葡萄酒包装：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

2025 年葡萄酒包装市场规模预计为 60 亿美元，预计到 2030 年将达到 78.4 亿美元，预测期内（2025-2030 年）的复合年增长率为 5.48%。

预计将成为葡萄酒包装主流的新兴趋势包括旋开式软木塞、瓶装包装、薄型生态玻璃、雷射切割标籤、蚀刻玻璃和收缩包装套。

关键亮点

• 葡萄酒需求的不断增长以及消费行为对包装行为的演变正在推动葡萄酒包装的商机。随着葡萄酒市场竞争日益激烈，企业现在专注于获取有关客户需求的信息，以满足客户不断变化的需求。此外，根据国际葡萄与葡萄酒组织 (OIV) 的数据，2021 年美国，消费量为3,310 万百升，其次是法国，消费量为2,520 万百升，义大利为2,420万百升，德国为1,980 万百升。
• 此外，随着义大利葡萄酒生产成为标准，这个快速成长的市场正在出现新的商机。现代 B2B 市场平台还可以帮助买家和卖家从义大利顶级葡萄园获得最好的生产专家，并发现新的产品采购机会。这使得酿酒商能够提高他们的线上影响力并推销他们的产品，从而增加销售量。
• 此外，消费者在购买葡萄酒时也会考虑零售货架空间、包装和标籤。这种包装可以从内部保护和保存葡萄酒，同时还可作为行销工具。葡萄酒包装是影响顾客感知并进而影响产品接受度的手段。就葡萄酒而言，包装对消费者的影响似乎比品牌名称或价格等其他外在因素更大。
• 此外，製造商正在转向使用金属、软木和橡胶等创新材料，以使葡萄酒瓶更耐用、可回收和可重新密封。葡萄酒包装製造商致力于减少对环境的影响并开发环保、永续的包装解决方案。
• 然而，儘管纸板十分坚固，但在某些情况下，纸板也会出现凹陷、破碎或损坏。而且，由于它不防水，无法承受雪或雨等天气条件，也无法保护箱内的产品免受水分子或雪分子的侵害。
• COVID-19 已在全球产生连锁反应，影响急救医疗领域以外的许多组织和企业。由于实施社交距离措施和全球封锁，葡萄酒包装等许多行业都受到了影响。疫情也影响了葡萄酒的购买。根据Wittwer和Anderson的研究，西欧爆发的新冠疫情导致国内葡萄酒消费量下降了14%。此外，俄罗斯和乌克兰之间的战争正在影响整个包装生态系统。

葡萄酒包装市场趋势

高级葡萄酒消费量不断增加

• 在美国，酒精饮料占据玻璃瓶装饮料的主导地位。烈酒和葡萄酒的玻璃包装比例很高，但啤酒领域的玻璃包装比例却明显下降。
• 此外，2012 年第一季至 2022 年第一季期间，义大利瓶装葡萄酒出口额大幅成长。在2020年略有下滑之后，瓶装葡萄酒出口已开始再次成长。根据ISTAT预测，到2022年上半年，数字将达到约26亿欧元（约27.4亿美元），而2012年上半年为17亿欧元（约18亿美元）。预计出口成长将支撑葡萄酒包装市场的需求。
• 人们对替代包装的兴趣日益浓厚，因为这些材料更轻、更容易运输、不易破损，而且还能为消费者带来一些新奇感。这为可回收塑胶和铝进入市场创造了机会。
• 影响葡萄酒价格的另一个因素是玻璃瓶。价格普遍上涨的原因也多种多样，包括劳动力问题、运输问题以及自俄罗斯入侵乌克兰以来的燃料成本。运送沉重的葡萄酒瓶不仅需要更多的燃料，而且耗能。据报道，由于去年油价上涨了 70%，酿酒商正在寻找其他葡萄酒包装解决方案，例如罐头。例如，2021 年 10 月，Ball Corporation Argentina 和 Mosquita Muerta Wines 推出了阿根廷首款罐装气泡葡萄酒。

北美占主要份额

• 随着美国葡萄酒优质化日益成熟，酿酒商开始将注意力转向经常饮用葡萄酒的消费者，而非偶尔举杯庆祝的消费者。此外，可支配收入的激增和年轻消费者对酒精饮料偏好的改变也推动了酿酒业的进步。这些变化包括战后婴儿潮世代更喜欢葡萄酒而不是啤酒，而战后婴儿潮世代的日常葡萄酒消费比例高于任何其他年龄层。此外，根据美国葡萄酒协会的数据，美国居住者的平均葡萄酒消费量从 2014 年的 2.82 加仑增加到 2021 年的 3.18 加仑。
• 千禧世代和战后婴儿潮世代的人口趋势已经对葡萄酒市场产生了影响，使得葡萄酒包装市场正在寻找新的解决方案。例如，根据硅谷银行的数据，到2021年，千禧世代将占美国葡萄酒销售额的19.8%，而战后婴儿潮世代将占47.3%。为了满足美国酿酒商和新兴有机市场的需求，Gallo Glass 等公司正在投资设备，为加州稳定成长的葡萄酒业提供服务。
• 由于美国葡萄酒市场的吸引力以及政府对本地生产的重视，本地葡萄酒包装商正在提供产品创新来吸引客户。例如，Ardagh Group 一直致力于产品创新，包括其 ECO 系列等产品，这些产品为酿酒厂节省了运输成本，同时实现了与传统酒瓶相同的技术和美学品质标准。
• 此外，加拿大葡萄酒销量的成长也为葡萄酒包装提供了支持。根据加拿大统计局的数据，2021 年加拿大售出了约 5.3741 亿公升葡萄酒，高于 2020 年的 5.27 亿公升。

葡萄酒包装行业概况

葡萄酒包装市场高度细分，既有大量在区域市场中营运的小型参与企业，也有许多在全球具有影响力的知名参与企业。 「参与企业正在推出创新的包装解决方案，这些解决方案不仅美观，而且环保。近期的主要市场发展趋势包括：

• 2022 年 7 月：新葡萄酒品牌 Juliette 推出了一款名为 Eco Magnum 的圆柱形容器装优质盒装葡萄酒。朱丽叶 (Juliette) 首次推出了 2021 年份的长相思 (Sauvignon Blanc) 和 2021 年份的歌海娜桃红葡萄酒，产自位于圣巴巴拉 AVA 快乐峡谷 (Happy Canyon) 的加州认证可持续酒庄。这款葡萄酒采用首次上市的圆柱形容器包装，名为“Co-Magnum”，可容纳两个标准葡萄酒瓶（1.5L）。 Juliette 由女性企业家创立，以女性为中心，为那些将永续发展作为首要任务的挑剔葡萄酒饮用者提供高级的日常体验。
• 2022 年 6 月：Packamama 与酿酒师 Accolade Wines 和 Taylors Wines 合作，在澳洲推出 100% 可回收的 PET 葡萄酒瓶。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

• 市场概况
• 产业价值链分析
• 产业吸引力-波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争
• 市场驱动因素
  • 创新的包装和有吸引力的行销
• 市场问题
  • 严格的环境法规
  • 与葡萄酒有关的人类健康问题
• COVID-19 对葡萄酒包装产业的影响

第五章：全球葡萄酒市场状况

• 世界葡萄酒产量（2020-2021年）（百万百公升）
• 全球葡萄酒消费量（2020-2021年）（百万百公升）
• 2021 年世界各国葡萄酒消费量（单位：百万百公升）
• 主要葡萄酒出口国（2020-2021）（数量和金额）
• 主要葡萄酒进口国（2020-2021）（数量和金额）

第六章 市场细分

• 材料类型
  • 玻璃
  • 塑胶
  • 金属
  • 纸板
• 产品类型
  • 玻璃瓶
  • 塑胶瓶
  • 衬袋纸盒
  • 软木塞（天然软木塞、合成软木塞、铝製螺旋盖等）
  • 其他的
• 地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 义大利
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 澳洲和纽西兰
    • 其他亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章 竞争格局

• 公司简介
  • Ardagh Group
  • Ball Corporation
  • Encore Glass
  • G3 Enterprises
  • Guala Closures
  • International Paper
  • Liqui-Box Corporation（Dow Chemical Company）
  • Maverick Enterprises
  • Owens-Illinois Group
  • Saverglass SAS
  • Scholle Corporation
  • Tetra Laval International
  • TricorBraun Incorporated

第 8 章：葡萄酒包装市场的未来

The Wine Packaging Market size is estimated at USD 6.00 billion in 2025, and is expected to reach USD 7.84 billion by 2030, at a CAGR of 5.48% during the forecast period (2025-2030).

Some popular emerging trends expected to become regular in wine packaging are twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, etched glass, and shrink-wrap sleeves.

Key Highlights

• The growing wine demand and evolving consumer behavior towards packaging aid the opportunities in wine packaging. Due to the increased competitiveness in wine markets, companies are now focusing on acquiring information about their customers' requests to cater to changing customer demand. Additionally, according to the International Organisation of Vine and Wine (OIV), in 2021, the United was the most significant wine consumer in the world, with 33.1 million hectoliters, followed by France, Italy, and Germany, with 25.2, 24.2, and 19.8 million hectoliters respectively.
• Additionally, with the rise of Italian wine production as the standard, new business opportunities are being created in this rapidly growing market. Also, Modern B2B Marketplace platform helps buyers and sellers identify new product sourcing opportunities with the best production experts from the top wine vineyards in Italy. This allows wine manufacturers to their online presence and marketing products, thus boosting their sales.
• Also, while purchasing wine, consumers look for aspects such as a retail shelf, packaging, labeling, etc. This packaging protects and preserves the wine from within and is also used as a marketing tool. Wine packaging is a way to influence the customer's perception and, ultimately, acceptance of the product. With wine, the package appears to have a more significant influence over the consumer than other extrinsic cues such as brand name, price, etc.
• Moreover, manufacturers are increasingly using innovative materials such as metal, cork, and rubber to make wine bottles stronger, recyclable, and resealable. Wine packaging manufacturers focus on reducing their environmental footprint and formulating highly eco-friendly and sustainable solutions for packaging.
• However, despite its strength, cardboard can be dented, crushed, or damaged under some conditions. Also, they are not waterproof and cannot withstand weather conditions like snow or rain, and they prove ineffective while keeping the product inside the box free from water and snow molecules.
• Covid-19 impacted many organizations and enterprises outside the medical and emergency sectors, creating a ripple effect across the globe. Many industries, like wine packaging, were sterilized by the introduction of social distancing and lockdown on a global scale. The impacts of pandemic affected wine purchases. As per the study by Wittwer and Anderson, there was a reduction in the value of domestic consumption of wine by 14% due to the insurgence of the covid-19 virus in Western Europe. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Wine Packaging Market Trends

Growing Consumption of Premium Wines

• Alcoholic beverages dominate the glass bottles segment in the United States. A high percentage of distilled spirits and wines are packaged using glass containers, while in the beer segment, the rate of glass containers decreased significantly.
• Also, the export value of bottled wine from Italy increased significantly between the first quarter of 2012 to the first quarter of 2022. After facing a decline slightly in 2020, the value of bottled wine exports returned to growth. It reached nearly EUR 2.6 billion (~USD 2.74 billion) in the first half of 2022, compared to EUR 1.7 billion (~USD 1.80 billion) in the first half of 2012, according to ISTAT. The growing export is expected to support the demand for the wine packaging market.
• Alternative packaging has already seen a growing interest for several reasons, such as lighter materials, easier to ship, less likely to break, and still offering a bit of novelty for consumers. This creates an opportunity for recyclable plastic and aluminum to enter the market.
• Additionally, the factor affecting the price of wine is the glass bottle. Reasons behind these broad price increases are equally diverse things such as labor issues, shipping issues, and since Russia's invasion of Ukraine, fuel costs. Not only does shipping heavy wine bottles require more fuel, but they're also energy-intensive. With oil prices reportedly up as much as 70% in the past year, wine manufacturers are looking for other packaging solutions for wine, such as Cans. For instance, in October 2021, Ball Corporation Argentina and Mosquita muerta wines presented Argentina's first canned sparkling wine.

North America to Account for a Major Share

• Premiumization of wines in the United States is nearing maturity, and wine manufacturers are looking towards consumers that use the wine regularly instead of an occasional drink to toast. In addition, advances are spurred by surging disposable personal incomes and changing alcoholic beverage preferences among younger consumers. These changes include the preference for wine over beer among boomers and a larger share of boomers consuming wine daily than in other age groups. Also, according to Wine Institute, the Average wine consumption per United States resident has increased from 2.82 gallons in 2014 to 3.18 gallons in 2021.
• Millennial and boomer demographics are already impacting the wine market, which has thrust the wine packaging market to look for new solutions. For instance, according to Silicon Valley Bank, the wine sales share of millennials in the United States was 19.8% compared to boomers, which was 47.3% in 2021. Also, to meet the demand from the US winemakers and other newcomers in the flourishing organic market, companies like Gallo Glass are investing in their facilities to service the Californian wine industry, which continues to grow steadily, and currently accounts for roughly 81% of the country's wine.
• Due to the attractive wine market in the United States and the efforts made by the government to manufacture locally, local wine packaging providers are providing product innovations to attract customers. For instance, Ardagh Group is innovating its products, including options like its ECO Series collection, which achieves the same standards of technical and aesthetic quality as traditional bottles while resulting in transportation savings for wineries.
• Moreover, the wine packaging is also supported by the growing sales of wine in Canada. According to StatCan, approximately 537.41 million liters of wine were sold in Canada in 2021, which increased from 527 million liters in 2020.

Wine Packaging Industry Overview

The wine packaging market is highly fragmented due to the large number of small players operating in regional markets and the mass of prominent players with a global presence."Players are introducing innovative methods of packaging that are not only attractive but also eco-friendly."Major players are Amcor Limited, Ardagh Group SA, etc. Recent key developments in the market are as below-

• July 2022: New wine brand "Juliet" "has launched its luxury boxed wines, which come in a cylindrical container called Eco-Magnum. Debuting with a 2021 Sauvignon Blanc and 2021 Grenache Rose, Juliet hails from a Certified California Sustainable Winery in the Happy Canyon of Santa Barbara AVA. The wine is housed in a first-to-market cylindrical container named the ' co-Magnum, which holds two standard bottles of wine (1.5L). Developed by female entrepreneurs with women in mind, Juliet delivers an elevated day-to-day experience for discerning wine drinkers who prioritize sustainability.
• June 2022: Packamama has collaborated with winemakers Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case, reducing carbon emissions linked with transit.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Market Drivers
  • 4.4.1 Innovative Packaging and Attractive Marketing
• 4.5 Market Challenges
  • 4.5.1 Stringent Environmental Regulations
  • 4.5.2 Wine-related Human Health Concerns
• 4.6 Impact of COVID-19 on the Wine Packaging Industry

5 GLOBAL WINE MARKET LANDSCAPE

• 5.1 Global Wine Production (2020 - 2021) (in Million hectoliters)
• 5.2 Global Wine Consumption (2020 - 2021) (in Million hectoliters)
• 5.3 Global Wine Consumption, By Country, 2021 (in Million hectoliters)
• 5.4 Major Wine Exporters (2020 - 2021) (Volume & Value)
• 5.5 Major Wine Importers (2020- 2021) (Volume & Value)

6 MARKET SEGMENTATION

• 6.1 Material Type
  • 6.1.1 Glass
  • 6.1.2 Plastic
  • 6.1.3 Metal
  • 6.1.4 Paper Board
• 6.2 Product Type
  • 6.2.1 Glass Bottles
  • 6.2.2 Plastic Bottles
  • 6.2.3 Bag in Box
  • 6.2.4 Closures (Natural Corks, Synthetic Corks,

Aluminum Screw Caps, and Others)

• 6.2.5 Other Product Types
• 6.3 Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 Italy
    • 6.3.2.4 France
    • 6.3.2.5 Spain
    • 6.3.2.6 Rest of Europe
  • 6.3.3 Asia Pacific
    • 6.3.3.1 China
    • 6.3.3.2 Japan
    • 6.3.3.3 Australia and New Zealand
    • 6.3.3.4 Rest of Asia Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Ardagh Group
  • 7.1.2 Ball Corporation
  • 7.1.3 Encore Glass
  • 7.1.4 G3 Enterprises
  • 7.1.5 Guala Closures
  • 7.1.6 International Paper
  • 7.1.7 Liqui-Box Corporation ( Dow Chemical Company)
  • 7.1.8 Maverick Enterprises
  • 7.1.9 Owens-Illinois Group
  • 7.1.10 Saverglass SAS
  • 7.1.11 Scholle Corporation
  • 7.1.12 Tetra Laval International
  • 7.1.13 TricorBraun Incorporated

8 FUTURE OF THE WINE PACKAGING MARKET