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市场调查报告书
商品编码
1635419

美国壁纸：市场占有率分析、产业趋势、统计、成长预测（2025-2030）

United States Wall Coverings - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 96 Pages | 商品交期: 2-3个工作天内

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简介目录

预计美国壁纸市场在预测期内的复合年增长率为 3.41%。

美国墙面装饰材料-市场-IMG1

主要亮点

  • 生活水准的提高、对奢华生活方式的渴望以及可支配收入增加推动的家居定制推动了墙面装饰市场的扩张。此外，技术创新的进步和更高品质的产品，例如采用喷墨列印技术列印的客製化 3D 墙，正在吸引高所得消费者购买壁材。
  • 大多数墙布产品易于维护且持久，预计将增加客户需求。由于人口成长和都市化，基础设施活动的投资预计将在整个预测期内推动墙面覆盖物市场的成长。
  • 对于某些应用，油漆被认为是壁纸的更好替代品。此外，去除现有壁纸是一项繁琐的任务，需要正确的工具才能有效地完成。可以使用化学物质或去除工具去除壁纸，但如果不小心，可能会损坏墙壁。
  • 根据 Dodge Construction Network 的数据，从 2020 年到 2021 年，美国前 20 大都会区的商业和多用户住宅量将增加 18%。在全国范围内，2021 年商业和多户住宅建筑增加了 16%。 2021 年，上半区（前 10 个大都会区）的商业和多户住宅量增加了 18%，而华盛顿特区和加州洛杉矶这两个大都会区则出现下降。
  • 两个大都会区的开工量正在下降：华盛顿特区和加州洛杉矶。例如，根据 BEA 的数据，美国建筑业是世界上最大的，僱用了约 800 万人，私人支出每年都在持续增加。到 2023 年，新建设预计将达到 14,490 亿美元。
  • 疫情期间，由于提供许可证的政府机构关闭以及建筑材料供应链中断，新住宅开发进一步受到阻碍，这也影响了美国墙布市场。
  • 儘管出现了新冠疫情，2021 年租赁住宅还是有一些好消息：RentCafe 最近的一项研究发现，租赁房产建设与前四年的活跃公寓建设速度持平。预计 2021 年美国将连续第五年开放超过 33 万套新租赁住宅。

美国壁纸市场趋势

美国住宅建设活动復苏提振市场

  • 住宅建筑占据墙面装饰市场的大部分，预计将继续大幅成长。就业机会和人口成长是新住宅需求增加的主要驱动力，因为美国人口的持续成长正在增加对包括公寓在内的所有类型住宅的需求。
  • 美国人口普查局和美国住房与城市发展部联合发布了 2022 年 4 月住宅建设统计数据：181.9 万份建筑许可，172.4 万套住宅开工，129 万套住宅竣工（5,000 套）。
  • 根据美国人口普查局统计，美国新建商业建筑价值在2008年经济大衰退期间大幅下降，现已反弹至经济衰退前水平，2021年将达到910.3亿美元。到 2022 年，美国开工将达到 1,350 亿美元。此外，在美国开始的最常见的商业建筑类型是私人办公室。私人办公室、仓库以及购物和零售设施在未来几年可能仍然具有吸引力。

壁纸产品的技术创新推动市场成长

  • 市场上的壁纸行业正在不断创新，例如用不织布背衬取代 Osnerberg 并减轻重量。此外，其他特性的结合，如消除霉菌限制的透气织物，正在显着推动商业和住宅领域壁纸市场的成长。
  • 此外，壁纸技术的进步可能会使这些材料更容易涂抹和去除，从而增加销售机会。因此，到 2022 年，随着建筑工程和住宅维修的可能性在住宅和非住宅市场变得更具吸引力，对壁纸的需求可能会增加。
  • 生活水准的提高、可支配收入的增加导致人们渴望拥有更好的生活和工作空间，而实现这一目标的一部分就是让大脑更积极地思考。
  • 美国许多公司正在投资生产环保且有吸引力的壁纸。此外，许多公司正在利用併购等新方式来维持和扩大市场占有率。例如，2021年5月，涂料公司F.Backdrop被Schumacher & Company收购。此次收购将使该公司能够透过在其产品线中添加优质壁材来扩大市场占有率。

美国壁材产业概况

美国壁纸市场竞争适中，由多家大公司组成。从市场占有率来看，目前少数大公司占据市场主导地位。凭藉主导的市场份额，这些领先公司正专注于扩大不同国家的基本客群。这些公司利用策略合作措施来扩大市场占有率并提高盈利。此外，在这个市场上营运的公司正在收购从事墙面覆层技术的新兴企业，以增强其产品能力。

  • 2022 年 6 月 - Crossbill 推出 Classic Groove陶瓷瓷砖系列，具有漩涡表面和柔和、精緻的光泽。最终产品是一系列美观增强的暖色和冷色中性瓷砖，并带有各种装饰元素。
  • 2021 年 8 月 - 位于南达科他州苏福尔斯的 Furniture Mart USA 破土动工，扩建其公司总部和分销地点，面积达 300,000 平方英尺。这座占地650,000 平方英尺的工厂将容纳1,200 名员工，并将成为北达科他州、南达科他州、明尼苏达州、威斯康辛州、伊利诺伊州和爱荷华州的Furniture Mart、Ashley HomeStore 和Unclaimed 商店的所在地。・为货运家具商店提供产品。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究成果
  • 研究场所
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 市场促进与市场约束因素介绍
  • 市场驱动因素
    • 住宅建设活动復苏
    • 由于意识增强，墙板销售復苏
    • 对数位印刷解决方案的需求增加
    • 不织布和纸质壁纸的成长
  • 市场限制因素
    • 与涂料领域竞争激烈
    • 近期宏观环境变化预计将影响消费者消费
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 壁纸及壁纸进出口分析
  • 美国壁纸和其他主要替代品的客户消费趋势
  • COVID-19 对壁纸产业的影响
  • 主要产品创新
    • 生态友善壁纸
    • 木板印刷
    • 数位印刷的进步
    • 吸光壁纸

第五章市场区隔

  • 按类型
    • 墙板
    • 瓦
    • 金属墙
    • 壁纸
      • 乙烯基塑料
      • 不织布壁纸
      • 纸壁纸
      • 布艺壁纸
      • 其他壁纸
  • 按用途
    • 住宅
    • 商业的
  • 按最终用户
    • 专卖店
    • 家居中心
    • 家具店
    • 量贩店
    • 电子商务
    • 其他最终用户

第六章 竞争状况

  • 公司简介
    • Brewster Home Fashion
    • Benjamin Moore & Co.
    • York Wall Coverings
    • F. Schumacher
    • Crossville Inc.
    • Georgia-Pacific
    • Mohawk Industries Inc.
    • Ahlstrom-Munksjo Oyj
    • Johns Manville Corporation
    • Rust-Oleum Coproration
    • Sherwin-Williams Company
    • The Valspar Company
    • Koroseal Wall Protection
    • Len-Tex Corporation
    • Wallquest Inc.

第七章 投资分析

第八章 市场机会及未来趋势

简介目录
Product Code: 91740

The United States Wall Coverings Market is expected to register a CAGR of 3.41% during the forecast period.

United States Wall Coverings - Market - IMG1

Key Highlights

  • The expansion of the wall coverings market is driven by rising standards of living, the desire for a luxurious existence, and household customization due to increased disposable income. Furthermore, advancements in innovation and better-quality items, such as bespoke 3D walls printed with ink-jet printing technology, have enticed high-income consumers to purchase wall coverings.
  • Most wall covering products are simple to maintain and long-lasting, projected to increase customer demand. As a result of the expanding population and urbanization, investments in infrastructure activities are likely to promote the growth of the wall coverings market throughout the forecast period.
  • Paint is considered a better alternative, as compared to wall coverings in specific uses. Furthermore, removing existing wallpaper can be a tiresome task that needs the right tools to be efficient. Stripping wallpaper can be achieved with chemicals or stripping tools, but care must be taken, or the wall can be damage.
  • According to Dodge Construction Network, the value of commercial and multifamily construction starts in the top 20 metropolitan regions of the United States climbed 18% from 2020 to 2021. Nationally, commercial and multifamily construction in the United States rose by 16% in 2021. Commercial and multifamily starts increased 18% in the top half (the top ten metro areas) in 2021, with two metro areas, Washington, DC, and Los Angeles, CA, reporting declines.
  • The New constructions in this region increase an opportunity for the Wall coverings market suppliers. For instance, According to BEA, The construction sector in the United States is one of the world's largest, with private spending continuing to rise year after year and around 8 million people employed. By 2023, new construction is estimated to be worth USD 1,449 billion.
  • During the Pandemic, new home development was further hampered by the closure of government agencies that provided permits and disruptions in the supply chain for construction supplies. which also affected the Wall Coverings Market in the United States.
  • Despite the Pandemic, there is some good news for renters in 2021: According to a recent survey from RentCafe, rental property construction has stayed at almost the same rate as in the preceding four active years of apartment construction. For the fifth year in a row, over 330,000 new rental units are scheduled to open across the United States in 2021.

US Wall Coverings Market Trends

Rebounding Residential Construction Activity in the United States is Boosting the Market

  • Residential constructions account for a significant portion of the wallcovering market and are expected to increase considerably. Employment opportunities and population expansion are substantial drivers of the rising demand for new housing since sustained population growth in the United States has raised the demand for all types of housing, including apartments.
  • The United States Census Bureau and the United States Department of Housing and Urban Development jointly released the following new residential building statistics for April 2022: 1,819,000 building permits issued, 1,724,000 housing starts, and 1,295,000 housing completions.
  • According to US Census Bureau, after a considerable decline during the 2008 Great recession, the value of the new commercial building in the United States has recovered to pre-recession levels, hitting 91.03 billion USD in 2021. In 2022, the value of construction starts in the United States reached USD 135 billion. Moreover, the most popular forms of commercial construction started in the United States were private offices. Private offices, warehouses, and shopping/retail facilities will maintain their attractiveness in the coming years.

Incremental Innovation in Wallpaper Products Drives Market Growth

  • The wallpaper segment of the market is seeing a constant innovation, such as the replacement of Osnaburg with non-woven backing and lightweight. Besides, the incorporation of other characteristics, like breathable fabrics that eliminates the limitations of molds, is considerably promoting the growth of the wall-coverings market in both commercial and residential sectors.
  • Furthermore, advancements in wallpaper technology will improve sales opportunities by making these materials easier to apply and remove. Therefore, through 2022, the more attractive possibilities for building construction in residential & non-residential markets and home improvements will enhance wallpaper demand.
  • Rising standard of living, Increased disposable income lead to a desire for a better outlook on living and working spaces, and part of achieving that is conditioning one's brain to think more positively, which they may do the surrounding themselves with the wallpapers that make them happy.
  • Many companies in the United States are investing in producing environmentally friendly and attractive wallpapers. In addition, numerous corporations are using additional techniques to retain or expand market shares, such as mergers and acquisitions. In May 2021, for instance, F. The Backdrop paint company was purchased by Schumacher & Co. This acquisition allows the company to increase its market share by adding Premium wall coverings to its product line.

US Wall Coverings Industry Overview

The United States Wall Covering Market is moderately competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players, with a prominent share in the market, are focusing on expanding their customer base across different countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Wall Covering technologies to strengthen their product capabilities.

  • June 2022 - Crossville launches the classic grooves porcelain tile collection with swirling surface glints and glows with a soft, sophisticated sheen. The ultimate product is a collection of aesthetically improved warm and cool neutral tiles accented by various decorative elements.
  • August 2021 - The Furniture Mart USA from Sioux Falls, South Dakota, broke ground on a 300,000-square-foot expansion of its headquarters and distribution hub. The 650,000-square-foot plant will serve as a hub for the company's 1,200 employees and offer the product for its Furniture Mart, Ashley HomeStore, and Unclaimed Freight Furniture stores in North Dakota, South Dakota, Minnesota, Wisconsin, Illinois, and Iowa after it is done.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Rebounding Residential Construction Activity
    • 4.3.2 Recovery in Wall Panel Sales Aided by Higher Awareness
    • 4.3.3 Increasing Demand for Digitally Printed Solutions
    • 4.3.4 Growth in Non-woven and Paper-based Wallpapers
  • 4.4 Market Restraints
    • 4.4.1 Strong Competition from the Paints Segment
    • 4.4.2 Recent Changes in Macro-environment Expected to Impact Customer Spending
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Import-Export Analysis for Wallcoverings and Wallpapers
  • 4.8 Customer Spending Trends on Wallcoverings and Other Key Alternatives in the United States
  • 4.9 Impact of COVID-19 on the Wallcoverings Industry
  • 4.10 Key Product Innovations
    • 4.10.1 Eco-Friendly Wallcoverings
    • 4.10.2 Plank Prints
    • 4.10.3 Digital Printing advancements
    • 4.10.4 Light Absorbing Wallcoverings

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Wall Panel
    • 5.1.2 Tiles
    • 5.1.3 Metal Wall
    • 5.1.4 Wallpaper
      • 5.1.4.1 Vinyl
      • 5.1.4.2 Non-woven Wallpaper
      • 5.1.4.3 Paper-based Wallpaper
      • 5.1.4.4 Fabric Wallpapers
      • 5.1.4.5 Other Wallpaper Types
  • 5.2 By Application
    • 5.2.1 Residential
    • 5.2.2 Commercial
  • 5.3 By End User
    • 5.3.1 Specialty Store
    • 5.3.2 Home Center
    • 5.3.3 Furniture Store
    • 5.3.4 Mass Merchandizer
    • 5.3.5 E-commerce
    • 5.3.6 Other End Users

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Brewster Home Fashion
    • 6.1.2 Benjamin Moore & Co.
    • 6.1.3 York Wall Coverings
    • 6.1.4 F. Schumacher
    • 6.1.5 Crossville Inc.
    • 6.1.6 Georgia-Pacific
    • 6.1.7 Mohawk Industries Inc.
    • 6.1.8 Ahlstrom-Munksjo Oyj
    • 6.1.9 Johns Manville Corporation
    • 6.1.10 Rust-Oleum Coproration
    • 6.1.11 Sherwin-Williams Company
    • 6.1.12 The Valspar Company
    • 6.1.13 Koroseal Wall Protection
    • 6.1.14 Len-Tex Corporation
    • 6.1.15 Wallquest Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS