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市场调查报告书
商品编码
1641994

脸部辨识：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Facial Recognition - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年脸部辨识市场规模预估为 76.8 亿美元，预计到 2030 年将达到 162.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 16.2%。

脸部辨识-市场-IMG1

脸部辨识是指利用脸部来辨识或验证一个人的身分。脸部辨识系统可用于识别照片、影片或即时中的人物。

主要亮点

  • 全球范围内犯罪活动的增加导致各个领域监控系统的安装增加。例如，根据刑事司法委员会的数据，2022 年上半年美国各大城市的窃盗和抢劫案增加了约 20%。将脸部辨识纳入安全系统可以显着提高任何领域的安全和监控的有效性并降低整体成本。
  • 市场正在见证私人和公共组织的各种发展，进一步推动市场成长。例如，2022 年 8 月，DRDO（国防研究与发展组织）开发了先进的脸部辨识技术 (FRT) 以加强监视。 DRDO 开发了 FRSD 来解决野外人脸部辨识问题，该问题普遍存在诸如低解析度摄影机等问题。
  • 预计政府倡议将促进此类技术的显着发展。例如，截至 2022 年 7 月，CBP 已在 32 个机场为从美国出发的旅客部署了脸部辨识技术，并在所有机场为进入美国的旅客部署了脸部辨识技术。
  • 随着疫情的爆发，脸部辨识系统得到了越来越广泛的应用，被用来追踪需要待在家中的新冠肺炎患者。此外，自从新冠疫情爆发以来，脸部辨识软体供应商一直在升级其演算法，添加新功能，例如识别戴口罩的脸部。
  • 但与密码或信用卡资讯不同，脸部资讯无法轻易改变，因此涉及脸部辨识资料的资料外洩会增加身分盗窃、追踪和骚扰的可能性。这些因素可能会阻碍市场成长。

脸部辨识市场趋势

零售和电子商务预计将占据很大份额

  • 虽然脸部辨识技术最初并未吸收来自零售业的大规模需求，但过去几年为该技术提供了充足的潜力。三个技术领域的进步在该领域的脸部辨识技术普及中发挥重要作用：神经网路、巨量资料和图形处理单元（GPU）。例如，服装零售商正在利用科技向光临其商店的顾客提供客製化产品。
  • 脸部辨识技术可望帮助零售商分析不同SKU的情绪和脸部表情，进一步增强购物体验，并有助于提高商店层面的安全性，从而防止盗窃和入店行窃。
  • 预测期内，商店对具有脸部辨识技术的摄影机的需求预计会激增。除了安全和监控之外，越来越多地使用增强的消费者洞察力来提供更好的客户体验也刺激了该行业对该技术的需求。
  • 脸部辨识也使零售商能够为顾客提供个人化的购物体验。例如，该技术可用于识别进入商店的顾客，并在店内数位显示器上显示个人化的推荐和优惠。
  • 此外，在任何时间获取有关访问商店的顾客的实际属性的最新资讯对于零售店管理来说都是一项重大挑战。透过部署脸部辨识技术，商店管理人员可以获得进入商店的顾客每小时的人口统计数据，并据此做出业务决策。

亚太地区可望创下最快成长

  • 由于技术的发展、基础设施的成长以及许多领域的应用不断增加，亚太地区是采用脸部辨识最突出的地区之一。该地区家电产业的大规模工业化和成长为市场参与者带来了令人兴奋的机会和巨大的成长潜力。
  • 目前，印度是世界上最大的零售目的地之一。近年来，印度零售业变得越来越活跃且发展迅速，新参与企业的数量不断增加。据 IBEF 称，该行业占国内生产总值(GDP) 的 10% 以上，并提供了约 8% 的就业机会。因此，该地区零售业的扩张正在为市场创造巨大的成长机会。
  • 此外，2022 年 8 月，海得拉巴国际机场宣布使用脸部辨识，实现无缝、无忧的旅行。按照 DigiYatra 计划，海德拉巴国际机场已透过 DigiYatra 平台推出数位旅客处理作为概念验证。
  • 中国长期以来一直在使用脸部辨识技术。此外，该国还为警察部队配备了脸部辨识眼镜，以识别公民和游客，并使用即时身份验证来打击犯罪，主要是在庆祝活动期间。
  • 该国还正在推出脸部辨识付款。中国最大的付款应用程式支付宝已开始在中国南方的肯德基分店试用「微笑支付」功能。

脸部辨识行业概况

脸部辨识市场竞争较为激烈，主要参与者包括NEC、金雅拓、Panasonic。随着新兴企业数量大幅增加，市场竞争预计将很快加剧。

2023年6月，日立与Panasonic Connect合作开发了一项新服务，该服务将日立的生物特征资讯外洩防护技术与Panasonic Connect的脸部辨识技术相结合。

2022 年 11 月，NEC 将推出一款“生物识别系统”，该系统将 NEC 的脸部辨识技术与人员重新认证技术相结合，即使人们转过脸或隐藏身体，也可以匹配，从而实现无需门禁的快速、可靠的出入控制。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析
  • COVID-19 产业影响评估
  • 技术简介

第五章 市场动态

  • 市场驱动因素
    • 为加强安全与保障，监控系统的需求不断增加
    • 脸部辨识在消费性电子产品的应用日益广泛
  • 市场限制
    • 隐私问题

第六章 市场细分

  • 依技术分类
    • 3D脸部辨识
    • 2D脸部辨识
    • 脸部分析
  • 按应用
    • 存取控制
    • 安全与监控
    • 其他用途
  • 按最终用户
    • 安全和执法
    • 卫生保健
    • 零售与电子商务
    • BFSI
    • 汽车与运输
    • 通讯和 IT
    • 媒体与娱乐
    • 其他最终用户
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Panasonic Corporation
    • Thales Group
    • NEC Corporation
    • Cognitec Systems GmbH
    • Aware Inc.
    • FacePhi Biometria SA
    • Animetrics Inc.
    • Ayonix Corporation
    • Face First Inc.
    • Idemia France SAS
    • Daon Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 64785

The Facial Recognition Market size is estimated at USD 7.68 billion in 2025, and is expected to reach USD 16.27 billion by 2030, at a CAGR of 16.2% during the forecast period (2025-2030).

Facial Recognition - Market - IMG1

Facial recognition refers to the way of identifying or confirming an individual's identity using their face. Facial recognition systems can be utilized to identify people in photos, videos, or in real time.

Key Highlights

  • Rising criminal activities worldwide have resulted in the increasing installation of surveillance systems across all verticals. For instance, according to the Council on Criminal Justice, thefts and robberies in major cities across the United States increased by around 20% in the first half of 2022. Integrating facial recognition in security systems can significantly enhance the effectiveness of security and surveillance across sectors and reduce overall costs.
  • The market is witnessing various developments from private and public organizations, further boosting market growth. For instance, in August 2022, DRDO (Defence Research and Development Organization) developed an advanced Facial Recognition Technology (FRT) to increase surveillance. The DRDO has developed FRSD to solve the issue of facial recognition in the wild, where there are wide-ranging issues like low-resolution cameras.
  • Government initiatives are expected to contribute to the significant growth of such technologies. For instance, As of July 2022, the CBP had deployed facial recognition technology to 32 airports for travelers leaving the U.S. and all airports for travelers entering the country.
  • With the outbreak of the pandemic, facial recognition systems were adopted for wider use as they were used to track COVID-positive people who needed to stay home. Moreover, since the outbreak of COVID-19, facial recognition software vendors have upgraded their algorithms with new features, such as recognizing faces with a mask on.
  • However, data breaches involving facial recognition data increase the potential for identity theft, stalking, and harassment as, unlike passwords and credit card information, faces cannot easily be changed. Such factors may hinder the market growth.

Facial Recognition Market Trends

Retail and E-commerce is Expected to Hold Significant Share

  • While facial recognition technology did not initially absorb a massive demand from the retail industry, it provided adequate potential for the technology over the past few years. The advancement in three technical fields, neural networks, big data, and graphical processing units (GPU), has played a significant role in the widespread use of facial recognition technology in the sector. For instance, apparel retailers leverage technology to deliver customized products to customers visiting their stores.
  • Facial recognition technology is expected to help retailers analyze mood and facial expressions at different SKUs and further enhance their shopping experience, preventing theft and shoplifting, as the technology helps increase security at the store level.
  • The demand for cameras equipped with facial recognition technology among the stores is expected to surge over the forecast period. In addition to security and surveillance, the demand for technology in the industry is fueled by the growing application of enhancing consumer insights to offer a better customer experience.
  • Facial recognition also allows retailers to personalize the shopping experience for customers. For instance, the technology could be used to identify a customer as they enter the store and then display personalized recommendations or offers on digital displays throughout the store.
  • Moreover, receiving updates about the actual demographics of customers visiting the store at any given point can be a major challenge for any retail store management. Implementing facial recognition technology can help store authorities access the demographics of the footfall entering the store hourly and create business decisions based on that.

Asia-Pacific is Expected to Register Fastest Growth

  • Asia-Pacific is one of the most prominent regions for adopting facial recognition, owing to technological development, rising infrastructure growth, and increasing application in numerous areas. Massive industrialization and the growing consumer electronics industry in the region showcase exciting opportunities for the players in the market and the scope for significant growth.
  • Currently, India is one of the largest global destinations in the retail space. In recent years, the retail industry in India has been becoming increasingly more dynamic and fast-paced, owing to the entry of many new players. The industry accounts for over 10% of the country's gross domestic product (GDP) and about 8% of the employment (as per IBEF). Thus, the expanding retail sector in the region offers considerable growth opportunities for the market.
  • Further, in August 2022, Hyderabad International Airport announced using facial recognition to enable seamless and hassle-free travel. In line with the DigiYatra program, the Hyderabad International Airport rolled out the digital processing of passengers as a proof of concept through the DigiYatra platform.
  • China has used facial recognition technology for a long time. Moreover, the country has deployed facial recognition glasses for the country's police force to spot citizens and tourists and use real-time ID authentication to primarily fight crimes during celebrations.
  • The country is also embracing facial authenticated payments. Alipay, China's biggest payment app, started a trial for the smile-to-pay feature at a branch of KFC in Southern China, which uses facial recognition to identify customers and automatically charges them through the app.

Facial Recognition Industry Overview

The facial recognition market is moderately competitive, with significant players operating in the market, such as NEC Corporation, Gemalto NV, Panasonic Corporation, etc. With the number of startups growing substantially, the market studied is expected to witness a highly competitive scenario shortly.

In June 2023, Hitachi, Ltd. and Panasonic Connect Co., Ltd. collaborated to develop a new service that combines Hitachi's technology for preventing biometric data leakage with Panasonic Connect's facial recognition technology.

In November 2022, NEC Corporation developed a Gateless Access Control System using Biometric Recognition that combines NEC's face recognition technology with person re-identification technology, which matches people even if they are facing away or their bodies are occluded, to provide fast and reliable entry control that is free from gates.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of COVID-19 Impact on the Industry
  • 4.5 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Surveillance Systems to Enhance Safety and Security
    • 5.1.2 Increasing Adoption of Facial Recognition in Consumer Electronics
  • 5.2 Market Restraints
    • 5.2.1 Privacy Concerns

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 3D Facial Recognition
    • 6.1.2 2D Facial Recognition
    • 6.1.3 Facial Analytics
  • 6.2 By Application
    • 6.2.1 Access Control
    • 6.2.2 Security and Surveillance
    • 6.2.3 Other Applications
  • 6.3 By End User
    • 6.3.1 Security and Law Enforcement
    • 6.3.2 Healthcare
    • 6.3.3 Retail and E-commerce
    • 6.3.4 BFSI
    • 6.3.5 Automobile and Transportation
    • 6.3.6 Telecom and IT
    • 6.3.7 Media and Entertainment
    • 6.3.8 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Panasonic Corporation
    • 7.1.2 Thales Group
    • 7.1.3 NEC Corporation
    • 7.1.4 Cognitec Systems GmbH
    • 7.1.5 Aware Inc.
    • 7.1.6 FacePhi Biometria SA
    • 7.1.7 Animetrics Inc.
    • 7.1.8 Ayonix Corporation
    • 7.1.9 Face First Inc.
    • 7.1.10 Idemia France SAS
    • 7.1.11 Daon Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET