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市场调查报告书
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1635398

亚太地区 POS 终端 -市场占有率分析、产业趋势、成长预测（2025-2030 年）

Asia Pacific POS Terminal - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

亚太地区 POS 终端市场预计在预测期内复合年增长率为 8.4%

亚太地区POS终端-市场-IMG1

主要亮点

  • 由于全球金融诈骗行为的增加，政府监管机构近年来提高了付款交易的安全性。随着客户要求安全可靠的数位交易，使用安全付款流程的需求不断增加。因此，这些监管机构对 POS 终端的采用有正面影响。随着全球行动趋势的增强，行动 POS 终端机越来越受欢迎。随着无现金交易技术的出现，POS 的采用率不断提高。
  • 亚太地区电子商务的成长也是为POS终端市场创造新机会的因素。谷歌在 2021 年上半年进行的一项调查显示，该地区经常进行的网路购物「每月数次」超过线下购物者数量 42% 至 31%，并且「每隔几个月」一次，网路购物购物者数量超过线下购物者。研究还表明，该地区已经实现了 2025 年的预测，实现了五倍的飞跃 (n=13,000)。
  • 由于客户对快速、轻鬆付款的需求不断增加，卡片诈骗行为正在显着发展。冠状病毒大流行也助长了银行卡诈欺行为的激增。销售点诈欺主要是由于商家没有利用点对点加密 (P2PE) 解决方案来保护其 POS资料。一些商家依靠传输级加密来进行 POS 交易，其中卡片资料在从 POS 终端传输到支付处理器时会被加密。卡资料未加密，引发安全性问题并增加交易风险因素。
  • 各种企业正在推出非接触式付款选项，以回应社交距离要求和消费者不使用现金的偏好，并为客户提供非接触式支付选择。客户越来越习惯使用这些支付方式，并期望更多的企业提供这些支付方式。
  • 2021 年 3 月，印度国家付款公司 (NPCI) 与 SBI Payments 合作，为印度商家推出 RuPay SoftPoSsolution。该解决方案将支援 NFC 的智慧型手机转变为零售店的 PoS 终端。该解决方案使商家能够透过智慧型手机上简单的触碰付款机制接受高达 5,000 印度卢比的非接触式付款。这些政府措施也支持非接触式付款的成长。
  • 此外，2021 年 8 月，BharatPe 与 Axis Bank 建立了策略合作伙伴关係，根据该合作伙伴关係，Axis Bank 将担任 BharatPe 销售点 (POS) 业务 BharatSwipe 的收单银行。此次合作将使 BharatPe 能够利用 Axis Bank 提供的先进技术平台来增强商家体验。

亚太地区POS终端市场趋势

医疗领域对市场成长做出了重大贡献

  • POS 终端的采用在医疗产业中引人注目。由于多种因素，包括政府措施和供应商活动，该细分市场预计将成长。医疗保健产业 POS 终端的主要驱动力之一是保护病患资讯的需求。据厚生劳动省称，截至2021年1月，日本医疗业者设立的医院总数为5,686家。如此庞大的医院数量预计将推动付款方式研究市场。
  • 随着全球医疗保健领域迅速数位化，对最先进的 POS 终端机处理流行病相关资讯、处理付款、管理患者资讯等的需求也不断增加。此外，该地区众多医疗设施的存在也促进了市场的成长。据日本厚生劳动省称，2021年日本将出现医疗法人。
  • 此外，COVID-19 大流行引发了医院接受无现金付款的需求增加，刺激了医疗保健产业对 POS 终端的需求。 2021 年 9 月，Mswipe 在所有 675,000 个 POS 和 110 万 QR 商家中与 e-RUPI 一起运作，以促进印度各地中小微企业接受数位付款。 Mswipe 使医院和医疗机构能够接收受益人的数位代金券，从而促进 COVID-19 的疫苗接种。
  • 此外，2021 年 7 月，锡兰商业银行在科伦坡 Durdans 医院部署了一款基于 Android 的一体化 POS 终端，让客户能够方便、安全地进行感应式支付和扫描付款。这些新终端将使 Durdans 医院能够在一个终端中采用基于二维码的钱包付款和 LANKAQR 下的安全近距离场通讯(NFC) 技术，透过非接触式付款选项最大限度地减少接触点，从而将客户的接触点保持在最低限度。
  • 此外，随着医院患者数量的增加，医院食品管理公司正在努力克服提供客房用餐选择的声誉。随着该地区不断强调医院的优质食品服务对于健康和康復过程至关重要，医院 POS 现代化正在脱颖而出。

无现金付款推动市场成长

  • 亚太地区是技术采用最前沿的地区，也影响 POS 终端市场的成长。无现金付款在各国的普及也是创造市场新机会的因素。
  • 根据 Worldpay 的数据，数位或行动钱包在亚太地区销售点付款方式中所占份额最大，2021 年约占付款的 40%。同时，2021 年亚太地区 16% 的商店交易以现金付款进行。
  • 根据《南华早报》2022 年 2 月发表的报道，中国两家小型私人银行上个月宣布将终止纸币和硬币服务，推动中国向完全无现金经济迈进了两步。北京中关村银行将于2022年4月停止现金服务，包括商店存取款和ATM现金服务，辽宁新上银行将于2022年3月停止现金服务。
  • 此外，该地区的政府机构正在主动加强数位付款解决方案。此外，根据 Worldpay 的数据，在亚太地区，数位和行动钱包在 2021 年 POS付款中占据最大份额，占交易量的 40% 以上。同时，2021 年亚太地区 16% 的 POS付款以现金方式进行。
  • 由于COVID-19的传播，政府推出了运动控制令（MCO），以加速马来西亚向无现金社会的过渡。例如，GrabPayMalaysia 的无现金交易增加了约 1.7 倍。马来西亚最大的银行马来亚银行 (Maybank) 的电子钱包 MAE 註册用户数量是平时的两倍。

亚太地区POS终端产业概况

亚太地区 POS 终端市场适度整合，仅有几个主要参与者。公司不断投资于策略联盟和产品开发，以增加市场占有率。我们将介绍一些最近的市场发展趋势。

  • 2022 年 3 月 - Worldline 品牌 Ingenico 和印度发展最快的金融科技公司之一 BharatPe 最近宣布了一项为期五年的策略协议，以加速 POS 设备的采用。作为合作的一部分，Ingenico 将在未来 12 个月内向 BharatPe 在印度的商业网路部署 100,000 个 Axium 系列 Android 智慧 POS 和 PPaaS（Ingenico 的支付平台即服务）。 Axium DX8,000 基于 Android 的装置和 PPaaS 已列出德里独角兽公司 BharatPe 的技术堆迭，以满足快速扩张和变化的市场需求。
  • 2022 年 3 月 - 新的全像POS 系统目前正在日本各地的 7-11 商店进行测试。该设备允许消费者透过自助结帐终端投射的全像萤幕进行非接触式付款。由东芝公司开发的Digi POS系统给人的印像是触控萤幕介面吊挂在顾客眼前。透过 Neonode 的触控感应器模组，您可以与投影在全像显示器上的虚拟触控萤幕图形互动。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • 产业价值链分析
  • COVID-19 市场评估

第五章市场动态

  • 市场驱动因素
    • 小型零售店和快餐店越来越多地采用设备
    • 对行动POS终端和无线通讯技术的需求增加
  • 市场限制因素
    • 资料安全问题、网路连线问题、技术故障
  • 市场机会
    • 无现金交易增加
  • POS终端主要法规及申诉标准
  • 重大案例分析

第六章 市场细分

  • 按类型
    • 固定POS系统
    • 行动/可携式POS 系统
  • 按最终用户产业
    • 零售
    • 款待
    • 医疗保健
    • 其他的
  • 按国家/地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 台湾
    • 新加坡
    • 其他亚太地区

第七章 竞争格局

  • 公司简介
    • Fujian Newland Payment Technology Co., Ltd.（Newland Technology Group）
    • Shenzhen Xinguodu Technology Co., Ltd.
    • Shenzhen Itron Electronics Co., Ltd.
    • Beijing Shenzhou Anfu Technology Co. Ltd
    • Ingenico Group（WorldLine）
    • Fujian Centerm Information CO.,Ltd.
    • PAX Technology Limited
    • Fujian Morefun Electronic Tech. Co. Ltd.
    • Wuhan Tianyu Information Industry Co., Ltd.
    • VeriFone, Inc.
    • BBPOS Limited

第八章投资分析

第九章 市场未来展望

简介目录
Product Code: 91651

The Asia Pacific POS Terminal Market is expected to register a CAGR of 8.4% during the forecast period.

Asia Pacific POS Terminal - Market - IMG1

Key Highlights

  • The rising financial frauds worldwide have influenced the government regulatory bodies to secure payment transactions over the past few years. With customers demanding safe and reliable digital transactions, the need for using secure payment processes has increased. Therefore, these regulatory bodies have positively impacted the adoption of POS terminals. With the increasing mobility trends worldwide, mobile POS terminals are gaining traction. With the advent of cashless transactional technologies, POS has witnessed an increase in adoption rates.
  • The growth in e-commerce in the Asia Pacific region is also a factor that presents new opportunities for the POS terminals market. According to a study by Google conducted in the first half of 2021, in the region, regular 'a few times a month' online shoppers are now outpacing their offline counterparts by 42% vs. 31%, and those who shop online 'once every few months' leapfrog offline shoppers by 66%. Also, according to the study, the region has leapfrogged as much as five times, already meeting projections for 2025 (n=13,000).
  • Card fraud is evolving heavily, driven by increased customer demands for fast and easy payments. The coronavirus pandemic is also fueling explosive growth in card fraud activity. Point-of-Sale fraud is largely caused by merchants failing to leverage point-to-point encryption (P2PE) solutions to safeguard POS data. Several merchants depend on transmission-level encryption for POS transactions, where card data is encrypted while moving from the POS terminal to the payment processor. The lack of encryption of the card data drives security concerns and adds a risk factor in transactions.
  • Various businesses have deployed contactless payment options to offer customers touch-free alternatives in response to social distancing requirements and consumer preference for not using cash. As customers are becoming more used to using these payment options, they expect more firms to provide them with these options.
  • In March 2021, the National Payments Corporation of India (NPCI) partnered with SBI Payments to launch a RuPay SoftPoSsolution for Indian merchants. The solution turns NFC-enabled smartphones into PoSterminals for retailers. With the solution, merchants can accept contactless payments of up to INR 5000 through simple tap and pay mechanisms on smartphones. Such efforts by the government are also pushing the growth of contactless payment.
  • Also, in August 2021, BharatPe formed a strategic partnership with Axis Bank, under which the private lender will act as the acquiring bank for BharatPe's point of sale (PoS) business BharatSwipe. This partnership will help BharatPe enhance the merchant experience by leveraging the advanced technology platform Axis Bank offers.

APAC POS Terminal Market Trends

Healthcare Segment will Significantly Contribute to the Growth of Market

  • The healthcare industry is a prominent adopter of POS terminals. The segment is expected to grow due to several factors, such as government initiatives and vendor activities. The demand for securing information of patients is one of the significant drivers of POS terminals in the healthcare industry. According to MHLW (Japan), the overall number of hospitals established by medical businesses in Japan as of January 2021 was 5,686 facilities. Such a huge number of hospitals will drive the studied market for payment methods.
  • With the rapid digitization of the healthcare sector in different parts of the world, the need for modern POS terminals is also increasing to process pandemic-related information, payment processes, and manage patient information. Furthermore, the region's large presence of healthcare facilities has aided the market's growth. According to the Ministry of Health, Labour, and Welfare of Japan, there were medical corporations in Japan in 2021.
  • Furthermore, the Covid-19 pandemic has triggered the demand for acceptance of cashless payments at the hospitals, stimulating the demand for POS terminals in the healthcare industry. In September 2021, Mswipe went live with e-RUPI for all its 675 thousand POS and 1.1 million QR merchants to boost digital payment acceptance by MSMEs across India. Mswipehas powered hospitals and healthcare facilities to accept digital vouchers from beneficiaries, thereby increasing the vaccination drive against COVID-19.
  • Also, in July 2021, the Commercial Bank of Ceylon deployed all-in-one, Android-powered Point-of-Sale terminals to DurdansHospital in Colombo to enable customers to make convenient and secure tap-and-go and scan-and-pay payments. With these new devices, DurdansHospital can adopt QR-based wallet payments under LANKAQR and secure Near Field Communication (NFC) technology at its premises in a single device to offer safety to its customers in terms of minimizing touch points through contactless-payment options.
  • Furthermore, with the rise in the number of patients across the hospitals, hospital food service management companies are working to overcome their reputation of having in-room dining options. Modernization of hospital POS has come to the forefront in the region, as the light continues to shed on quality food service in hospitals as essential to the health and healing process.

Cashless Payment is Driving the Market Growth

  • Asia Pacific is a region that is at the forefront of technology adoption, which is influencing the growth of the market for POS terminals as well. The prominence of cashless payments in different countries is also a factor that is creating new opportunities for the market.
  • According to Worldpay, with almost 40% of payments in 2021, digital or mobile wallets held the biggest share of point-of-sale payment methods in the Asia-Pacific region. In contrast, 16% of point-of-sale transactions in the Asia-Pacific area in 2021 used cash payments.
  • According to the South China Morning Post report published in February 2022, China has taken two steps closer to a fully cashless economy after two small private Chinese banks announced last month that they would end services related to banknotes and coins. Beijing-based ZhongguancunBank will end cash services, including over-the-counter deposits and withdrawals and cash services on ATMs, in April 2022, while NewUpBank of Liaoning will end its cash services in March 2022.
  • Further, government bodies in the region are taking the initiative to enhance the digital payment solution. Moreover, according to Worldpay, In Asia-Pacific, digital or mobile wallets accounted for the biggest percentage of point-of-sale payment methods in 2021, with over 40% of transactions. Comparatively, in the Asia-Pacific area in 2021, 16% of point-of-sale payments were made in cash.
  • Due to the spread of the COVID-19 pandemic, the government introduced the Movement Control order (MCO), accelerating Malaysia's cashless push. For instance, GrabPayMalaysia's cashless transactions have grown by about 1.7 times. Maybank, the top Malaysian bank, has registered twice as many users as usual for its MAE e-wallet.

APAC POS Terminal Industry Overview

The Asia Pacific POS terminal market is moderately consolidated, with the presence of a few major companies. The companies continuously invest in strategic partnerships and product developments to gain more market share. Some of the recent developments in the market are:

  • March 2022 - Ingenico, a Worldline brand, and BharatPe, one of India's fastest-growing Fintech businesses, recently announced a five-year strategic agreement to accelerate the use of POS devices. As part of the collaboration, Ingenico will roll out 100,000 of its Axium line of Android Smart POS and PPaaS (Ingenico's Payments Platform as a Service) to the merchant network of BharatPe in India over the course of the following 12 months. Axium DX8000 Android-based terminals and PPaaS give BharatPe, the unicorn company based in Delhi, a technology stack that is intended to meet the demands of a quickly expanding and changing market.
  • March 2022 - A new holographic point-of-sale system is currently being tested in 7-Eleven stores around Japan. This device enables consumers to make contactless payments via a holographic screen that is projected from the self-checkout terminal. The Digi POS system, created by Toshiba, gives the impression that a touchscreen interface is suspended in front of a customer. The virtual touchscreen graphics that are shown on the holographic displays can be interacted with thanks to Neonode's Touch Sensor Modules.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assesment of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Terminals by Small-size retailers and Quick service restaurants
    • 5.1.2 Increasing Demand for Mobile POS Terminals and Wireless Communication Technology
  • 5.2 Market Restrains
    • 5.2.1 Data Security Concerns, Internet Connectivity Issues and Technical Hindrage
  • 5.3 Market Opportunities
    • 5.3.1 Increase in Number of Cashlesss Transactions
  • 5.4 Key Regulations and Complaince Standards of PoS Terminals
  • 5.5 Analysis of Major Case Studies

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Fixed Point-of-sale Systems
    • 6.1.2 Mobile/Portable Point-of-sale Systems
  • 6.2 By End-user Industries
    • 6.2.1 Retail
    • 6.2.2 Hospitality
    • 6.2.3 Healthcare
    • 6.2.4 Others
  • 6.3 By Country
    • 6.3.1 China
    • 6.3.2 India
    • 6.3.3 Japan
    • 6.3.4 South Korea
    • 6.3.5 Taiwan
    • 6.3.6 Singapore
    • 6.3.7 Rest of Asia Pacific

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Fujian Newland Payment Technology Co., Ltd. (Newland Technology Group)
    • 7.1.2 Shenzhen Xinguodu Technology Co., Ltd.
    • 7.1.3 Shenzhen Itron Electronics Co., Ltd.
    • 7.1.4 Beijing Shenzhou Anfu Technology Co. Ltd
    • 7.1.5 Ingenico Group(WorldLine)
    • 7.1.6 Fujian Centerm Information CO.,Ltd.
    • 7.1.7 PAX Technology Limited
    • 7.1.8 Fujian Morefun Electronic Tech. Co. Ltd.
    • 7.1.9 Wuhan Tianyu Information Industry Co., Ltd.
    • 7.1.10 VeriFone, Inc.
    • 7.1.11 BBPOS Limited

8 INVESTMNET ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET