辆安全意识
  • 市场问题
    • 先进抬头显示器系统的高成本

第六章 市场细分

  • 按类型
    • 挡风玻璃抬头显示器
    • 组合器抬头显示器
    • 基于 AR 的抬头显示器
  • 按用途
    • 车
    • 军用/民航业
    • 其他的
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 日本
      • 韩国
      • 澳洲
      • 其他亚太地区
    • 其他的

第七章 竞争格局

  • 公司简介
    • Denso Corporation
    • Nippon Seiki Co. Ltd.
    • Panasonic Automotive Systems（Panasonic Corporation）
    • Visteon Corporation
    • Continental AG
    • BAE Systems PLC
    • Thales Group
    • Garmin Ltd.
    • Elbit Systems
    • Pioneer Corporation
    • Saab AB
    • HUDWAY LLC
    • Collins Aerospace（Rockwell Collins Inc.）

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 66998

The Head-up Display Market is expected to register a CAGR of 21.2% during the forecast period.

Head-up Display - Market - IMG1

Key Highlights

  • The head-up display, also known as a HUD, is any transparent display that presents data without requiring users to look away from their usual viewpoints. Head-up displays have been known since the mid-20th century and were primarily used in aircraft. However, during the 1950s, attempts were made to test this technology for cars. Currently, most luxury car manufacturers, such as BMW, Audi, Volvo, Mercedes-Benz, etc., equip their vehicle model range with HUD.
  • According to WHO, approximately 1.35 million people die every year due to road traffic crashes. The HUD is a driver assistance system that reports timely events that conceal a potential risk to drivers and pedestrians.
  • Further, trucks carrying freight will likely be the first vehicles to see widespread autonomous use. According to Forbes, the freight business in America is USD 800 billion per year enterprise which explains why a truck driving is the number 1 job in 29 American states. But approximately 4,900 people die each year on US roadways in a truck-involved crash. Safety is a large priority when it comes to the operation of trucks, which might lead to adopting HUD.
  • The windshield head-up display shows relevant information directly on the windshield screen. The driver always has all the information he needs in the line of sight. Further, many drivers are so inundated with all these non-contextual warnings from their 'smart' vehicles with bells, chimes, and beeps that they do not always hear them. It has been needed to make sure to build systems that people do not turn off.
  • During COVID-19, the lockdown resulted in bringing economic activity to a standstill. The manufacturing of automotive is the most important application of the HUD market. Manufacturing has gone down by 20-50% globally, which would directly impact the HUD market.

Heads-Up Display Market Trends

Growing Adoption of HUD in Automotive Industry Driving the Market's Growth

  • Digitalization is a major trend in the automotive industry. The industry has witnessed numerous technological advancements in the digital field over the last couple of decades. The technological enhancement in the form of HUD is one such example.
  • A vehicle's HUD keeps drivers focused on the road, safely delivering speed, warning signals, and other vital vehicle and navigation information on the windshield directly in the driver's line of sight.
  • The growing need for safety and user comfort is one of the most important factors driving the adoption of HUD in the automotive industry. Moreover, an increasing number of road accidents fuels the need for HUD. For instance, According to the World Health Organization, over 1.35 million people die each year as a result of road traffic crashes globally. Injuries from road traffic accidents are the leading cause of death among people aged between 5 and 29 years. Moreover, according to the Bureau of Infrastructure and Transport Research Economics (BITRE), there were 293 road deaths in New South Wales in 2021.
  • Luxury brands such as Audi, BMW, Lexus, Land Rover, and Mercedes-Benz, among others, are offering a HUD system as a standard or optional add-on feature across their premium vehicles.
  • However, OEMs have been thinking and making them standard even in economy cars. In May 2022, Ariya, launched by Nissan, is the sixth car model from Nissan to use the WS HUD of Panasonic, following the Skyline, Rogue, Qashqai, Pathfinder, and QX60. The WS HUD is a system that presents a variety of information such as vehicle speed, navigation instructions, and ProPILOT 2.0 driver assist information in the driver's line of sight by projecting it on the windshield.
  • Additionally, the implementation of AR has made HUD an important part of Advanced Driver Assistance Systems (ADAS). The OEMs are expected to include more ADAS applications in their vehicles in the next decade.
  • BMW also includes entertainment functions in the HUD. It displays radio stations or song lists as one scrolls through them using a button on the steering wheel. Hence the launch of new car models equipped with HUD is anticipated to boost the market's growth.

North America is Expected to Hold a Significant Share

  • North America is expected to cater to a significant market share with its major production sites of various automotive brands and innovation trends in military and defense.
  • The government regulations in the developed regions of North America are increasingly favoring automotive innovations and technologies that support vehicle and road safety. In October 2018, the US Department of Transportation (USDOT) announced their latest federal guidance for automated vehicles entitled, "Preparing for the future of transportation: Automated Vehicles 3.0." (AV 3.0). AV 3.0 reinforced the USDOT commitment to supporting the safe integration of automation into the broad transportation system.
  • Further, the military budget is the largest portion of the United States federal budget allocated to the Department of Defense, or more specifically, the portion of the budget that goes to any military-related expenditures. According to the 61st NDAA bicameral agreement, the United States will spend 777.7 billion dollars on the national defense budget for the fiscal year 2022.
  • The United States (US) is one of the world's biggest markets for aerospace, defense, and space. Collins Aerospace is providing the Federal Aviation Administration with a virtual reality system that will be used to investigate how pilots perform when flying with a head-up display. The VR device enables FAA researchers to conduct research in the domain of advanced vision systems on HUDs with flexibility, efficiency, and effectiveness. Such an initiative caters to the market growth adoption in the aviation sector.
  • Moreover, in May 2022, BAE Systems unveiled a lightweight LiteWave head-up display for commercial and military pilots, which is 70% smaller and 80% faster to install. This HUD is designed to be mounted above a pilot's head to present critical information directly in their lines of sight, such as direction, altitude, and speed. Powered by BAE's patented waveguide technology, LiteWave can be adjusted to any individual flying position, allowing the pilot to maintain optimal situational awareness, even during poor weather or at night.

Heads-Up Display Industry Overview

The head-up display market is competitive and fragmented, with the presence of a large number of global and regional players. The vendors are increasingly focusing on product differentiation and innovation.

  • December 2021 - Volvo Cars have invested USD 2 million in Spectralics, a company that is working to create a new kind of thin optics film that might be used to transform the entire windshield of a car into an augmented reality (AR) display screen. The technology has the potential to create a wide field of view heads-up display on the windshield, with objects superimposed on the real-world background to give a sense of distance.
  • July 2021 - Corning Incorporated has announced a new product category for its Automotive Glass Solutions. Corning curved mirror solutions are key components in the Augmented Reality (AR) heads-up display system by Hyundai Mobis.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Covid-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Technological Advancements of HUD
    • 5.1.2 Growing Awareness About Passenger and Vehicle Safety
  • 5.2 Market Challenges
    • 5.2.1 High Cost of Advanced Head-Up Display Systems

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Windshield-Based Head-Up Display
    • 6.1.2 Combiner-Based Head-Up Display
    • 6.1.3 AR-Based Head-Up Display
  • 6.2 By Application
    • 6.2.1 Automotive
    • 6.2.2 Military and Civil Aviation Industry
    • 6.2.3 Other Applications
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 South Korea
      • 6.3.3.4 Australia
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Denso Corporation
    • 7.1.2 Nippon Seiki Co. Ltd.
    • 7.1.3 Panasonic Automotive Systems (Panasonic Corporation)
    • 7.1.4 Visteon Corporation
    • 7.1.5 Continental AG
    • 7.1.6 BAE Systems PLC
    • 7.1.7 Thales Group
    • 7.1.8 Garmin Ltd.
    • 7.1.9 Elbit Systems
    • 7.1.10 Pioneer Corporation
    • 7.1.11 Saab AB
    • 7.1.12 HUDWAY LLC
    • 7.1.13 Collins Aerospace (Rockwell Collins Inc.)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS