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市场调查报告书
商品编码
1636202

智慧家庭平台：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Smart Home Platforms - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

智慧家庭平台市场规模预计到 2025 年为 234 亿美元，预计到 2030 年将达到 513 亿美元，预测期内（2025-2030 年）复合年增长率为 17%。

智慧家庭平台-市场-IMG1

主要亮点

  • 随着消费者寻求对其生活空间的更多控制，智慧家庭技术的采用正在增加。智慧恆温器、照明、锁和安全系统等设备正在变得司空见惯。这些技术的采用主要由 35 岁以下的人主导，但随着智慧家庭技术变得无所不在，预计老年人群的采用率将会增加。
  • 智慧家庭平台将人工智慧 (AI) 和机器学习结合在一起，为具有个人化预测功能的服务提供支援。这些进步使设备能够自主适应用户偏好。值得注意的是，Google正在将自己的人工智慧融入其智慧家庭解决方案中。 2024 年 8 月，Google宣布对其智慧家庭平台进行重大改革，重点关注其 Gemini 生成人工智慧模型套件的整合。
  • 随着智慧家庭设备的兴起，网路安全问题与日俱增。为此，公司正在投入大量资源来加强安全措施，以保护用户资料和隐私。为了加强这些努力，正在製定新的网路安全标准，包括加强设备安全性的产品标籤系统。连接标准联盟 (CSA) 正在推动一项值得注意的工作。
  • CSA 的物联网设备安全规范是基本的网路安全标准和认证计画。其目的是为消费性物联网设备建立统一的、全球认可的安全认证。符合此规范并完成认证的製造商可以自豪地展示 CSA 的产品安全验证 (PSV) 标誌。 FCC 同意这项想法，并决定于 2024 年 3 月授权针对美国消费者物联网设备的独特网路安全标籤倡议。
  • Google Assistant、Amazon Alexa 和 Apple Siri 等语音助理正变得越来越流行，让用户可以使用自然语言与智慧家庭系统互动。该公司正在大力投资研发，以加速语音技术的采用，旨在使这些语音助理更加人性化。 2023 年 9 月，亚马逊在产品发表会上展示了其先进功能，透露其语音助理 Alexa 拥有模仿自然对话的直觉决策能力。
  • 公司正在将不同的智慧家庭设备整合到一个平台中，以创建一个整体的生态系统。这种紧密的整合不仅简化了用户互动，还增强了每个设备的功能。不同製造商的设备之间的互通性已经取得了显着的进展。 Z-Wave、Zigbee 和 Matter 等通讯协定和标准对于确保装置之间的无缝协作至关重要。 Matter 作为一种开放原始码通讯协定脱颖而出，可让您跨多个品牌平台管理各种装置。
  • 儘管取得了这些进步，市场仍在应对安全漏洞、隐私问题以及不同製造商之间设备整合的复杂性等挑战。加强安全措施并解决消费者对资料隐私的担忧至关重要。智慧家庭技术刚开始普及的新兴市场存在巨大的成长机会。此外，随着技术的发展和消费者意识的提高，产品创新和市场成长的新前景正在出现。

智慧家庭平台市场趋势

对智慧家庭软体平台的需求不断增长

  • 将各种智慧家庭设备整合到单一内聚系统中的软体平台的需求不断增长。消费者和企业都在寻找能够管理和控制各种设备（甚至来自不同製造商）的软体解决方案。值得注意的是，我们正在努力确保不同製造商的设备之间的互通性。 Z-Wave、Zigbee 和 Matter 等标准和通讯协定在确保设备之间的无缝协作方面发挥着至关重要的作用，从而加速智慧家庭平台的采用。
  • Matter 是一种开放原始码通讯协定，可轻鬆控制多个品牌的各种装置。 Matter 在连结标准联盟的主导下，得到了广大产业相关人员的支持。该联盟的范围从苹果、谷歌和亚马逊等科技巨头，到三星和 LG 等大型製造商，再到 Nanoleaf、Eve 和 TP-Link 等小众配件品牌。业界前所未有的团结增加了 Matter 的成功机会。作为回应，这些公司的相关服务收益激增。谷歌就是一个例子，该公司公布的订阅、平台和设备收益为 346.8 亿美元，多年来一直呈现持续上升趋势。
  • 将市场动态纳入亚马逊 Alexa、Apple Home、Google Home 和 Samsung SmartThings 等主要智慧家庭平台，正在导致市场动态发生重大转变。设备不再需要针对每个平台进行单独的身份验证，从而简化了流程并推动了市场成长。
  • 基于订阅的软体模型不仅可以确保企业稳定的收益来源，还可以促进持续的更新和支持，从而推动对软体解决方案的需求不断增长。 Oliver IQ 在 2024 年消费电子展 (CES) 上宣布了其突破性的智慧家庭即服务(SHaaS) 平台。此次发布是智慧家庭行业的关键时刻，引入了一种订阅模式，该模式拥有无限的支援和用户友好的应用程序，从而实现了当今领先的智慧家庭设备的真正自动化。
  • OliverIQ 准备快速扩展其 SHaaS 平台，并提供广泛的产品支援、无限的线上和电话支援、家庭服务以及警惕的安全系统监控。这种创新方法使 OliverIQ 的 SHaaS 平台成为先驱，简化了消费者智慧家居设备的互通性。这些进步不仅增加了智慧家庭软体的吸引力，也扩大了对尖端智慧家庭解决方案的需求。

北美市场领先

  • 智慧家庭科技在美国和加拿大应用最为广泛。美国和加拿大的消费者对提供家庭自动化、更高便利性、强大安全性和高效能源管理的解决方案越来越感兴趣。现在，越来越多的美国至少拥有一台智慧家庭设备，智慧保全摄影机、感测器和警报器的采用显着增加，推动了智慧家庭平台的使用。
  • 该地区提供智慧家庭平台即服务的趋势日益明显。订阅模式使消费者能够存取高级功能、定期更新等。 Control4 等公司是主要企业，提供个人化整合系统来自动化和控制照明、音讯、视讯、气候控制、对讲机、安全等连网设备。
  • Amazon Alexa、Google Assistant 和 Apple Siri 等语音助理已经变得司空见惯。语音辨识和自然语言处理等人工智慧主导的功能正在不断发展，以实现与智慧家庭系统更直观的互动。 Vorhaus Advisors 于 2024 年对 1,947 名 18 岁及以上美国受访者进行的资料显示，61% 的人拥有连网智慧型电视，26% 的人拥有语音启动设备，16% 的人拥有智慧语音启动设备。解决方案。
  • 随着能源效率和永续性越来越受到关注，对智慧型设备的需求正在迅速增加。这包括恆温器、照明和电器，它们不仅可以减少能源消耗，还可以减少水电费。处于领先地位的是 Google Nest Learning Thermostat 等设备，它正在彻底改变美国家庭的能源效率，并推动智慧家庭平台的采用。
  • 与传统的可程式设计恆温器不同，这些先进的设备利用即时资料来微调能源使用情况，同时考虑天气、用户偏好和能源价格等变数。根据Schneider Electric加拿大公司的一项研究，79%的加拿大住宅了解智慧家庭技术，78%的人认为这将有助于减少电费。
  • 行业领导者正在建立先进的软体平台，无缝整合和控制大量智慧家庭设备。其中许多平台都具有云端基础的服务，允许远端存取和高级资料分析。此外，以订阅为基础提供智慧家庭技术的运动激增，让消费者能够使用一系列功能，进一步推动市场成长。

智慧家庭平台产业概况

智慧家庭平台市场高度分散，参与者众多，从大型科技公司到创新新兴企业。亚马逊、谷歌和苹果等主要企业凭藉全面的生态系统和整合解决方案引领市场。人工智慧和物联网等技术的快速进步正在加剧竞争并推动持续创新和差异化。

  • 2024 年 7 月：LG 电子宣布收购荷兰家庭自动化公司 Athom BV。此举是LG加强智慧家庭生态系统策略的一部分。 LG 打算将 Athom 强大的连接功能（可连接众多家用电器、感测器和照明设备）与其人工智慧驱动的 LG ThinQ 平台整合。透过这种集成，LG 设想了一个以人工智慧为中心的家庭，并使客户能够利用生成人工智慧来管理家用电器和物联网设备，以创建适合个人品味的个人化生活环境。
  • 2024 年 2 月：为了改善智慧家庭体验，领先的智慧家庭平台供应商 Airura Networks 与相机和视讯产品製造的全球领导者 Meari Technology 合作。这项合作关係透过领先的视讯解决方案增强了 Aira 广泛的产品组合。透过将尖端视讯技术与各种智慧设备融合，此次合作旨在提供更具凝聚力和增强的家庭自动化体验。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估宏观经济趋势对市场的影响

第五章市场动态

  • 市场驱动因素
    • 消费需求增加
    • 技术进步
  • 市场限制因素
    • 安全和隐私问题
    • 互通性问题

第六章 市场细分

  • 按用途
    • 照明控制
    • 安全和存取控制管理
    • 空调控制
    • 娱乐控制
    • 其他用途
  • 透过连结性
    • Wi-Fi
    • Zigbee
    • Z-Wave
    • Bluetooth
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲/纽西兰
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Amazon.com Inc
    • Apple Inc.
    • Google LLC（Alphabet Inc.）
    • Microsoft Corporation
    • Philips Hue
    • ADT Security
    • Honeywell International Inc.
    • Robert Bosch Smart Home GmbH
    • Arlo Technologies
    • Inter IKEA Systems BV
    • Lutron Electronics Co. Inc.
    • SimpliSafe Inc.
    • Vivint Inc.
    • Crestron Electronics Inc.
    • Netatmo（Legrand）
    • Xiaomi
    • Ecobee
    • Insteon
    • Savant Systems Inc
    • Leviton Manufacturing Co. Inc.
    • Brilliant

第八章投资分析

第9章 市场的未来

简介目录
Product Code: 50003243

The Smart Home Platforms Market size is estimated at USD 23.40 billion in 2025, and is expected to reach USD 51.30 billion by 2030, at a CAGR of 17% during the forecast period (2025-2030).

Smart Home Platforms - Market - IMG1

Key Highlights

  • As consumers increasingly seek control over their living spaces, the adoption of smart home technologies is on the rise. Devices like smart thermostats, lights, locks, and security systems are becoming commonplace. While individuals under 35 are leading the charge in adopting these technologies, there is an anticipated uptick in adoption among older demographics as smart home tech becomes ubiquitous.
  • Smart home platforms are weaving in artificial intelligence (AI) and machine learning, enhancing their offerings with personalized and predictive features. These advancements allow devices to adapt to user preferences autonomously. Notably, Google is embedding its proprietary AI into its smart home solutions. In August 2024, Google unveiled a significant revamp of its smart home platform, spotlighting the integration of its Gemini suite of generative AI models.
  • With the rise of smart home devices, cybersecurity concerns have surged. In response, companies are channeling significant resources into fortifying security measures to safeguard user data and privacy. New cybersecurity standards are being crafted to bolster these efforts, including a product labeling system for enhanced gadget security. A notable initiative is underway by the Connectivity Standards Alliance (CSA).
  • The CSA's IoT Device Security Specification serves as a foundational cybersecurity standard and certification program. Its goal is to establish a unified, globally acknowledged security certification for consumer IoT devices. Manufacturers who comply with this specification and complete the certification can proudly display the CSA's Product Security Verified (PSV) Mark. Echoing this sentiment, the FCC greenlit its own cybersecurity labeling initiative for consumer IoT devices in the United States with a March 2024 approval.
  • Voice assistants such as Google Assistant, Amazon Alexa, and Apple's Siri are becoming increasingly prevalent, allowing users to engage with their smart home systems using natural language. Companies are heavily investing in research and development to boost the adoption of voice technology, aiming to make these voice assistants more human-like. In September 2023, Amazon showcased its advancements during a product launch, revealing that its Alexa voice assistant boasted intuitive decision-making capabilities, mimicking natural conversation.
  • Companies are building holistic ecosystems, merging diverse smart home devices into a singular platform. This cohesive integration not only streamlines user interactions but also amplifies the capabilities of each device. Noteworthy strides have been made toward achieving interoperability among devices from different manufacturers. Protocols and standards like Z-Wave, Zigbee, and Matter are pivotal in ensuring seamless collaboration between devices. Matter stands out as an open-source protocol, allowing diverse devices to be managed across multiple brand platforms.
  • Despite the advancements, the market grapples with challenges like security vulnerabilities, privacy issues, and the intricacies of device integration across various manufacturers. It is paramount to fortify security measures and alleviate consumer apprehensions regarding data privacy. Emerging markets where smart home technology is just beginning to take root present vast growth opportunities. Furthermore, as technology evolves and consumer awareness heightens, fresh prospects for product innovation and market growth are surfacing.

Smart Home Platforms Market Trends

Smart Home Software Platforms are Experiencing Demand

  • There is a rising demand for software platforms that unify various smart home devices into a single, cohesive system. Both consumers and businesses are gravitating toward software solutions capable of managing and controlling a diverse array of devices, even if they are from different manufacturers. Notably, strides have been made to ensure interoperability among devices from various producers. Standards and protocols, such as Z-Wave, Zigbee, and Matter, are playing pivotal roles in guaranteeing seamless collaboration between devices, thereby accelerating the adoption of smart home platforms.
  • Matter, an open-source protocol, facilitates the control of diverse devices across multiple brands. Spearheaded by the Connectivity Standards Alliance, Matter boasts backing from a vast array of industry players. This coalition spans tech giants like Apple, Google, and Amazon, as well as leading manufacturers such as Samsung and LG, as well as niche accessory brands like Nanoleaf, Eve, and TP-Link. This unprecedented unity in the industry bolsters Matter's potential for success. Correspondingly, these companies have seen a surge in revenue from their related services. A case in point is Google, which reported a robust USD 34.68 billion from its subscriptions, platforms, and devices, showcasing a consistent upward trajectory over the years.
  • With the Matter standard now embedded in all leading smart home platforms-Amazon Alexa, Apple Home, Google Home, and Samsung SmartThings-there is a significant shift in the market dynamics. Devices no longer require individual certification for each platform, streamlining the process and propelling the market's growth.
  • Subscription-based software models not only ensure a steady revenue stream for companies but also facilitate continuous updates and support, fueling the rising demand for software solutions. At the Consumer Electronics Show (CES) 2024, Oliver IQ unveiled its revolutionary Smart Home as a Service (SHaaS) platform. This launch was a pivotal moment in the smart home industry, introducing a subscription model that boasts unlimited support and a user-friendly app, enabling genuine automation for today's leading smart home devices.
  • OliverIQ is poised to swiftly expand its SHaaS platform, providing extensive product support, unlimited online and phone assistance, in-home services, and vigilant security system monitoring. This innovative approach positions OliverIQ's SHaaS platform as a trailblazer, streamlining smart home device interoperability for consumers. Such advancements are not only enhancing the appeal of smart home software but are also amplifying the demand for cutting-edge smart home solutions.

North America is Driving the Market

  • Smart home technologies are most widely adopted in the United States and Canada. US and Canadian consumers are increasingly turning to solutions that offer home automation, enhanced convenience, robust security, and efficient energy management. A growing number of Americans now own at least one smart home device, with notable upticks in the adoption of smart security cameras, sensors, and alarms, which is driving the use of smart home platforms.
  • There is a growing trend toward offering smart home platforms as a service within the region. Subscription models allow consumers to access premium features, regular updates, etc. Companies like Control4 are leading automation systems for businesses and homes, offering smart home systems that are personalized and unified to automate and control connected devices, including lighting, audio, video, climate control, intercom, and security.
  • Voice assistants, including Amazon Alexa, Google Assistant, and Apple Siri, have become commonplace. AI-driven features, such as voice recognition and natural language processing, are evolving, allowing for more intuitive interactions with smart home systems. Data from Vorhaus Advisors, based on a survey conducted in 2024 of 1,947 US respondents aged 18 and older, revealed that 61% owned a connected smart TV, 26% possessed a voice-activated device, and 16% had smart lighting solutions.
  • As energy efficiency and sustainability gain prominence, there is a surge in demand for smart devices. These include thermostats, lighting, and appliances that not only curtail energy consumption but also trim down utility bills. Leading the charge, devices like Google's Nest Learning Thermostat are revolutionizing energy efficiency in US homes, subsequently propelling the adoption of smart home platforms.
  • Unlike conventional programmable thermostats, these advanced devices harness real-time data to fine-tune energy usage, taking into account variables such as weather, user preferences, and energy pricing. A Schneider Electric Canada survey revealed that 79% of Canadian homeowners recognize smart home technology, and 78% believe it can help them cut electricity bills.
  • Industry leaders are crafting advanced software platforms that ensure seamless integration and control over a multitude of smart home devices. Many of these platforms come equipped with cloud-based services, allowing remote access and sophisticated data analytics. In addition, there is a burgeoning trend of offering smart home technologies on a subscription basis, enabling consumers to access a suite of functionalities, further fueling the market's growth.

Smart Home Platforms Industry Overview

The smart home platforms market is fragmented and characterized by numerous players, ranging from established technology giants to innovative startups. Major tech companies like Amazon, Google, and Apple lead the market with comprehensive ecosystems and integrated solutions. Rapid technological advancements, including AI and IoT, intensify the competition, driving continuous innovation and differentiation.

  • July 2024: LG Electronics Inc. announced its acquisition of Athom BV, a home automation firm based in the Netherlands. This move was part of LG's strategy to bolster its smart home ecosystem. LG intends to merge Athom's vast connectivity capabilities, which connect a multitude of appliances, sensors, and lighting devices, with its own AI-driven LG ThinQ platform. Through this integration, LG envisions an AI-centric home, empowering customers to utilize generative AI for managing their appliances and IoT devices, thereby crafting a personalized living environment that aligns with their individual preferences.
  • February 2024: In a strategic move to elevate the smart home experience, Ayla Networks, a leading smart home platform provider, partnered with Meari Technology, a global leader in camera and video product manufacturing. This alliance bolstered Ayla's extensive product lineup with top-tier video solutions. By merging cutting-edge video technology with a diverse array of smart devices, the partnership aims to provide a more cohesive and enhanced home automation experience.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 An Assessment of the Impact of Macroeconomic Trends on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Consumer Demand
    • 5.1.2 Technological Advancement
  • 5.2 Market Restraints
    • 5.2.1 Security and Privacy Concerns
    • 5.2.2 Interoperability Issues

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Lighting Control
    • 6.1.2 Security and Access Control
    • 6.1.3 HVAC Control
    • 6.1.4 Entertainment Control
    • 6.1.5 Other Applications
  • 6.2 By Connectivity
    • 6.2.1 Wi-Fi
    • 6.2.2 Zigbee
    • 6.2.3 Z-Wave
    • 6.2.4 Bluetooth
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc
    • 7.1.2 Apple Inc.
    • 7.1.3 Google LLC (Alphabet Inc.)
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Philips Hue
    • 7.1.6 ADT Security
    • 7.1.7 Honeywell International Inc.
    • 7.1.8 Robert Bosch Smart Home GmbH
    • 7.1.9 Arlo Technologies
    • 7.1.10 Inter IKEA Systems BV
    • 7.1.11 Lutron Electronics Co. Inc.
    • 7.1.12 SimpliSafe Inc.
    • 7.1.13 Vivint Inc.
    • 7.1.14 Crestron Electronics Inc.
    • 7.1.15 Netatmo (Legrand)
    • 7.1.16 Xiaomi
    • 7.1.17 Ecobee
    • 7.1.18 Insteon
    • 7.1.19 Savant Systems Inc
    • 7.1.20 Leviton Manufacturing Co. Inc.
    • 7.1.21 Brilliant

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET