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市场调查报告书
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1643062

数位全像：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Digital Holography - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内，数位全像市场预计将以 16.79% 的复合年增长率成长。

数位全像-市场-IMG1

数位全像术需要两束光来产生全像图，并同时记录定量相位和振幅影像。这个新颖的想法可以实现快速的 3D 成像，并且已经在多种应用场景中得到验证。房地产、医疗保健、教育和零售等行业正在转向 3D 世界，以更准确、更精确地描绘经营模式。

主要亮点

  • 零售商可以采用自助服务亭，让顾客触摸全像产品，带来全新的参与度，最终确保无摩擦的购物体验，进而带来更大的销售。在宾州，Coen Markets 开设了两家配有收银员的商店。 Grabango 应用程式让顾客无需透过收银机即可付款。
  • 全像成像技术推动了生物医学研究、医疗保健、生命科学以及医学教育和培训的发展。为了更好地培养医学生，剑桥大学医院 (CHU) 及其教育学院采用了混合实境。由于 CUH 和该大学教育学院与科技公司 GigXR 合作开发的应用程序，使用 Microsoft HoloLens混合实境耳机的学生可以在与多层次、医学上准确的全像患者交流的同时实时看到彼此。
  • 由于物镜和专门的数位影像处理设备的成本，采用 2D 到 3D 全像技术的成本很高。此外，处理全像图的计算成本很高，限制了该技术的应用范围。
  • 在新冠肺炎疫情期间，社交隔离、远距就业和线上教育使企业意识到采用现代化方法的必要性。这增加了许多行业对 AR 和 VR 的需求，以便为用户提供逼真的体验。对于游戏爱好者，VividQ 和 Dispelix 设计了可用于 AR 耳机和智慧眼镜的全像技术。游戏玩家可以参与身临其境型扩增实境体验，其中数位内容显示在现实世界中，实现轻鬆舒适的互动。

数位全像市场趋势

数全像全像显示器将占据主要市场占有率

  • 数位电子看板可用于有效吸引顾客的注意。全像显示技术增强了行销效果，并且让使用者无需受头饰的束缚即可享受内容。
  • 根据Queppelin研究，美国有5,740万活跃VR用户，预计AR-VR市场规模将达到1.5兆美元。虚拟实境等身临其境型技术预计将对医疗保健领域产生重大影响。
  • 2022 年 6 月，Looking Glass 推出了世界上最大的全像显示器。 65 吋、8K 解析度的萤幕比任何以前的 3D 全像显示器大五倍，并且无需特殊设备即可观看影像。新的显示器具有「群体可观看」功能，这使其有别于一些每次只能供一人观看的竞争产品。
  • 2022 年 10 月，总部位于印度的智慧家居镜Start-UpsPORTL 宣布计划设计橱柜大小的全像显示器，用于任何可能有用的地方，例如商店、会议室甚至教室。这些 PORTL EPIC 设备的用途之一是消费者在做出购买决定之前进行全身视讯聊天、产品浏览和评估。

亚太地区成长强劲

  • 亚太地区是数位技术应用最快的地区。随着越来越多的国家建立智慧城市，元宇宙可能会变得更加重要。房地产、医疗保健、教育、零售等行业正在转向 3D 世界，以获得更清晰、更精确的经营模式。例如，总部位于新加坡的 Vigeo Technologies 建构了新加坡城市的数位双胞胎，为消费者提供无缝的 3D 体验。日本一家 CAD 中心製作了大阪和东京类似的 3D 地图，使用尖端软体创造了身临其境型的体验。
  • 2022 年 1 月，日本的 7-Eleven 商店安装了无需身体接触的浮动全像显示屏，以使实体购物更加安全。使用 Digi POS，触控萤幕介面似乎漂浮在客户面前的空中，而排队在您后面的人甚么也看不到。
  • 2022 年 12 月，鞋类製造商 Bata 推出了 3D 户外广告看板。这种创新的 3D 户外广告方式吸引了人们对该公司销售的一系列运动鞋的注意。该广告看板采用变形图像内容生成技术来提供三维、视觉上吸引人的内容。

数位全息行业概况

数位全像市场高度分散，由几家提供类似产品组合的大型竞争对手组成，并且存在替代的风险。为了保持竞争力并扩大客户群和市场占有率，供应商定期投资研发以改善其产品线、商业化更多产品线并扩展其产品线。

2022 年 11 月，提供真人大小全像解决方案的公司 Proto 与人工智慧对话视讯平台製造商 StoryFile 合作，以全息图的形式数位化重现沃尔玛创始人山姆沃尔顿。这张全息图最终将在沃尔玛博物馆展出，向游客介绍沃尔玛的早期历史、公司的核心价值以及沃尔顿家族的商业原则。

2023年2月，主要企业Looking Glass获得Accenture的投资。透过此次合作，Accenture将加速从2D到3D的转变。 Looking Glass 创建了一个端到端全像平台，该平台配备一系列显示器，可即时以 3D 形式显示材料，而无需耳机或头部追踪。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查前提
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素
  • 市场限制
  • 产业价值链分析
  • 波特五力分析
    • 新进入者的威胁
    • 购买者和消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 产业影响评估

第五章 市场区隔

  • 透过提供
    • 硬体（分光镜、CCD相机、雷射等）
    • 软体
  • 按应用
    • 数位全像显示
    • 数位全像显微镜
    • 全像远距临场系统
  • 按最终用户产业
    • 医疗
    • 航太和国防
    • 商业的
    • 教育
    • 自动化
    • 其他最终用户产业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲国家
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 其他中东和非洲地区

第六章 竞争格局

  • 投资分析
  • 公司简介
    • RealView Imaging Ltd
    • Lyncee TEC SA
    • Phase Holographic Imaging AB
    • Eon Reality
    • Geola Digital Uab
    • MetroLaser Inc.
    • Leia Inc.
    • Intelligent Imaging Innovations
    • Light Logics Holography and Optics
    • Mit Media Lab
    • Jasper Display Corporation
    • Holmarc Opto-Mechatronics Pvt. Ltd

第七章 市场机会与未来趋势

简介目录
Product Code: 69540

The Digital Holography Market is expected to register a CAGR of 16.79% during the forecast period.

Digital Holography - Market - IMG1

Two waves are required to produce a hologram and simultaneously record quantitative phase and amplitude images in digital holography. Several application scenarios have demonstrated how this novel idea enables quick 3D imaging. Every industry, including real estate, healthcare, education, and retail, turns to the 3D world to get a more precise and accurate picture of their business models.

Key Highlights

  • Retailers can incorporate self-service kiosks where customers may engage with a holographic product, bringing an entirely new level of engagement that could ultimately result in greater sales to ensure a frictionless shopping experience. In Pennsylvania, Coen Markets opened two checkout-fee stores; with the aid of the Grabango app, customers may make payments without going through a checkout process.
  • Holographic imaging technology boosts biomedical research, healthcare, life sciences, and medical education and training. To better prepare medical students, Cambridge University Hospitals (CHU) and the university's education faculty have introduced mixed reality. Students using Microsoft HoloLens mixed reality headsets can see each other in real-time while engaging with a multi-layered, medically accurate holographic patient thanks to an app that CUH and the university's faculty of education developed in collaboration with tech company GigXR.
  • Adopting 3D holography from 2D involves significant expense due to the high cost of objective lenses and specialized digital imaging equipment requirements. Due to the higher computing costs associated with processing holograms, the approach also has a limited range of applications.
  • Businesses became aware of the necessity of adopting the newest approaches during COVID-19 due to social estrangement, remote employment, and online education. This increased the need for AR and VR in numerous industries to provide users with a real-life experience. For gaming lovers, VividQ and Dispelix designed a holographic tech that can be used with AR headsets or smart glasses. Gamers can take part in immersive augmented reality experiences where digital content is displayed in the real environment for easy and comfortable interaction.

Digital Holography Market Trends

Digital Holographic Displays to Hold the Significant Market Share

  • Customers' interest can be effectively drawn in by using digital signage. Holographic display technology will increase marketing effectiveness and let users enjoy content without headgear restrictions.
  • According to a survey by Queppelin, there are 57.4 million active VR users in the US, and the AR-VR market is projected to reach USD 1.5 trillion. Immersive technology, such as virtual reality, is expected to impact the healthcare sector significantly.
  • In June 2022, Looking Glass introduced the world's largest holographic display. The 65-inch, 8K-resolution screen is five times bigger than any previous 3D holo display and requires no special equipment to see the visuals. The new display is "group viewable," distinguishing it from several competing products that one person can only view at a time.
  • In October 2022, an India-based startup PORTL, an Intelligent Home Mirror, announced plans to design cabinet-sized holographic displays in places that might be useful, like stores, meeting rooms, or even classrooms. One application for these PORTL EPIC devices is full-body video chatting, product browsing, and evaluation before a consumer decides to purchase.

Asia-Pacific to Witness Significant Growth

  • The adoption of digital technology has been the fastest in Asia-Pacific. The metaverse will become increasingly important as more nations build smart cities. Every industry, including real estate, healthcare, education, and retail, is turning to the 3D world to get a clearer and more accurate picture of their business models. For instance, Vizzio Technologies, based in Singapore, built a digital twin of the city of Singapore to give consumers a seamless 3D experience. A similar 3D map of Osaka and Tokyo was produced by the CAD Center in Japan, utilizing cutting-edge software to create immersive experiences.
  • In January 2022, to make in-person buying safer, 7-Eleven Stores in Japan installed floating holographic displays that function without any physical contact. With the use of this Digi POS, a touchscreen interface will appear to be floating in midair in front of a customer while those in line behind them see nothing at all.
  • In December 2022, footwear company Bata unveiled 3D OOH Billboards. This novel method of 3D outdoor advertising draws attention to the range of sneakers the company sells. The billboard makes use of an anamorphic image content generation method to provide content that appears in three dimensions and is visually appealing.

Digital Holography Industry Overview

Due to comparable portfolio offerings and the danger of alternatives, the digital holography market is highly fragmented and comprises multiple sizeable competitors. To maintain their competitive edge and grow their customer base and market share, the vendors regularly invest in R&D to improve their product lines, bring more product lines into practical applications, and expand their product lines.

In November 2022, Sam Walton, the founder of Walmart, was digitally recreated as a hologram by Proto, a provider of life-sized holographic communications solutions, in collaboration with StoryFile, the maker of an AI-powered conversational video platform. The hologram will eventually be on display in The Walmart Museum to inform visitors about the early history of Walmart, the company's core values, Walton's rules of business, and more.

In February 2023, the leading holographic company, Looking Glass, received funding from Accenture. Accenture will speed up the transition from 2D to 3D through this partnership. Looking Glass has built an end-to-end holographic platform with a selection of monitors that can display material in real-time 3D without the need for headsets or head-tracking.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Offering
    • 5.1.1 Hardware (Beam Splitter, CCD Camera, Laser, and Others)
    • 5.1.2 Software
  • 5.2 Application
    • 5.2.1 Digital Holographic Displays
    • 5.2.2 Digital Holographic Microscopy
    • 5.2.3 Holographic Telepresence
  • 5.3 End-user Vertical
    • 5.3.1 Medical
    • 5.3.2 Aerospace and Defense
    • 5.3.3 Commercial
    • 5.3.4 Education
    • 5.3.5 Automation
    • 5.3.6 Other End-user Verticals
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle-East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Investment Analysis
  • 6.2 Company Profiles
    • 6.2.1 RealView Imaging Ltd
    • 6.2.2 Lyncee TEC SA
    • 6.2.3 Phase Holographic Imaging AB
    • 6.2.4 Eon Reality
    • 6.2.5 Geola Digital Uab
    • 6.2.6 MetroLaser Inc.
    • 6.2.7 Leia Inc.
    • 6.2.8 Intelligent Imaging Innovations
    • 6.2.9 Light Logics Holography and Optics
    • 6.2.10 Mit Media Lab
    • 6.2.11 Jasper Display Corporation
    • 6.2.12 Holmarc Opto-Mechatronics Pvt. Ltd

7 MARKET OPPORTUNITIES AND FUTURE TRENDS