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市场调查报告书
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1639430

OLED 面板：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

OLED Panel - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

OLED面板市场规模预计在2025年为584.4亿美元，预计到2030年将达到1,085.8亿美元，预测期间（2025-2030年）的复合年增长率为13.19%。

OLED 面板-市场-IMG1

OLED 是一种关键的显示技术趋势，具有更大的萤幕大小、不断提高的 8K（7680 x 4320 像素）解析度和相对较新的外形规格。一段时间以来，三星和 LG 等公司一直在尝试柔性 OLED 显示器。值得注意的是，三星现在在所有旗舰机型上都使用曲面、柔性 OLED 面板。

主要亮点

  • OLED 可实现发射显示，其中每个像素都独立控制并产生自己的光（与从背光模组获取光线的 LCD 不同）。 OLED 显示器提供卓越的视觉质量，色彩鲜艳、动作快速，最重要的是对比度高。最值得注意的是「真正的」黑色（LCD 无法因照明而产生黑色）。此外，简单的 OLED 架构使得柔性透明面板极易製造。
  • 由于在视角和黑色水平方面具有多种优势，OLED 电视在多个地区的需求激增。据 ICDM 称，在确定电视解析度时，对比度调变比纯像素数更重要，而 OLED 电视显示器正在满足这一需求。
  • 根据市场渗透模型，预计柔性OLED在预测期内将表现出较高的市场渗透率。随着智慧型手机在中国等许多主要市场日益成熟，智慧型手机製造商正在开发采用柔性 OLED 的新型折迭式机型，在未来几年创造巨大的成长潜力。
  • 大规模生产使公司能够实现规模经济，从而降低设备的整体价格，从而使设备製造商受益。目前，只有少数电视製造商采用 OLED，因为该技术对于中阶市场来说太昂贵。许多健身带和简单的智慧型手錶都使用 PMOLED 显示器。
  • 例如，Fitbit 的 Charge 手环采用小型单色（白色） PMOLED 显示器。 OLED 的厚度、灵活性和外观使其成为比 LCD 更有前景的可穿戴应用技术。此外，基于简单的确定性外推，预计预测期内基于量子点的 OLED显示面板的需求将呈指数级增长。

OLED 面板市场趋势

智慧型手机 AMOLED 显示器可望实现高成长

  • AMOLED 是一种 OLED 显示技术，用于平板电脑、智慧型手錶、游戏机、数位相机、便携式音乐播放器、音乐设备等。采用薄膜电晶体（TFT）和储存电容来储存线像素的状态。 AMOLED 面板比被动矩阵有机发光二极体(PMOLED) 面板快得多，并且可以轻鬆安装到任何尺寸的显示器中。此外，它比以前的显示技术更节能，提供更生动的图像品质、更宽的视角，并且对运动的反应更快。
  • 在全球范围内，快速的都市化、不断提高的收入水平以及日益增长的休閒娱乐需求正在对家电销售产生积极影响。这是推动AMOLED显示领域扩大的最重要因素之一。由于苏丹、叙利亚和辛巴威等多个地区的通货膨胀，製造业营运成本预计将会上升。然而，AMOLED显示器与其他显示技术相比具有许多优势，包括更好的影像品质和更高的解析度显示，这两者都有助于推动市场扩张。
  • 柔性 AMOLED 显示器常用于製造行动电话、显示器和穿戴式技术，因为它们比其他显示器消耗更少的能源且更便宜。随着苏丹、叙利亚、印度等许多地方出现通货膨胀，製造业的营运成本预计将会上升。
  • 技术进步和 OLED 显示器在智慧型手机中的日益广泛使用提供了丰厚的成长机会。此外，LG、飞利浦和SONY等知名电子公司加大对 OLED 开发的投资，可能会推动该产业在成长期间的发展。例如，2022 年 6 月，LG Display 与韩国麵包店 Paris Baguette 合作安装了 38 块透明 OLED 显示屏，用作数位萤幕。
  • 此外，OLED 面板不需要额外的背光并且具有发射性，因此使传统智慧型手机中使用的平板显示器黯然失色。此外，由于AMOLED面板具有轻薄、亮度高等优异特性，行动电话製造商越来越多地在其产品中采用AMOLED面板，推动了市场成长。
  • 此外，作为 OLED 面板市场领导者之一的三星，其大多数智慧型手机都采用了 AMOLED 和 Super AMOLED 显示技术。
  • 多家显示器厂持续投资扩大AMOLED产线，可望提升AMOLED在市场的渗透率。此外，智慧型手机普及率的上升推动了全球对智慧型手机显示器的需求，预计这也将推动对 AMOLED 面板的需求。

亚太地区占最大市场占有率

  • 亚太地区是OLED面板最大的市场。大多数主要企业，包括 LG 和三星，都在该地区设有生产工厂。此外，电视和指示牌显示器製造商及其他供应商的总部也设在亚太地区。
  • 由于美国贸易战，中国政府预算的很大一部分都渗透到了显示器产业。相较之下，作为投资集中度较高的产业之一的半导体产业则可能遭遇困境。
  • 儘管韩国国土面积较小，但该国正在投入OLED技术的学术研究和开发。韩国正迎来 LG 和三星等电子巨头的巨额投资。
  • 中国可望控制全球43%的OLED面板製造产能，并赶上其韩国竞争对手。在国家大力补贴的支持下，京东方科技集团和TCL华星光电科技（TCL CSOT）这两家中国面板製造商自2019年左右以来一直在提高产量。
  • 根据美国市场情报公司Display Supply Chain Consultants（DSCC）10月发布的预测，中国正在超越韩国，预计到2022年终，韩国的产能份额将达到55%。 OLED面板采用有机发光二极体，其开发生产方式与LCD显示面板相同，但需要具有更深技术知识的工程师。
  • 中国是世界製造地。它是世界上最大的消费品出口国之一和成长最快的消费市场。中国是世界上最大的电视市场之一。例如，LG 计划与中国零售商和电视製造商合作，扩大其 OLED 面板业务。该地区的 OLED显示面板销量预计将呈指数级增长。

OLED面板产业概况

OLED面板市场较为分散，国内外参与者众多，竞争激烈。此外，面板製造商也正在为各厂商投资替代技术，导致厂商之间的竞争异常激烈。市场的主要企业是三星显示器、LG显示器和Sony Corporation。

2023年5月，三星显示器将推出一款名为旋转性 Flex的新产品，该产品将彻底改变平板电脑和笔记型电脑的移动性，以及一款感测器OLED显示屏，该产品透过将血压感测器或指纹感应器整合到面板中，无需为单独的模组。三星正利用这些以及其他 OLED 突破展现其建立和主导新细分市场的雄心壮志。

2023 年 3 月，SONY电子推出 BRAVIA XR 系列电视，提供终极家庭娱乐体验。 BRAVIA XR 系列包含五种型号：X95L、X93L Mini LED、X90L Full Array LED、A95L QD-OLED 和 A80L OLED。每个型号都配备了丰富的功能，可帮助您享受身临其境的影像、串流媒体应用、游戏和其他活动。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 智慧型手机中 OLED 的采用率不断提高
    • 各国政府对OLED技术发展的支持
  • 市场挑战
    • 量子点与微型 LED 技术的发展

第六章 市场细分

  • 按类型
    • 灵活的
    • 难的
    • 透明的
  • 按显示地址法
    • PMOLED显示器
    • AMOLED 显示器
  • 尺寸
    • 小型 OLED 面板
    • 中型 OLED 面板
    • 大型 OLED 面板
  • 按产品
    • 手机/平板电脑
    • 电视机
    • 车载
    • 穿戴式装置
    • 其他（照明、医疗、家电）
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 义大利
      • 法国
    • 亚洲
      • 中国
      • 印度
      • 日本
      • 韩国
    • 澳洲和纽西兰
    • 拉丁美洲
      • 巴西
      • 墨西哥
    • 中东和非洲

第 7 章 供应商市场占有率

第八章 竞争格局

  • 公司简介
    • Samsung Display Co. Ltd
    • LG Display Co., Ltd
    • Sony Corporation
    • Pioneer Corporation
    • Raystar Optronics Inc.
    • Ritek Corporation
    • OSRAM OLED GmbH
    • WiseChip Semiconductor Inc.
    • Winstar Display Co. Ltd
    • Visionox Co. Ltd

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 49656

The OLED Panel Market size is estimated at USD 58.44 billion in 2025, and is expected to reach USD 108.58 billion by 2030, at a CAGR of 13.19% during the forecast period (2025-2030).

OLED Panel - Market - IMG1

OLED is a significant display technology trend, with larger screen sizes, improved 8K (7680 x 4320 pixels) resolution, and relatively new form factors. For quite some time, companies like Samsung and LG have experimented with flexible OLED displays. Samsung, in particular, uses curved flexible OLED panels for all of its flagship devices now.

Key Highlights

  • OLEDs make it possible for emissive displays, where each pixel is independently controlled and generates its light (unlike LCDs, which get their light from a backlighting unit). OLED displays provide excellent visual quality, including vivid colors, quick motion, and, most significantly, a high contrast ratio. Most notably, "real" blacks (LCDs can't produce due to the illumination). Additionally, the straightforward OLED architecture makes it very simple to manufacture flexible and transparent panels.
  • Due to multiple advantages with viewing angles and black levels, OLED Televisions are surging in demand in several regions. According to the ICDM, contrast modulation in qualifying a TV resolution is more critical than pure pixel count, and OLED TV displays cater to this demand.
  • Based on market diffusion models, flexible OLEDs are anticipated to observe a high market penetration in the foreseen period. With the maturity of smartphones in many significant markets, such as China, smartphone manufacturers are developing new, foldable phone models that incorporate flexible OLEDs and further have a massive potential for growth over the next few years.
  • Mass production enables companies to reach economies of scale, thereby benefiting the device manufacturers by reducing the overall price of the device. Only a few TV manufacturers currently use OLEDs, as the technology is considered too expensive for the mid-range market. Many fitness bands and simple smartwatch devices adopt PMOLED displays.
  • For instance, Fitbit's Charge band uses a small monochrome (white) PMOLED display. The thickness, flexibility, and appearance of OLEDs show make it a promising technology for wearable applications over LCDs. Further, based on simple deterministic extrapolation, the demand for quantum dots-based OLED display panels is anticipated to surge exponentially in the forecast period.

OLED Panel Market Trends

AMOLED Display in Smartphone is Expected to Witness High Growth

  • AMOLED is an OLED display technology used in tablets, smartwatches, game consoles, digital cameras, portable music players, and music-making equipment. The line pixel states are stored using a thin-film transistor (TFT) and a storage capacitor. AMOLED panels are far quicker than their passive matrix organic light-emitting diode (PMOLED) and can easily fit into displays of any size. In addition, they are more energy-efficient than previous display technologies, offer more vivid image quality and a broader viewing angle, and respond to motion more quickly.
  • Globally, rapid urbanization, growing income levels, and expanding leisure and entertainment demand favorably impact consumer electronics sales. This is one of the most significant factors promoting the expansion of the AMOLED display sector. The operating expenses of manufacturing are anticipated to rise as a result of inflation in several places, including Sudan, Syria, Zimbabwe, etc. However, there are a number of benefits that AMOLED displays offer over other display technologies, including enhanced picture quality and a high-resolution display, both of which are propelling the market's expansion.
  • Flexible AMOLED displays are often used in the creation of mobile phones, monitors, and wearable technology because they consume less energy and are more affordable than other displays. The operating expenses of manufacturing are anticipated to rise as a result of inflation in numerous places, including Sudan, Syria, India, and other countries.
  • Technological advancements and the increasing use of OLED displays in smartphones provide lucrative growth opportunities. Furthermore, growing investments in OLED development by prominent electronics companies such as LG, Philips, and Sony will drive industry evolution during the growing period. For instance, in June 2022, LG Display collaborated with the Korean bakery Paris Baguette to install 38 transparent OLED displays for use as digital screens.
  • Further, the OLED panel requires no additional backlighting, and it is emissive, due to which overshadows the flat panel displays traditionally used in smartphones. Additionally, owing to the superior properties, such as less thickness and bright output, mobile manufacturers have been increasingly incorporating AMOLED panels in their products, which is likely to drive market growth.
  • Additionally, Samsung, one of the leaders in the OLED panels market, incorporates AMOLED and Super AMOLED display technologies in most of its smartphones.
  • Continuous investment undertaken by numerous display factories to expand AMOLED production lines will boost the AMOLED penetration rate in the market. Moreover, the increasing demand for smartphone displays across the globe, owing to the increasing smartphone penetration rates, is expected to propel the demand for AMOLED panels in the market.

Asia Pacific Occupies the Largest Market Share

  • Asia-Pacific is the biggest market for OLED panels as most key players, including LG and Samsung, have manufacturing facilities in the region. Additionally, several TV and signage display manufacturers and other vendors have headquarters in the APAC region.
  • Due to the trade war between the United States and China, a large portion of the budget planned by the Chinese government is percolating into the display industry. In contrast, the semiconductor industry, one of the intensive investment promotion industries, foreshadows difficulties.
  • Despite its small size, South Korea invests in academic R&D for OLED technology. The country is witnessing huge investments from electronics giants like LG and Samsung.
  • China is on track to control 43% of the capacity for manufacturing OLED panels globally, putting it in striking reach of South Korea's rival. With hefty state subsidies, BOE Technology Group and TCL China Star Optoelectronics Technology (TCL CSOT) are two Chinese panel manufacturers that have increased output since around 2019.
  • China is overtaking South Korea, whose capacity share, according to a projection made in October by the American market intelligence firm Display Supply Chain Consultants (DSCC), is supposed to reach 55% at the end of 2022. OLED panels, which employ organic light-emitting diodes, are developed and produced in many ways as liquid crystal display panels but need engineers with more in-depth technical knowledge.
  • China is the global hub for manufacturing. It is one of the largest exporters of consumer goods and the fastest-growing consumer market in the world. The country boasts one of the world's largest television markets. For instance, LG plans to collaborate with retailers and TV makers in China to expand its OLED panel business. The sales of OLED display panels are expected to grow exponentially in the region.

OLED Panel Industry Overview

The OLED Panel Market is fragmented and competitive because of the presence of many players conducting business on a national and an international scale. Also, panel manufacturers are investing in alternative technologies for various players, which showcases an intense rivalry among the players. The major players in the market are Samsung Display Co. Ltd., LG Display Co. Ltd., and Sony Corporation.

In May 2023, Samsung Display is introducing Rollable Flex, which intends to revolutionize the mobility of tablet computers or laptops, and Sensor OLED display, which offers additional usefulness by incorporating blood pressure and fingerprint sensors in panels without attaching separate modules. With these and other OLED breakthroughs, Samsung is showcasing its desire to establish and dominate new market sectors.

In March 2023, to provide the best possible home entertainment experience, Sony Electronics Inc. introduced its BRAVIA XR TV lineup. The BRAVIA XR lineup has five new models: the X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED. All models come with features that let customers enjoy immersive video, streaming applications, gaming, and other activities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of OLEDs in Smartphones
    • 5.1.2 Government Support for the Development of OLED Technology in Various Countries
  • 5.2 Market Challenges
    • 5.2.1 Evolution of Quantum Dot Technology and Micro LED Technology

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Flexible
    • 6.1.2 Rigid
    • 6.1.3 Transparent
  • 6.2 By Display Address Scheme
    • 6.2.1 PMOLED Display
    • 6.2.2 AMOLED Display
  • 6.3 By Size
    • 6.3.1 Small-sized OLED Panel
    • 6.3.2 Medium-sized OLED Panel
    • 6.3.3 Large-sized OLED Panel
  • 6.4 By Product
    • 6.4.1 Mobile and Tablet
    • 6.4.2 Television
    • 6.4.3 Automotive
    • 6.4.4 Wearable
    • 6.4.5 Other Products (Lighting Products, Healthcare, and Home Appliances)
  • 6.5 By Geography
    • 6.5.1 North America
      • 6.5.1.1 United States
      • 6.5.1.2 Canada
    • 6.5.2 Europe
      • 6.5.2.1 United Kingdom
      • 6.5.2.2 Germany
      • 6.5.2.3 Italy
      • 6.5.2.4 France
    • 6.5.3 Asia
      • 6.5.3.1 China
      • 6.5.3.2 India
      • 6.5.3.3 Japan
      • 6.5.3.4 South Korea
    • 6.5.4 Australia and New Zealand
    • 6.5.5 Latin America
      • 6.5.5.1 Brazil
      • 6.5.5.2 Mexico
    • 6.5.6 Middle East and Africa

7 VENDOR MARKET SHARE

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Samsung Display Co. Ltd
    • 8.1.2 LG Display Co., Ltd
    • 8.1.3 Sony Corporation
    • 8.1.4 Pioneer Corporation
    • 8.1.5 Raystar Optronics Inc.
    • 8.1.6 Ritek Corporation
    • 8.1.7 OSRAM OLED GmbH
    • 8.1.8 WiseChip Semiconductor Inc.
    • 8.1.9 Winstar Display Co. Ltd
    • 8.1.10 Visionox Co. Ltd

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET