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市场调查报告书
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1641883

BYOD：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

BYOD - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年 BYOD 市场规模为 1,322.2 亿美元，到 2030 年将达到 2,763.9 亿美元，预测期内（2025-2030 年）的复合年增长率为 15.89%。

BYOD-市场-IMG1

BYOD 市场的主要驱动力之一是企业节省成本。 BYOD 消除了公司为员工购买和维护设备的需要，从而降低了硬体成本和相关费用。相反，员工需要负责自己设备的费用。

主要亮点

  • 新兴经济体的BYOD产业正受到电信业者提供的4G、5G等高速服务的推动。对智慧型手机的需求不断增长，导致 BYOD 文化日益壮大。爱立信预计，2019年至2027年间，全球整体5G用户数将从1,200多万增长至40多亿。
  • 智慧型设备的日益普及和流行是 BYOD 市场发展的主要驱动力。 BYOD 是一种允许员工使用自己的装置（例如智慧型手机、平板电脑或笔记型电脑）进行与业务相关的工作并存取公司网路的政策。智慧型设备不断发展，功能、处理能力、储存容量和连接选项不断增强。
  • BYOD 政策使员工可以灵活地改变工作方式和地点。员工可以使用个人设备完成工作任务，即使是在传统办公时间之外或在远端地点。这种灵活性有助于更好地平衡工作与生活并提高员工满意度。
  • 安全问题和政府合规要求可能会限制 BYOD 市场的发展。由于员工可以透过个人设备存取公司资料和网络，因此 BYOD 带来了潜在的安全风险。组织必须实施强有力的安全措施来保护敏感讯息，例如客户资料、智慧财产权和机密业务资料。未能妥善保护资料可能导致资料外洩、声誉损害和法律后果。

BYOD（自带设备）市场趋势

智慧型设备普及率的提高预计将推动市场成长

  • 智慧型设备普及率的提高预计将推动 BYOD 市场的发展。连网设备的兴起扩大了员工可带入职场的设备范围。除了智慧型手机和平板电脑，员工还可能携带支援物联网 (IoT) 的设备，例如智慧型手錶、健身追踪器和其他穿戴式装置。设备的多样性为员工使用自己的设备完成与工作相关的任务创造了新的机会，进一步推动了 BYOD 市场的发展。对个人设备的这种偏好推动了对 BYOD 政策的需求。
  • 据Cisco称，2022 年北美将透过穿戴式装置最高程度地采用 5G 连线。在北美，4.39亿个连线数与2017年连接4G网路的个人数量相比增加了2.22亿个。在北美和亚太地区，穿戴式装置将占2022年全球穿戴式装置5G连线的约70%。
  • BYOD 对于组织来说具有成本效益，因为它减少了购买和维护公司发放的员工设备的需求。相反，员工使用自己的设备，帮助组织降低硬体和维护成本。这种节省成本的方面正在推动组织采用 BYOD 政策。
  • 此外，中国、印度和巴西等新兴经济体的行动用户数量正在增加，这推动了 BYOD 政策的采用，从而提高了业务效率和灵活性。根据思科的报告，实施 BYOD 政策的公司平均每年每位员工可节省 350 美元。此外，积极主动的计划可以为您节省每位员工每年高达 1,300 美元。
  • 员工通常发现使用个人设备执行与工作相关的任务更方便。您可以无缝地在个人生活和职业生活之间切换，从而提高您的工作效率。它还使员工可以灵活地在任何地方、使用他们选择的设备进行工作，从而改善他们的工作与生活的平衡。
  • 允许员工使用自己的设备工作可以提高工作满意度。员工将会欣赏 BYOD 政策提供的灵活性和自主性，从而提高员工士气和留任率。
  • 智慧型设备的不断进步，包括增强的处理能力、增加的储存容量和增强的连接性，正在提高其处理与业务相关的任务的能力。随着智慧型装置功能越来越强大、越来越丰富，员工将能够完成更多的业务功能，从而进一步推动BYOD市场的发展。

预计北美将占据较大的市场占有率

  • 北美BYOD市场多年来经历了显着的成长。由于该地区拥有大量精通科技的人口和强大的企业影响力，BYOD 政策正在该地区迅速普及。
  • 北美拥有强大的技术基础设施，包括高速网路连线和广泛的行动电话网路。这些因素正在推动个人设备与职场环境的无缝集成，使员工能够从自己的设备存取公司网路和应用程式。
  • 北美许多组织已经实施了 BYOD 政策，以充分利用员工自有设备的优势。这一趋势在IT、金融、医疗保健和专业服务领域尤为明显。企业越来越意识到 BYOD 的潜在优势，包括提高生产力、降低成本和提高员工满意度。
  • 随着向虚拟和云端为基础的环境的转变，BYOD 设备可以实现对线上登入、活动和互动的行动监控和追踪。这些服务还支援采用 BYOD 来简化员工互动并提高绩效。此外，BYOD设备还提供多种身份验证机会。
  • 该地区高度流动的劳动力正在促进北美 BYOD 市场的成长。随着远距工作和灵活的工作安排变得越来越普遍，员工需要灵活地使用自己的设备来完成与工作相关的任务。 BYOD 让员工在行动中保持联繫和有效率地工作。
  • 包括国防部门在内的美国政府机构越来越多地在其员工中采用 BYOD 方法。 2022 年，陆军在观察到试点计画中的显着营运效益后扩大了 BYOD 政策。该试点计画由国民警卫队主导，包括广泛的安全测试。陆军部署的技术满足了能力要求。该技术经过了作战测试与评估主任和陆军威胁系统管理办公室的广泛网路安全红队测试。

BYOD（自带设备）产业概览

BYOD 市场高度分散，主要参与者包括 VMware Inc.、Citrix Systems Inc.、IBM Corporation、MobileIron Inc.（Ivanti.）和 SAP SE。市场参与者正在采取合作和收购等策略来增强其产品供应并获得永续的竞争优势。

2022 年5 月，Citrix 将与Microsoft 合作开发即将推出的产品，将Citrix 的高清使用者体验(HDX) 技术、强大的IT 策略控制和生态系统灵活性与世界上第一台云端PC Windows 365 结合。他宣布了以下内容：

2022年5月，Accenture与SAP启动新的合作，协助大型企业转型上云并实现持续创新。新的协作产品进一步增强了 RISE 与 SAP 解决方案以及与Accenture服务相结合的安全编配、自动化和回应 (SOAR) 功能。这些能力包括Accenture广泛的转型服务，包括客製化的云端解决方案和独特的智慧工具。这些服务透过整合即服务模式提供，提供全面、客製化的方法来满足客户的特定需求。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 智慧型装置日益普及
    • 提高员工生产力和满意度
  • 市场限制
    • 安全问题和政府合规性

第六章 市场细分

  • 按部署
    • 本地
    • 云
  • 按行业
    • 零售
    • 卫生保健
    • 政府
    • 能源与公共产业
    • 车
    • 其他行业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • VMware Inc.
    • Citrix Systems Inc.
    • IBM Corporation
    • MobileIron Inc.（Ivanti.）
    • SAP SE
    • BlueBOX IT（Lookout）
    • Cisco Systems Inc.
    • Divide（Google LLC）
    • Hewlett-Packard Company
    • Alcatel-Lucent Enterprise SA（Nokia）
    • Oracle Corporation
    • BlackBerry Limited
    • Tata Consultancy Services Limited
    • Verizon Communicatiomns

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 61414

The BYOD Market size is estimated at USD 132.22 billion in 2025, and is expected to reach USD 276.39 billion by 2030, at a CAGR of 15.89% during the forecast period (2025-2030).

BYOD - Market - IMG1

One of the primary drivers of the BYOD market is cost savings for organizations. BYOD eliminates the need for companies to purchase and maintain devices for employees, reducing hardware costs and associated expenses. Instead, employees bear the cost of their own devices.

Key Highlights

  • The BYOD industry in developing economies is driven by high-speed services like 4G and 5G provided by telecom firms. BYOD culture has expanded due to the rise in smartphone demand. According to Ericsson, 5G subscriptions are forecast to increase globally from 2019 to 2027, from over 12 million to over 4 billion respectively.
  • The increasing adoption and penetration of smart devices have significantly driven the BYOD market. BYOD refers to a policy that allows employees to use their personal devices, such as smartphones, tablets, and laptops, for work-related tasks and accessing corporate networks. Smart devices continue to evolve with improved features, processing power, storage capacity, and connectivity options.
  • BYOD policies enable employees to have flexibility in how and where they work. Employees can complete work tasks outside of traditional office hours or from remote locations with their personal devices. This flexibility can contribute to better work-life balance and employee satisfaction.
  • Security concerns and government compliance requirements can restrain the BYOD market. BYOD introduces potential security risks as employees access corporate data and networks from their personal devices. Organizations need to implement robust security measures to protect sensitive information, such as client data, intellectual property, and confidential business data. Failure to adequately secure data can lead to data breaches, loss of reputation, and legal consequences.

Bring Your Own Device (BYOD) Market Trends

Increasing Smart Devices Penetration is Expected to Drive the Market Growth

  • The increasing smart device penetration is expected to drive the BYOD market. The growth of connected devices expands the range of devices employees can bring into the workplace. In addition to smartphones and tablets, employees may bring the Internet of Things (IoT)-enabled devices such as smartwatches, fitness trackers, and other wearable devices. This device diversity creates new opportunities for employees to use their devices for work-related tasks, further driving the BYOD market. This preference for personal devices drives the demand for BYOD policies.
  • According to Cisco Systems, In 2022, North America had the most 5G connections adopted through wearable devices. In North America, the 439 million connections represented an increase of 222 million compared to the number of individuals connected to 4G networks in 2017. In North America and Asia Pacific, wearables accounted for around 70% of global wearable 5G connectivity in 2022.
  • BYOD can be cost-effective for organizations as it reduces the need to purchase and maintain company-issued employee devices. Instead, employees use their own devices, reducing hardware and maintenance costs for the organization. This cost-saving aspect encourages organizations to adopt BYOD policies.
  • Furthermore, the growing mobile subscriber base in emerging countries, such as China, India, and Brazil, has been propelling the adoption of BYOD policies, enhancing work efficiency and flexibility in operations. According to a Cisco report, enterprises with a BYOD policy save, on average, USD 350 per year per employee. Moreover, reactive programs can boost these savings to USD 1,300 per year per employee.
  • Employees often find using their personal devices for work-related tasks more convenient. They can seamlessly transition between personal and work activities, increasing productivity. Employees also have the flexibility to work from anywhere using their preferred devices, enhancing work-life balance.
  • Allowing employees to use their devices for work can increase job satisfaction. Employees appreciate the flexibility and autonomy that BYOD policies offer, which can lead to improved employee morale and retention.
  • The constant advancements in smart devices, such as improved processing power, increased storage capacity, and enhanced connectivity, make them more capable of handling work-related tasks. As smart devices become more powerful and feature-rich, employees can accomplish many work functions, further driving the BYOD market.

North America is Expected to Hold Significant Market Share

  • The North America BYOD market has experienced significant growth over the years. With a large population of tech-savvy individuals and a strong corporate presence, the region has quickly embraced BYOD policies.
  • North America has a robust technological infrastructure, including high-speed Internet connectivity and widespread cellular coverage. These factors contribute to the seamless integration of personal devices into work environments, enabling employees to access corporate networks and applications from their own devices.
  • Many organizations in North America have implemented BYOD policies to leverage the benefits of employee-owned devices. This trend is particularly prevalent in the IT, finance, healthcare, and professional services sectors. Enterprises are increasingly recognizing the potential benefits of BYOD, including enhanced productivity, reduced costs, and improved employee satisfaction.
  • With the shift to virtualized and cloud-based environments, BYOD devices have enabled institutions to mobile monitor and track online logins, activities, and interactions, which helps maintain compliance and ensure that employees adhere to corporate policies. These services have also enabled institutions to streamline workforce interactions and improve performance through BYOD deployment. Additionally, BYOD devices have provided the opportunity for multiple authentications.
  • The region's highly mobile workforce contributes to the growth of the BYOD market in North America. With remote work and flexible work arrangements becoming more prevalent, employees require the flexibility to use their own devices for work-related tasks. BYOD enables employees to stay connected and productive while on the move.
  • Government organizations in the United States, including the defense sector, have witnessed growing adoption of the BYOD approach among their employees. In 2022, the Army expanded its BYOD policy after observing significant operational advantages during a pilot program. Led by the National Guard, the pilot program included thorough security testing. The technology implemented by the Army met functional requirements. It underwent extensive cybersecurity red teaming and testing by the Director of Operational Test and Evaluation and the Army's threat systems management office.

Bring Your Own Device (BYOD) Industry Overview

The BYOD market is highly fragmented, with the presence of major players like VMware Inc., Citrix Systems Inc., IBM Corporation, MobileIron Inc.(Ivanti.), and SAP SE. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2022, Citrix announced that it is collaborating with Microsoft on an upcoming offering that combines Citrix's high-definition user experience (HDX) technology, robust IT policy control, and ecosystem flexibility with Windows 365, the world's first Cloud PC, providing IT administrators with streamlined Citrix user licensing and employees with a seamless transition to Citrix clients through Microsoft Endpoint Manager and windows365.microsoft.com.

In May 2022, Accenture and SAP launched a new collaborative service to assist major organizations in migrating to the cloud and delivering continuous innovation. The new collaborative offering combines the RISE with SAP solution and security orchestration, automation, and response (SOAR) with Accenture services and has been further enhanced with additional features. These features include Accenture's extensive suite of transformation services, including customized cloud solutions and proprietary intelligent tools. These services are delivered through an integrated-as-a-service model, providing a comprehensive and tailored approach to meet clients' unique needs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Smart Devices Penetration
    • 5.1.2 Enhanced Employee Productivity and Satisfaction
  • 5.2 Market Restraints
    • 5.2.1 Security Concerns and Government Compliance

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-Premise
    • 6.1.2 Cloud
  • 6.2 By End-User Vertical
    • 6.2.1 Retail
    • 6.2.2 Healthcare
    • 6.2.3 Government
    • 6.2.4 Energy and Utility
    • 6.2.5 Automotive
    • 6.2.6 Other End-User Verticals
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 VMware Inc.
    • 7.1.2 Citrix Systems Inc.
    • 7.1.3 IBM Corporation
    • 7.1.4 MobileIron Inc.(Ivanti.)
    • 7.1.5 SAP SE
    • 7.1.6 BlueBOX IT (Lookout)
    • 7.1.7 Cisco Systems Inc.
    • 7.1.8 Divide (Google LLC)
    • 7.1.9 Hewlett-Packard Company
    • 7.1.10 Alcatel-Lucent Enterprise SA ( Nokia)
    • 7.1.11 Oracle Corporation
    • 7.1.12 BlackBerry Limited
    • 7.1.13 Tata Consultancy Services Limited
    • 7.1.14 Verizon Communicatiomns

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS