POS 终端：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

预计 2025 年 POS 终端市场规模为 1,089.4 亿美元，到 2030 年将达到 1,651.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 8.68%。

由于投资收益(ROI) 和存取便利性的提高，POS 终端市场在过去几年中取得了显着的成长。 POS 终端系统促进了零售、酒店、运输和银行等一系列行业的核心业务交易，多年来，POS 终端系统在小型、中型和大型企业中都变得越来越重要。

主要亮点

• POS终端系统已从以交易为导向的终端/设备发展成为与企业财务解决方案和CRM整合的系统。这种演变使最终用户能够利用商业智慧(BI) 来更好地管理收益流和库存。准确的交易、降低的维护成本和即时库存管理是 POS 系统的主要优势。由于先进的 POS 系统提供的多种功能优势，企业正在以 POS 系统取代传统的收费软体，确保了 POS 系统市场的成长。
• 现代 POS 终端机减少了安装、设定、功耗和长期维护成本，从而降低了拥有成本。一些供应商提供模组化 POS 终端，具有低功耗和触控萤幕显示器等特点，有助于降低拥有成本。 Aures Technologies、Sharp Electronics 和许多其他公司都提供固定 POS 解决方案，该解决方案配备强大的处理器，可改善操作并有助于减少故障和触控萤幕显示。为了最大限度地减少终端内的移动部件，Aures 提供的 POS 解决方案配备了无风扇温度控制。
• 此外，COVID-19 疫情大幅改变了消费者的购物方式，影响了多个市场。新冠疫情导致零售业发生了巨大变化。一些全球消费者正在增加使用不同的销售方式，包括虚拟咨询、非接触式支付、路边取货和社交商务（包括在多个社交媒体网站上购物）。这些趋势正在影响全球对 POS 终端的需求。
• 然而，由于涉及敏感讯息，安全性仍然是 POS 市场成长面临的挑战。由于 POS 终端连接到网路和互联网，因此它们与任何其他不安全的机器一样容易受到攻击。终端与其他网路通讯的方式意味着攻击者可以存取未加密的卡片资料，包括 Track2 和 PIN 讯息，这些讯息可能被用于窃取或克隆支付卡。

销售点 (POS) 终端市场趋势

硬体部分占据最大市场占有率

• 硬体组件范围主要包括具有附加交易功能的整合 POS 系统和独立 POS 终端（交易支援单元）。虽然许多传统硬体通常都是模组化的，但一体机的出现使得市场能够提供具有内建付款终端、扫描器和印表机的固定单元或可携式POS 平板电脑。
• 在一些国家，信用卡和签帐金融卡仅在付款终端上处理。由于这项传统，典型的商店中的柜檯正在被终端所取代。这种需求进一步加剧，因为信用卡和签帐金融卡资料相对不易受到骇客攻击，而支付卡则透过销售点系统处理，而销售点系统的安全措施则取决于最终用户或开发者。
• 由于存在多种安全威胁，市场上製造的大多数新硬体都是为了实现更顺畅的交易而设计的。然而，疫情造成的强制维持距离刺激了具有专用身分验证功能的非接触式付款的发展。摄影机和指纹感应器的增加带来了对更大尺寸的需求。但它也与透过微电子技术实现小型化的产业发展竞争。例如，VisionLabs 推出了 LUNA POS 终端，该终端获得了 Visa PayWave 和 Mastercard Contactless 认证。作为脸部认证的替代方案，也支援 NFC、RFID、晶片和磁条卡交易。
• 全球超级市场零售商的成长正在推动对 mPOS 解决方案的需求。 Visa 的交易资料显示，与成熟和新兴的电子商务市场相比，几个国家在平均交易规模方面继续保持领先地位，支持了这一观察结果：进一步支持了这一点。
• 由于线上市场在疫情期间主导了购物体验，电子商务也开始受到更多关注。 Shopify 已在新西兰推出了用于面对面交易的零售硬件，将 Shopify 销售点 (POS) 与 Shopify Payments 结合。这台机器专为帮助零售商使用完整的行动 POS 和自己的硬体来处理交易和接受各种付款方式而设计。

亚太地区正在快速成长

• 亚太地区处于技术采用的前沿，这也影响着 POS 终端市场的成长。各国无现金付款的兴起也为市场创造了新的机会。
• 此外，使用信用卡和签帐金融卡进行 POS付款也推动了对 POS 终端的需求。此外，技术创新、战略伙伴关係关係以及该地区供应商透过併购进行的投资正在推动该地区的市场成长。据印度储备银行称，印度近期安装了超过 470 万台 POS 终端。 POS 终端在餐厅、杂货店、加油站和加油站等商业领域一直稳步成长。
• 同样，经 PCI 认证的付款软体解决方案提供商 MYPINPAD 最近与付款解决方案提供商 SPECTRA Technologies 和香港一家领先的付款终端製造商合作，以改善香港中小型商家的客户体验。基于智慧型装置的非接触式付款解决方案。万事达卡也与两家公司合作推出了全新的SoePay解决方案，进一步扩大了万事达卡Tap on Phone的受理网路。
• 此外，该地区电子商务的成长也为 POS 终端市场创造了新的机会。根据 Reprise 和 Google 最近的一项研究，每月网路购物的网路购物购物者数量比线下购物者多 42% 比 31%，而每隔几个月购物一次的线上购物者数量比线下购物者多31% 比42% .这比用户数高出66%。研究还发现，该地区的人口增加了五倍，已经实现了 2025 年的预测目标。 （n=13,000）。

销售点 (POS) 终端产业概况

销售点 (POS) 终端市场高度分散，参与者众多，包括： iMetrics Pte Ltd、三星电子、松下公司、卡西欧电脑、NEC 公司、PAX Technology 等。市场发展，使其更具吸引力和竞争力。

• 2024 年 6 月-Nuland NPT 推出其最新的无人值守付款解决方案。本产品采用U2000模组化付款终端，专门部署在自助服务终端、停车场和电动车充电站。除此之外，X800 作为一款综合无线 POS 系统脱颖而出。 X800 专为中小型企业设计，提供无缝付款、业务效率和丰富的客户参与。
• 2023 年 12 月 - 科技公司 Qashier 与全球知名的线上时尚和生活风格零售商 SHEIN 合作。此次合作在 SHEIN 的假日快闪店中进行了展示，凸显了科技与时尚的无缝结合。 Qashier 先进的 POS 和付款解决方案显着增强了所有参与者的零售体验。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争
• COVID-19 对 POS 终端市场的影响

第五章 市场动态

• 市场驱动因素
  • 零售业中 POS 终端机的采用率不断提高
  • 云端基础平台的采用率不断提高
• 市场挑战
  • 资料安全问题
  • 硬体问题

第六章 市场细分

• 按组件
  • 硬体
  • 软体
  • 服务
• 按类型
  • 固定POS终端
  • 行动/可携式POS 终端
• 按最终用户产业
  • 娱乐
  • 饭店业
  • 卫生保健
  • 零售
  • 其他最终用户产业
• 按地区
  • 北美洲
  • 欧洲
  • 亚洲
  • 澳洲和纽西兰
  • 拉丁美洲
  • 中东和非洲

第七章 竞争格局

• 公司简介
  • iMetrics Pte Ltd
  • Samsung Electronics Co. Ltd
  • Ingenico SA
  • VeriFone System Inc.
  • Micros Retail Systems Inc.（Oracle）
  • HP Development Company LP
  • Panasonic Corporation
  • Bindo Labs Inc.
  • NEC Corporation
  • PAX Technology
  • Casio Computer Co. Ltd
  • NCR Corporation
  • Newland Payment Technology
  • NEXGO（Shenzhen Xinguodu Technology Co. Ltd.）
  • Toshiba Global Commerce Solutions
  • Fujitsu Ltd
  • Qashier PTE Ltd
  • Diebold Nixdorf
  • NCR Corporation
  • Cow Hills Retail BV
  • Ctac NV
  • Agilysys Inc.
  • GK Software SE
  • Infor Inc.
  • Aptos Inc.
  • PCMS Group Ltd
  • Cegid Group
  • Toshiba Tec Corporation

第八章投资分析

第九章：市场的未来

The POS Terminal Market size is estimated at USD 108.94 billion in 2025, and is expected to reach USD 165.17 billion by 2030, at a CAGR of 8.68% during the forecast period (2025-2030).

The POS terminal market has witnessed significant growth over the past few years, owing to its ability to offer an increased return on investment (ROI) and ease of access. POS terminal systems that facilitate transactions from the central component of businesses across industries, like retail, hospitality, transportation, and banking, have gained importance in small and big-sized companies over the years.

Key Highlights

• POS terminal systems have evolved from transaction-oriented terminals/devices to systems that integrate with the company's financial solutions and CRM. The evolution has empowered end-users with business intelligence (BI) to better manage their revenue streams and inventory. Accurate transactions, lower maintenance costs, and real-time inventory are critical advantages of point-of-sale systems. With the several functional benefits that the advanced point-of-sale systems offer, companies have replaced traditional billing software with POS systems, thus securing the growth of the point-of-sale (POS) systems market.
• Modern POS terminals reduce the cost of deployment, setup, power consumption, and maintenance over time, leading to the cost of ownership. Several vendors offer modular point-of-sale terminals with attributes such as low power consumption and touchscreen displays, which helps reduce ownership costs. Companies such as Aures Technologies, Sharp Electronics, and many others offer fixed point-of-sale solutions with robust processors that help improve operations and reduce failures and touchscreen displays. To minimize the several number of moving parts in the terminal, the point-of-sale solution offered by Aures comes with fanless temperature control.
• Further, the COVID-19 pandemic has significantly transformed how consumers shop, affecting several market verticals. The retail industry witnessed a drastic difference due to the COVID-19 pandemic. Several consumers globally have also increased the use of various sales methods, such as virtual consultations, contactless payment, curbside pickup, and social commerce, which includes shopping through several social media sites. Such trends have affected the demand for point-of-sale (POS) terminals globally.
• However, security remains a challenge for the point-of-sales market's growth due to the usage of critical information. POS terminals are connected to the network and the internet, making them vulnerable to attacks for access manipulation as is the case with any other insecure machine. The way the terminal communicates with the rest of the network means attackers could access unencrypted card data, including Track2 and PIN information that can be used to steal and clone payment cards.

Point of Sale (POS) Terminal Market Trends

Hardware Segment to Account for the Largest Market Share

• The scope of hardware components primarily constitutes an integrated POS system that features additional transactional capabilities and standalone POS terminals (transaction enablement units). While a lot of legacy hardware has typically been modular, the advent of All-In-One units has allowed for the deployment of fixed units and portable POS tablets in the market that feature built-in payment terminals, scanners, and printers.
• In some countries, credit and debit cards are only processed via payment terminals, owing to a belief that physical attributes offer reliability. This tradition has allowed counters to be overridden with terminals in stores typically. The demand is further supported by the fact that credit and debit card data is comparatively less vulnerable to hackers, unlike when payment cards are processed through a POS system where the security measures depend on end-users and developers.
• Due to several security threats, most new hardware manufactured for the market is designed to enable smoother transactions. However, the forced distancing due to the pandemic has spurred the development of contactless payments with dedicated authentication features. The addition of cameras and fingerprint sensors is pushing for larger form sizes. Still, it is also being countered by industry developments that allow manufacturers to go smaller in the hunt for microelectronics. For instance, VisionLabs announced the LUNA POS terminal, a terminal certified by Visa PayWave, and Mastercard Contactless designed to permit transactions from both traditional credit card transactions and contactless face biometrics. NFC, RFID, chip, and magnetic stripe card transactions are also supported as alternatives to facial authentication.
• The growth of supermarket retailers globally has fueled the demand for mPOS solutions. Visa transaction data further supported the observation, showing that several countries continue to maintain a healthy lead in average transaction size compared to both mature and emerging e-commerce markets.
• As online marketplaces took over the shopping experience during the pandemic, e-commerce also began to demand more interest. Shopify launched integrated retail hardware for Shopify Point of Sale (POS) and Shopify Payments for in-person transactions in New Zealand. The machine was dedicated to allowing retailers to process transactions and accept various payment methods with a fully mobile POS and respective hardware.

Asia Pacific to Witness Significant Growth

• Asia Pacific is a region at the forefront of technology adoption, which is also influencing the market growth for POS terminals. The prominence of cashless payments in different countries is also a factor that creates new opportunities for the market.
• The usage of credit and debit cards in point-of-sale payments is also a factor that is driving the need for POS terminals. Further, investments by vendors in the region through innovation, strategic partnerships, and mergers and acquisitions are driving market growth in the region. According to the Reserve Bank of India, there were more than 4.7 million PoS terminals recently in India. PoS terminals saw steady growth in business sectors like restaurants, grocery shops, and gas and fuel stations.
• Along similar lines, recently, MYPINPAD, a prominent player in PCI-certified payments software solutions, together with a payment solution provider, SPECTRA Technologies, and Hong Kong's leading payment terminal manufacturer, announced the launch of a software-based contactless payments solution for smart devices that enhances customer experience for small and micro-merchants in Hong Kong. Mastercard also partnered with both companies to launch the new SoePay solution to expand the Mastercard Tap on Phone acceptance network further.
• Moreover, the growth in e-commerce in the region also presents new opportunities for the POS terminals market. According to a recent study by Reprise and Google, a 'few times a month' online shoppers are now outpacing their offline counterparts by 42% vs. 31% and those who shop online 'once every few months' leapfrog offline shoppers by 66%. Also, according to the study, the region has leapfrogged as much as five times, already meeting projections for 2025. (n=13,000).

Point of Sale (POS) Terminal Industry Overview

The Point of Sale Terminal Market is significantly fragmented with the presence of a large number of players such as iMetrics Pte Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, Casio Computer Co. Ltd, NEC Corporation, PAX Technology, and many more. Moreover, these players are investing large amounts of money in R&D activities to introduce innovative payment technologies in the market. Strict government regulations and policies in several countries will drive the market, making it more attractive and competitive.

• June 2024 - Newland NPT unveiled its newest unattended payment solution. This offering features the U2000 modular payment terminal, specifically crafted for deployment in kiosks, car parks, and EV charging stations. Complementing this, the X800 stands out as a comprehensive wireless POS system. It's tailored to empower small and medium enterprises, facilitating seamless payments, operational efficiency, and enriched customer engagement.
• December 2023 - Qashier, a tech company, teamed up with SHEIN, a prominent global online fashion and lifestyle retailer. This collaboration was highlighted at the SHEIN Holiday Pop-up, underscoring the seamless integration of technology and fashion. Qashier's cutting-edge POS and payment solutions notably elevated the retail experience for all attendees.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Impact of COVID-19 on the Point of Sale (POS) Terminal Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Adoption of POS Terminals in the Retail Sector
  • 5.1.2 Rising Adoption of Cloud-based Platforms
• 5.2 Market Challenges
  • 5.2.1 Data Security Concerns
  • 5.2.2 Problems Due to Hardware

6 MARKET SEGMENTATION

• 6.1 By Component
  • 6.1.1 Hardware
  • 6.1.2 Software
  • 6.1.3 Services
• 6.2 By Type
  • 6.2.1 Fixed Point-of-Sale Terminals
  • 6.2.2 Mobile/Portable Point-of-Sale Terminals
• 6.3 By End-user Industries
  • 6.3.1 Entertainment
  • 6.3.2 Hospitality
  • 6.3.3 Healthcare
  • 6.3.4 Retail
  • 6.3.5 Other End-user Industries
• 6.4 By Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia
  • 6.4.4 Australia and New Zealand
  • 6.4.5 Latin America
  • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 iMetrics Pte Ltd
  • 7.1.2 Samsung Electronics Co. Ltd
  • 7.1.3 Ingenico SA
  • 7.1.4 VeriFone System Inc.
  • 7.1.5 Micros Retail Systems Inc. (Oracle)
  • 7.1.6 HP Development Company LP
  • 7.1.7 Panasonic Corporation
  • 7.1.8 Bindo Labs Inc.
  • 7.1.9 NEC Corporation
  • 7.1.10 PAX Technology
  • 7.1.11 Casio Computer Co. Ltd
  • 7.1.12 NCR Corporation
  • 7.1.13 Newland Payment Technology
  • 7.1.14 NEXGO (Shenzhen Xinguodu Technology Co. Ltd.)
  • 7.1.15 Toshiba Global Commerce Solutions
  • 7.1.16 Fujitsu Ltd
  • 7.1.17 Qashier PTE Ltd
  • 7.1.18 Diebold Nixdorf
  • 7.1.19 NCR Corporation
  • 7.1.20 Cow Hills Retail BV
  • 7.1.21 Ctac NV
  • 7.1.22 Agilysys Inc.
  • 7.1.23 GK Software SE
  • 7.1.24 Infor Inc.
  • 7.1.25 Aptos Inc.
  • 7.1.26 PCMS Group Ltd
  • 7.1.27 Cegid Group
  • 7.1.28 Toshiba Tec Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET