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市场调查报告书
商品编码
1642163

行动电源 -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Power Bank - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年行动电源市场规模为 147.3 亿美元，到 2030 年预计将达到 220.5 亿美元，预测期内（2025-2030 年）的复合年增长率为 8.4%。

行动电源-市场-IMG1

推动行动电源发挥作用的关键因素是智慧型手机和其他行动装置的普及率不断提高，以及远距工作和数位学习的趋势日益增长。此外，户外活动和旅行的日益普及也促进了行动电源市场的成长。

关键亮点

  • 萤幕时间已经成为我们许多人日常生活的一部分。根据Comparitech的最新资料，全球人们每天平均花在萤幕前的时间为6小时58分钟，而美国的人均萤幕使用时间为7小时4分钟，比全球平均多了7分钟。因此，为了让行动电话和笔记型电脑处于待机状态，我们需要让它们一直处于开机状态，而可携式电源被认为是比以往更方便的选择。
  • 行动电源体积较大，需要很长时间才能为您的智慧型手机充电。这就是为什么供应商不断创新以减小尺寸和重量，同时提高快速充电能力的原因。 2022年10月，Stuffcool推出了新的15W无线充电行动电源，具有20W PD有线输出。 Stuffcool 的新款无线行动电源采用轻巧纤薄的设计，并配有 LED 指示灯（可在充电和放电时显示电池百分比）、微型 USB 连接埠和 USB Type-C 充电埠。
  • 具有快速充电功能的行动电源的日益普及预计将推动 10,000-20,000 mAh 容量范围的行动电源市场的成长。该公司还希望在所有充电埠提供快速充电服务，以增强其竞争优势。
  • 电子商务产业改变了全球商业活动的方式。例如，根据 IBEF 最近的统计数据，到 2030 年，整个电子商务市场的规模预计将达到 3,500 亿美元。该行业的成长很大程度上是由互联网和智慧型手机普及率的提高所推动的。预测期内，新兴经济体电子商务的成长预计将进一步推动行动电源市场的成长。
  • 近年来，许多公司进入行动电源市场，提供不同容量、价格和设计的行动电源。然而，并非所有行动电源的品质都是优良的，其使用寿命往往不到六个月。低品质的行动电源不仅无法正常为您的设备充电，还可能损坏设备，从而限制市场的成长。
  • 由于新冠疫情，先前预期的行动电源整体应用领域的成长可能会放缓，因为疫情限制了供应链，企业和全球经济的严重中断限制了行动电源的采用。疫情限制了生产，并大幅减少了企业投入。

行动电源市场趋势

无线充电可望推动市场成长

  • 事实证明，「随时随地工作」的概念是未来职场发展最快的趋势。职场正在采用无线充电创新技术并将其整合到现有技术中，为员工提供卓越的非接触式体验。他们利用所得资料来优化社区的安全和效率。
  • 随着 Qi 的兴起，一些行动电源製造商开始生产不符合标准或仿冒品的产品，并贴上「相容Qi」或「支援Qi」等误导性标籤，这些标籤通常是非法使用的。 Qi 标誌。全球各地科技协会的调查结果显示，消费者普遍认为Qi认证在确保无线充电行动电源产品的安全性、相容性、可靠性等方面具有明显优势。
  • 为了保持社交距离，房地产行业转向去电气化，再加上动态的工作模式，自然会导致人们转向共用办公桌酒店业。但共用资源并非没有安全挑战，因此任何流程都需要简单的方法让员工识别可用的办公桌、清洁时间表和社交距离措施。预计在 COVID-19 疫情过后，对无线行动电源的需求将进一步增加。
  • 随着 5G 的推出，设备将消耗更多的电力来支援额外的速度和频宽。在这种情况下，无线充电行动电源变得越来越受欢迎，因为它们提供了在主充电器之外添加额外电源的便利，这样您就可以在旅途中为智慧型手机或其他行动装置充电。人们认为...
  • 无线充电行动电源比标准行动电源拥有更多的电子元件并列出更多功能。因此，它们往往比更简单、更传统的有线行动电源更贵。

亚太地区将经历最高成长

  • 亚太地区行动电源市场的成长得益于消费性电子产品（尤其是智慧型手机和平板电脑）的使用不断增加、技术进步导致的电子设备耗电量增加以及停电。
  • 此外，可支配收入的提高、城市人口的增加以及智慧型手机和平板电脑在农村地区的普及率的提高是预计在预测期内推动亚太地区行动电源普及的一些关键因素。
  • 电子设备用户群的不断增加正刺激行动电源市场（主要在亚太国家）的成长。这是由于政府加大倡议支持智慧型手机和电子产品製造业，以及技术进步导致锂离子电池成本降低。
  • 例如，印度资讯技术部最近发布的印度国家电子政策 (NPE) 草案製定了雄心勃勃的目标，即到 2025 年打造价值 4000 亿美元的电子製造业，而行动电话设备是该计划的重点。四分之三。

行动电源产业概况

由于全球有许多供应商提供行动电源，因此行动电源市场呈现细分化。该市场并未给新进业者巨大的获利机会。此外，现有参与企业正在推出与市场上的竞争对手具有不同功能的新技术整合产品。此外，供应商计划将行动电源的使用范围扩展到各个终端用户市场。

  • 2023 年 1 月-消费性电子品牌 Ambrane 宣布推出其 Stylo Boost 行动电源，该行动电源具有 40,000mAH 电池容量、60W 超快速充电功能以及为智慧型手机和笔记型电脑充电的能力。
  • 2023 年 2 月-UBON 在印度推出了新型 PB-X35 透明行动电源。该产品因其独特、透明的外观而在市场上的其他行动电源中脱颖而出。它的峰值输出为 22.5 瓦，可为行动电话快速充电，并具有双输入充电连接器和 2.0A 输出充电端口，可让您同时为两个设备充电。为了确保您的充电器和设备的安全，行动电源配备了过热保护、短路保护和过充保护。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • COVID-19 对全球行动电源市场的影响

第五章 市场动态

  • 市场驱动因素
    • 行动装置需求快速成长
    • 全球电子商务销售额不断成长
  • 市场限制
    • 劣质行动电源上市
  • 市场机会
    • 基于太阳能和氢燃料电池的行动电源的开发

第六章 行动电源依电池类型分析

  • 锂离子电池
  • 锂聚合物电池

第七章 市场区隔

  • 按容量范围
    • 500～5,999mAh
    • 6,000～9,999mAh
    • 10,000 至 13,000 mAh
    • 超过 13,000 毫安培时
  • 按充电方式
    • 有线
    • 无线的
  • 按应用
    • 智慧型手机和平板电脑
    • 相机
    • 笔记型电脑
    • 其他（智慧手环、无线耳机）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第八章 竞争格局

  • 公司简介
    • Xiaomi Corporation
    • Lenovo Group Limited
    • BBK Electronics（Realme）
    • Panasonic Corporation
    • Koninklijke Philips NV
    • Sony Corporation
    • ADATA Technology Co. Ltd
    • Ambrane India Pvt. Ltd.
    • Intex Technologies (India) Ltd
    • Syska Mobile Accessories
    • Huawei Technologies Limited

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 67019

The Power Bank Market size is estimated at USD 14.73 billion in 2025, and is expected to reach USD 22.05 billion by 2030, at a CAGR of 8.4% during the forecast period (2025-2030).

Power Bank - Market - IMG1

Major factors driving the role of power banks are the increasing adoption of smartphones and other mobile devices, along with the growing trend of remote work and e-learning. Moreover, the growing popularity of outdoor activities and travel has also contributed to the growth of the power bank market.

Key Highlights

  • Screen time has become part of the fabric of everyday life for most. According to Comparitech's latest available data, people average 6 hours 58 minutes of screen time per day globally, while the average screen time in the United States is 7 hours 4 minutes per day which is 7 minutes more than the global average. Thus, for a phone or laptop to stay on standby, its needs to be ensured that it is powered on at all times, and a portable power bank is considered a handier option than ever.
  • Power banks can be bulky or take too much time to charge a smartphone. So, vendors are constantly innovating to reduce the size and weight and, at the same time, also increase their capacity to charge quickly. In October 2022, Stuffcool launched a new 15W wireless charging power bank with a 20W PD wired output. The new Stuffcool wireless power bank is lightweight and has a slim design, with an LED indicator to show the battery percentage while charging and discharging, a micro USB port, and a USB Type-C charging port.
  • The increasing adoption of power banks that can offer high-speed charging is expected to drive market growth for power banks with a capacity range of 10,000mAh - 20000mAh. Companies are also trying to provide fast charging through all their charging ports to leverage their competitive advantage.
  • The e-commerce industry transformed the way business is done across the world. For instance, according to the recent stats published by IBEF, the overall e-commerce market is also expected to reach USD 350 billion by 2030. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. Suc increasing e-commerce figures from emerging economies will further boost the growth of the power bank market over the forecast period.
  • Many players have entered the power bank market in recent years and are providing power banks of various capacities, prices, and designs. However, not all power banks are of superior quality, as they tend to last even less than six months. Low-quality power banks not only charge the device improperly but could also damage it, thereby restricting market growth.
  • As a result of COVID-19, the previously expected growth of power banks across applications is likely to decline as the pandemic restricts the supply chain and adoption due to the severe disruptions to businesses and the global economy. The epidemic has resulted in limited production leading to a sharp decline in business inputs.

Power Bank Market Trends

Wireless Charging is Expected to Drive the Market Growth

  • The fastest emerging trend in the future of the workplace is turning out to be the concept of 'work from anywhere.' Workplaces are getting on board with innovative technology-enabled wireless charging and are integrating this into their existing technology to provide an excellent touchless experience for employees. They are also using the resulting data to optimize the safety and efficiency of their areas.
  • Amid the rise of Qi, some power bank manufacturers have started making non-compliant or counterfeit products with misleading labels like 'Qi compatible' or 'Qi-enabled,' often with illegally-used Qi logos. Different consumers surveyed by technology associations across the globe agreed that Qi-Certified offers distinct advantages in a wireless charging power bank product to ensure safety, compatibility, and reliability.
  • The shift to de-densifying real estate to allow for social distancing, coupled with dynamic work patterns, naturally leads to looking at hotelling shared desks. However, shared resources don't come without safety challenges, and any process needs a simple way for employees to identify available desks by cleaning schedules and a social distancing policy. This will further boost the demand for wireless power banks in the post-COVID-19 pandemic scenario.
  • The rising implementation of 5G will result in an increased power drawn by the devices in order to provide for the added speed and bandwidth. Wireless charging power banks will become increasingly popular in such a case as they combine the convenience of having additional power when away from main chargers so that mobile devices like smartphones can be charged when on the move.
  • Wireless charging power banks require more electronic components within them and provide more functionality than a standard power bank. As such, they tend to be more expensive than the simpler, more traditional wired power banks.

Asia-Pacific to Witness Highest Growth

  • The growth of the Asia-Pacific power bank market is boosted by the increasing use of consumer electronic devices, especially smartphones and tablets, increased power consumption of electronic devices owing to technological advancements, and electric outage.
  • Moreover, rising disposable income, growing urban population, and increasing penetration of smartphones and tablets in rural regions are some of the significant factors that are expected to fuel the adoption of power banks in Asia-Pacific over the forecast period.
  • An increase in the user base of electronic devices is mainly stimulating the growth of the power bank market in the Asia Pacific countries. This is backed by growing government initiatives to aid the smartphone and electronic manufacturing sector and technological advancements leading to a reduction in lithium-ion battery costs.
  • For instance, in the recent past, India's draft National Policy on Electronics (NPE) released by the IT ministry has set an ambitious target of creating a USD 400 billion electronics manufacturing industry by 2025, with the mobile phone devices segment accounting for three-fourths of the production.

Power Bank Industry Overview

The Power Bank Market is fragmented due to the presence of many vendors globally offering power banks. The market does not provide major lucrative opportunities for new market entrants. Also, the existing players are launching new technology-integrated products offering features different from the competitors in the market. Further, the vendors plan to expand their power banks' usage to various end-user verticals.

  • January 2023 - Consumer electronics brand Ambrane has announced the launch of Stylo Boost Power Bank with a 40000mAH battery capacity, a 60W ultrafast charging capacity, and the capability of charging smartphones and laptops.
  • February 2023 - UBON launched a new PB-X35 Transparent Power Bank in India that stands out from other power banks in the market due to its unique transparent aesthetic. It facilitates a peak power output of 22.5 watts, allowing phones to get charged quickly and also features twin input charging connectors and a 2.0A output charging port, allowing to charge two devices simultaneously. To ensure the safety of the charger and the devices, the power bank has overheating protection, short circuit protection, and overcharge protection.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Global Power Bank Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapidly Increasing Demand for Portable Devices
    • 5.1.2 Increasing E-commerce Sales Across the World
  • 5.2 Market Restraints
    • 5.2.1 Launch of Poor Quality Power Banks
  • 5.3 Market Opportunities
    • 5.3.1 Development of Solar and Hydrogen Fuel Cell-based Power Banks

6 ANALYSIS ON POWERBANK BATTERY TYPE

  • 6.1 Lithium-ion Battery
  • 6.2 Lithium-Polymer Battery

7 MARKET SEGMENTATION

  • 7.1 By Capacity Range
    • 7.1.1 500-5999mAh
    • 7.1.2 6000-9999mAh
    • 7.1.3 10,000mAh -13000mAh
    • 7.1.4 > 13000mAh
  • 7.2 By Charging Mode
    • 7.2.1 Wired
    • 7.2.2 Wireless
  • 7.3 By Application
    • 7.3.1 Smartphone and Tablets
    • 7.3.2 Cameras
    • 7.3.3 Laptops
    • 7.3.4 Other Applications (Smart band, Wireless Headsets)
  • 7.4 By Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia Pacific
    • 7.4.4 Latin America
    • 7.4.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Xiaomi Corporation
    • 8.1.2 Lenovo Group Limited
    • 8.1.3 BBK Electronics (Realme)
    • 8.1.4 Panasonic Corporation
    • 8.1.5 Koninklijke Philips NV
    • 8.1.6 Sony Corporation
    • 8.1.7 ADATA Technology Co. Ltd
    • 8.1.8 Ambrane India Pvt. Ltd.
    • 8.1.9 Intex Technologies (India) Ltd
    • 8.1.10 Syska Mobile Accessories
    • 8.1.11 Huawei Technologies Limited

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET