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市场调查报告书
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1640335

墙纸：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Wall Covering - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

墙纸市场规模预计在 2025 年为 414 亿美元，预计到 2030 年将达到 515.2 亿美元，预测期内（2025-2030 年）的复合年增长率为 4.47%。

墙面覆盖物-市场-IMG1

壁纸和其他墙面覆盖物是用于装饰建筑物内墙的材料。受欢迎的选择包括壁纸、大理石、陶瓷和微水泥，所有这些都是为了增强房间的美感。

主要亮点

  • 墙面覆盖物的需求不断增长，是由于人们希望改善墙面的美观度，并且个人收入不断增加，从而能够在墙面装饰方面投入更多。製造商在设计、纹理、材料和价格分布方面提供广泛的选择，以满足不同消费者的偏好。
  • 不断发展的建设产业和住宅及商业空间房地产市场可能会推动全球对墙面覆盖物的需求。根据美国非营利组织房地产圆桌会议的资料，过去40年来，美国商业建筑数量增加了55%，推动了市场成长。
  • 此外，印度品牌股权基金会 (IBEF) 的资料预测，资料中心房地产的需求将激增，到 2025 年将成长 1,500 万至 1,800 万平方英尺。该国的零售、酒店和商业房地产行业经历了显着增长，促进了市场扩张。
  • 风格产品的可用性是壁纸市场的关键驱动因素。消费者越来越寻求能够反映个人风格并与空间整体美感相得益彰的墙面覆盖物。室内设计趋势和风格对于塑造壁纸的需求至关重要。随着室内设计的发展，製造商也开始开发能够反映最新趋势的壁纸。
  • 油漆业的激烈竞争可能对市场成长构成挑战。油漆为墙面装饰提供了多功能的选择，使消费者可以轻鬆改变墙面的颜色和饰面。该涂料可涂在各种表面，包括墙壁、天花板和装饰物，以提供整体的外观。这种多功能性使得这种涂料受到许多消费者的欢迎，尤其是那些喜欢简约或现代美学的消费者。

墙纸市场趋势

墙板市场预计将占据主要份额

  • 墙板有望成为墙面覆盖市场成长轨迹的驱动力。这些装饰元素增强了美感并提供了功能优势。墙板具有多种材料、设计和饰面，可满足各种用途，凸显了其多功能性和客製化选项。对具有视觉吸引力且经济高效的墙体解决方案的需求激增，刺激了市场对墙板的需求。
  • 与油漆和壁纸等传统覆盖物相比，墙板更耐用、更易于安装且维护需求更少。此外，其出色的隔热、隔音和防潮性能使其成为住宅和商业建筑的热门选择，进一步推动了市场成长。
  • 这些面板具有多种设计、纹理、颜色和图案，可以逼真地模仿木材、石材、金属和织物等材料。这种程度的客製化扩大了设计选择范围，吸引了更多寻求独特家居装饰解决方案的消费者。
  • 建筑业已成为推动墙面覆盖市场发展的关键力量。随着建设产业的扩张，特别是住宅和商业领域的扩张，对墙板的需求预计会增加。它省时且安装方便，深受建筑商和承包商的青睐。
  • 尤其是美国人口普查局的资料凸显了一个关键趋势：到2024年，美国私人建筑支出将飙升至公共建筑支出的近四倍。预测进一步凸显了这一势头，预计美国新建筑价值将继续上涨。截至 2024 年 4 月，私人计划的建筑支出估计为 1,6119 亿美元，公共计划的建筑支出估计为 4,871 亿美元。

预计北美将占据很大市场份额

  • 墙板是墙纸市场成长的主要驱动力。这些装饰元素增强了美感并提供了功能优势。墙板采用多种材料、设计和饰面，为各种应用提供了多功能性和可自订性。对具有视觉吸引力且具有成本效益的墙面覆盖物的需求不断增长，刺激了墙板的兴起，从而推动了市场的成长。
  • 市场扩张主要归因于建筑业的强劲发展、改造和装修活动的激增、都市化趋势以及消费者对室内设计的偏好日益提升。由于都市化进程加快、新住宅和商业建筑激增以及对创新和永续壁纸解决方案的需求不断增长，预计这一势头将持续下去。
  • 美国在住宅重建和维修的支出增加进一步促进了市场的发展。根据家居装修研究机构的资料，过去几年美国住宅维修支出持续成长。 2023年，35%的住宅将增加支出，预计这一趋势将持续到2024年。
  • 虽然美国占据了市场占有率的主导地位，但加拿大活性化的住宅和商业建设活动也在市场成长中发挥关键作用。根据加拿大统计局的最新资料，2024 年 5 月住宅建筑投资较上季成长 0.9%。此外，非住宅建筑同期成长了0.6%。
  • 随着可支配收入的增加、人们对奢侈品的偏好日益增加以及家居客製化的兴起，生活水准不断提高，墙纸市场正在不断扩大。此外，自订3D喷墨列印壁纸等高阶产品的出现等市场创新正在刺激富人的购买慾望。
  • 北美市场因注重墙面装饰的设计和创新而脱颖而出。製造商和设计师不断推出新的图案、纹理、颜色和饰面，以满足不断变化的消费者偏好。数位印刷技术的出现进一步推动了该地区市场的发展，实现了从壁画到逼真的设计和几何图案等高度精细和可客製化的墙面覆盖物。

墙纸产业概况

墙纸市场高度分散，主要参与者包括 Brewster Home Fashion、Adfors（圣戈班）、Ahlstrom-Munksj Oyj、Asian Paints Ltd 和 Benjamin Moore & Co.。市场参与者正在采用合作、创新和收购等策略来增强其产品供应并获得永续的竞争优势。

  • 2023 年 9 月亚洲涂料旗下墙纸品牌 Nilaya 与印度设计公司 Tilla Studio 合作推出以大自然为灵感的系列。该系列展示了水彩、水粉和铅笔的精美手绘插图，为印度设计精神提供了全新的观点。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章 市场洞察

  • 市场驱动因素
    • 不断发展的建筑和房地产行业
    • 提供时尚产品
  • 市场挑战
    • 油漆业竞争激烈

第六章 行业法规、政策与标准

第七章 市场区隔

  • 依产品类型
    • 墙板
    • 壁纸
      • 乙烯基壁纸
      • 不织布壁纸
      • 纸壁纸
      • 布艺壁纸
      • 其他壁纸
    • 瓦
    • 金属壁纸
    • 其他产品类型
  • 按应用
    • 商业的
    • 住宅
  • 按分销管道
    • 专卖店
    • 家装中心
    • 建材店
    • 家具店
    • 量贩店
    • 电子商务
    • 其他分销管道
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 义大利
    • 亚太地区
      • 中国
      • 印度
      • 日本
    • 澳洲和纽西兰
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
    • 中东和非洲
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 南非

第八章 竞争格局

  • 公司简介
    • Brewster Home Fashion
    • Adfors（Saint Gobain）
    • Ahlstrom-Munksjo Oyj
    • Asian Paints Ltd
    • Benjamin Moore & Co.
    • AS Creation Tapeten AG
    • J. Josephson Inc.
    • Walker Greenbank PLC
    • Grandeco Wallfashion Group
    • York Wallcoverings Inc.

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 51601

The Wall Covering Market size is estimated at USD 41.40 billion in 2025, and is expected to reach USD 51.52 billion by 2030, at a CAGR of 4.47% during the forecast period (2025-2030).

Wall Covering - Market - IMG1

Wallcoverings, such as wallpaper, are materials designed to adorn the interior walls of a building. Popular options include wallpaper, marble, ceramic, and micro-cement, all aiming to elevate a room's aesthetic.

Key Highlights

  • The rising demand for wall coverings stems from a desire to enhance wall aesthetics and an uptick in personal incomes, allowing individuals to invest more in wall decor. Manufacturers offer a wide range of options in terms of design, texture, material, and price point, catering to diverse consumer preferences.
  • The growing construction industry and the real estate market for residential and commercial spaces are likely to boost the demand for wall coverings globally. According to data from the Real Estate Roundtable, a non-profit organization based in the United States, the number of commercial buildings in the United States has increased by 55% in the last 40 years, which has enhanced the market's growth.
  • Furthermore, data from the Indian Brand Equity Foundation (IBEF) projects a surge in demand for data center real estate, with an anticipated growth of 15-18 million sq. ft by 2025. The country's retail, hospitality, and commercial real estate sectors are experiencing notable growth, contributing to the expansion of the market.
  • Styled products' availability is a significant driver for the wallcovering market. Consumers are increasingly seeking wallcoverings that reflect their style and complement the overall aesthetic of their spaces. Interior design trends and styles are crucial in shaping the demand for wallcoverings. As interior design evolves, manufacturers respond by developing wallcoverings that reflect the latest trends.
  • High competition from the paints segment can be a challenge for the market's growth. Paints offer a versatile option for wall decoration, allowing consumers to change the color and finish of their walls easily. Paints can be applied to various surfaces, including walls, ceilings, and trim, providing a cohesive look. This versatility makes paints popular for many consumers, especially those who prefer a more minimalistic or contemporary aesthetic.

Wall Covering Market Trends

The Wall Panel Segment is Expected to Hold a Significant Share in the Market

  • Wall panels are expected to be a driving force in the wall-covering market's growth trajectory. These decorative elements elevate aesthetics and offer functional benefits. With many materials, designs, and finishes, wall panels cater to diverse applications, emphasizing their versatility and customization options. The surge in demand for visually appealing yet cost-effective wall solutions is fueling the demand for wall panels in the market.
  • Compared to traditional coverings like paint or wallpaper, wall panels have superior durability, ease of installation, and minimal maintenance requirements. Moreover, they excel in providing insulation, soundproofing, and moisture resistance, making them a sought-after choice in both residential and commercial settings, further bolstering the market's growth.
  • These panels come in a rich array of designs, textures, colors, and patterns, with the ability to convincingly mimic materials such as wood, stone, metal, or fabric. This level of customization broadens design horizons, appealing to a wider consumer base seeking distinctive interior decor solutions.
  • The construction sector emerges as a pivotal force propelling the wall covering market. As the construction industry, especially in residential and commercial segments, expands, the demand for wall panels is expected to increase. Their time-saving and convenient installation make them a favored choice for builders and contractors.
  • Notably, data from the US Census Bureau highlights a significant trend, in 2024, private construction spending in the United States surged at a rate nearly four times that of public construction spending. Forecasts further underline this momentum, predicting a continued uptick in the value of new buildings in the United States. As of April 2024, the construction spending figures stood at USD 1,611.9 billion for private projects and USD 487.1 billion for public endeavors.

North America is Expected to Hold a Significant Share in the Market

  • Wall panels are set to be a key driver in the growth of the wall-covering market. These decorative elements enhance aesthetics and offer functional benefits. With a range of materials, designs, and finishes, wall panels provide versatility and customization for various applications. The increasing demand for visually appealing and cost-efficient wall coverings is fueling the rise of wall panels, thereby bolstering the market's growth.
  • The market's expansion is largely attributed to a robust construction sector, a surge in renovation and remodeling activities, urbanization trends, and a growing consumer penchant for interior design. This momentum is expected to persist, driven by ongoing urbanization, a surge in new residential and commercial constructions, and a heightened demand for innovative, sustainable wall-covering solutions.
  • The rising home renovation and improvement spending among Americans is further boosting the market. Data from the Home Improvement Research Institute reveals a consistent increase in US home improvement expenditures over the past couple of years. In 2023, 35% of homeowners increased their spending, a trend projected to continue through 2024.
  • While the United States dominates the market share, Canada's escalating residential and commercial construction activities are also playing a pivotal role in the market's growth. Recent data from Statistics Canada indicates a 0.9% rise in residential construction investments in May 2024 compared to the previous month. Additionally, non-residential construction saw a 0.6% increase during the same period.
  • The wall coverings market is expanding, buoyed by higher living standards, a growing appetite for luxury, and a surge in household customization, all fueled by increasing disposable incomes. Furthermore, market innovations, like the introduction of premium offerings such as custom 3D wall coverings crafted using ink-jet printing, are resonating particularly well with affluent buyers.
  • The North American market stands out for its focus on design and innovation in wall coverings. Manufacturers and designers are consistently rolling out new patterns, textures, colors, and finishes to align with evolving consumer tastes. The advent of digital printing technology has been a game-changer, enabling highly detailed and customizable wall coverings, from murals to photo-realistic designs and geometric patterns, further propelling the market in the region.

Wall Covering Industry Overview

The wall covering market is highly fragmented, with major players like Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd, and Benjamin Moore & Co. Players in the market adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • September 2023: Asian Paints' wall coverings brand, Nilaya, partnered with Tilla Studio, an Indian design firm, to unveil a nature-inspired collection. This collection showcases delicate hand illustrations in watercolors, gouache, and pencil, offering a fresh perspective on India's design ethos.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET INSIGHTS

  • 5.1 Market Drivers
    • 5.1.1 The Growing Construction and Real Estate Industry
    • 5.1.2 Availability of Styled Products
  • 5.2 Market Challenges
    • 5.2.1 High Competition from the Paints Segment

6 INDUSTRY REGULATION, POLICY AND STANDARDS

7 MARKET SEGMENTATION

  • 7.1 By Product Type
    • 7.1.1 Wall Panel
    • 7.1.2 Wall Paper
      • 7.1.2.1 Vinyl Wallpaper
      • 7.1.2.2 Non-woven Wallpaper
      • 7.1.2.3 Paper-based Wallpaper
      • 7.1.2.4 Fabric Wallpaper
      • 7.1.2.5 Other Wallpaper Types
    • 7.1.3 Tile
    • 7.1.4 Metal Wall Covering
    • 7.1.5 Other Product Types
  • 7.2 By Application
    • 7.2.1 Commercial
    • 7.2.2 Residential
  • 7.3 By Distribution Channel
    • 7.3.1 Specialty Store
    • 7.3.2 Home Center
    • 7.3.3 Building Material Dealer
    • 7.3.4 Furniture Store
    • 7.3.5 Mass Merchandizer
    • 7.3.6 E-commerce
    • 7.3.7 Other Distribution Channels
  • 7.4 By Geography
    • 7.4.1 North America
      • 7.4.1.1 United States
      • 7.4.1.2 Canada
    • 7.4.2 Europe
      • 7.4.2.1 United Kingdom
      • 7.4.2.2 Germany
      • 7.4.2.3 France
      • 7.4.2.4 Spain
      • 7.4.2.5 Italy
    • 7.4.3 Asia-Pacific
      • 7.4.3.1 China
      • 7.4.3.2 India
      • 7.4.3.3 Japan
    • 7.4.4 Australia and New Zealand
    • 7.4.5 Latin America
      • 7.4.5.1 Brazil
      • 7.4.5.2 Mexico
      • 7.4.5.3 Argentina
    • 7.4.6 Middle East and Africa
      • 7.4.6.1 Saudi Arabia
      • 7.4.6.2 United Arab Emirates
      • 7.4.6.3 South Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Brewster Home Fashion
    • 8.1.2 Adfors (Saint Gobain)
    • 8.1.3 Ahlstrom-Munksjo Oyj
    • 8.1.4 Asian Paints Ltd
    • 8.1.5 Benjamin Moore & Co.
    • 8.1.6 A.S. Creation Tapeten AG
    • 8.1.7 J. Josephson Inc.
    • 8.1.8 Walker Greenbank PLC
    • 8.1.9 Grandeco Wallfashion Group
    • 8.1.10 York Wallcoverings Inc.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET