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市场调查报告书
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1642974

语言服务：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Language Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 192 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年语言服务市场规模为 816.3 亿美元，到 2030 年将达到 1,109 亿美元，预测期内（2025-2030 年）的复合年增长率为 6.32%。

语言服务-市场-IMG1

关键亮点

  • 推动语言服务需求的关键因素包括企业的快速全球化、内容的数位化不断提高以及个人化和国际化客户服务的兴起。
  • 科大讯飞是一家提供翻译服务的中国语音辨识公司，已成功从国家投资基金中国国新控股和安徽铁路发展基金等投资者处资金筹措。该公司表示，这笔资金筹措将用于提高其人工智慧翻译引擎的功能以及增强其翻译产出。这些发展为预测期内的市场成长提供了巨大的空间，尤其是对于新兴企业。
  • 语言服务的需求不再集中在大型跨国公司。儘管如此，地方政府和州政府，包括大小型企业和其他组织，都在增加对翻译、口译和其他语言服务的使用。
  • 过去几十年来，国际贸易稳步扩张，包括透过自由贸易协定的激增，导致世界全球贸易爆炸性成长。此外，海外竞争加剧和政府采取各种倡议，正在鼓励所有公司，无论规模大小，积极寻求海外市场的商机。
  • 国际行销趋势也有望加速语言服务市场的成长。利用这些服务，企业现在可以透过网路以低成本接触全球越来越多的受众。随着观众中外国人越来越多，市场预计还会进一步成长。
  • 网路使用量的增加，加上内容行销的趋势，为语言产业开闢了新的途径。针对国际受众的 PPC 广告和社群媒体行销也以惊人的速度成长。世界各地活跃的社交网站和部落格也提供了有效的内容行销平台，包括报导、资讯图表、影片和多媒体作品。所有这些内容都经过在地化以实现最佳效果，这是其市场成长的主要驱动力之一。
  • 此外，由于参与企业希望加强其市场地位，市场正在经历多起併购活动。例如，今年 10 月，Acolad Life Sciences 与 Alphanumeric 合作，支持该生命科学公司的国际通讯需求，包括为其全球客服中心提供电话口译 (OPI)。
  • 疫情迫使世界各地的人们留在家里。随着 YouTube、Netflix、社群媒体和亚马逊的用户数量激增，世界需要更多的内容。这意味着对能够舒适地远端工作的翻译人员的需求增加。
  • 另一个原因是，对抗病毒和治疗患者的经验的活跃交流促进了医学、病毒学、免疫学和流行病学研究人员之间的全球讨论和资讯交流。医疗领域可能对翻译的需求最高。
  • 2024 年 3 月，ABC Language Services 与康乃狄克州 Language Link 合併。此次合併使 ABC 语言服务公司能够更好地满足其客户的翻译需求，其中包括政府机构、律师事务所、医疗机构、人力服务、公司和其他企业。两家公司继续以现有名称运营，但现在共用所有资源和业务。
  • 新冠疫情和封锁限制迫使全世界留在家里，为网路贸易的发展提供了一定的动力。 Netflix、YouTube、Amazon Prime 和社交媒体等应用程式的用户数量激增。因此，全球对内容的需求越来越大，对翻译人员来说是个好消息。

语言服务市场趋势

翻译服务预计将大幅成长

  • 在语言服务中，翻译服务在促进不同语言使用者之间的沟通方面发挥着重要作用。这些服务包括口头和手语交流，根据国际标准化组织 (ISO) 的定义，是指将口头或手语讯息翻译成外语，同时保留来源语言内容的含义。
  • 随着我们与客户的联繫越来越紧密，我们提供的翻译服务范围也不断扩大，以满足他们的需求，无论他们偏好哪种语言。根据过去的资料，各种企业选择翻译服务来为国内外客户提供舒适感。
  • 翻译服务通常需要整合的云端运算平台和巨量资料分析，以确保可以从任何地方存取资料。结果是增加了储存容量并提高了效率。
  • 随着越来越多的企业在线上提供服务，网站和网页内容翻译的需求也随之增加。世界各地的企业都需要翻译服务来服务客户并满足需求。个人也会使用此类服务，但是比例很小。
  • 根据最新数据，每分钟大约有300小时的影片内容上传到YouTube，用户每天观看约50亿个影片。此外，YouTube 约 70% 的观众位于美国以外且不讲英语。这一趋势正在推动大规模影片翻译和在地化的需求。在预计预测期内，后期编辑机器翻译（PEMT）将成为翻译服务领域的主要趋势。

北美占有最大市场占有率

  • 北美语言服务市场因其日益多样化而预计将经历显着增长。随着该地区人口结构的变化和日益多样化，该地区所有行业对有效语言服务的需求预计将会增加，而熟练的翻译和口译人员对于满足日益多样化的人口需求至关重要。
  • 多元文化行销的出现已成为当今的热门话题，预计将推动对语言服务的需求。由于人口结构的变化，针对不同社区的营销策略已成为许多以前仅依赖单一语言的企业的首要任务。
  • 根据美国人口普查局的数据，美国有 350 多种语言。此外，由于移民数量的增加，亚裔人口也在增加。新的移民趋势正在扩大语言服务市场以服务这些人口。
  • 了解每个地区当前的语言趋势以及它们如何继续影响其市场和国家，可以帮助企业了解透过专业语言服务与多元文化消费者更有效沟通的快速增长的需求。
  • 市场参与企业正透过多种措施加强竞争，例如多次併购、产品创新、加强研发、开拓海外市场等。例如，人工智慧、机器学习 ML、自动语音辨识(ASR)、神经机器翻译 (NMT) 和自然语言理解 (NLU) 技术领域的领导者 AppTek 宣布与 TransPerfect 建立新的合作关係。将 AppTek 强大的 ASR 引擎与 TransPerfect 的专业翻译和在地化服务结合，可加快计划週转时间并进一步改善客户工作流程。

语言服务业概览

语言服务市场竞争激烈，有多家供应商在国内和国际市场提供服务。市场是细分的，主要企业采用产品创新和併购等策略，主要是为了扩大其服务组合併保持市场竞争力。主要参与企业包括 Atlas Language Service Inc.、Lionbridge Technologies Inc.、RWS Holdings PLC 和 SDL PLC。

2024 年 6 月，这家总部位于利默里克的公司加入了英国Valorem 集团。总部位于利默里克的口译软体公司 Translate 加入了 Valorem 集团，并与总部位于曼彻斯特的口译服务供应商DA Languages 合併。与 DA Languages 的伙伴关係加强了 Translit 提供卓越语言解决方案的承诺。

2024 年 2 月，BLEND 收购了以色列领先的在地化供应商 Manpower Language Solutions (MLS)。将 MLS 在以色列市场的专业知识与 BLEND 的全球能力相结合，旨在增强服务并使客户能够在任何地点取得成功。 MLS 客户可以享受优质服务，包括超过 120 种语言的视讯和音讯本地化。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业相关人员分析
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 全球企业不断增加，市场繁荣
    • 线上线下内容的增加推动市场
  • 市场问题
    • 开放原始码语言服务工具的成长
  • COVID-19 对语言服务市场的影响

第六章 重大技术投入

  • 云端技术
  • 人工智慧
  • 网路安全
  • 数位服务

第七章 市场区隔

  • 按类型
    • 翻译服务
    • 在地化服务
    • 口译服务
    • 其他服务
  • 按行业
    • 生命科学（製药、医疗设备、生物技术、CRO）
    • 媒体娱乐（OTT、游戏、娱乐、付费电视）
    • 法律、金融、专利
    • 电子商务
    • 其他行业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
    • 亚洲
      • 印度
      • 中国
      • 日本
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第八章 竞争格局

  • 公司简介
    • Atlas Language Services Inc.
    • Globe language Services Inc.
    • Lionbridge Technologies Inc.
    • RWS Holdings PLC
    • SDL PLC
    • Semantix AB
    • Summa Linguae Technologies
    • Teleperformance SE
    • TransPerfect Global Inc.
    • Welocalize Inc.

第九章投资分析

第十章 市场机会与未来趋势

简介目录
Product Code: 68819

The Language Services Market size is estimated at USD 81.63 billion in 2025, and is expected to reach USD 110.90 billion by 2030, at a CAGR of 6.32% during the forecast period (2025-2030).

Language Services - Market - IMG1

Key Highlights

  • The primary factors driving the demand for language services include the rapidly increasing globalization among businesses, the incremental rise of digitizing content, and the increased customer service that's becoming more personalized and international.
  • Iflytek, a speech recognition company based out of China that provides translation services, successfully raised USD 407 million (CNY 2.8 billion) from its investors, including the state-run investment fund China Reform Holdings and the Anhui Railway Development Fund. The company claims that the funding will be used to enhance the translation output, along with the output of the AI translation engine. Such developments provide significant scope for the market's growth during the forecast period, especially for startups.
  • The demand for language services is no longer concentrated on large multinational corporations. Still, small and large businesses and local and state governments, including other organizations, have increased their use of translation, interpretation, and other language services.
  • International trade has steadily expanded over the past few decades, including the proliferation of free trade agreements that have led to a virtual explosion of global trade worldwide. Moreover, the increasing foreign competition and various government initiatives have led all kinds of businesses, irrespective of size, to take initiatives regarding opportunities available to them in foreign markets.
  • The ongoing trends in international marketing are also expected to accelerate the growth in the language services market. With these services, companies are now able to reach increasing audiences across the globe at a lower cost through the web. The market is expected to grow even further as these audiences are increasingly composed of foreign people.
  • The increase in internet usage, combined with the trend toward content marketing, has opened up new avenues for the language industry. PPC advertising and social media marketing aimed at foreign audiences are also expanding at remarkable rates. Social networking sites and multiple blogs that are active across the world are also providing platforms for effective content marketing that include articles, infographics, videos, and multimedia productions. All this content is localized for optimum effectiveness, which is one of the major factors driving the market.
  • Moreover, the market is witnessing multiple M&A activities by the players to strengthen their market positions. For instance, in October this year, in order to assist life sciences organizations with their needs for international communication, including over-the-phone interpreting (OPI) for global call centers, Acolad Life Sciences teamed up with Alphanumeric.
  • The lockdown restrictions amidst the pandemic forced the entire world to stay at home, which gave a strong impetus to developing trade and entertainment on the Internet. YouTube, Netflix, social media, and Amazon witnessed a surge in the number of users, producing the need for more content globally. That implies a higher demand for the services of translators, whose work is much easier to organize remotely.
  • Another reason is the active exchange of experiences in fighting against the virus and treating patients, which drove the global discussion and information exchange between researchers in healthcare, virology, immunology, epidemiology, etc. The highest demand for translators may be expected from the medical sector.
  • In March 2024, ABC Language Services merged with Language Link of Connecticut. The merger enabled ABC Language Services to better meet the translation needs of its clients, which comprise government agencies, law firms, medical practices, social services, corporations, and other businesses. Both companies continued to operate under their existing names, but now, they share all of their resources and operations.
  • The lockdown restrictions amidst the COVID-19 pandemic forced the entire world to stay at home, which has given a solid impetus for developing trade via the Internet. Applications like Netflix, YouTube, Amazon Prime, and social media have witnessed a user surge. This has resulted in an increased need for more content globally and has served as good news for translators, owing to increased demand for their services while providing the ease of being organized remotely.

Language Services Market Trends

Translation Services is Expected to Witness Significant Growth

  • Within language services translation services play a key role in facilitating communication between users of different languages. These services encompass both spoken and signed communication and follow the International Standards Organization (ISO) definition that states the rendering of a spoken or signed message into another language by preserving the meaning of the source language content.
  • The growing customer outreach has enhanced the scope of translation services to fulfill the customers' needs, barring language preferences. Historical data signifies that various companies are opting for translation services to provide comfort to their national and international clients.
  • Translation services usually require an integrated cloud computing platform and big data analytics to ensure data access from anywhere. This also results in increased storage capacity and more efficiency.
  • With more and more companies offering their services online, the need for websites and web content translation has grown. Businesses globally are seeking translation services to serve their customers and keep up with their demands. While individuals are also using this type of service, the share of such usage is minimal.
  • According to the latest figures, around 300 hours of video content is being uploaded to YouTube every minute, and approximately 5 billion videos are being watched daily by users. Also, about 70% of YouTube viewers are from outside the United States and are non-English speaking people. This trend is increasing the demand for video translations and localizations on a large scale. The post-editing of machine translations (PEMT) is expected to be a major trend in the translation services domain during the forecast period.

North America Holds Largest Market Share

  • The language services market in the North American region is expected to witness significant growth owing to its increasing diversity. As the region's population continues to shift and become more diverse, the need for effective language services is expected to increase in all industries across the region, and qualified translators and interpreters are crucial in serving the needs of this increasingly diverse population.
  • The advent of multicultural marketing has become an important topic these days, and it is expected to drive the demand for language services. The region's changing demographics have made marketing strategies to diverse communities a priority for multiple businesses that previously relied only on a single language.
  • According to the US Census Bureau, more than 350 languages are spoken in the United States. The Asian population is also rising owing to increased immigration. New immigration trends are expanding the language services market to serve these populations.
  • Understanding the current language trends in their region and how they continue to shape the market and the country helps organizations understand the rapidly rising need for providing multicultural consumers with much more effective communication through professional language services.
  • The players in the market are looking to strengthen their competitiveness through various efforts such as multiple M&A activities, product innovation, increased R&D, and exploration of overseas markets. For instance, AppTek, a leader in AI, Machine Learning ML, Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, announced a new partnership with TransPerfect. The combined capabilities of AppTek's powerful ASR engine and TransPerfect's specialized translation and localization services will further improve customer workflows by reducing project turnaround times.

Language Services Industry Overview

The language services market is highly competitive as multiple vendors provide their services in domestic and international markets. The market appears to be fragmented, with the significant players adopting strategies, like product innovation and mergers and acquisitions, primarily to expand their service portfolio and to stay competitive in the market landscape. Some of the major players in the market are Atlas Language Service Inc., Lionbridge Technologies Inc., RWS Holdings PLC, and SDL PLC, among others.

In June 2024, a LIMERICK-based company joined the UK-based Valorem Group. Translate, an interpreter software company headquartered in Limerick, joined the Valorem Group while also merging with fellow group member DA Languages, a Manchester-based interpreting service provider. Their partnership with DA Languages reinforces Translit's commitment to providing exceptional language solutions.

In February 2024, BLEND recently acquired Manpower Language Solutions (MLS), Israel's key localization provider. By combining MLS's expertise in the Israeli market with BLEND's global proficiency, they aim to enhance their services and empower clients to succeed in any locale. MLS's clients will benefit from improved offerings, including video and audio localization in over 120 languages.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Global Corporate Presence will flourish the market.
    • 5.1.2 Increase in Online and Offline Content will drive the market.
  • 5.2 Market Challenges
    • 5.2.1 Growth of Open-source Language Service Tools
  • 5.3 Impact of COVID-19 on Language Service Market

6 KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Translation Services
    • 7.1.2 Localization Services
    • 7.1.3 Interpreting Services
    • 7.1.4 Other Services
  • 7.2 By End-user Vertical
    • 7.2.1 Life Sciences (Pharmaceuticals, Medical Devices, Biotechnology, CROs)
    • 7.2.2 Media and Entertainment (OTT, Games, Box Office, Pay TV)
    • 7.2.3 Legal, Finance, and Patents
    • 7.2.4 E-commerce
    • 7.2.5 Other End-user Verticals
  • 7.3 By Geography
    • 7.3.1 North America
      • 7.3.1.1 United States
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 United Kingdom
      • 7.3.2.3 France
      • 7.3.2.4 Italy
    • 7.3.3 Asia
      • 7.3.3.1 India
      • 7.3.3.2 China
      • 7.3.3.3 Japan
    • 7.3.4 Australia and New Zealand
    • 7.3.5 Latin America
    • 7.3.6 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Atlas Language Services Inc.
    • 8.1.2 Globe language Services Inc.
    • 8.1.3 Lionbridge Technologies Inc.
    • 8.1.4 RWS Holdings PLC
    • 8.1.5 SDL PLC
    • 8.1.6 Semantix AB
    • 8.1.7 Summa Linguae Technologies
    • 8.1.8 Teleperformance SE
    • 8.1.9 TransPerfect Global Inc.
    • 8.1.10 Welocalize Inc.

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS