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市场调查报告书
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1642147

整合通讯与协作：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Unified Communications And Collaboration - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

整合通讯和协作市场规模预计在 2025 年为 1,860.5 亿美元，预计到 2030 年将达到 6,342.9 亿美元，预测期内（2025-2030 年）的复合年增长率为 27.8%。

统一通讯与协作-市场-IMG1

传统上，整合通讯和协作的需求一直由单一产品主导。公司正在选择适合其特定需求的产品。例如，公司购买电子邮件伺服器用于通讯、购买团队室用于团队合作、购买入口网站用于组织资讯共用、购买 PBX 和语音邮件用于电话服务。客户越来越多地做出策略性技术决策，根据整个协作堆迭的功能、丰富性和整合性来部署整合通讯和协作环境。

关键亮点

  • 选择协作和通讯产品的公司通常会根据平台的未来方向来选择。选择正确的平台可以帮助企业降低IT成本、管理开销和整合挑战。此外，整体平台方法在最终用户培训、采用和商业价值方面提供了显着的优势。
  • 经济高效的云端基础的解决方案的出现，正推动 IT 预算最少的医疗保健提供者采用该解决方案。基于订阅的统一通讯服务使医疗保健客服中心能够建立 PBX（专用交换机）系统，以无缝地满足来自不同位置的多个客户请求。
  • 各种用于个人和 B2B 的资料密集型应用程式正在涌现，包括 AR、VR 和视讯应用程式。 IT、电讯、BFSI、医疗保健、零售、媒体娱乐和许多其他行业都需要各种类型的高频宽、低功耗、超低延迟和高速度的视讯会议。
  • 远端工作要求推动了基于软体的通讯成为服务供应商业务永续营运的关键推动因素，并催生了新的 UCaaS（统一通讯即服务）解决方案，用于容量调整和服务交付（无论位置如何）。创造了前所未有的机会来展示云端服务的灵活性，并预计这一趋势将支持市场成长。
  • 实施UCC系统成本高是中小企业面临的最大问题之一。将多个通讯管道整合到单一平台上需要在基础设施、软体和硬体方面进行大量投资。
  • 新冠疫情加速了远端工作的转变，迫使公司和组织采用虚拟协作工具来确保业务永续营运。随着越来越多的在家工作，对视讯会议、即时通讯和其他通讯和协作技术的需求正在激增。

整合通讯和协作市场趋势

零售推动成长

  • 零售商正在转向云端技术来增加销售额、分析客户讯息，并透过降低成本和提高网路效能来改善用户体验。例子包括用于语音和其他协作工具的整合通讯即服务(UCaaS)、用于在零售店之间集中资讯服务的支援 WiFI 的网路即服务 (SDNA) 以及软体广域网路 (SWAN) 等正在增加零售商的利益。
  • 在零售领域，RFID技术仍处于崛起阶段。 RFID作为一种近距离技术，具有固有的协同效应。它已作为收银机定价和库存管理领域的客户服务工具得到了广泛的测试。 RFID 还可作为下一代行动和手持设备的装置识别和身份验证机制 - 例如，在顾客进入商店时识别他们并根据他们的偏好自订体验。只有资讯才能发挥如此规模的客户体验影响。整合通讯技术是零售业的主要技术，将客户、销售和库存业务整合到单一电话、电脑和 POS 系统中。
  • 顾客购买模式的快速变化正在推动零售业从单一顾客接触点转向透过网路和社群媒体的全通路零售的动态转变。日益增长的消费者需求推动所有通路购物和客户服务体验的改善，而这与实现零售业务流程自动化的创新通讯工具的需求相符。
  • 该服饰零售商的网路商店可能会将部分活动从传统的云端模式转换，以利用不同的云端模型来确保业务的顺利运作。您可以利用公共云端资源来处理订单并管理资源可扩充性。另一方面，涉及客户付款资讯等敏感资料、需要严格控制的监管工作可以采用私有云端模式来完成。
  • 此外，根据Kantar 2023的数据，亚马逊被评为全球最有价值的零售品牌，品牌价值约1,750亿美元。该公司提供网路零售、电脑、家用电子电器、数位内容领域的产品以及购物折扣等其他本地相关服务。此类零售商的兴起也可能刺激研究市场的需求。

北美：有望实现成长

  • 快速扩张的整合通讯(UC&C) 市场为企业提供了广泛的通讯和协作工具。过去几年，市场大幅成长，这主要归因于对远程办公解决方案的需求不断增加以及云端技术的采用。北美占据 UC&C 市场收益的大部分份额，并且是该市场的关键参与企业。
  • 北美的高技术采用率和对创新的重视使得 UC&C 市场拥有成熟的解决方案。 UC&C 市场的先驱者－微软、思科和 IBM 的总部都位于北美。
  • 这些公司在研发方面投入了大量资金，以创造出满足企业不断变化的需求的创新 UC&C 解决方案。
  • 北美经济规模庞大且多元化，各领域的公司集中度较高，为 UC&C 市场提供了有利的解决方案。这些企业需要能够提高生产力、降低成本并同时增加消费者参与度的沟通和协作解决方案。 UC&C 解决方案已成为北美公司最受欢迎的选择之一，因为它们为企业提供了实现这些目标的全面工具。

整合通讯与协作 (UC&C) 产业概览

整合通讯和协作市场正在整合，并见证着快速的技术创新、产业整合以及向团队和工作流程协作的转变。近年来，对完整 UC&C 平台的需求导致许多供应商合併，因为这是获得基本客群的最快方式。市场领导者正专注于新产品开发技术，以加强产品系列增加客户获取。

  • 2023年11月，Momentum宣布已完成G12 Communications的收购。透过与 G12 联手，该公司将提供最佳的语音协作解决方案，帮助组织和现代劳动力在日益数位化和协作的世界中蓬勃发展。
  • 2023 年 10 月，思科宣布了其 AI 策略，并透过在其 Webex 平台中加入强大的基于 AI 的功能和特性将其付诸实践。该公司重点介绍了几种新的设备选项，宣传了与苹果的合作伙伴关係，并讨论了与 Microsoft Teams 等第三方协作供应商的团队合作和互通性。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 消费者议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 评估产业中的 COVID-19

第五章 市场动态

  • 市场驱动因素
    • 计量收费模式的出现推动了对传统 UC 解决方案的需求
    • 劳动力动态的变化导致新的企业合作的出现
    • 由于中小企业需求不断增长而推动采用
  • 市场问题
    • 传统 UC 的管理和整合挑战依然存在

第六章 技术概述

  • UC&C 的演变
  • 各种 UC&C 服务的成本比较
  • 新案例研究- 情境协作、企业社交网络和其他内部沟通工具

第七章 市场区隔

  • 依实施类型
    • 本地/託管
    • 云（UCaaS）
  • 按类型
    • 商业 VOIP/UC 解决方案
    • 企业协作
    • 客服中心服务
    • 客户互动应用程式
    • 其他的
  • 按最终用户产业
    • 零售
    • BFSI
    • 医疗
    • 公共部门
    • 其他终端用户产业（物流、IT/通讯等）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区（拉丁美洲及中东及非洲）

第八章 竞争格局

  • 公司简介
    • Avaya Inc.
    • Cisco Systems Inc.
    • RingCentral Inc.
    • Verizon Communications Inc.
    • Mitel Network Communications
    • Polycom Inc.（Plantronics）
    • NEC Corporation
    • AT&T Inc.
    • GoToConnect
    • 8x8 Inc
    • Zoom Video Communications Inc.
    • 3CX Ltd.

第九章投资分析

第十章：投资分析市场的未来

简介目录
Product Code: 66973

The Unified Communications And Collaboration Market size is estimated at USD 186.05 billion in 2025, and is expected to reach USD 634.29 billion by 2030, at a CAGR of 27.8% during the forecast period (2025-2030).

Unified Communications And Collaboration - Market - IMG1

Traditionally, demand for unified communication and collaboration has been dominated by single products. Businesses used to select their own products for particular needs. For example, organizations bought email servers for messaging, team rooms for teamwork, portals for organizational information sharing, and PBX and voicemail for telephony services. Customers are making strategic technology decisions to deploy unified communications and collaboration environments based on the entire collaboration stack's capability, richness, and integration.

Key Highlights

  • Companies that choose collaboration and communication products often do so based on the platform's future direction. Selecting the right platform helps companies reduce IT costs, management overhead, and integration challenges. Moreover, a holistic platform approach substantially benefits end-user training, adoption, and business value.
  • The advent of cost-effective cloud-based solutions has increased healthcare providers' adoption, often categorized as having minimum IT budgets. With the subscription-based united communication services, the healthcare contact centers establish their PBX (Private Branch Exchange) systems and seamlessly address multiple customer requests from various sites.
  • Various individual and B2B data-intensive applications, such as AR, VR, and video applications, are emerging. The industries such as IT, telecom, BFSI, healthcare, retail, media and entertainment, and many others have different types of video conferencing essentials, including high bandwidth, low power, ultra power latency, and high speed.
  • Remote work mandates create an unprecedented opportunity for service providers to promote software-based communications as a critical enabler of business continuity and demonstrate the flexibility of unified communications as a service (UCaaS) and cloud services regarding capacity adjustments and service delivery (irrespective of location). This trend is expected to support market growth.
  • The high installation costs of UCC systems are one of the greatest problems SMEs confront. Integration of multiple communication channels onto a single platform necessitates substantial investments in infrastructure, software, and hardware.
  • The COVID-19 pandemic hastened the transition to remote work, compelling businesses and organizations to adopt virtual collaboration tools to ensure business continuity. Demand for video conferencing, instant messaging, and other communication and collaboration technologies has skyrocketed as more employees work from home

Unified Communications and Collaboration Market Trends

Retail Sector to Witness the Growth

  • In order to increase sales, analyse customer information and improve the user experience by lowering costs and improving network performance, retailers are taking advantage of cloud technology. For example, the benefits to retailers are enhanced by Unified Communications as a Service UCaaS for Voice and Other Collaboration Tools, WiFI Networks Enabled Network As A Service SDNA for Centralized Data Services Across All Retails,and Software Wide Area Networks.
  • In the retail sector, RFID technology is still increasing. As a proximity technology, RFID has an innate synergistic effect. In the field of pricing and inventory management in the checkout line, it has been extensively tested as a customer service tool. RFID is also intended to be a device recognition and authentication mechanism for the next generation of mobile or handheld devices, like recognising customers who are coming into stores in order to deliver tailored experiences based on their tastes. Only information can be used to leverage the impact of a customer experience at this scale. Unified communications technologies that integrate customer, sales and inventory operations in a single telephone, computer or point of sale system are the locus for retailing.
  • Rapid changes in customer purchasing patterns have led to a dynamic shift in the retail sector from an individual point of interaction to omnichannel via the Internet or social media. Increased consumer demand has led to the need for an enhanced shopping and customer service experience across all channels, which is in line with the requirement of innovative communication tools that will enable automated retail business processes.
  • In order to guarantee a smooth functioning of its business, clothing retailers' online stores may switch from the traditional cloud model for several activities in order to take advantage of different cloud models. In order to process orders and manage the scalability of resources, public cloud resources could be used. On the other hand, working on legal regulations, including essential data, such as customer payment details, which require strict management, could be done using a private cloud model.
  • Furthermore, According to the Kantar 2023, Amazon was ranked as the world's most valuable retail brand, with a brand value of around 175 billion U.S. dollars Offerings products in the area of Internet retailing, computers, consumer electronics, digital content and other locally relevant services like shopping discounts. The demand in the market studied could also be stimulated by such an increase in retailers.

North America is Expected to Witness the Growth

  • A variety of communication and collaboration tools are offered to enterprises by the rapidly expanding Unified Communications and Collaboration UC&C market. The market has grown significantly over the past few years, mainly as a result of increasing demand for teleworking solutions and adoption of cloud technologies. North America, with a significant share of the UC&C market's revenues, has become an important participant on this market.
  • The high rate of technology adoption and emphasis on innovation in North America have made it mature UC&C market solution. Microsoft, Cisco, and IBM, pioneers in the UC&C market, are headquartered there.
  • These businesses have made substantial investments in research and development to create innovative UC&C solutions that meet the evolving requirements of businesses.
  • Due to its large and diverse economy and high concentration of businesses in a number of sectors, North America is a favourable solution for the UC&C market. Communication and collaboration solutions that increase productivity, reduce costs while increasing consumer involvement are sought by these businesses. UC&C solutions offer businesses a comprehensive set of tools to achieve these goals, making them one of the most popular options among North American companies.

Unified Communications and Collaboration Industry Overview

The unified communications and collaboration market is consolidated and witnessed rapid innovation, industry consolidation, and a shift toward team and workstream collaboration. In recent years, the need to have a complete UC&C platform caused many vendors to consolidate because acquiring the customer base was the fastest way to accomplish this. The significant players operating in the market focus on new product development techniques to strengthen their product portfolio and increase customer acquisition.

  • In November 2023, Momentum,has announced that it has completed its acquisition of G12 Communications, By joining forces with G12, company would to deliver premier voice-enabled collaboration solutions that empower organizations and the modern workforce to thrive in an increasingly digital and collaborative world
  • In October 2023, Cisco has announced an AI strategy that the company is making good on with a smattering of generative AI-based features and functionality into the Webex platform. The company highlighted several new device options, promoted its Apple partnership, and even discussed how teamwork and interoperability with third-party collaboration providers, such as Microsoft Teams,

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Consumers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Emergence of Pay-as-you-go Model Driving the Demand over Legacy UC Solutions
    • 5.1.2 Changing Workforce Dynamics Leading to the Emergence of New Forms of Enterprise Collaboration
    • 5.1.3 Growing Demand from SME's Expected to Drive Adoption
  • 5.2 Market Challenges
    • 5.2.1 Management and Integration Challenges Remain a Concern for Traditional UC

6 TECHNOLOGY OVERVIEW

  • 6.1 Evolution of UC&C
  • 6.2 Cost Comparison of Various UC&C Offerings
  • 6.3 Emerging Case Studies - Contextual Collaborations, Enterprise Social Networking and Other Internal Communication Tools

7 MARKET SEGMENTATION

  • 7.1 By Deployment Type
    • 7.1.1 On-premise/Hosted
    • 7.1.2 Cloud (UCaaS)
  • 7.2 By Type
    • 7.2.1 Business VOIP/UC Solutions
    • 7.2.2 Enterprise Collaboration
    • 7.2.3 Contact Center Services
    • 7.2.4 Customer Interaction Applications
    • 7.2.5 Other Types
  • 7.3 By End-User Industry
    • 7.3.1 Retail
    • 7.3.2 BFSI
    • 7.3.3 Healthcare
    • 7.3.4 Public Sector
    • 7.3.5 Others End User Industries (Logistics, IT & Telecom, Etc.)
  • 7.4 By Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia-Pacific
    • 7.4.4 Rest of the World (Latin America and Middle East & Africa)

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Avaya Inc.
    • 8.1.2 Cisco Systems Inc.
    • 8.1.3 RingCentral Inc.
    • 8.1.4 Verizon Communications Inc.
    • 8.1.5 Mitel Network Communications
    • 8.1.6 Polycom Inc. (Plantronics)
    • 8.1.7 NEC Corporation
    • 8.1.8 AT&T Inc.
    • 8.1.9 GoToConnect
    • 8.1.10 8x8 Inc
    • 8.1.11 Zoom Video Communications Inc.
    • 8.1.12 3CX Ltd.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET