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市场调查报告书
商品编码
1641996

标籤管理系统 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Tag Management System - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

标籤管理系统市场规模预计在 2025 年为 18.5 亿美元，预计到 2030 年将达到 35.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 14.05%。

标籤管理系统-市场-IMG1

标籤管理系统市场对于追踪页面浏览量、事件、再行销清单、跨网域追踪和应用程式内分析至关重要。 TMS 提供更简单的更新，减少网站中断的机会，并提高页面载入效能。

关键亮点

  • 网站是任何企业的关键组成部分，因为它们用于收集高价值的客户资料以改善客户体验和行销策略。标籤管理系统是负责人用来管理、维护和实施数位行销标籤的软体。这是用于管理网页、影片和应用程式标籤的系统。
  • Facebook、Twitter 和 Instagram 等社群媒体平台为商业目的提供了与大量受众互动的机会。到 2022 年，全球将有超过 47 亿人使用社群媒体。 55% 的人透过社群媒体了解某个品牌，79.7% 的人会根据线上或社群媒体广告进行购买。 TMS 对于追踪社群媒体平台上的流量和消费行为至关重要。
  • 此外，新兴国家对标籤管理系统的大量投资，是由数位转型的重大转变、中小企业越来越多地使用云端运算和技术进步，以及搜寻引擎优化和社交媒体推广。的推动。
  • 标籤管理服务的高昂前期成本预计会阻碍市场扩张。然而，这项技术对于电子商务参与企业来说是一个福音，因为它允许他们透过识别和适应客户需求来增强其线上形象。
  • COVID-19 疫情加速了企业建立网路形象的趋势，预计这一趋势将持续下去。透过转向线上商务和远距工作，企业可以接触到更多的读者并在当今的数位市场中保持竞争力。随着无程式码网站建立器的广泛普及，企业在线上开展业务变得前所未有的简单。

标籤管理系统市场趋势

标籤管理系统在零售和电子商务领域发挥关键作用

  • 标籤管理系统可协助电子商务网站进行更好的宣传活动。 TMS 让优化您的网站变得简单。用户希望网站能够快速加载，尤其是在行动装置上。标籤对于了解您的行动用户至关重要，但它们可能会降低您的行动网站的速度。您可以在 TMS 的帮助下使用最适合您行动网站的标籤。
  • 时尚产业正越来越多地用自动化产品标记取代对时尚产品的手动标记，自动化产品标记使用尖端的人工智慧 (AI) 演算法根据产品属性对产品图像进行分类和归类。
  • Crazyegg 是一个线上标记工具，可以追踪用户在浏览网站时点击的位置和内容。您还可以组织访客参与度并查看访客离开之前浏览过哪些页面。
  • 标籤管理解决方案对于识别买家行为非常有帮助。据学术研究显示，网路消费40%属于衝动性购买。

预计北美将在预测期内占据最大市场

  • 全球整体有 11.3 亿个网站，其中 82% 处于非活动状态。在北美，51.2%的网路流量来自行动装置。 2022 年，美国将有 2.68 亿线上消费者，预计到 2025 年这一数字将增长到约 2.85 亿。网路普及率高鼓励企业扩大其线上业务，标籤管理系统有助于管理这些网站。
  • 北美已经是一个技术先进的地区，其基于网路的应用程式普及率很高，用于执行各种任务，如网路购物、教育、业务等，因此，预计该地区将占据标籤管理系统的很大份额市场。
  • 微软与自主购物技术新兴企业AiFi 合作推出了一项名为「Smart Store Analytics」的云端服务。该平台从 AiFi 平台提取商店资料并提供见解，帮助零售经理更好地调整商店布局和库存。分析平台追踪每位顾客的平均消费金额、他们接触的产品以及他们经过的过道。该服务还绘製了顾客在特定展示品前停留的时间，以及「销售量与员工身高」的比率，以帮助确定最佳货架布局。
  • Win with AEP 计划是 Adob​​e 为北美、欧洲、中东、非洲和亚太地区的首选合作伙伴开发的。该过程涉及 20 家国际咨询公司和机构。 DMPG 参加 Adob​​e 的「Win with AEP」竞赛并荣获「最佳超个人化体验」奖。这为其他组织提供了一个模型，让他们学习如何跨线上和线下平台连结资料来建立客户檔案，并在每次客户参与中提供更多机会。

标籤管理系统产业概览

标籤管理系统市场是分散的。拥有较大市场份额的大公司可以透过利用策略合作计划来提高市场占有率和盈利，从而更有效地增加其网站流量并扩大其在国际市场的基本客群。和各种解决方案。 Google Inc.、Adobe Inc.、Tealium Inc.、Ensighten Inc.、Qubit Digital Ltd.、Signal Group Inc. 等是服务该行业的一些主要企业。

2023 年 3 月：领先的云端基础物联网软体解决方案供应商之一 Tapwow 宣布与物联网 (IoT) 数位安全和情报领域的全球领导者之一 Identiv 建立新的策略伙伴关係。其用于智慧包装的物联网解决方案套件，将其描述为用于智慧包装的综合物联网解决方案套件，包括客户参与、身份验证、产品重新利用和可追溯性。 Tapwow 的 DIRX2 智慧包装和连网产品平台将加速 Identiv 的标籤管理、内容传送和分析解决方案。在同一平台上支援 NFC、二维码和感测器，使品牌能够选择最适合其应用的技术。

2022 年 8 月：Landingi 是一款与 Microsoft 的追踪标籤整合的页面建立器，可协助您记录客户在您网站上的操作。电子商务受益于销售额的增加、转换率的提高以及时间的节省。

2022 年 1 月：PCI 产品专家和北美能源市场协会 (NAEMA) 举办网路研讨会，推广为电子商务开发的 e-Tag+。犹他州市政电力局 (UMPA) 正在使用该软体透过 e-Tag+ 实现可再生资源工作流程自动化。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查前提
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 采用市场驱动因素与限制因素
  • 市场驱动因素
    • 使用者友善且功能丰富的软体
    • 提供更好的客户体验
    • 统一的生态系建构能力
  • 市场限制
    • 标籤管理系统的前期成本高
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章 市场区隔

  • 依部署类型
    • 云
    • 本地
  • 按应用
    • 宣传活动管理
    • 内容管理
    • 合规管理
    • 其他应用
  • 按最终用户
    • BFSI
    • 零售与电子商务
    • 医疗
    • 製造业
    • 其他的
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 日本
      • 印度
      • 其他亚太地区
    • 拉丁美洲
      • 墨西哥
      • 巴西
      • 其他拉丁美洲国家
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • Google Inc.
    • Adobe Inc.
    • Tealium, Inc.
    • Ensighten Inc.
    • Qubit Digital Ltd.
    • Signal Group Inc.
    • Hub'Scan Inc.
    • Piwik Pro Sp. z oo
    • OpenX Software Ltd.
    • Fjord Technologies SAS
    • Oracle Corporation
    • Datalicious Pty Ltd.
    • IBM Corporation
    • Yottaa, Inc.

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 64799

The Tag Management System Market size is estimated at USD 1.85 billion in 2025, and is expected to reach USD 3.57 billion by 2030, at a CAGR of 14.05% during the forecast period (2025-2030).

Tag Management System - Market - IMG1

The tag management system market is essential to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics.TMSs provide simpler updates, less potential for site disruptions, and improved page loading performance.

Key Highlights

  • The website is very important component of a company and it is used to collecting customer data which is very valuable for improving the customer experience and marketing strategies. The tag management system is a software which is used by marketers to manage, maintain, and implement tags in digital marketing. This is a system which is employed for managing the tags for webpages, videos and apps.
  • Social Media platforms such as Facebook, Twitter, and Instagram offer the chance to interact with a massive audience for business objectives. In 2022, more than 4.7 billion people worldwide used social media. 55% of people learn about brands from social media, and 79.7% make purchases based on online or social media advertisements. TMS is vital in tracking traffic and consumer behavior on social media platforms.
  • Moreover, substantial investment in the tag management system of emerging countries is driven by factors such as a major shift to digital transformation, an increased use of cloud computing and technological improvements among small and medium sized businesses; and ongoing modernisation of digital marketing techniques like search engine optimisation and social media promotion.
  • The market's expansion is anticipated to be hampered by the high initial cost of tag management services. However, this technology is a blessing for E-commerce players because it allows them to recognize and adapt to customer needs, increasing their online presence.
  • The COVID-19 pandemic hastened the trend of companies creating a web presence, and this trend is expected to continue in the future. Companies move to online commerce and remote working to reach a wider audience and stay competitive in today's digital market. Establishing a company's online business has been simpler than ever due to the wide availability of code-free website builders.

Tag Management System Market Trends

Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector

  • Tag management systems help build better campaigns for e-commerce websites. Website optimization becomes easy with a TMS. Users expect websites to load quickly, especially on mobile devices. Although tags are essential for comprehending mobile users, they can make a mobile site load more slowly. The best tags for mobile sites can be used with the aid of a TMS.
  • The fashion industry is moving toward automatic product tagging, which replaces manual tagging of fashion products and categorizes and classifies product images based on their attributes using cutting-edge Artificial Intelligence (AI) algorithms.
  • Crazyegg, the online Tag tool, keeps track of where and what users click while they are surfing the website. It organizes visitor engagement and may even display the pages that visitors browse before leaving.
  • Tag management solutions are very helpful in recognizing the buyer's behavior. As per a study done by scholars, 40% of online consumer expenditures are the consequence of impulsive purchases.

North America is expected to Account for the Largest Market Size during the Forecast Period

  • Out of 1.13 billion websites globally, 82% of these are inactive. i.e., only 0.2 billion websites are functional and visited. In North America, 51.2% of web traffic comes from mobile devices. In 2022, there were 268 million online shoppers in the United States, which is anticipated to rise to about 285 million by 2025. The high internet penetration is encouraging the companies to expand their online presence, and Tag Management System is helping to manage these websites.
  • As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region dominates the tag management system market globally.
  • Microsoft partnered with an autonomous shopping tech startup AiFi, to launch a cloud service called Smart Store Analytics. This platform pulls store data from the AiFi platform to provide insights that let retail managers better adjust store layouts and inventory. The analytics platform tracks how much each customer spends on average, which products they interact with, and moves through aisles. The service also plots how long customers dwell in front of specific displays and the 'unit sales-to-shopper height' ratio to help dial in on optimal shelf placements.
  • The Win with AEP program was developed for Adobe's preferred partners encompassing North America, EMEA, and APAC. Twenty international consultancies and agencies participated in the process. DMPG participated in the Adobe "Win with AEP" competition and won the 'Best Hyper-Personalised Experience Award. This sets an example for other organizations to know how data should be linked across online and offline platforms to create customer profiles and offer major opportunities throughout each customer engagement.

Tag Management System Industry Overview

Tag Mangement System Market is fragmented. The major players with a significant share of the market are concentrating on developing more effective tag management software and various solutions for increasing website traffic and expanding their customer bases across international markets by utilizing strategic collaborative initiatives to increase their market share and their profitability. Google Inc., Adobe Inc., Tealium Inc., Ensighten Inc., Qubit Digital Ltd., and Signal Group Inc. are some of the major players serving this industry.

In March 2023: Tapwow, one of the leading providers of cloud-based IoT software solutions, announced a new strategic partnership with Identiv, one of the global leaders in digital security and identification in the Internet of Things (IoT), to provide a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion, and traceability. Tapwow's DIRX2 smart packaging and connected products platform would enable Identiv to accelerate its tag management, content delivery, and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands would now choose which technology is best for their applications.

In August 2022: Landingi, the page builder integrated with Microsoft Tracking Tag, helps businesses record what customers do on their websites. E-commerce will benefit from increased sales, more conversion rate, and time-saving.

In January 2022: PCI product experts and North American Energy Markets Association (NAEMA) hosted a webinar to promote the e-Tag+ developed for e-commerce. Utah Municipal Power Agency (UMPA) is using the software and has automated its renewable resource workflows using e-Tag+

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 User-friendly and Feature-packed Software
    • 4.3.2 Better Customer Experience Deliverance
    • 4.3.3 Ability to Build a Unified Ecosystem
  • 4.4 Market Restraints
    • 4.4.1 High Initial Fee for Tag Management Systems
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Deployment Type
    • 5.1.1 Cloud
    • 5.1.2 On-premises
  • 5.2 By Application
    • 5.2.1 Campaign Management
    • 5.2.2 Content Management
    • 5.2.3 Compliance Management
    • 5.2.4 Other Applications
  • 5.3 By End-User
    • 5.3.1 BFSI
    • 5.3.2 Retail & E-commerce
    • 5.3.3 Healthcare
    • 5.3.4 Manufacturing
    • 5.3.5 Other End-Users
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 Japan
      • 5.4.3.2 India
      • 5.4.3.3 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Mexico
      • 5.4.4.2 Brazil
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Google Inc.
    • 6.1.2 Adobe Inc.
    • 6.1.3 Tealium, Inc.
    • 6.1.4 Ensighten Inc.
    • 6.1.5 Qubit Digital Ltd.
    • 6.1.6 Signal Group Inc.
    • 6.1.7 Hub'Scan Inc.
    • 6.1.8 Piwik Pro Sp. z o.o.
    • 6.1.9 OpenX Software Ltd.
    • 6.1.10 Fjord Technologies S.A.S.
    • 6.1.11 Oracle Corporation
    • 6.1.12 Datalicious Pty Ltd.
    • 6.1.13 IBM Corporation
    • 6.1.14 Yottaa, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS