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市场调查报告书
商品编码
1642206

内容分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Content Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 142 Pages | 商品交期: 2-3个工作天内

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简介目录

内容分析市场规模预计在 2025 年为 69.4 亿美元，预计到 2030 年将达到 117 亿美元，预测期内（2025-2030 年）的复合年增长率为 11.01%。

内容分析-市场-IMG1

随着数位化的不断传播，人们产生的资料量只会随着时间的推移而增加。随着人们花更多的时间与数位科技互动，他们将创造更多能够揭示他们的兴趣、行为和偏好的内容。

主要亮点

  • 此外，随着资料量、来源和格式的惊人成长，企业将越来越多地使用企业内部和外部的资讯。我们甚至可能会看到数位内容和内容分析成为企业市场资讯的一级资讯来源。
  • 由于社群媒体管道在广告和客户拓展方面的参与度不断提高，预计在预测期内，社群媒体分析将在内容分析市场的成长中发挥关键作用。此外，考虑到物联网（IoT）和巨量资料技术的颠覆性发展，内容分析将继续见证显着成长，并将继续成为推动整个分析市场成长的主要因素之一。
  • 在所有业务领域中，银行、金融服务和保险 (BFSI) 以及医疗保健预计将占据全球内容分析市场的巨大份额。 BFSI 产业产生大量非结构化资料，包括客户资讯、产品日誌、交易资讯等，这些数据可用于改善决策。
  • 穆罗贝尔，2023 年 8 月－领先的先进人工智慧 (AI) 解决方案供应商之一 Synthetaic 宣布与微软达成伙伴关係协议，专注于 AI资料和云端解决方案的创新。作为协议的一部分，微软将向Syntetech提供约一百万小时（约114年）的云端处理资源。这项战略伙伴关係将开启电脑视觉和资料分析的新纪元，为国防、情报、商业和非政府应用带来广泛利益。
  • 然而，大多数使用内容分析的企业由于缺乏能够处理多种语言数位资料的专业知识和熟练的技术人员而难以充分发挥其潜力。然而，昂贵的分析软体和相关人员缺乏意识可能会对预测期内内容分析市场的成长构成挑战。
  • 由于全球实施封锁，COVID-19 增加了公众对社群媒体的依赖。这对在此期间成长的内容分析市场来说是个好消息。

内容分析市场趋势

影片分析呈现显着成长

  • 随着视讯分析提供的智慧程度不断提高，企业现在拥有更多选择来保护其设施，从而使安全成为所有企业营运的关键组成部分。视讯分析程式可与 IP、​​类比和百万像素摄影机配合使用，并可与各种硬体组件整合。整合减少了对冗余硬体的需求，实现了更具成本效益的部署。
  • 视讯分析可以让您更深入了解客户的需求。结果是更好的产品规划、资源优化以及增强的行销和广告能力。随着 Facebook、YouTube、TikTok 等社群媒体网站甚至 Twitch 等专业平台的流行，企业现在可以轻鬆使用 VCA 应用程式来拓展客户。为了实现这一目标，商业企业和政府机构经常使用视讯内容分析来达到安全、物流、人群控制、交通和公共卫生等目的。
  • 该领域的领先供应商正在将视讯分析软体融入其产品中，以提供智慧运动、物件侦测和追踪、语音辨识和物件分类等优势。
  • 对监控、模式识别以及使系统更加智慧和安全的需求不断增加，正在影响对视讯分析的需求。例如，安讯士与国际公共交通协会（UITP）合作进行的一项公共交通研究发现，过去几年中，每个受调查的系统中的摄影机数量平均增加了近 70%，而公众对公共交通视频监控的支持率从 65% 增加到了 73%。
  • 影像内容分析使该公司能够利用深度学习模型来自动对即时影像串流和存檔影像库进行影像分析。视讯内容分析系统监控特定物件或预先定义条件。当人工智慧 (AI) 检测到这些物体或情况时，就会发送即时警报，使最终用户能够立即采取行动。
  • 为了能够在不受波浪影响和光反射影响的开阔海面上准确识别个人水上摩托车，Dallmeyer 推出了基于人工智慧的视讯分析应用程式。例如，该软体程式可以帮助港口营运商和炼油厂保护自己免受来自岸上的未授权存取和相关危险（如恐怖攻击和海盗行为），并遵守《国际船舶与港口设施保安章程》等法规。

北美地区成长强劲

  • 与其他地区相比，北美各终端用户产业采用资料现代化技术的比例最高，这是推动采用各种分析解决方案的主要原因。该地区是许多大公司的所在地，包括Oracle、SAP SE、IBM 和 Google，并在 ICT 行业中占据重要地位。
  • 此外，根据巨量资料平台OnAudience的调查，美国每年在行销资料上的花费从上年度年的1663万美元增长至近年来的3,061万美元。此外，美国各行业资料主导组织的崛起预计将大大推动该地区内容分析市场的成长。
  • 此外，该地区电子商务的扩张和社交网路的不断增长和渗透预计将刺激对嵌入式分析的需求。 SAS 研究所正在与 Inpixon 合作，利用这种整合并规划共同行销和促销活动。
  • 在美国，Sprinklr推出了统一客户体验管理 (Unified-CXM) 平台，将来自多个分析系统和 30 多个现代数位管道的零散资料整合到一个地方。 Sprinklr Marketing Analytics 提供即时的跨通路仪表板和丰富的视觉化效果，即使在宣传活动正在进行时也能提供可操作的消费者洞察，从而进行策略规划并提高用户参与度。
  • LivePerson 推出了 LP Insights，这是一个文字分析解决方案，可将客户资料和内容的声音转化为可操作的见解。 LP Insights 旨在监控、衡量和了解您的客户说什么、做什么、他们与您互动的原因、他们的购买模式和情绪。 LP Insights 为任何桌面提供承包情报来分析聊天记录资料。预计不同地区市场参与者的类似创新将刺激市场成长。

内容分析产业概览

内容分析市场是半独立的，由几个主要企业组成。从市场占有率来看，目前少数几家大公司占据着市场主导地位。最终用户的需求促使我们提供专业的产品和解决方案，利用策略合作措施来扩大市场占有率并提高盈利。此外，在这个市场上运营的公司正在建立伙伴关係，以帮助改善他们围绕内容分析技术的市场组合併增强他们的产品能力。

2023 年 9 月， Oracle将其 Oracle 云端基础架构 (OCI) 生成式 AI 服务中的 AI 功能新增至 Oracle Analytics Cloud。此新功能使自助分析使用者能够执行进阶分析并更快、更有效地做出更好的业务决策，而无需等待资料科学家或 IT 团队。

2022年6月，视讯分析平台VisualCortex在国际上推出。与扩充性较差或无法适应组织现有资料堆迭的单一用例解决方案相比，该公司声称其企业级平台可以为任何即时或历史视讯分析用例提供支援。

2022 年 9 月：为了帮助卖家客製化产品详情页面内容以提高转换率并将销售额提高高达 25%，亚马逊最近宣布了其用户实验管理工具的新功能。此外，亚马逊还在搜寻分析仪表板和产品机会探索器中添加了新功能，以帮助品牌分析其行销宣传活动并寻找吸引新客户和鼓励重复购买的机会。这套新的市场领先解决方案使商家更容易获取分析资料和客户洞察，从而推出新产品并增加销售。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素
    • 社群媒体分析需求不断增长
    • 预测分析变得更普遍
    • 高度客製化、产业专用的应用程式的兴起
  • 市场限制
    • 缺乏熟练的人力和意识
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 产业影响评估

第五章 市场区隔

  • 依部署类型
    • 本地
    • 云
  • 按应用
    • 文字分析
    • 影片分析
    • 社群媒体分析
    • 语音分析
    • 其他应用
  • 按最终用户产业
    • BFSI
    • 卫生保健
    • 零售和消费品
    • 资讯科技和电信
    • 製造业
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • Oracle Corporation
    • Google LLC
    • IBM Corporation
    • SAP SE
    • Open Text Corporation
    • Nice Systems Ltd.
    • Adobe Systems Inc.
    • Interactive Intelligence Group, Inc.
    • Verint Systems
    • Clarabridge, Inc.
    • SAS Institute Inc.
    • TIBCO Software Inc.
    • Microsoft Corporation

第七章投资分析

第 8 章：市场的未来

简介目录
Product Code: 67376

The Content Analytics Market size is estimated at USD 6.94 billion in 2025, and is expected to reach USD 11.70 billion by 2030, at a CAGR of 11.01% during the forecast period (2025-2030).

Content Analytics - Market - IMG1

With the continued spread of digitization, the amount of data generated by people will only increase with time. As people spend more time interacting with digital technology, they'll create more content indicating their interests, behaviors, and preferences.

Key Highlights

  • Moreover, with the staggering growth in data volume, sources, and formats, companies use information across the enterprise and beyond. It may even lead to an era where digital content and content analytics become the primary sources of market intelligence for businesses.
  • Social media analytics is expected to play a pivotal role in the growth of the content analytics market over the forecast period due to the growing involvement of social media channels in advertising and customer outreach. Furthermore, content analytics would continue to experience vital growth and remain one of the principal factors driving the overall growth of the analytics market, considering the disruptive evolution of the Internet of Things (IoT) and big data technologies.
  • Amongst all businesses, banking, financial services, and insurance (BFSI), and healthcare are supposed to hold important market shares of the global content analytics market. The BFSI industry generates large amounts of unstructured data, such as customer information, financial product logs, and transactional information, which can be used to improve decision-making.
  • Mroever, August 2023 - Synthetaic, one of the leading providers of advanced artificial intelligence (AI) solutions, has announced a partnership agreement with Microsoft focused on revolutionizing AI data and cloud solutions. As part of this agreement, Microsoft is offering Synthetaic access to nearly 1 million hours (about 114 years) of cloud computing resources. This strategic partnership would unlock a new era of possibilities in computer vision and data analysis, with a wide range of benefits across defense and intelligence, commercial, and non-government agency applications.
  • However, most of the companies that use content analytics struggle to completely use their potential, as they lack the expertise and skilled technicians who can handle and deal with digital data and multilingual abilities. Though, expensive analytic software and a deficiency of awareness among stakeholders may act as a challenge to the content analytics market growth over the projected period.
  • COVID-19 led to more dependency of the general public on social media with worldwide lockdowns. This was favorable for the content analytics market, which grew in this period.

Content Analytics Market Trends

Video Analytics to have a significant growth rate

  • With the increasing amount of intelligence offered by video analytics, companies have a diverse set of choices to secure their facilities, making security a crucial element across enterprise operations. The video analytic programs also support IP, analog, and megapixel cameras and can be integrated with various hardware components. Integration reduces the demand for extra hardware, making the implementation cost-effective.
  • Gaining a deeper understanding of what customers want is made possible through video analytics. Better product planning, resource optimization, and improved marketing and advertising function delivery are the results of this. With the popularity of social media sites like Facebook, YouTube, TikTok, and even specialized platforms like Twitch makes it simple for businesses to use VCA applications for client outreach. In order to achieve this, both commercial businesses and governmental organizations frequently use video content analysis for security, logistics, crowd management, traffic, public health, and other purposes.
  • Major vendors in the sector are incorporating video analytics software in their offerings for benefits such as Intelligent Motion, Object Detection, and Tracking, audio recognition, object classification, etc.
  • The growing demand for surveillance, recognizing patterns, and the push towards making systems smarter and safer is influencing the demand for video analytics. For instance, according to a survey conducted by Axis Communications in partnership with UITP (The International Association of Public Transport) on public transportation, over the past few years, the average number of cameras per system surveyed has increased by nearly 70%, public support for video surveillance on public transport has grown from 65% to 73%.
  • Video content analysis enables businesses to leverage deep learning models to automate video analytics for live video streams or archived video libraries. The video content analysis system monitors specific objects or predefined conditions. Once the artificial intelligence (AI) detects these objects or conditions, a real-time alert is sent, enabling end-users to respond faster.
  • In order to accurately identify watercraft on open ocean surfaces in spite of wave impact and light reflections, Dallmeier launched a video analysis application based on artificial intelligence. The software program assists, for instance, port operators and refineries in safeguarding themselves from unauthorized access from the seaside and associated hazards (such as terrorist attacks and piracy), as well as in adhering to rules like the ISPS Code.

North America to Execute a Significant Growth Rate

  • The adoption of data modernization technologies across various end-user industries in the North American region is maximum as compared to other regions, which is the major reason driving the adoption of various analytical solutions, with one of them being content analytics in the region. The region maintains its position in the ICT industry as it is home to many large corporations, such as Oracle, SAP SE, IBM, and Google, amongst others.
  • Also, the annual marketing data spending in the United States increased in previous years from USD 16.63 million to USD 30.61 million in recent years, according to a survey by OnAudience, a big data platform. Moreover, the number of data-driven organizations is increasing in the United States across all industries, which is expected to significantly drive the growth in the content analytics market in the region.
  • Moreover, the growing e-commerce and increasing presence and penetration of social networking in the region are expected to spur the demand for embedded analytics. SAS Institute is leveraging on integrations through collaboration with Inpixon plans to undertake joint marketing and promotional activities.
  • In the US, Sprinklr launched a unified customer experience management (Unified-CXM) platform that collects fragmented data from many analytics systems and more than 30 contemporary digital channels in one location. For pivoting, strategically planning, and boosting user engagement even while your campaigns are in the market, Sprinklr's Marketing Analytics offers live, cross-channel dashboards and rich visualizations that reveal actionable consumer insights.
  • LivePersonlaunched LP Insights, a text analytics solution that transforms the voice of customer data and content into actionable insights. LP Insights has been designed to monitor, measure, and make sense of customers' words, behavior, reasons for contact, buying patterns, and sentiments. It can then deliver turnkey intelligence to any desktop and analyze chat transcript data. Similar innovations by the regional market players are expected to stimulate market growth.

Content Analytics Industry Overview

Content Analytics Market is semi-conslidated and consists of several major players. In terms of market share, some of the major players currently dominate the market. The end-users demand is leveraging on strategic collaborative initiatives to offer specialized products and solutions, increase their market share and increase their profitability. The companies operating in the market are also into partnerships that help in improving the served market portfolio on Content Analytics technology to strengthen their product capabilities.

In September 2023, Oracle Adds AI Capabilities Oracle Cloud Infrastructure (OCI) Generative AI serviceto Oracle Analytics Cloud, the new capabilities assist analytics self-service users to more quickly and efficiently conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams.

In June 2022 , VisualCortex, a platform for video analytics, was launched internationally by the "VisualCortex" Company. Contrary to single-use-case solutions, which are less scalable or adaptive to an organization's existing data stack, the company claims its enterprise-grade platform can facilitate any real-time or historical video analytics use cases.

In September 2022, to help sellers tailor the content on product detail pages to increase conversion rates and boost their sales by up to 25%, Amazon recently announced new functionality for the Manage User's Experiments tool. Additionally, Amazon added new features to the Search Analytics Dashboard and Product Opportunity Explorer that assist brands in analyzing marketing campaigns and locating opportunities to attract new clients and encourage repurchases. With the help of this new collection of market-leading solutions, merchants may more easily access analytics data and customer insights to introduce new goods and boost sales.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand for Social Media Analytics
    • 4.2.2 Rising Practice of Predictive Analytics
    • 4.2.3 Rise in Highly Customized and Industry-Specific Applications
  • 4.3 Market Restraints
    • 4.3.1 Lack of Skilled Personnel and Awareness
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Deployment Type
    • 5.1.1 On-Premise
    • 5.1.2 Cloud
  • 5.2 Application
    • 5.2.1 Text Analytics
    • 5.2.2 Video Analytics
    • 5.2.3 Social Media Analytics
    • 5.2.4 Speech Analytics
    • 5.2.5 Other Applications
  • 5.3 End User Industry
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 Retail & Consumer Goods
    • 5.3.4 IT & Telecom
    • 5.3.5 Manufacturing
    • 5.3.6 Other End User Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle Corporation
    • 6.1.2 Google LLC
    • 6.1.3 IBM Corporation
    • 6.1.4 SAP SE
    • 6.1.5 Open Text Corporation
    • 6.1.6 Nice Systems Ltd.
    • 6.1.7 Adobe Systems Inc.
    • 6.1.8 Interactive Intelligence Group, Inc.
    • 6.1.9 Verint Systems
    • 6.1.10 Clarabridge, Inc.
    • 6.1.11 SAS Institute Inc.
    • 6.1.12 TIBCO Software Inc.
    • 6.1.13 Microsoft Corporation

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET