表面计算：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

表面计算市场规模在2025年预估为1108.1亿美元，预计到2030年将达到5011.1亿美元，预测期间（2025-2030年）复合年增长率为35.23%。

主要亮点

• 表面计算是一种新的计算形式，可让您使用桌面作为电脑介面。表面计算使用专用的电脑 GUI，因为传统的 GUI 被直觉的物件所取代。表面运算开启了可供使用者互动的全新产品类别。
• 微软是第一家提出表面运算概念的公司。 Microsoft Surface 技术可让您使用非数位物件作为输入装置。 Microsoft Surface 是微软首款商用表面计算机，是一个革命性的表面运算平台，可回应自然手势和现实世界物件在显示器上的放置。
• Microsoft Surface 采用大型 360 度水平使用者介面，打造一个独特的聚会场所，让多个使用者可以同时协作处理资讯和内容。此外，使用者还可以透过触摸和拖曳萤幕上的指尖或画笔等物体，甚至放置和移动放置的物体来与机器互动。
• 此外，商业上可用的多点触控技术（例如来自微软和SMART Technologies 的技术）正在推动在非实验室环境中（例如办公室、零售店、酒店、学校、餐厅甚至医院）进行表面运算的探索，预计这将预测期内成长 1.5%。
• 此外，Microsoft Surface 的独特功能使企业能够设计创新的宣传活动来吸引和转化新客户、交叉销售产品和服务、提高客户忠诚度并提高业务效率。
• 介面设计的复杂性和多向媒体是市场的关键问题。由于功能有限且价格昂贵，Surface 计算机的普及预计会受到限制。由于行业竞争激烈，表面计算市场面临巨大的障碍，导致参与者采用多用户和表面计算机技术。

表面计算市场趋势

零售业可望占据主要市场占有率

• 零售业对于表面计算市场的成长具有巨大的潜力。表面运算不仅让交易变得更快捷、更简便，也为企业主提供了个人化的运算环境。表面计算还可以减少纸张、墨水和其他办公用品的浪费，从而促进公司的绿色计划。
• 透过将实体店与数位体验结合，零售商可以更好地服务客户，并创建一个从销售楼层、商店到高阶主管的更互联的组织。线下商家正在采用非接触式购物和路边取货等新的经营模式。这是一个巨大的变化，它可以帮助消费者找到他们想要的东西，预测需求，并在竞争日益激烈的市场中为零售商创造新的机会。
• 此外，2023年5月，中国超级市场麦德龙推出了Telpo自助服务亭。 K7 Telpo 自助服务终端提供多种付款方式，包括电子转帐、二维码和脸部认证。热敏印表机纸张宽度为80毫米，列印速度为每秒150毫米，并配有自动切纸器。
• 此外，零售业的数位化正在突飞猛进。表面运算技术可以多方面进一步支持零售业的转型，包括高效的库存管理、改善的用户体验、增强的盈利、扩大的广告机会。

预计北美将占据最大市场占有率

• 北美是一个已开发地区，其购买力和可支配收入比发展中国家更高。在北美，表面计算厂商集中的美国占据市场主导地位。
• 由于该地区对技术先进产品的需求，北美表面计算市场正在迅速发展。消费者的高认知度和产品的易得性增加了该行业的成长机会。美国拥有几家重要的表面计算技术製造商，从而推动了其产品的知名度和需求的提高。
• 根据 SelectUSA 统计，美国媒体和娱乐业是世界上最大的。该产业的规模达7,170 亿美元，占全球媒体和娱乐业的三分之一，涵盖电影、电视节目和商业广告、串流内容、音乐和录音、广播、电台、图书出版、电玩游戏、辅助服务和产品。
• 这些产业的成长，以及各产业越来越多地采用创新技术解决方案，预计将在预测期内推动该地区表面运算市场的发展。

表面计算行业概览

由于现有参与者的存在，表面计算市场的竞争较不激烈，例如：微软、戴尔、苹果和三星。

2023 年 4 月，Zalando 为数百万顾客试办虚拟试衣间。此次试验首次向 Zalando 所有 25 个市场的顾客开放了虚拟试衣间。该公司已对 Zalando 和 Puma 自有品牌 Anna Field 的精选服饰进行了两次成功的试点，超过 30,000 名客户尝试了这项创新技术。

2022 年 8 月，Hugo Boss 推出了虚拟实境试衣间，让网路购物购物者可以使用个人化头像试穿服装。德国奢侈品牌 Hugo Boss 与虚拟试穿 (VTO) 供应商 Reactive Reality 合作，最初向英国、德国和法国的客户提供该服务。客户可以透过 Reactive Reality 的 PITCTOFiT 平台创建的个人化碰撞测试人偶上浏览数千种产品。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 新进入者的威胁
  • 买家的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争对手之间的竞争强度
• COVID-19 市场影响评估

第五章 市场动态

• 市场驱动因素
  • 更先进、更人性化的介面－自然使用者介面（NUI）
  • 透过采用多用户平板电脑增加业务收益
• 市场限制
  • 仅提供有限的功能
  • Surface 计算机的高成本

第六章 市场细分

• 按类型
  • 平板显示
  • 曲面显示萤幕
  • 成分
    • 萤幕
    • 相机
    • 感应器
    • 处理器
    • 软体
    • 投影仪
    • 其他组件
• 透过触摸
  • 单点触摸
  • 多点触控
  • 多用户
  • 其他细节
• 按愿景
  • QR 图
  • 三维
• 按应用
  • 娱乐
  • 零售
  • 饭店业
  • 卫生保健
  • 商业的
  • 广告
  • 车
  • 教育
  • 其他用途
• 按地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚洲
    • 中国
    • 日本
    • 印度
    • 澳洲和纽西兰
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 阿根廷
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第七章 竞争格局

• 公司简介
  • Microsoft Corporation
  • 3M Co.
  • Dell Inc.
  • Samsung Electronic Co. Ltd
  • Planar Systems Inc.
  • Lenovo Group Ltd
  • Apple Inc.
  • Viewsonic Corporation
  • Toshiba Corporation
  • Hewlett-Packard Ltd
  • Sony Corporation
  • LG Electronics Inc.
  • Fujitsu Ltd
  • IBM Corporation
  • Intel Corporation
  • Panasonic Corporation
  • Qualcomm Technologies Inc.
  • Acer Inc.

第八章投资分析

第九章：市场的未来

The Surface Computing Market size is estimated at USD 110.81 billion in 2025, and is expected to reach USD 501.11 billion by 2030, at a CAGR of 35.23% during the forecast period (2025-2030).

Key Highlights

• Surface computing is a new form of computing that allows users to work on a tabletop surface as a computer interface. Surface computing uses a specialized computer GUI as the traditional GUI is replaced by intuitive objects. Surface computing opens up a whole new category of products for users to interact with.
• Microsoft was the first company to unveil the concept of surface computing. The technology of Microsoft Surface allows non-digital objects to be used as input devices. Microsoft Surface, the first commercially available surface computer from Microsoft, is a revolutionary surface computing platform that responds to natural hand gestures and the placement of real-world objects on display.
• Using its large, 360-degree, horizontal user interface, Microsoft Surface creates a unique gathering place where multiple users can collaboratively and simultaneously interact with information and content. Furthermore, users can also interact with the machine by touching or dragging their fingertips and objects, such as paintbrushes, across the screen or by placing and moving placed objects.
• Furthermore, commercially available multitouch technology (e.g., Microsoft and SMART Technologies) enables exploration of surface computing in settings outside of the lab, such as offices, retail stores, hotels, schools, restaurants, and even hospitals, which is expected to drive the market growth during the forecast period.
• In addition, Microsoft Surface, with its unique set of features, enables companies to design innovative campaigns to attract and convert new customers as well as cross-sell products and services, drive customer loyalty, and achieve operating efficiencies.
• Interface design complexity and Multi-directional media are significant market problems. The low availability of features and the high cost of surface computers are expected to limit their adoption rate. The surface computing market has encountered a significant barrier due to the intense competition in the industry, resulting in players adopting multi-user and surface computer technology.

Surface Computing Market Trends

The Retail Sector is Expected to Hold a Significant Market Share

• The retail segment possesses a huge potential for the growth of the Surface Computing Market. Surface computing not only makes transactions faster and easier but also provides a personalized computing environment to business owners. Surface computing also facilitates businesses in their green initiatives, allowing them to cut back on paper, ink, and other office supply wastes.
• Retailers connect their physical locations with digital experiences to better serve customers and build a more connected organization from the sales/shop floor to the C-suite. Offline merchants are embracing new business models, like contactless shopping and curbside pickup. It's an upheaval that brings new opportunities for retailers in an ever-competitive market, helping consumers find what they're looking for and anticipating demand.
• Further, in May 2023, Metro, a China-based supermarket, introduced Telpo self-service kiosks. The K7 Telpo kiosks feature multiple payment methods, including EFT, QR code, and facial recognition. The thermal printer features an 80-millimeter paper width, 150-millimeters per second printing speed, and an automated cutter.
• Furthermore, the digitization of the retail sector has increased manifold. Surface computing technology can further support the transformation of the retail sector in multiple ways, including efficient inventory management, better user experience, enhanced profitability, and better advertising opportunities.

North America is Expected to Hold the Largest Market Share

• North America is a developed region, and people have more purchasing power and disposable income than those in growing areas. In North America, this market is driven by the United States, owing to the concentration of surface computing manufacturers.
• The North America surface computing market is developing rapidly due to the region's demand for technically advanced products. High consumer awareness and easy product availability increase the industry's growth opportunities. The existence of several significant surface computing technology manufacturers in the U.S. creates heightened product awareness and demand.
• According to Select USA, the U.S. media and entertainment industry is the largest in the world. At USD 717 billion, it represents a third of the global media and entertainment industry, and it includes motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games, and ancillary services and products.
• The growth of these sectors, along with the growing adoption of innovative technological solutions across various sectors, is expected to drive the development of the surface computing market in the region during the forecast period.

Surface Computing Industry Overview

The surface computing market is moderately competitive due to the presence of established players such as Microsoft, Dell, Apple Inc., and Samsung. However, competition among the players is expected to grow as the penetration of surface computers increases.

In April 2023, Zalando introduced a virtual fitting room pilot to millions of customers. This pilot brings the virtual fitting room to customers in all 25 Zalando markets for the first time. The company has already successfully run two pilots with selected clothing items from Zalando's and Puma private label Anna Field, where more than 30,000 customers have tried this innovative technology.

In August 2022, Hugo Boss ventured into a virtual reality dressing room, letting online shoppers try on apparel using personalized avatars. The exclusive German brand has partnered with virtual try-on (VTO) provider Reactive Reality for the ambition, initially available for UK, German, and France customers. Customers can check on thousands of products via personalized dummies created through Reactive Reality's PITCTOFiT platform.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 More Advanced and User-friendly Interface - Natural User Interface (NUI)
  • 5.1.2 Increasing Business Revenue Due to Adoption of Multi-user Tabletops
• 5.2 Market Restraints
  • 5.2.1 Limited Availability of Features
  • 5.2.2 High Cost of Surface Computers

6 MARKET SEGMENTATION

• 6.1 Type
  • 6.1.1 Flat Display
  • 6.1.2 Curved Display
  • 6.1.3 Components
    • 6.1.3.1 Screen
    • 6.1.3.2 Camera
    • 6.1.3.3 Sensor
    • 6.1.3.4 Processor
    • 6.1.3.5 Software
    • 6.1.3.6 Projector
    • 6.1.3.7 Other Components
• 6.2 Touch
  • 6.2.1 Single Touch
  • 6.2.2 Multi-touch
  • 6.2.3 Multi-user
  • 6.2.4 Other Touches
• 6.3 Vision
  • 6.3.1 Two Dimensional
  • 6.3.2 Three Dimensional
• 6.4 Application
  • 6.4.1 Entertainment
  • 6.4.2 Retail
  • 6.4.3 Hospitality
  • 6.4.4 Healthcare
  • 6.4.5 Commercial
  • 6.4.6 Advertisement
  • 6.4.7 Automotive
  • 6.4.8 Education
  • 6.4.9 Other Applications
• 6.5 Geography
  • 6.5.1 North America
    • 6.5.1.1 United States
    • 6.5.1.2 Canada
  • 6.5.2 Europe
    • 6.5.2.1 United Kingdom
    • 6.5.2.2 Germany
    • 6.5.2.3 France
  • 6.5.3 Asia
    • 6.5.3.1 China
    • 6.5.3.2 Japan
    • 6.5.3.3 India
    • 6.5.3.4 Australia and New Zealand
  • 6.5.4 Latin America
    • 6.5.4.1 Mexico
    • 6.5.4.2 Brazil
    • 6.5.4.3 Argentina
  • 6.5.5 Middle East and Africa
    • 6.5.5.1 Saudi Arabia
    • 6.5.5.2 United Arab Emirates
    • 6.5.5.3 South Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Microsoft Corporation
  • 7.1.2 3M Co.
  • 7.1.3 Dell Inc.
  • 7.1.4 Samsung Electronic Co. Ltd
  • 7.1.5 Planar Systems Inc.
  • 7.1.6 Lenovo Group Ltd
  • 7.1.7 Apple Inc.
  • 7.1.8 Viewsonic Corporation
  • 7.1.9 Toshiba Corporation
  • 7.1.10 Hewlett-Packard Ltd
  • 7.1.11 Sony Corporation
  • 7.1.12 LG Electronics Inc.
  • 7.1.13 Fujitsu Ltd
  • 7.1.14 IBM Corporation
  • 7.1.15 Intel Corporation
  • 7.1.16 Panasonic Corporation
  • 7.1.17 Qualcomm Technologies Inc.
  • 7.1.18 Acer Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET