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市场调查报告书
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数据即服务 (DaaS) -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Data as a Service - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

数据即服务 (DaaS) 市场规模预计在 2025 年达到 248.9 亿美元，预计在 2030 年将达到 619.3 亿美元，2025 年至 2030 年的复合年增长率为 1.4%。

DaaS（数据即服务）-市场-IMG1

企业越来越希望利用资料来获得竞争优势，而管理日益复杂和异质的资料环境的挑战也随之而来，这推动了数据即服务 (DaaS) 的兴起，从而创造了为市场创造了有利条件。

关键亮点

  • DaaS（资料即服务）基于云端部署模型。它可以部署在混合、公有或私有云平台上。由于云端运算提供的优势，其应用正在迅速成长。此外，资料的使用方式多种多样，以前仅限于核心商务策略。在当前市场情况下，采用 DaaS 是最佳解决方案，因为它打破了资料孤岛、提高了灵活性并可以轻鬆操作资料。
  • 此外，越来越多的企业正在采用即时资料分析和巨量资料来从这些资料库中获取有价值的见解。巨量资料对于企业来说正变得越来越重要，支援大数据所需的储存量也不断增长。许多公司正在利用巨量资料来制定商务策略，推动市场的成长。据希捷称，全球资料的创建、捕获、复製和消费量预计都将大幅增长。预计到 2025 年，全球资料产生量将成长到 180 Zetta位元组以上。
  • 世界各地的公司，尤其是零售和通讯业的公司，越来越多地使用资料来提高品牌吸引力和广告影响力。这就是为什么社群媒体 DaaS 提供者数量不断增加的原因。此外，整个组织内为了获得早期洞察而进行的即时分析正在推动对 DaaS 解决方案的需求。 DaaS 解决方案也正在成为中小型企业和新兴企业的有利选择，因为它们可以完全外包，可以作为整合解决方案（如 Oracle）或独立解决方案，而无需投资整个技术。
  • 然而，DaaS 部署涉及的云端平台隐私和安全挑战可能会影响市场成长。
  • 新冠肺炎疫情正在对市场产生正面影响。自 COVID-19 疫情爆发以来，由于云端运算带来的好处，其采用率迅速增长。这场疫情也推动了数位化进程。根据 Sisense 的一项调查，50% 的企业现在使用资料分析的次数比新冠疫情之前要多，其中包括超过 68% 的中小型企业。

DaaS（数据即服务）市场趋势

BFSI 产业实现高成长

  • 资产服务业正在从服务主导转向资料和技术主导。银行也使用 DaaS 为寻求商业智慧洞察的客户提供报告即服务和分析即服务。银行业和金融业正面临一个关键的十字路口：要么利用存取、分析和处理即时产生的资料所带来的机会，要么在市场上无法竞争。
  • 然而，我们观察到只有大型国家和地区银行才优先考虑资料和分析需求。规模较小的银行和金融机构尚未起步，尚未看到显着的效益。此外，随着彭博终端机等产品的存在，参与金融分析和股票市场的公司预计将成为数据即服务（DaaS）的主要受益者。
  • 资料即服务解决方案可协助银行和金融资料简化资料输出、产生连贯的资料集、识别当前趋势并减少资料处理时间。
  • 此外，银行和金融机构正在广泛采用数据即服务解决方案，以使相关人员能够利用资料来开闢新的收益来源。例如，总部位于法兰克福的德国大型银行、全能银行德国商业银行开发了 200 多个 API，以实现流程转型并为其合作伙伴提供近乎即时的 DaaS，从而增加价值。
  • PitchBook 的数据显示，去年全球对金融科技公司的投资总额为 2,265 亿美元，而前年仅 1,277 亿美元。全球对金融科技公司的总投资大幅增加，为市场提供了广泛的成长机会，这将在整个预测期内显着促进市场的成长。

北美占有最大市场占有率

  • 北美一直是数据即服务解决方案采用领域的领先创新者和先驱。由于拥有强大的资料分析供应商支撑，该地区对能源领域的资料分析需求庞大，为市场成长提供了丰厚的机会。
  • 此外，该地区的主要企业正在广泛采用 DaaS 作为其产品的一部分。采用 DaaS 的主要原因远远超过其缺点：您需要一个适应性强且可扩展的交付、处理和储存平台，尤其是在涉及物联网资料时。因此，与储存在企业储存库或资料湖中的静态资料相比，企业采用 DaaS 来处理机器产生的物联网资料的可能性高出五倍。此外，企业资料联合使得各种规模的企业能够企业联合组织（共用和收益）资料，这也是 DaaS 的关键机会，也是市场最大的前景之一。
  • 与加拿大相比，美国在该地区的需求成长中发挥关键作用。 BFSI、IT 和通讯以及石油和天然气领域的需求尤其增加。此外，该地区的许多国际品牌正在采用基于社群媒体的促销策略来进入市场，利用市场中各个参与企业提供的资料。
  • 例如今年3月，专注于金融科技的创业投资基金First Rate Ventures投资了全面、可自订的跨细分监理预警服务供应商RegAlytics。 RegAlytics 为全球最大的金融机构和交易所提供资讯服务。 RegAlytics 每天提供来自 5,000 多个监管机构的一致、可自订且经过彻底审查的监管资料。
  • 此外，今年 6 月，专注于金融科技的创业投资基金 First Rate Ventures 从其新推出的2,500 万美元创业投资基金中向 OWL ESG 进行了投资。 OWL ESG 提供资料、指数、指标和其他工具，帮助投资者在产生影响的同时做出明智的选择。该公司使用机器学习和自然语言处理 (NLP) 从数百万个来源收集和汇总 ESG资料。

DaaS（数据即服务）产业概览

DaaS 市场竞争激烈，许多大大小小的参与企业都在国内和国际市场开展业务。市场细分化，主要企业正在采用产品和服务创新策略和併购。市场的主要企业包括 IBM 公司、Oracle 公司、SAP SE 和彭博金融有限合伙公司。

  • 2022年10月：供应链协作解决方案供应商Nulogy在多企业供应链业务网路平台（MESCBN）上正式推出Nulogy DaaS解决方案。 Nulogy 使用者可以透过 Nulogy DaaS 服务存取新的自助分析选项。客户可以利用透过DaaS获得的资料来建立分析能力，以大规模探索复杂资料，并完全控制最终的分析输出，从而进行资料主导的决策。
  • 2022年6月：阿里巴巴成立新的资料智慧服务公司凌阳，进一步推动这家电子商务巨头转型为企业市场。凌阳智慧服务公司提供的「数据智慧即服务」支持企业决策和业务效率。新子公司将利用阿里巴巴在资料智慧应用于製造、行销和其他服务方面的专业知识。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 技术展望
  • COVID-19 工业影响评估

第五章 市场动态

  • 市场驱动因素
    • 基于资料库的决策在企业中日益流行
    • 企业转型带来即时分析需求
  • 市场限制
    • 隐私和安全问题

第六章 市场细分

  • 按最终用户
    • BFSI
    • 资讯科技/通讯
    • 政府
    • 零售
    • 教育
    • 石油和天然气
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Bloomberg Finance LP
    • Dow Jones & Company Inc.
    • Environmental Systems Research Institute
    • Equifax Inc.
    • FactSet Research Systems Inc.
    • IBM Corporation
    • Oracle Corporation
    • SAP SE
    • Thomson Reuters Corporation
    • Morningstar Inc.
    • Moody's Investors Service Inc.
    • MasterCard Advisors LLC

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 61385

The Data as a Service Market size is estimated at USD 24.89 billion in 2025, and is expected to reach USD 61.93 billion by 2030, at a CAGR of 20% during the forecast period (2025-2030).

Data as a Service - Market - IMG1

The rapidly increasing appetite of businesses to gain a competitive advantage over the competition from the use of data, coupled with the challenges of managing an increasingly complex and heterogeneous data landscape, has created the right conditions for the data-as-a-service (DaaS) market.

Key Highlights

  • Data as a Service is based on the cloud deployment model. It can be deployed on hybrid, public, and private cloud platforms. Owing to the benefits cloud computing offers, it is witnessing a rapid increase in its adoption. Moreover, the number of applications where data is being used is increasing, which was previously confined only to core business strategies. The adoption of DaaS can break down data silos, help in improving agility, and enable effortless manipulation of data, thus, making it the best solution in the current market scenario.
  • Also, organizations are increasingly adopting real-time data analytics and big data to gain valuable insights from these databases. Big data is becoming imperative to businesses, and the amount of storage required to support circulation is also increasing. Many companies use big data to establish their business strategies, driving the market's growth. As per Seagate, global data production, capture, copying, and consumption are all expected to rise sharply. Global data generation is anticipated to increase to more than 180 zettabytes over the following years, up until 2025.
  • Companies worldwide heavily utilize data to increase their brand appeal and advertisement reach, specifically in the retail and telecommunications industries. Therefore, growth in the number of social media-related DaaS providers can be observed. Also, real-time analytics across organizations to gain insights at the earliest is driving the demand for DaaS solutions. Also, as DaaS solutions can be outsourced entirely as a unified solution (like in Oracle) or as stand-alone ones without investing in the whole technology, they are increasingly becoming a lucrative choice for smaller companies and emerging businesses.
  • However, concerns regarding the privacy and security of cloud platforms involved in DaaS deployment can challenge the market's growth.
  • The COVID-19 pandemic has positively impacted the market. Owing to the benefits cloud computing offers, it has witnessed a rapid increase in its adoption since the COVID-19 pandemic. The pandemic also led to the rise in digitization. According to a survey from Sisense, 50% of companies are utilizing data analytics more or much more than before the COVID-19 pandemic, including over 68% of small businesses.

Data as a Service (DaaS) Market Trends

BFSI Sector to Witness High Growth

  • The asset-servicing industry is shifting from one based on service-led offerings to one based on data and technology-led services. Moreover, banks are adapting DaaS to offer reports-as-a-service or analytics-as-a-service to customers looking for business intelligence insights. The banking and financial industry is facing a critical juncture to capitalize on the opportunity created by accessing, analyzing, and acting on the data generated in real-time or risk becoming non-competitive in the market.
  • However, it has been observed that only big national and regional banks prioritize the need for data and analytics. Smaller banks and financial institutions are yet to get started or see significant benefits. Also, the presence of firms involved in financial analysis or stock markets is expected to primarily benefit from Data-as-a-Service, owing to the presence of products such as Bloomberg Terminal.
  • Data-as-a-Service solutions provide solutions such as simplification of data outputs, generating coherent datasets, identification of present trends, reducing the time taken to process data, and many more, which can be utilized by banking and finance institutions to unite datasets in an easily understandable way and also ensures compatibility of data between systems.
  • Moreover, banking and financial institutes are widely implementing Data-as-a-Service solutions to enable their stakeholders to leverage their data to create new revenue streams for the institute. For instance, Commerzbank, a major German bank operating as a universal bank headquartered in Frankfurt, has developed more than 200 APIs that enable the transformation of processes and adds value to the company's partners by offering near-real-time DaaS.
  • As per PitchBook, the total value of investments into fintech companies worldwide last year was USD 226.5 billion, whereas it was only USD 127.7 billion in the previous year. This significant rise in the total value of investments into fintech companies worldwide will offer the market a wide range of lucrative growth opportunities, driving the market's growth considerably throughout the forecasted period.

North America to Witness the Largest Market Share

  • North America is among the leading innovators and pioneers, in terms of the adoption, of Data-as-a-Service solutions. The region offers lucrative opportunities for market growth, exhibiting a massive demand for data analytics in the energy sector owing to the strong foothold of data analytics vendors.
  • Moreover, major regional firms are widely implementing DaaS as their product offerings. The prime reasons for implementing DaaS far outweigh the drawbacks, particularly regarding IoT data, which requires adaptable and scalable distribution, processing, and storage platforms. Hence, compared to static data stored in corporate repositories or data lakes, enterprise firms are five times more likely to deploy DaaS for machine-generated IoT data. In addition, enterprise data syndication, which allows businesses of all sizes to syndicate (i.e., share and monetize) their data, is another significant opportunity for DaaS, representing one of the biggest prospects for the market.
  • The United States plays a crucial role in increasing the demand from the region when compared to Canada. The country has increased demand, especially from BFSI, IT and telecommunications, and oil and gas segments. Further, in the region, a wide range of international brands are incorporating social media-based promotion strategies by using data provided by various players in the market to tap into the market.
  • For instance, in March this year, First Rate Ventures, a FinTech-focused venture capital fund, invested in RegAlytics, a comprehensive and customizable cross-sector regulatory alert service provider. RegAlytics delivers data services to some of the world's largest financial institutions and exchanges. RegAlytics provides coherent, customizable, and thoroughly vetted regulatory data from over 5,000 regulators every day.
  • Further, in June this year, First Rate Ventures, a FinTech-focused venture capital fund, invested in OWL ESG from its recently launched $25 million venture capital fund. OWL ESG provides data, indexes, evaluation metrics, and other tools that allow investors to make informed choices while making an impact. The company leverages machine learning and natural language processing (NLP) to gather and aggregate ESG data from millions of sources.

Data as a Service (DaaS) Industry Overview

The DaaS market is highly competitive owing to the presence of many small and large players in the market running their business in domestic and international markets. The market appears fragmented, with significant players adopting product and service innovation strategies and mergers and acquisitions. Some major players in the market are IBM Corporation, Oracle Corporation, SAP SE, and Bloomberg Finance LP, among others.

  • October 2022: The Nulogy Data as a Service (DaaS) Solution was officially launched by Nulogy, a provider of supply chain collaboration solutions, on the Multi-Enterprise Supply Chain Business Network Platform (MESCBN). Users of Nulogy can access new self-serve analytics options due to the Nulogy DaaS service. Clients can construct analytics capabilities to examine complex data at scale and have total control over the final analytics output for data-driven decision-making with the help of data obtained via DaaS.
  • June 2022: Alibaba set up a new data intelligence services company, Lingyang, to further the e-commerce giant's shift into the enterprise market. The "data-intelligence-as-a-service" offered by Lingyang Intelligent Service Co. will aid businesses in decision-making and operational efficiency. The new subsidiary will tap into Alibaba's expertise in using data intelligence for manufacturing, marketing, and other services.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Outlook
  • 4.4 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Penetration of Data-based Decisions Among Enterprises
    • 5.1.2 Transformation of Enterprises Leading to Real-time Analytics Demand
  • 5.2 Market Restraints
    • 5.2.1 Concerns Regarding Privacy and Security

6 MARKET SEGMENTATION

  • 6.1 By End User
    • 6.1.1 BFSI
    • 6.1.2 IT and Telecommunications
    • 6.1.3 Government
    • 6.1.4 Retail
    • 6.1.5 Education
    • 6.1.6 Oil and Gas
    • 6.1.7 Other End Users
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Bloomberg Finance LP
    • 7.1.2 Dow Jones & Company Inc.
    • 7.1.3 Environmental Systems Research Institute
    • 7.1.4 Equifax Inc.
    • 7.1.5 FactSet Research Systems Inc.
    • 7.1.6 IBM Corporation
    • 7.1.7 Oracle Corporation
    • 7.1.8 SAP SE
    • 7.1.9 Thomson Reuters Corporation
    • 7.1.10 Morningstar Inc.
    • 7.1.11 Moody's Investors Service Inc.
    • 7.1.12 MasterCard Advisors LLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS