查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1641892

MOOC-市场占有率分析、产业趋势与统计、成长预测（2025-2030）

MOOC - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计 2025 年 MOOC 市场规模为 317.4 亿美元，到 2030 年预计将达到 1,658.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 39.2%。

MOOC-市场-IMG1

关键亮点

  • 数位化趋势、智慧型手机的日益普及、互联网的灵活可访问性以及对高性价比教育平台的需求不断增长，正在推动大规模开放线上课程市场的成长。
  • 资讯和通讯科技的进步迫使教育者和学习者克服时间、空间和环境的限制。虽然标准课堂教学是众所周知的学习系统，但课外教学，尤其是透过大规模开放式线上课程（MOOC）等技术改进的课外教学，近年来取得了显着增长。
  • 由于成本低且无需任何资格限制，MOOC 在知识寻求者中获得了相当大的吸引力。此外，这些课程可以增加人们获得更多定性知识和专业知识的机会，从而支持人们的职业转型。预计这些因素将在未来几年进一步推动市场发展。
  • 此外，数位化学习的转变正在推动市场成长。随着世界各地的学生越来越熟悉线上学习，对 MOOC 的需求也日益增长。
  • 世界各国政府都在鼓励大学和学校引入和推广MOOC，以便为学生提供最大的利益，从而推动对MOOC的需求。
  • 在新冠疫情期间，由于许多国家实施封锁，对 MOOC 的需求激增，世界各地的学生都采用了数位学习平台。自疫情爆发以来，MOOC 的报名人数大幅增加。例如，2023 年，Coursera 发现学习者对 genAI 内容的兴趣大幅增加，搜寻与前一年同期比较增加了 4 倍。为了满足这项需求，知名大学和产业合作者开发了超过 35 个 genAI 课程和计划，吸引了多达 570,500 名学生。这相当于全年每分钟就有近一个人在 Coursera 上註册 genAI 内容。

大型开放式线上课程的市场趋势

科技领域预计将占很大份额

  • 技术领域是市场上成长最快的领域之一。大多数人报名参加这个类别是因为它最容易收益。此外，预测期内各行业预计将越来越多地采用人工智慧和资料分析等现代技术将推动该领域的成长。
  • 技术部分主要包括电脑科学相关课程。 MOOC 课程大纲是根据企业和就业市场使用的最新技术和软体设计的。在区块链、人工智慧（AI）、智慧城市、加密货币、资料科学、资料分析、统计学、机器学习和网路安全等新兴领域，MOOC 的报名人数正在增加。
  • 根据 Class Central 统计，迄今为止，技术类线上课程进入前 100 名的数量最多。在过去几年中，科技领域最受欢迎的课程包括「Python 互动程式设计简介」（莱斯大学，透过 Coursera）、「Python 入门」（密西根大学，透过 Coursera）以及「机器学习」（史丹佛大学，透过Coursera）、「MATLAB 程式设计简介」（范德堡大学，透过Coursera）、「人工智慧元素」（赫尔辛基大学，透过Independent）、「分而治之」、「排序与搜寻」、「随机演算法」（史丹佛大学，透过Coursera）
  • 市场细分供应商需要不断升级其课程并推出新的基于技术的课程，以抓住技术细分市场中不断增长的商机。
  • 例如，2024年5月，东京超智能社会技术学院的线上教育部门宣布将重新推出初学者的随选程式设计课程。该课程名为“初学者程式设计”，将在麻省理工学院和哈佛大学联合创办的着名MOOC平台edX上进行。在本课程中，由工程学院的 Atsushi Takahashi 教授和 MATLAB 助教讲授，参与者将学习程式设计的基础知识。值得注意的是，不需要事先具备程式设计或将棋知识，并且参与者可以透过 MathWorks 的限时许可免费使用课程的主要工具 MATLAB。
  • 此外，随着技术科目的需求不断增加，市场供应商也不断推出新课程以抓住机会，从而引领技术领域。
  • 2023 年，CodinGame 报告称，负责人最需要的技术技能是 Web 开发，其次是 DevOps 和资料库软体技能。有趣的是，超过 16% 的负责人主要针对具有网路安全专业知识的候选人。人工智慧/机器学习/深度学习位居第四，约四分之一的受访者将其列为首要任务。这些趋势反映了全球开发人员优先考虑的技术技能，尤其是 Web 开发和人工智慧/机器学习/深度学习。

亚太地区：预计市场将大幅成长

  • 中国拥有庞大的工作和就学人口，正在采用数位化学习技术来提高教育公平性、品质和效率。此外，政府措施也进一步刺激了中国MOOC的发展。
  • 由于数位化、智慧型手机的使用、互联网的普及以及线上学习者数量的增加，印度和中国等亚太国家对大规模开放线上课程（MOOC）的需求庞大。
  • 该地区的 MOOC 市场发展势头强劲，网络教育学院、JMOOC、KMOOC、M-MOOC、学堂在线、印尼的 ThaiMOOC、印度的 SWAYAM 等国家级 MOOC 门户网站相继建立并投入运营。
  • 2024年2月，印度政府在德里推出了「SWAYAM Plus」平台。该平台与 L&T、微软、思科等产业合作开发，致力于提升就业能力和专业技能。印度理工学院马德拉斯分校作为中央 MOOC 平台 Swayam-NPTEL 的创始机构，将继承其传统，监督「SWAYAM Plus」的运作。
  • 此外，MOOC 正在成为该地区许多国家教育体系的一部分，预计将在未来几年推动市场发展。

大规模开放式线上课程产业概况

  • 世界各国政府都认识到线上教育在实现学习民主化和解决公民技能差距方面的潜力。为 MOOC 平台提供资金、线上课程认证以及政府与教育机构之间的合作等努力正在为 MOOC 市场的发展创造有利环境。
  • 政府资助的计画通常针对服务不足的社区并促进数位素养和学术公平。透过支持线上教育，政府将鼓励创新，促进合作，促进MOOC生态系统的全面发展。
  • MOOC平台为偏远地区和开发中国家的个人提供了参加顶尖大学和教育机构课程的机会，在全球范围内实现了教育民主化。这种可访问性打破了传统的教育障碍，促进了学习社区的整体性和多样性。提供多种语言的课程进一步提高了可及性并满足了多样化的学习者群体的需求。随着全球对终身学习的需求不断增长，MOOC 所提供的可近性继续推动其采用和普及。
  • MOOC市场分散且竞争激烈，主要企业包括Coursera Inc.、edX Inc.（2U）、Udacity Inc.（埃森哲）、Udemy Inc.、Canvas Networks Inc.和FutureLearn Ltd.。从市场占有率来看，目前少数几家大公司占据着市场主导地位。然而，随着创新教育平台的成长，新参与企业正在增加其市场占有率并扩大其在新兴经济体的足迹。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 新冠肺炎疫情及其他宏观经济因素对市场的影响

第五章 市场动态

  • 市场驱动因素
    • 高性价比教育平台的需求
    • 全球培训需求不断成长
  • 市场限制
    • 课程完成率低
    • 讨论论坛和指导不佳
  • 市场机会

第六章 市场细分

  • 按类型
    • cMOOC
    • xMOOC
  • 按主题类型
    • 科技
    • 商业
    • 科学
    • 其他的
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 法国
      • 德国
      • 西班牙
    • 亚洲
      • 中国
      • 印度
      • 日本
      • 韩国
    • 澳洲和纽西兰
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非

第七章 竞争格局

  • 公司简介
    • Coursera Inc.
    • edX Inc.（2U）
    • Udacity Inc.（Accenture）
    • Udemy Inc.
    • Canvas Networks Inc.
    • FutureLearn Ltd（Global University Systems）
    • openSAP（SAP SE）
    • 360training.com Inc.
    • Iversity Inc.（Springer Nature）
    • Miriadax（Telefonica Learning Services SLU）
    • Blackboard Inc.（Providence Equity Partners）

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 61498

The MOOC Market size is estimated at USD 31.74 billion in 2025, and is expected to reach USD 165.87 billion by 2030, at a CAGR of 39.2% during the forecast period (2025-2030).

MOOC - Market - IMG1

Key Highlights

  • The growing trend of digitalization, growing penetration of smartphones, and the flexible accessibility of the internet, associated with increasing demand for cost-effective education platforms, are boosting the growth of the massive open online course market.
  • The advances in information and communication technologies are forcing educators and learners to move past time, space, and environmental constraints. While standard classroom education has been a well-known learning system, education outside the classrooms, especially the one improved through technologies such as massive open online courses (MOOCs), has grown enormously over the past few years.
  • MOOCs are gaining considerable traction among knowledge seekers owing to their low cost and lack of eligibility requirements. Additionally, these courses can sustain people in transitioning their careers by acquiring further qualitative knowledge and expertise and enhancing their opportunities. Such factors are further anticipated to drive the market in the coming years.
  • Moreover, the shift toward digital learning has increased the growth of the market. Students worldwide are now used to online learning, increasing the need for the MOOC market.
  • Governments across countries are urging universities and schools to adopt and promote MOOCs to provide maximum benefits to students, driving the need for MOOCs.
  • During the COVID-19 pandemic, owing to lockdowns in many countries, the demand for MOOCs surged, with students worldwide adopting digital learning platforms. Enrollment in MOOCs has increased significantly since the pandemic. For instance, in 2023, Coursera witnessed a significant surge in interest from learners pursuing genAI content, with searches spiking four times compared to the previous year. Responding to this demand, prominent university and industry collaborators rolled out over 35 genAI courses and projects, attracting a staggering 570,500 enrollments. This translated to an enrollment rate of nearly one person per minute for genAI content on Coursera throughout the year.

Massive Open Online Course Market Trends

The Technology Segment is Expected to Hold a Major Share

  • The technology segment is one of the most developed in the market. Most people enroll in this category as it is the easiest to monetize. Also, the growing adoption of the latest technologies, like AI and data analytics, across multiple industries is expected to boost the segment's growth over the forecast period.
  • The technology segment mainly consists of courses related to computer science. The syllabus of MOOCs is designed around the latest technologies and software used in companies and on the job market. MOOCs see more enrollments in emerging areas like blockchain, artificial intelligence (AI), smart cities, cryptocurrency, data science, data analytics, statistics, machine learning, and cybersecurity.
  • According to Class Central, among the top 100 online courses until now, technology holds the most significant number. Some of the most enrolled courses in the technology segments in the last few years include Introduction to Interactive Programming in Python (Rice University via Coursera), Getting Started with Python (the University of Michigan via Coursera), Machine Learning (Stanford University via Coursera), Introduction to Programming with MATLAB (Vanderbilt University via Coursera), Elements of AI (the University of Helsinki via Independent), and Divide and Conquer, Sorting and Searching, and Randomized Algorithms (Stanford University via Coursera).
  • In order to capture the growing opportunity in the technology segment, market vendors must continuously upgrade their courses and launch new courses on technology subjects.
  • For instance, in May 2024, the Tokyo Tech Academy for Super-Smart Society, under its Online Education wing, announced the re-launch of a beginner-friendly, on-demand programming course. Titled "Programming for beginners: Learning basics with computer Shogi," this course is hosted on edX, a prominent MOOC platform jointly founded by MIT and Harvard. The course, led by Professor Atsushi Takahashi and MATLAB TAs from the School of Engineering, trains participants in programming fundamentals. Notably, no prior programming or Shogi knowledge is necessary, and participants can access MATLAB, the course's primary tool, for free via a limited-time license from MathWorks.
  • Further, as the need for technology subjects grows, market vendors continuously launch new courses to capture the opportunity, thus driving the technology segment.
  • In 2023, CodinGame conveyed that web development stood out as the most sought-after tech skill among recruiters, followed by DevOps and database software skills. Interestingly, over 16 percent of recruiters mainly targeted candidates with cybersecurity expertise. AI/machine learning/deep learning secured the fourth spot, with about a quarter of respondents highlighting it as their top priority. These trends mirror the tech skills that developers globally prioritize, notably web development and AI/machine learning/deep learning.

Asia-Pacific Expected to Witness Significant Market Growth

  • Due to its enormous working and studying population, China uses digital learning technology to enhance education equity, quality, and efficiency. Moreover, government efforts are further fostering the growth of MOOCs in China.
  • Asia-Pacific countries such as India and China are witnessing significant demand for massive open online courses (MOOCs) owing to increasing digitization, smartphone use, internet penetration, and the number of online learners.
  • The MOOC market is gaining momentum in the region due to the establishment and functioning of national MOOC portals, such as Indonesia's Cyber Education Institute, JMOOCs, KMOOCs, M-MOOCs, XuetangX, ThaiMOOC, and India's SWAYAM.
  • In February 2024, the Government of India launched the 'SWAYAM Plus' platform in Delhi. This platform, developed in collaboration with industries such as L&T, Microsoft, and CISCO, focuses on enhancing employability and professional skills. The Indian Institute of Technology Madras will oversee the operations of 'SWAYAM Plus,' building on its heritage as a founding institution of Swayam-NPTEL, a central MOOC platform.
  • Additionally, in many countries in the region, MOOCs are becoming a part of the education system, which is expected to boost the market in the coming years.

Massive Open Online Course Industry Overview

  • Governments are increasingly acknowledging online education's potential to democratize access to learning and address skill gaps in their populations. Initiatives such as funding for MOOC platforms, accreditation of online courses, and partnerships between governments and educational institutions complete an enabling environment for growing the MOOC market.
  • Government-sponsored programs often target underserved communities, promoting digital literacy and academic equity. By championing online education, governments encourage innovation, foster cooperation, and boost the prevailing development of the MOOC ecosystem.
  • MOOC platforms provide opportunities for individuals in remote areas or developing countries to engage with courses from prestigious universities and institutions, democratizing education on a global scale. This accessibility fosters inclusivity and diversity within the learning community, breaking traditional educational barriers. The availability of courses in multiple languages further enhances accessibility, catering to a diverse audience of learners. As demand for lifelong learning grows globally, the accessibility offered by MOOCs continues to drive their widespread adoption and popularity.
  • The MOOC market is fragmented and competitive and has significant players such as Coursera Inc., edX Inc. (2U), Udacity Inc. (Accenture), Udemy Inc., Canvas Networks Inc., and FutureLearn Ltd. In terms of market share, some of the major players currently dominate the market. However, with the growth of the innovative educational platform, new players are increasing their market presence and expanding their footprint across emerging economies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Demand for Cost Effective Education Platforms
    • 5.1.2 Increasing Requirement of Global Training
  • 5.2 Market Restraints
    • 5.2.1 Low Course Completion Rate
    • 5.2.2 Poor Discussion Forum and Mentoring
  • 5.3 Market Opportunities

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 cMOOC
    • 6.1.2 xMOOC
  • 6.2 By Subject Type
    • 6.2.1 Technology
    • 6.2.2 Business
    • 6.2.3 Science
    • 6.2.4 Other Subject Types
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 France
      • 6.3.2.3 Germany
      • 6.3.2.4 Spain
    • 6.3.3 Asia
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 Japan
      • 6.3.3.4 South Korea
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
      • 6.3.5.1 Brazil
      • 6.3.5.2 Mexico
      • 6.3.5.3 Argentina
    • 6.3.6 Middle East and Africa
      • 6.3.6.1 United Arab Emirates
      • 6.3.6.2 Saudi Arabia
      • 6.3.6.3 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Coursera Inc.
    • 7.1.2 edX Inc. (2U)
    • 7.1.3 Udacity Inc. (Accenture)
    • 7.1.4 Udemy Inc.
    • 7.1.5 Canvas Networks Inc.
    • 7.1.6 FutureLearn Ltd (Global University Systems)
    • 7.1.7 openSAP (SAP SE)
    • 7.1.8 360training.com Inc.
    • 7.1.9 Iversity Inc. (Springer Nature)
    • 7.1.10 Miriadax (Telefonica Learning Services S.L.U.)
    • 7.1.11 Blackboard Inc. (Providence Equity Partners)

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET