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市场调查报告书
商品编码
1642047

行动应用测试服务 (MATS)：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Mobile Application Testing Services (MATS) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

行动应用测试服务 (MATS) 市场规模预计在 2025 年为 77 亿美元，预计到 2030 年将达到 171.6 亿美元，预测期内（2025-2030 年）的复合年增长率为 17.38%。

行动应用测试服务 (MATS)-市场-IMG1

行动装置生态系统包括许多不同的硬体、软体和网路配置。此外，新技术、浏览器和作业系统版本的不断涌现使得品质保证策略和测试本身变得令人筋疲力尽且充满挑战。需求在很大程度上受到市场上不同类型和不同代数的行动电话供应情况的影响。应用程式必须以最佳水平运行和执行。

主要亮点

  • 相关应用程式商店中应用开发开发商之间的竞争正在影响市场。 App Store 评论的直接和透明的回馈增加了对高品质行动应用程式的需求并改善了用户体验。
  • 在策略合作中，很少有参与者专注于提高知名度和拓展新市场。例如，领先的下一代测试自动化解决方案开发商 Applitools 去年宣布与Capgemini SA集团的 Sogeti 合作发布《品质工程中的人工智慧现况》报告。 Applitools 透过 VisualAI 和 Ultrafast Test Cloud 提供新一代测试自动化平台。
  • 使用 MAT 服务的主要驱动因素被认为是更快的上市时间、更低的预算、品质保证材料的可用性以及对使用者体验设计的重视。在过去的十年中，行动应用商店生态系统中与应用程式品质和用户体验相关的测量工具市场显着成长。
  • 开发人员在精实和敏捷的开发方法下不断开发可立即使用的软体的新功能和增量。小型企业正在寻求利用行动装置带来的庞大商机。
  • 与物联网应用相关的使用者问题和挑战需要测试。例如，您无法将物联网装置连接到行动应用程式。感测器不发送资料，应用程式无法安装在设备上，并且应用程式一直崩溃。

行动应用测试服务 (MATS) 市场趋势

对混合和行动应用测试服务的需求不断增加

  • 对混合应用程式测试服务的需求不断增长，反映了混合行动应用程式在不断扩展的行动环境中的流行。混合应用程式结合了本机应用程式和 Web 应用程式的元素，由于其多功能性和满足不同业务需求的能力而广受欢迎。
  • 混合应用程式旨在在多个平台上运行，包括 iOS、Android 和 Web 浏览器。测试服务的需求源自于确保不同作业系统和装置上的一致功能和效能。
  • 混合应用程式具有复杂的架构，与传统的原生应用程式不同，需要全面的测试策略。这种复杂性源于需要确保跨不同设备和作业系统的兼容性，从而推动了对强大的测试服务的需求。
  • 此外，人工智慧和云端基础的测试解决方案等先进技术正在简化测试流程。这些创新创造了一个灵活、可扩展的测试环境，这对于不断发展的混合应用程式开发世界至关重要。

亚太地区可望成为成长最快的市场

  • 区域 IT 市场正在见证行动应用程式测试解决方案的采用率不断提高。此外，行动应用程式测试有助于建立可在不同平台上存取和可扩展的应用程式。行动应用程式测试是透过测试其功能、一致性和可用性来建立应用程式软体的过程。这包括自动和手动测试。
  • 亚太地区的行动电话使用量正在迅速成长。该地区的消费者越来越多地使用行动电话即时购买他们喜爱的品牌。塑造行动生态系统的主要趋势包括 5G 货币化、生成性人工智慧的兴起、向循环性的转变、为更大规模和更有效率的整合以及金融科技。
  • 由于人们对线上游戏、云端运算和身临其境型5G 应用的浓厚兴趣等因素，该地区成熟的行动市场预计将实现成长。另一方面，对行动资料和金融应用服务的需求不断增长，正在成为该地区市场收益成长要素。
  • 越来越多的用户采用线上钱包功能预计将推动电子商务通路的使用率上升。许多公司采用复杂的测试流程来提供不太可能受到损害的应用程式。这些是市场成长的一些主要驱动力。

行动应用测试服务 (MATS) 产业概览

行动应用测试服务（MATS）市场高度分散，多家参与者争夺市场占有率。就市场占有率而言，由于终端用户行业有多种选择，因此没有任何一个市场参与者能够占据主导地位。然而，市场参与者更喜欢透过差异化服务来与创新和快速的技术发展区分开来。

  • 2023年6月，SmartBear发布了其Swagger开放原始码工具，支援OAS 3.1（开放API规格的最新版本）。 OAS 是一种与供应商无关的、开放的 HTTP API说明格式，被全球各地组织的开发团队广泛使用。 Swagger 已经发展成为最受欢迎的 API 开发开放原始码工具之一，对 OAS、AsyncAPI、JSON Schema 等提供丰富的支援。
  • 2023 年 1 月 Cigniti Technologies 与 LambdaTest 合作，加速全球企业的数位保障和数位转型之旅。透过此次合作，Cigniti 将获得 LambdaTest 创新的 HyperExecute 平台的使用权，为客户提供 DevOps（CI/CD）生命週期各个阶段的安全、可扩展且富有洞察力的测试编配。透过此次合作，Cigniti 和 LambdaTest 将为客户提供智慧测试编配平台，协助他们高速执行端对端自动化测试，加速跨产业和跨地区的产品上市时间。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 技术简介

第五章 市场动态

  • 市场驱动因素
    • 智慧型手机的普及推动了市场成长
    • 人工智慧和人工神经网路等增强技术的存在
  • 市场限制
    • 需要巨额资本投入的基础设施

第六章 市场细分

  • 按应用程式类型
    • 本国的
    • 网路
    • 杂交种
  • 按最终用户产业
    • 游戏
    • BFSI
    • 卫生保健
    • 零售
    • 旅行和旅游
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲

第七章 竞争格局

  • 公司简介
    • Accenture PLC
    • Capgemini SE
    • Cognizant Technology Solutions
    • EPAM Systems Inc.
    • IBM Corporation
    • Wipro Ltd
    • Tata Consultancy Services Limited
    • AQM Software Testing Lab
    • Cigniti Technologies Ltd
    • Amazon Web Services Inc.
    • Sauce Labs Inc.

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 66378

The Mobile Application Testing Services Market size is estimated at USD 7.70 billion in 2025, and is expected to reach USD 17.16 billion by 2030, at a CAGR of 17.38% during the forecast period (2025-2030).

Mobile Application Testing Services (MATS) - Market - IMG1

There are a variety of hardware, software, and network configurations within the mobile device ecosystem. Furthermore, the task itself is tiring and presents exceptional challenges regarding quality assurance strategy and testing due to the continuous availability of new technologies and browsers and the release of operating system versions. Demand has been significantly influenced by the availability of various types and generations of cell phones on the market. The applications should work and run at the optimal level.

Key Highlights

  • The competition between application developers across relevant app stores is influencing the market. Direct and transparent feedback on reviews in the App Store has generated increased demand for high-quality mobile applications and an enhanced user experience.
  • In strategic collaboration, few players focus their attention on becoming visible and expanding into new markets. For example, Applitools, a leading developer of following-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, on the state of artificial intelligence in the quality engineering report last year. Applitools uses VisualAI and Ultrafast Test Cloud to provide a next-generation test automation platform.
  • The major factors considered for using MAT services are reduced time to market, lower budget and availability of quality assurance materials, and an emphasis on user experience design. Over the last ten years, there has been a marked rise in the market for measurement tools related to application quality and user experience on Mobile App Store ecosystems.
  • Developers constantly develop new features and increments of ready-to-use software under a lean and agile development approach. Small businesses were trying to take advantage of the huge business opportunities associated with cellular devices.
  • The user problems and challenges associated with the Internet of Things apps require testing. For instance, an Internet of Things device cannot be connected to a mobile application. The sensor doesn't send data, the application isn't installed on your device, and you always get an app crash.

Mobile Application Testing Services (MATS) Market Trends

Growing Demand of Hybrid Mobile Application Testing Services

  • The rising demand for hybrid application testing services reflects the growing prevalence of hybrid mobile applications in the ever-expanding mobile landscape. Hybrid applications, which combine elements of both native and web applications, have gained popularity due to their versatility and ability to address diverse business requirements.
  • Hybrid applications are designed to run on multiple platforms, such as iOS, Android, and web browsers. The demand for testing services arises from ensuring consistent functionality and performance across various operating systems and devices.
  • Hybrid apps, with their intricate architecture, demand thorough testing strategies, unlike traditional native apps. This complexity stems from the necessity to guarantee compatibility across diverse devices and operating systems, fueling the need for strong testing services.
  • Furthermore, advanced technologies like AI and cloud-based testing solutions are streamlining testing processes. These innovations create flexible and scalable testing environments, essential for the ever-evolving landscape of hybrid app development.

Asia Pacific Expected to be Fastest Growing Market

  • The adoption of mobile application testing solutions is increasing in IT markets in the region. Furthermore, mobile application testing facilitates building applications that are accessible and scalable across various platforms. It is a process to build application software by testing its functionality, consistency, and usability. This can be done by automation and manual testing.
  • Mobile phone usage across the Asia Pacific is booming. Consumers in the region increasingly use their phones as an immediate method to shop with their favorite brands. Key tendencies shaping the mobile ecosystem include 5G monetization, the rise of generative AI, the shift to circularity, consolidation to drive scale and efficiency, and fintech.
  • The market is expected to grow in the future owing to factors such as, in mature mobile markets in the region, there is strong interest in online gaming, cloud, and 5G-enabled immersive applications. Elsewhere, growing demand for mobile data and financial application services has emerged as crucial revenue growth drivers for the market in the region.
  • A rising number of users are adopting online wallet features, which, in turn, is expected to boost the utilization of e-commerce channels. Many enterprises are adopting advanced testing processes to deliver apps with a low possibility of security breaches. These are some of the key driving factors of growth for the market.

Mobile Application Testing Services (MATS) Industry Overview

The mobile application testing services market is highly fragmented and comprises multiple players vying for market share. About market shares, as various choices are available for the end user industry, no market player can have a dominant position. Nevertheless, market players prefer to distinguish themselves from innovation and rapid technological developments by differentiating their services.

  • June 2023: SmartBear released Swagger open-source tooling support for the latest version of the Open API Specification, OAS 3.1. A vendor-neutral, open description format for HTTP APIs, the OAS is widely used by development teams at organizations worldwide. Millions of developers use Swagger, which has evolved into one of the most popular open-source tools for API development, with rich support for the OAS, AsyncAPI, JSON Schema, and more.
  • January 2023: Cigniti Technologies Partners with LambdaTest to accelerate the digital assurance and digital transformation Journeys of global Companies; the partnership allows Cigniti to tap into LambdaTest's innovative HyperExecute platform that provides secure, scalable, and insightful test orchestration for customers at different points in their DevOps (CI/CD) lifecycle. Through this collaboration, Cigniti and LambdaTest provide their customers with a smart test orchestration platform that helps clients run end-to-end automation tests at blazing-fast speeds, enabling faster time-to-market across industries and geographies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Smartphones Drives the Market Growth
    • 5.1.2 Presence of Augmenting Technology, such as AI, ANN, and Others
  • 5.2 Market Restraints
    • 5.2.1 Significant Infrastructure Requires Huge Capital Investment

6 MARKET SEGMENTATION

  • 6.1 Application Type
    • 6.1.1 Native
    • 6.1.2 Web
    • 6.1.3 Hybrid
  • 6.2 End-User Industry
    • 6.2.1 Gaming
    • 6.2.2 BFSI
    • 6.2.3 Healthcare
    • 6.2.4 Retail
    • 6.2.5 Travel and Tourism
    • 6.2.6 Other End-User Industries
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Accenture PLC
    • 7.1.2 Capgemini SE
    • 7.1.3 Cognizant Technology Solutions
    • 7.1.4 EPAM Systems Inc.
    • 7.1.5 IBM Corporation
    • 7.1.6 Wipro Ltd
    • 7.1.7 Tata Consultancy Services Limited
    • 7.1.8 AQM Software Testing Lab
    • 7.1.9 Cigniti Technologies Ltd
    • 7.1.10 Amazon Web Services Inc.
    • 7.1.11 Sauce Labs Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS