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IoT 蜂窝物联网

市场调查报告书

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1643104

窄频物联网 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Narrowband IoT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 140 Pages | 商品交期: 2-3个工作天内

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简介目录

窄频物联网市场规模预计在 2025 年为 104.3 亿美元，预计到 2030 年将达到 415 亿美元，预测期内（2025-2030 年）的复合年增长率为 31.82%。

NB-IoT 是一项相对较新的技术，仍处于应用的早期阶段。然而，预计未来几年其采用率将会迅速增加。

关键亮点

NB-IoT（窄频物联网）是一种基于标准的低功耗广域（LPWA）技术，旨在支援广泛的创新物联网产品和服务。 NB-IoT大幅提高系统容量、频谱效率和使用者装置功耗，尤其是在深度覆盖区域。
NB-IoT 是由 3GPP 开发的无线通讯技术标准，3GPP 是负责所有重要行动通讯标准的全球标准机构，包括 LTE 等 4G 标准和 5G NR 等 5G 标准。 NB-IoT模组在讯号处理过程中的低功耗有助于实现10年的电池寿命。
所有主要的行动装置、晶片组和模组製造商都支援NB-IoT，它可以与2G、3G和4G行动网路共存。此外，您还可以受益于行动网路的所有安全性和隐私属性，包括用户身份验证的机密性、实体身份验证、机密性、资料完整性以及对行动装置身份验证的支援。
具体来说，NB-IoT 用于需要低资料速率、长电池寿命和广域覆盖的智慧城市、智慧农业和资产追踪应用程式。 NB-IoT 支援连接大量设备，通常为数百到数百万台，非常适合需要大规模连接的物联网应用。
由于对运动、健身以及个人护理和诊断医疗设备的需求快速增长，可穿戴设备领域预计也将占据很大的市场份额。可支配收入水准的提高和对健身益处的认识的增加，鼓励了年轻一代使用运动和健身腕带，而已开发国家中医疗腕带的使用也呈上升趋势。
随着越来越多的科技公司和通讯服务供应商开发 NB-IoT 设备并推出相关服务，NB-IoT 技术应用的快速扩张预计将在预测期内加速市场发展。巨量资料分析、人工智慧 (AI) 和机器学习 (ML) 的进步可能会使公司能够研究透过物联网网路监控和监视活动所获得的大量资料。
汽车製造商正在透过引入新技术来应对乘客的安全担忧，这无疑将提供更安全、更便利、更经济的交通。因此，NB-IoT 准确地追踪车辆、识别和避免拥塞以及有助于高效交通管理的能力在汽车行业中得到越来越广泛的应用。
此外，NB-IoT网路可以到达地下深处和封闭空间，支援在室内和地下部署物联网设备。然而，由于缺乏标准化、可负担的网路定价模式和足够的网路覆盖范围来支援大幅扩展的物联网部署，该行业的发展受到限制。

窄频物联网市场趋势

智慧城市可望推动市场

通讯业者在行动物联网网路解决方案（例如 NB-IoT）方面的进步专为满足智慧城市的需求而设计，提供可扩展、安全和标准化的方式来连接以可持续方式提供各种服务的智慧城市资产，并且使用此类技术的经济性可带来围绕网路和组件标准化的改进价值链。
此外，在人口稠密的都市区，蜂巢式网路可以管理来自大量物联网设备的流量，而对网路容量几乎没有负面影响。例如，窄频物联网技术可以处理大量物联网设备，对网路容量的影响很小，即使在每平方公里有 10,000 个家庭和数万个物联网设备的密集城市环境中也是如此。
政府发展智慧城市的措施可能会促进研究市场的成长。例如，2022年11月，智慧城市组织智慧城市委员会在英国开始运作。智慧城市委员会及其相关的全球影响力计画「每个人」都将政府、企业、学术界、慈善机构和慈善组织聚集在一起，采取行动并对当今城市和社区面临的关键挑战和机会产生影响。英国场所和基础设施的「智慧化」将涵盖人性化、安全化、美观化、永续性、弹性化、公平化和包容性。
此外，根据印度住宅和城市事务部的数据，这些智慧城市最近竞标了6,452 个计划，总额达 18,499.8 亿印度卢比。已授予 5,809 个建筑订单，总额为 15,657.1 亿印度卢比，已完成 3,131 个建筑订单，总额为 5,317.5 亿印度卢比。同期，中央政府向各州和联邦属地提供了 2,7235 亿印度卢比用于智慧城市计划。
根据经济学人集团报道，哥本哈根以80.3分的成绩荣登2022年全球数位城市排名榜首。首尔、北京、阿姆斯特丹和新加坡则名列最佳数位城市前五名。预计在预测期内，智慧城市计画将推动物连网和连网型设备的成长。使用物联网连接的智慧电錶、智慧家庭、智慧照明、智慧交通等连网型设备的日益普及可能会推动所调查市场的成长。
到2030年，沙乌地阿拉伯希望成为世界上最适合居住的大都市，吸引最优秀的人才。为建设智慧城市，沙乌地阿拉伯已在285个城市投资5,000亿美元。该国目前也正在建造 NEOM 城，这是一个长达 200 公里的未来大都市，将充分利用人工智慧和物联网的最尖端科技。

北美占据主要市场占有率

北美拥有多家主要的设备製造商和网路服务供应商，专注于工业和商业应用解决方案的测试和商业部署，为该行业创造了巨大的需求。此外，由于互联网普及率不断提高、高速互联网基础设施网络不断推出、智慧城市计划兴起以及可支配收入水平不断提高，预计该市场将占据相当大的份额，尤其是在美国、加拿大、巴西和中东和非洲的其他国家。
美国和加拿大是新兴经济体，可以对研发进行大量投资。关键工业领域数位化的提高、技术的稳步进步以及智慧连网型设备的不断普及，推动了北美窄频物联网市场的成长。连网型设备和相关网路基础设施的使用日益增多，以及网路、硬体和软体供应商之间日益加强的协作，是推动北美物联网市场扩张的关键因素。
据思科称，预计到 2022 年，美国和加拿大的人均设备和连接数量将位居世界第一。此外，工业领域对物联网设备的认知度明显高于其他地区。根据Mendix的一项调查，78%的美国製造业工人欢迎数位化，80%的製造业工人有兴趣学习新的数位技能。此类物联网设备的增加预计将推动研究市场的需求。
2022年9月，美国标准与技术实验室（NIST）发布了美国物联网设备安全建议草案。由于物联网经常带来骇客攻击和资料外洩等网路安全风险，NIST 核心基准强调了製造商应在物联网设备中建立的建议安全功能，以及消费者在购物时应在设备包装盒和线上描述上阅读的指南。
AT&T 等公司推出了窄频物联网网路来满足客户业务，并提供各种物联网产品，例如智慧照明解决方案。未来20年，全国城市计画投资约41兆美元发展智慧城市、智慧型能源、智慧照明和其他连网技术。据联邦政府称，气候智慧建筑计画将支出增加五倍，从 2021 财年的 2.51 亿美元增加到 2030 年的每年 12 亿美元。智慧建筑支出的大幅增加将为智慧照明参与企业开发新产品以占领市场占有率创造众多机会。
许多政府都已启动智慧照明计划，并着眼于长远目标。加拿大蒙特利尔圣洛朗区发起了一项建设智慧照明系统的计画。该市节省了50%的能源开支，减少了近55%的维护成本，并减少了光污染。圣洛朗道路上约 90% 的路灯已替换为 LED。此次更换工作是蒙特利尔市和圣洛朗区正在进行的一系列资本投资的一部分。蒙特利尔市已投入约 1.1 亿美元用于将 19 个城市的 132,000 盏路灯更换为 LED 灯的计划。智慧照明的兴起预计将为所研究市场创造成长机会。

窄频物联网产业概览

全球窄频物联网市场适度整合，仅有少数大型参与者。每家公司都不断投资于策略伙伴关係和产品开发，以获得更多的市场占有率。我们将介绍一些最近的市场发展趋势。

2022 年 9 月-卫星通讯业者SatelIoT 宣布正在利用低地球轨道 (LEO) 卫星开发直接卫星到卫星窄频联网 (NB-IoT) 连接。本週，该公司宣布与亚马逊网路服务 (AWS) 合作开发用于 NB-IoT 服务的完全虚拟、云端原生 5G 核心。 Sateliot 并不打算出售服务本身，而是打算透过漫游协定向行动电话电信商提供无缝覆盖。
2022 年 9 月 - 纽西兰物联网连接供应商 Vodafone NZ 与全球 GPS 和物联网资产追踪硬体和软体公司 Digital Matter 合作，为纽西兰企业列出完整的物联网资产追踪解决方案。沃达丰新西兰公司将 Digital Matter 的电池供电物联网资产监控设备与白牌资产追踪软体、一流的 LTE-M（Cat-M1）和 NB-IoT 连接以及内部技术支援相结合，创建了完全託管的端到端资产管理解决方案。

其他福利

Excel 格式的市场预测 (ME) 表
3 个月的分析师支持

按组件
- 网路
- 模组
按部署
- 独立
- 带内
- 保护带
依设备类型
- 穿戴式装置
- 追踪器
- 智慧电錶
- 智慧照明
- 警报器和探测器
- 其他的
按应用
- 智慧城市
- 运输和物流
- 能源与公共产业
- 零售
- 农业
- 其他的
按地区
- 北美洲
  - 美国
  - 加拿大
- 欧洲
  - 德国
  - 英国
  - 法国
- 亚洲
  - 印度
  - 中国
  - 日本
- 澳洲和纽西兰
- 拉丁美洲
  - 巴西
  - 阿根廷
- 中东和非洲
  - 阿拉伯聯合大公国
  - 沙乌地阿拉伯

第六章竞争格局

公司简介
- Huawei Technologies Co., Ltd
- Ericsson Corporation
- Qualcomm Technologies
- AT&T Inc
- Verizon Wireless
- Nokia Corporation
- Vodafone Group
- SEQUANS Communications
- Intel Corporation
- Intel Corporation
- Deutsche Telekom
- Twilio
- SEQUANS Communications

第七章投资分析

第八章市场机会与未来趋势

简介目录

Product Code: 69689

The Narrowband IoT Market size is estimated at USD 10.43 billion in 2025, and is expected to reach USD 41.50 billion by 2030, at a CAGR of 31.82% during the forecast period (2025-2030).

As a relatively new technology, NB-IoT is still in the early phases of adoption. However, in the upcoming years, it is anticipated to increase quickly.

Key Highlights

The NarrowBand-Internet of Things (NB-IoT) is a standards-based low-power wide area (LPWA) technology designed to support a variety of innovative IoT products and services. NB-IoT dramatically increases system capacity, spectrum efficiency, and user device power consumption, especially in deep coverage.
NB-IoT is a wireless telecommunications technology standard created by 3GPP, the worldwide standards body responsible for all significant mobile telecommunications standards, including 4G standards like LTE and 5G standards like 5G NR. The NB-IoT modules' low power consumption during signal processing contributes to a ten-year battery life.
All significant manufacturers of mobile devices, chipsets, and modules support NB-IoT, which can coexist alongside 2G, 3G, and 4G mobile networks. Additionally, it gains the advantages of all mobile networks' security and privacy characteristics, including support for user identity confidentiality, entity authentication, confidentiality, data integrity, and mobile equipment identification.
In particular, NB-IoT is used in smart cities, smart agricultural, and asset-tracking applications that need low data rates, long battery life, and wide-area coverage. It is ideal for IoT applications that demand massive connectivity since it enables the connection of many devices, generally in hundreds or even millions.
The wearables sector is also predicted to contribute a major portion of the market due to the fast expanding demand for sports, fitness, and healthcare gadgets for personal care and diagnostics. While the younger population is encouraged to use sports and fitness bands due to rising disposable income levels and increased knowledge of the benefits of physical fitness, the use of healthcare bands is rising in developed nations.
As a result of the NB-IoT technology's fast-expanding uses, an increasing number of technology firms and telecommunications service providers are projected to develop NB-IoT devices and roll out related services, accelerating market growth throughout the projection period. Big data analytics, artificial intelligence (AI), and machine learning (ML) advancements would allow firms to study enormous volumes of data obtained by watching and monitoring activities via IoT networks.
Automobile manufacturers are responding to passenger safety concerns by implementing new technology that will undoubtedly provide safer, more convenient, and cost-effective transportation. As a result, NB-IoT is increasingly being used in the automobile industry due to its ability to precisely track vehicles, identify and avoid major traffic jams, and contribute to efficient traffic management.
Additionally, the capacity of the NB-IoT network to reach deep underground and enclosed locations would allow for the deployment of IoT devices indoors and underground. However, the impending lack of standardized and affordable network pricing models and sufficient network coverage to support the vastly expanded IoT deployments limits industry growth.

Narrowband IoT Market Trends

Smart Cities is Expected to Drive the Market

Advancements in mobile IoT networks solutions such as Nb-IoT from mobile operators offer a scalable, secure, and standardized way to connect smart city assets that offer a wide variety of services sustainably as they are particularly designed to meet the needs of smart city, the economics of using such technology is leading to improvement in value chain standardizes around networks and components.
Additionally, in densely populated urban areas, cellular networks can manage traffic from a sizable number of IoT devices with little negative influence on network capacity. For instance, narrow band-IoT technology can handle a huge number of enormous IoT devices with little impact on network capacity, even in a dense metropolitan environment with 10,000 households per km2 and tens of thousands of installed IoT devices.
The government's initiatives towards developing smart cities would allow the studied market to grow. For instance, in November 2022, the Smart Cities Council, a smart cities organization, began operations in the United Kingdom. The Smart Cities Council and its associated global impact program, "Everyone," bring together government, business, academia, philanthropy, and charity to take action and have an impact on the key challenges and possibilities that cities and communities face today. People, safety, beauty, sustainability, resilience, equity, and inclusion will be included in expanding "smart" from place and infrastructure in the United Kingdom.
Further, According to the Union Housing and Urban Affairs Ministry, these Smart Cities recently bid out 6,452 projects totaling INR 1,84,998 crore. Work orders have been issued for 5,809 projects totaling INR 1,56,571 crore, with 3,131 projects totaling INR 53,175 crore completed. During the same period, the Central government provided INR 27,235 crore to states and union territories for smart city projects.
According to the Economist group, Copenhagen was the leading worldwide digital city in 2022, according to the index rating above, with a score of 80.3. Seoul, Beijing, Amsterdam, and Singapore completed the top five list of best digital cities. With smart city initiatives, the trend of an increasing number of IoT and connected devices is expected to continue over the forecast period. The growing adoption of connected devices that include smart meters, smart homes, smart lighting, and smart transportation, among others that use IoT to connect, is likely to propel the growth of the studied market.
By 2030, Saudi Arabia wants to have the most livable metropolis in the world, one that can draw the brightest brains and most talented people. To construct smart cities, the Kingdom has already set up USD 500 billion to invest across 285 municipalities. The nation is also constructing NEOM City, a futuristic 200 km long city with a wealth of cutting-edge technology that utilizes AI and IoT to the maximum.

North America Holds Major Market Share

North America is home to several significant device makers and network service providers who focus on testing and commercial deployment of solutions for industrial and commercial applications, creating a massive demand for the industry. Additionally, the market is anticipated to contribute a sizeable share due to rising internet penetration, the continued rollout of high-speed internet infrastructure networks, the rise in smart city initiatives, and rising levels of disposable income, especially in economies like the United States, Canada, Brazil, and other nations in the region.
The United States and Canada have developed economies that enable them to invest heavily in R&D. Rising digitization throughout the industrial emphasis areas, steady technological advancements, and rising penetration of smart connected devices have all contributed to the growth of the North American Narrowband IoT market. The increased usage of connected devices and associated network infrastructure, as well as the increased collaboration of network, hardware, and software providers, are the primary drivers that assist in expanding the IoT market in the North American region.
According to Cisco, the United States and Canada are expected to have the highest average per capita devices and connections by 2022. Moreover, awareness about IoT devices in industries is significantly higher in the region compared to others. According to a study by Mendix, 78% of US manufacturing workers welcome digitalization; eight in ten manufacturing workers are interested in learning new digital skills. Such a rise in IoT devices would drive the demand for the studied market.
In September 2022, The National Institute of Standards and Technology (NIST) issued Draft Security Recommendations for IoT Devices in the United States. Because IoT regularly poses a cybersecurity risk through hacks and data breaches, the NIST's Core Baseline highlights recommended security features for manufacturers to incorporate into their IoT devices and guidelines for consumers to look for on a device's box or online description while shopping.
Companies like AT&T had launched NarrowBand IoT Network to cater to customers' business needs, providing them with a range of IoT offerings, including smart lighting solutions. Over the next 20 years, the cities in the country are planning to invest about USD 41 trillion to develop smart cities, smart energy, and other connected technologies, including smart lighting. According to the federal government, the Climate Smart Buildings Initiative is planned to boost performance contract spending from USD 251 million in FY2021 to USD 1.2 billion per year by 2030, a fivefold increase. Such a massive rise in spending on smart buildings would create several opportunities for the smart lighting players to develop new products to capture the market share.
Many governments initiated smart lighting schemes with long-term goals in mind. Saint-Laurent, a borough of Montreal, Canada, launched an initiative to create a smart lighting system. The city saved 50% on energy expenditures, nearly 55% on maintenance costs, and reduced light pollution. Around 90% of the streetlamps on Saint-Laurent's roads have been replaced with LEDs. This replacement work was completed as part of numerous capital investment initiatives that the Ville de Montreal and the Arrondissement de Saint-Laurent run. The City of Montreal paid about USD 110 million in a project to replace 132,000 street lighting in 19 municipalities with LEDs. Such a rise in smart lighting is expected to create opportunities for the studied market to grow.

Narrowband IoT Industry Overview

The Global Narrowband IoT Market is moderately consolidated, with the presence of a few major companies. The companies continuously invest in strategic partnerships and product developments to gain more market share. Some of the recent developments in the market are:

September 2022 - Sateliot, a satellite communication operator, announced that it is developing direct-to-satellite narrowband IoT (NB-IoT) connectivity using Low Earth Orbiting (LEO) satellites. This week, the business announced a collaboration with Amazon Web Services (AWS) to develop a completely virtualized cloud-native 5G core for its NB-IoT service, which is slated to be commercially operational in the second half of 2023. Rather than selling the service itself, Sateliot intends to provide seamless coverage for cell operators through roaming agreements.
September 2022 - Vodafone NZ, New Zealand's IoT connection provider, has worked with Digital Matter, a global player in GPS and IoT asset tracking hardware and software, to provide complete IoT asset tracking solutions for New Zealand businesses. Vodafone NZ has created a fully managed, end-to-end asset management solution by combining numerous battery-powered IoT asset monitoring devices from Digital Matter with white-label asset tracking software, best-in-class LTE-M (Cat-M1), NB-IoT connection, and in-house technical support.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porters Five Force Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers/Consumers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitute Products
- 4.5.5 Intensity of Competitive Rivalry
4.6 Assestment of the Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

5.1 By Component
- 5.1.1 Network
- 5.1.2 Module
5.2 By Deployment
- 5.2.1 Standalone
- 5.2.2 In-band
- 5.2.3 Guard-band
5.3 By Device Type
- 5.3.1 Wearables
- 5.3.2 Tracker
- 5.3.3 Smart Meter
- 5.3.4 Smart Lighting
- 5.3.5 Alarm & Detector
- 5.3.6 Others
5.4 By Application
- 5.4.1 Smart Cities
- 5.4.2 Transportation & Logistics
- 5.4.3 Energy & Utilities
- 5.4.4 Retail
- 5.4.5 Agriculture
- 5.4.6 Others
5.5 By Geography
- 5.5.1 North America
  - 5.5.1.1 United States
  - 5.5.1.2 Canada
- 5.5.2 Europe
  - 5.5.2.1 Germany
  - 5.5.2.2 United Kingdom
  - 5.5.2.3 France
- 5.5.3 Asia
  - 5.5.3.1 India
  - 5.5.3.2 China
  - 5.5.3.3 Japan
- 5.5.4 Australia and New Zealand
- 5.5.5 Latin America
  - 5.5.5.1 Brazil
  - 5.5.5.2 Argentina
- 5.5.6 Middle East and Africa
  - 5.5.6.1 United Arab Emirates
  - 5.5.6.2 Saudi Arabia

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
- 6.1.1 Huawei Technologies Co., Ltd
- 6.1.2 Ericsson Corporation
- 6.1.3 Qualcomm Technologies
- 6.1.4 AT&T Inc
- 6.1.5 Verizon Wireless
- 6.1.6 Nokia Corporation
- 6.1.7 Vodafone Group
- 6.1.8 SEQUANS Communications
- 6.1.9 Intel Corporation
- 6.1.10 Intel Corporation
- 6.1.11 Deutsche Telekom
- 6.1.12 Twilio
- 6.1.13 SEQUANS Communications

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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License/价格

窄频物联网 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Narrowband IoT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)