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市场调查报告书
商品编码
1641927

网路分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Web Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

预计 2025 年网路分析市场价值将达到 79.8 亿美元，预计到 2030 年将达到 186.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 18.47%。

网路分析-市场-IMG1

主要亮点

  • 网路分析市场是指提供工具和服务来收集、分析和解释有关网站效能、使用者行为和线上行销工作的资料的行业。它可以帮助企业了解其网站的效能，深入了解客户行为，并做出资料主导的决策，以改善其线上形象并优化其行销策略。
  • 近年来，网路分析市场经历了显着成长，预计未来还将继续扩大。业务数位化程度的提高、电子商务的兴起以及基于资料的决策重要性的日益增加，促进了市场的成长。
  • 网路购物的需求不断增长，使得企业需要有效地追踪和分析网站资料。网路分析对于帮助企业了解客户行为、改善使用者体验和做出资料主导的决策至关重要，从而提高销售额和业务成长。
  • 行动分析解决方案日益增长的重要性是网路分析市场发展的主要动力。由于智慧型手机和平板电脑等行动装置已成为许多用户存取网路的主要方式，公司意识到追踪和分析行动平台上用户行为的必要性。这导致更广泛的网路分析市场对行动分析解决方案的需求不断增长。
  • 严格的政府和资料隐私法规可能会为网路分析市场带来挑战并产生合规性要求。这些规定旨在保护使用者隐私并确保负责任地处理个人资料，但也可能施加限制并影响网路分析业务的某些方面。

网路分析市场趋势

网路购物趋势需求不断增长预计将推动市场成长

  • 不断增长的网路购物需求是网路分析市场发展的主要驱动力。网路分析涉及收集、分析和解释有关网站访客行为的资料。网路分析可帮助企业深入了解网站效能、使用者参与度和转换率。
  • 随着网路购物变得越来越普遍，企业优先优化其网站以提供无缝、个人化的客户体验。网路分析帮助我们追踪使用者行为，了解客户偏好，找出需要改进的领域，并提供更好的使用者体验。
  • 线上零售商不断寻找方法来提高转换率并增加网站访客的购买率。网路分析工具可让您分析从第一次造访网站到最终购买的整个转换管道，帮助您识别瓶颈，优化销售流程并提高转换率。
  • 随着网路购物资料量的不断增长，企业开始转向网路分析来做出资料主导的决策。根据 SimilarWeb 的数据，亚马逊是 2022 年 7 月全球最受欢迎的线上市场，访客人数约 53 亿。企业透过分析网站流量、使用者参与度和转换率来发现趋势、了解客户偏好，并就其行销策略、网站设计和产品供应做出明智的决策。
  • 网路零售商越来越多地使用网路分析来个人化他们的行销工作。透过分析客户行为和偏好，企业可以提供有针对性的广告、个人化的产品推荐和量身定制的优惠，从而提高转换率和客户忠诚度。

预计北美将占据较大的市场占有率

  • 北美网路分析市场是更广泛的分析产业中一个重要且蓬勃发展的领域。北美包括美国和加拿大等国家，拥有高度发展的电子商务生态系统和成熟的数位行销格局，这有助于该地区网路分析市场的成长。
  • 北美数位行销产业发达，企业大力投资网路广告、搜寻引擎优化（SEO）、社群媒体行销和其他数位管道。网路分析工具在衡量这些行销宣传活动的有效性、追踪关键绩效指标 (KPI) 以及提供优化行销工作的见解方面发挥着至关重要的作用。
  • 北美是一个电子商务蓬勃发展的地区，拥有主要的线上零售商和交易市场。网路购物的成长导致人们更加关注转换率优化、客户经验和个人化。网路分析对于监控网站流量、使用者行为和销售管道至关重要，它允许企业做出资料主导的决策，以改善网路购物体验并提高转换率。
  • 北美是创新和进步的中心。该地区的网路分析供应商正在不断开发复杂的工具和平台，利用人工智慧 (AI)、机器学习 (ML) 和巨量资料分析来提供更深入的洞察和预测能力。这些先进的解决方案使企业能够从大型资料集中获得可操作的见解，以增强决策流程。
  • 北美网路分析市场受到该地区先进的数位行销格局、电子商务的主导地位、技术进步以及资料驱动决策的需求等因素的驱动。由于线上业务的持续成长和数位管道日益重要，北美对网路分析解决方案的需求预计将保持强劲。

网路分析产业概览

网路分析市场高度分散，主要参与者包括 Google LLC、IBM Corporation、Facebook Inc.、Webtrends Inc. 和 Adob​​e Systems Incorporated。市场参与者正在采取联盟和收购等策略来增强其产品供应并获得永续的竞争优势。

2022 年 10 月，Google Cloud 宣布与 Snap Inc.（Snap）建立合作伙伴关係，以使 Snap 能够使用 Google 的资料、分析和人工智慧/机器学习 (AI/ML) 技术来支援 Snapchat 的发展。基于十多年的合作关係，Snap 将扩大对 Google Cloud 的使用，以改善用户体验并创建个人化解决方案。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买家的议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 网路购物趋势需求不断成长
    • 行动分析解决方案的重要性日益增加
  • 市场限制
    • 满足严格的政府和资料隐私法规

第六章 市场细分

  • 按应用
    • 网路行销和行销自动化
    • 移动分析
    • 内容行销
    • 社群媒体管理
    • 电子邮件行销
    • 其他用途（定位与行为分析、展示广告优化、多通路宣传活动分析）
  • 按服务
    • 解决方案
    • 服务
  • 按行业
    • 零售
    • 製造业
    • 资讯科技
    • 银行、金融服务和保险
    • 卫生保健
    • 运输和物流
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Google LLC
    • IBM Corporation
    • Facebook Inc.
    • Webtrends Inc.
    • Adobe Systems Incorporated.
    • Yahoo!Inc.（Verizon）
    • Microsoft Inc.
    • comScore Inc.
    • Splunk Inc.
    • MicroStrategy Incorporated
    • Tableau Software（Salesforce.com Inc.）
    • SAS Institute
    • Teradata Corporation
    • Applied Technologies Internet SA
    • Hootsuite Inc.
    • SimilarWeb Ltd

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 62349

The Web Analytics Market size is estimated at USD 7.98 billion in 2025, and is expected to reach USD 18.63 billion by 2030, at a CAGR of 18.47% during the forecast period (2025-2030).

Web Analytics - Market - IMG1

Key Highlights

  • The web analytics market refers to the industry that provides tools and services for collecting, analyzing, and interpreting data related to website performance, user behavior, and online marketing efforts. It helps businesses understand how their websites perform, gain insights into customer behavior, and make data-driven decisions to improve their online presence and optimize marketing strategies.
  • The web analytics market has experienced significant growth in recent years and is expected to continue expanding. The increasing digitization of businesses, the rise of e-commerce, and the growing importance of data-driven decision-making have contributed to the market's growth.
  • The growing demand for online shopping has created businesses needing to track and analyze website data effectively. Web analytics is crucial in helping businesses understand customer behavior, improve user experiences, and make data-driven decisions, leading to increased sales and business growth.
  • Mobile analytics solutions' growing importance has been a significant driver for the web analytics market. As mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for many users, businesses recognize the need to track and analyze user behavior on mobile platforms. This has increased demand for mobile analytics solutions within the broader web analytics market.
  • Rigid government regulations and data privacy regulations can pose challenges and create compliance requirements for the web analytics market. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.

Web Analytics Market Trends

Growing Demand for Online Shopping Trends is Expected to Drives the Market Growth

  • The growing demand for online shopping has significantly driven the web analytics market. Web analytics collects, analyzes, and interprets data about website visitor behavior. It helps businesses gain insights into website performance, user engagement, and conversion rates.
  • With online shopping becoming more prevalent, businesses prioritize optimizing their websites to provide a seamless and personalized customer experience. Web analytics helps them track user behavior, understand customer preferences, and identify areas for improvement, leading to better user experiences.
  • Online retailers constantly look for ways to improve their conversion rates and the percentage of website visitors who purchase. Web analytics tools enable businesses to analyze the entire conversion funnel, from the initial website visit to the final purchase, helping them identify bottlenecks, optimize the sales process, and increase conversions.
  • As the volume of online shopping data continues to grow, businesses are leveraging web analytics to make data-driven decisions. According to SimilarWeb, Amazon was the most popular online marketplace globally in July 2022, with around 5.3 billion visitors. Businesses can identify trends, understand customer preferences, and make informed decisions about marketing strategies, website design, and product offerings by analyzing website traffic, user engagement, and conversion rates.
  • Online retailers are increasingly using web analytics to personalize their marketing efforts. By analyzing customer behavior and preferences, businesses can deliver targeted advertisements, personalized product recommendations, and tailored offers, increasing the likelihood of conversions and customer loyalty.

North America is Expected to Hold Significant Market Share

  • The North America web analytics market is a significant and thriving sector within the broader analytics industry. North America, comprising countries like the United States and Canada, has a highly developed e-commerce ecosystem and a mature digital marketing landscape, which has contributed to the growth of the web analytics market in the region.
  • North America has a well-developed digital marketing industry, with businesses heavily investing in online advertising, search engine optimization (SEO), social media marketing, and other digital channels. Web analytics tools play a crucial role in measuring the effectiveness of these marketing campaigns, tracking key performance indicators (KPIs), and providing insights to optimize marketing efforts.
  • The North American region has a strong e-commerce presence, with major online retailers and marketplaces. The growth of online shopping has led to an increased focus on conversion rate optimization, customer experience, and personalization. Web analytics is vital for monitoring website traffic, user behavior, and sales funnels, enabling businesses to make data-driven decisions to enhance the online shopping experience and drive conversions.
  • North America is a hub for technological innovations and advancements. Web analytics providers in the region continually develop sophisticated tools and platforms that leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide deeper insights and predictive capabilities. These advanced solutions enable businesses to extract actionable insights from large datasets and enhance their decision-making processes.
  • The North American web analytics market is driven by factors such as the region's advanced digital marketing landscape, the dominance of e-commerce, technological advancements, and the need for data-driven decision-making. With the continuous growth of online businesses and the increasing importance of digital channels, the demand for web analytics solutions is expected to remain strong in North America.

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assesment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Online Shopping Trends
    • 5.1.2 Growing Importance of Mobile Analytics Solutions
  • 5.2 Market Restraints
    • 5.2.1 Rigid Government Regulations and Data Privacy Regulations Compliance

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Online Marketing & Marketing Automation
    • 6.1.2 Mobile Analytics
    • 6.1.3 Content Marketing
    • 6.1.4 Social Media Management
    • 6.1.5 E-mail Marketing
    • 6.1.6 Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
  • 6.2 By Offering
    • 6.2.1 Solution
    • 6.2.2 Services
  • 6.3 By End-User Vertical
    • 6.3.1 Retail
    • 6.3.2 Manufacturing
    • 6.3.3 Information Technology
    • 6.3.4 Banking, Financial Services, and Insurance
    • 6.3.5 Healthcare
    • 6.3.6 Transportation and Logistics
    • 6.3.7 Other End-User Verticals
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Google LLC
    • 7.1.2 IBM Corporation
    • 7.1.3 Facebook Inc.
    • 7.1.4 Webtrends Inc.
    • 7.1.5 Adobe Systems Incorporated.
    • 7.1.6 Yahoo! Inc. (Verizon)
    • 7.1.7 Microsoft Inc.
    • 7.1.8 comScore Inc.
    • 7.1.9 Splunk Inc.
    • 7.1.10 MicroStrategy Incorporated
    • 7.1.11 Tableau Software (Salesforce.com Inc.)
    • 7.1.12 SAS Institute
    • 7.1.13 Teradata Corporation
    • 7.1.14 Applied Technologies Internet SA
    • 7.1.15 Hootsuite Inc.
    • 7.1.16 SimilarWeb Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS