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封面
市场调查报告书
商品编码
1643091

内容情报：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Content Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

内容智慧市场规模在 2025 年估计为 20.1 亿美元，预计到 2030 年将达到 72.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 29.38%。

内容情报-市场-IMG1

互联网的发展和各行各业数位转型技术的采用正在产生大量的资料。

主要亮点

  • 此外，Adobe Inc. 的一项调查发现，一般人每天花在与数位内容互动的时间约为7.8小时，而青少年每天花在与数位内容互动的时间则高达11.1小时。此外，用户对更个人化的内容的要求也越来越高。
  • 现代负责人开始认识到提供有用内容的重要性和价值，以利用竞争对手不断扩大的数位内容市场，从而导致集客式行销等内容行销策略占据主导地位。
  • 此外，内容行销在过去几年中经历了各种转变。向日益自动化的行销分析的转变正在推动使用先进技术的内容行销策略的演变，从而推动对内容智慧的需求。
  • 内容智慧为内容负责人提供必要的资料，以了解他们的受众，制定他们的策略，并实现更高的投资报酬率。内容智慧使负责人能够从产生的大量资料中获得有价值的见解，使他们能够做出资料主导的决策来创建更有效的内容。
  • 本质上，内容智能是由机器学习、自然语言处理、人工智慧和巨量资料等技术提供支援的，可以准确分析讯息，同时使重复任务更有效率、更有效。
  • 例如，CI 工具 Concured 使用 AI 来预测网路上最热门的话题并提案您接下来应该撰写的内容。此外，Twitter、Facebook等平台上原创内容的社交参与度与主题相关联并转化为主题分数，为最终用户提供创作新内容的机会。此外，它还依靠深度学习演算法来提供趋势。

内容智慧市场趋势

跨产业内容智慧的新兴趋势

  • 随着网路流量的增加，负责人现在正在考虑个人化等内容策略。个人化超越了基于用户位置和人口统计的传统内容行销策略，也关注用户行为和社交媒体活动等更高级的资讯。利用内容智能等工具正在推动市场成长。例如，YouTube、Amazon Prime 和 Netflix 等媒体串流平台正在积极利用内容个人化来提高用户参与度。
  • 就像 Salesforce Desk 和 Zoho CRM 等 CRM 平台在各行业中不断发展，以高效、有效地管理客户关係一样，越来越多的企业希望在这些平台上实施 AI 等技术，从而推动内容智慧市场的潜在成长。
  • 例如，Content IQ 提取透过入站通讯产生的内容，并将相关资讯整合到下游流程并将其提供给面向消费者的系统。将内容快速转化为可操作的资料，为员工提供全面的见解，同时保持客户的联繫。此外，存取聊天机器人和电子邮件等非结构化资料允许组织为客户提供个人化服务。
  • 此外，将内容智慧与商业智慧结合可以进一步增强业务决策，利用内容智慧的潜力分析现有业务内容（如合约、通讯、电子邮件等），以识别趋势、机会和最佳化。
  • 此外，内容智能可以提前追踪文件及其内容，利用提供的资料增加智慧见解，让您更了解集合的完成情况，并有助于风险分析。

亚太地区占主要市场占有率

  • 预计亚太地区将占据内容智慧市场的大部分份额。由于人工智慧和基于机器学习的解决方案越来越被接受，该地区的内容智慧市场正在扩大。该地区的中小型企业正在采用这些解决方案来改进其内容行销策略。
  • 该州的多元化人口推动了对个人化内容的需求，人工智慧工具可以利用文字、照片、影片和音讯内容进行开发。这使得企业可以创建引人入胜且个人化的社群媒体贴文、广告和标题。由于对人工智慧聊天机器人的需求不断增长，内容智慧需求中的服务领域也在扩大。这些聊天机器人用于客户服务，回答常见问题，提供产品推荐，节省企业时间，并改善使用者体验。
  • 此外，该地区蓬勃发展的电子商务行业正在利用人工智慧解决方案来提供个人化的产品推荐，提高搜寻准确性并增强用户体验。亚太地区对人工智慧和基于机器学习的技术的投资正在增加，政府和企业投入大量资金来改善其内容行销策略并获得竞争优势。
  • 推动印度广告业成长的关键因素是该国快速的都市化、不断增长的技术接受度、不断增长的人口以及有利的地方政府法规。随着尖端数位技术不断涌现市场，印度广告业可望达到新的高度。印度广告业如今已成为一个重要的产业，目标是成为亚洲成长第二快的广告市场。

内容智慧产业概览

内容智慧市场分为 Adob​​e Inc.、Scoop.It、OpenText Corporation 和其他公司。供应商正在利用策略合作和收购作为竞争优势来获得市场占有率并扩大影响力。

  • 2023 年 3 月 - IBM 和 Adob​​e 合作协助行销和创新公司优化其内容供应链。内容供应链将人员、流程、工具、见解和工作方式连接成整合的工作流程，为相关人员提供创建、管理、审查、部署和分析内容的端到端可视性。
  • 2023 年 2 月－Adobe Experience Cloud 将增加 AI 功能以个人化数位体验。 Adobe Sensei GenAI 是一个新的副驾驶，负责人和其他客户经验团队可以在许多 Adob​​e Experience Cloud 应用程式中利用它来实现多种使用案例，包括整个客户旅程中的资产创建和个人化。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素
  • 市场限制
  • 价值链分析
  • 波特五力分析
    • 购买者和消费者的议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 产业影响评估

第五章 市场区隔

  • 按组件
    • 解决方案
    • 服务
  • 按配置
    • 云
    • 本地
    • 杂交种
  • 按组织规模
    • 中小型企业
    • 大型企业
  • 按最终用户产业
    • 媒体和娱乐
    • 政府及公共机构
    • BFSI
    • 资讯科技和电讯
    • 製造业
    • 医疗保健和生命科学
    • 零售
    • 其他最终用户产业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • M-Files Corporation
    • Adobe Inc.
    • Scoop.it
    • ABBYY
    • OpenText Corporation
    • Curata Inc.
    • Socialbakers
    • Concured
    • Atomic Reach Inc.
    • OneSpot Inc.
    • Vennli Inc.
    • Content360 Ltd
    • Smartlogic

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 69652

The Content Intelligence Market size is estimated at USD 2.01 billion in 2025, and is expected to reach USD 7.27 billion by 2030, at a CAGR of 29.38% during the forecast period (2025-2030).

Content Intelligence - Market - IMG1

The growth of the internet and the adoption of digital transformation technologies across the industry are leading to the generation of an enormous volume of data.

Key Highlights

  • Also, research conducted by Adobe Inc states that the average person spends around 7.8 hours daily interacting with digital content, with teenagers reporting 11.1 hours daily. Furthermore, there also has been a trend with users demanding more personalized content.
  • Modern marketers are starting to appreciate the importance and value of delivering useful content to capitalize on the growing digital content market amidst the competition, thereby content marketing strategies such as inbound marketing have become a dominant force.
  • Furthermore, content marketing has been experiencing various transformations over the last few years. The shift towards marketing analytics to increase automation is leading the evolution of content marketing strategies leveraging advanced technologies, thereby initiating the demand for content intelligence.
  • Content Intelligence offers content marketers the data essential to understand the audience and help them strategize and prove higher ROI. It enables marketers to gain valuable insights from the volume of data generated that allows them to derive data-driven decisions to create more effective content while justifying the decisions and managing upwards effectively.
  • Essentially, Content intelligence is powered by technologies such as machine learning, natural language processing, AI, and big data that enable it to conduct repetitive tasks efficiently and effectively while ensuring the information is analyzed accurately, thereby helping marketers to hyper-personalize the content while ensuring greater traffic, engagement, leads, and retention.
  • For instance, Concured, a CI tool, utilizes AI to predict subjects that grab the most internet attention and suggest what the content should be written about next. Additionally, it correlates social engagements from platforms like Twitter and Facebook from the original content against the topic to translate into a topic score, thereby providing the end-users opportunity for new content creation. Furthermore, it relies on deep-learning algorithms to provide trends.

Content Intelligence Market Trends

Emerging Trends of Content Intelligence Across Industries

  • Amidst the growth of internet traffic, marketers are now considering content strategies, such as personalization, as it allows organizations to look beyond traditional content marketing strategies based on users' location and demographics to advanced information, like their behavior and social media activity. It leverages tools like content intelligence, thereby driving the market's growth. For instance, media streaming platforms such as Youtube, Amazon Prime, and Netflix actively use content personalization to increase user engagement.
  • As with the growth of CRM platforms such as Salesforce Desk and Zoho CRM across the industry to help manage customer relationships efficiently and effectively, added businesses considering implementing technologies such as AI into such platforms drive the potential growth of the content intelligence market.
  • For instance, the Content IQ extracts the content generated through incoming communication, integrates relevant information to the downstream processes, and provides it to the consumer-facing system; this quick turnaround of content to actionable data provides the staff comprehensive insights while still communicating with the customer. Additionally, given access to unstructured data, such as chatbots and email, organizations would provide personalized services to their customers.
  • Also, integrating content intelligence with business intelligence would allow organizations to enhance their business decisions further to identify trends, opportunities, and optimization by leveraging content intelligence potential to analyze existing business content from contracts, communications, and emails, among others.
  • Furthermore, content intelligence would also help analyze risk as it makes early tracking of documentation and its content possible added with intelligent insights with the given data for a better overview of completion of the set help organizations to comply with regulations and thereby prevent fraud.

Asia Pacific Holds Major Market Share

  • The Asia Pacific region is anticipated to hold a considerable share of the Content Intelligence market. The Content Intelligence market in the area is growing due to the growing acceptance of AI and ML-based solutions. SME-sized enterprises in the region are embracing these solutions to improve their content marketing strategies.
  • The province's diverse population is propelling the demand for personalized content, which AI tools can develop in text, pictures, videos, and audio content. This allows companies to create engaging and personalized social media posts, ads, and captions. The services segment within the Content Intelligence demand is also augmenting due to the rising demand for AI-powered chatbots. These chatbots are used for customer service, answering often-asked questions, providing product recommendations, saving the business time, and enhancing user experience.
  • Additionally, the rapidly growing e-commerce industry in the region is utilizing AI-powered solutions to generate personalized product recommendations, improve search accuracy, and enhance user experience. The Asia Pacific region is seeing increased investment in AI and ML-based technologies, with governments and businesses investing heavily to improve their content marketing strategies and gain a competitive edge.
  • The key factors propelling the Indian advertisement industry's growth are the country's rapid urbanization, increased technological acceptance, growing population, and favorable local government regulations. Due to the increased market emergence of cutting-edge digital technologies, the Indian advertising sector is poised to reach new heights. The now significant sector industry of advertising in India has its sights set on being Asia's second-fastest growing advertising market.

Content Intelligence Industry Overview

The content intelligence market is fragmented and consists of several major players, including Adobe Inc and Scoop. It, and OpenText Corporation. The vendors are enhancing their reach, leveraging strategic collaborative initiatives and acquisitions as a competitive advantage to capture market share.

  • March 2023 - IBM and Adobe collaborated to help marketing and creative firms optimize their content supply chains. The content supply chain creates, manages, reviews, deploys, and analyzes the content by linking people, processes, tools, insights, and working methods into a unified workflow and providing stakeholders with end-to-end visibility.
  • February 2023 - Adobe Experience Cloud includes additional AI features for personalizing digital encounters. Adobe Sensei GenAI is a new copilot for marketers and other customer experience teams to leverage across many Adobe Experience Cloud applications for several use cases, like asset creation and personalization across the customer journey.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Buyers/Consumers
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assesment of COVID-19 Impact on the Industry

5 MARKET SEGMENTATION

  • 5.1 Component
    • 5.1.1 Solution
    • 5.1.2 Service
  • 5.2 Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-premise
    • 5.2.3 Hybrid
  • 5.3 Organization Size
    • 5.3.1 Small- and Medium-Sized Enterprises
    • 5.3.2 Large Enterprises
  • 5.4 End-user Vertical
    • 5.4.1 Media and Entertainment
    • 5.4.2 Government and Public Sector
    • 5.4.3 BFSI
    • 5.4.4 IT and Telecom
    • 5.4.5 Manufacturing
    • 5.4.6 Healthcare and Lifesciences
    • 5.4.7 Retail
    • 5.4.8 Other End-user Verticals
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 India
      • 5.5.3.2 China
      • 5.5.3.3 Japan
      • 5.5.3.4 Rest of Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 M-Files Corporation
    • 6.1.2 Adobe Inc.
    • 6.1.3 Scoop.it
    • 6.1.4 ABBYY
    • 6.1.5 OpenText Corporation
    • 6.1.6 Curata Inc.
    • 6.1.7 Socialbakers
    • 6.1.8 Concured
    • 6.1.9 Atomic Reach Inc.
    • 6.1.10 OneSpot Inc.
    • 6.1.11 Vennli Inc.
    • 6.1.12 Content360 Ltd
    • 6.1.13 Smartlogic

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS