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市场调查报告书
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1643130

道德标籤：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Ethical Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年道德标籤市场规模估计为 1.01 兆美元，预计到 2030 年将达到 1.42 兆美元，预测期内（2025-2030 年）的复合年增长率为 7.1%。

道德标籤-市场-IMG1

人们对负责任食品消费的高度认识和兴趣正推动食品和饮料公司确保其产品的透明度并采用道德标籤。

关键亮点

  • 消费者对永续实践、公平贸易和道德采购的兴趣日益浓厚，推动了道德标籤市场的发展。随着消费者越来越想知道他们的食品对环境的影响，市场也不断成长。道德标籤市场受到某些食品和饮料产品的接受度以及消费者消费习惯的改变所推动。犹太和穆斯林消费者的贡献归功于犹太洁食和清真道德认证产品的兴起。
  • 在生产和消费中倡导高道德标准将越来越多地影响企业选择促进遵守环境永续性、动物福利、社会正义、平等和更有前景的职场和工人素质的道德标籤，从而促进市场发展。
  • 很大一部分人口，特别是千禧世代，对提高人们对健康和清洁认证产品的认识具有巨大的影响力。这一趋势也蔓延到了婴儿潮世代。消费者的饮食习惯逐渐转向更有营养。根据世界有机指南，2022 年日本健康与保健 (HW) 包装食品和饮料的零售达到约 563 亿美元。预计该领域将稳步成长，到 2025 年规模将超过 573 亿美元。
  • 然而，道德标籤通常需要额外的认证和合规措施，这会增加製造商和供应商的成本。这些额外的成本可能会转嫁给消费者，使得道德产品相对于不道德的替代品来说更加昂贵。
  • 受访市场的另一个限制因素是某些地区和市场缺乏符合道德标准的标籤产品。这可能由多种因素造成，包括生产能力有限、分销挑战或某些地区缺乏需求。此外，标准化道德标籤法规和指南将为市场带来清晰度和一致性。

道德标籤市场趋势

饮料占市场占有率最高

  • 由于人们对酒精、碳酸和含糖饮料消费的担忧日益增加，预计饮料业将占据相当大的市场占有率。
  • 此外，饮料业也面临维护道德对待动物的声誉和确保动物安全的挑战。包装椰子水和非乳製品饮料等植物饮料的出现也是素食标籤市场的主要动力。
  • 据 Kiln & Company 称，健康生活已发展到包括一种整体的自我护理方法。它鼓励吃健康的有机食品、服用补充剂、使用清洁产品、运动和控制压力。为了过着更环保、更卫生的生活，消费者开始转向那些被认为「干净」或「天然」的饮料。声称不含麸质、非基因改造、不含人工色素和防腐剂、有机和草饲的产品在零售货架上占据了越来越多的空间。
  • 从区域来看，亚太地区预计将提供巨大的成长机会。亚太地区的经济成长以及生活方式的改变正在大幅增加消费者的可支配收入。预计这些因素将影响该地区对包装饮料的需求。根据中国国家统计局的数据，2024年5月中国软性饮料产量达到约1,720万吨，与前一年同期比较去年同期成长近8.5%，成长速度令人印象深刻。
  • 茶、咖啡、可可、包装水等传统饮料的普及率很高。此外，清真和道德认证产品也被引入包装饮用水中，赢得了消费者的支持。此外，碳酸饮料等传统饮料采用低热量选择也影响了对洁净标示的需求。
  • 由于软性饮料的受欢迎程度以及全球消费量的不断增长，软性饮料占据了市场的大部分份额。据联合国欧洲经济和社会发展委员会称，无糖和低热量饮料目前占许多欧洲市场销售额的 30%。根据Britvic Soft Drinks Review Convenience and Impulse的数据，2022年英国的可乐总量为4,503万公升。
  • 此外，饮料行业的製造商正在选择足够小众的道德标籤，以使自己有别于竞争品牌并吸引广泛的客户。这进一步推动了饮料行业道德标籤市场的成长。

亚太地区预计将实现强劲的市场成长

  • 消费者需求的变化和对食品品质一致性的需求推动了亚太地区对道德标籤解决方案的需求，以保持高品质和高生产力
  • 亚太地区饮料产量和消费量的增加可能为研究市场的成长提供丰厚的机会。例如，根据中国国家统计局的数据，2023年1月至2月，中国软性饮料产量约2,690万吨，年增0.5%。此外，2022年11月，中国生产了约1,100万吨饮料。此外，2022年8月，中国软性饮料产量约1,885万吨。
  • 此外，根据中国国家统计局的数据，2022年中国牛奶产量将达到3,930万吨左右，为近年来的最高水准。
  • 由于工作日程繁忙、职业女性数量不断增加以及向忙碌消费的转变，包装食品在该地区越来越受欢迎，这预计将增加整个食品行业对创新、可持续和道德标籤市场的吸收。这很可能在预测期内推动市场成长。
  • 根据加拿大农业及农业食品部统计，近期中国包装食品零售额约2,980.1亿美元。此外，到 2025 年，包装食品零售额预计将达到 3,667 亿美元。
  • 此外，清真、有机和清洁认证等特定领域大量供应商的出现，减少了低价产品和高端产品之间的价格差异，从而降低了转换成本。在预测期内，预计一些公司将扩大其全球业务，尤其是在亚太地区。

道德标籤行业概况

道德标籤市场被阿彻丹尼尔斯米德兰公司、嘉吉公司和生命花园 (雀巢公司) 等少数几家大公司所垄断。供应商基于产品品质、干净且免费的标籤以及有竞争力的价格进行竞争。透过设计、技术和应用的创新可以获得可持续的竞争优势。市场的主要发展包括：

2023 年 3 月，informerion 在其功能性和洁净标示成分解决方案组合中推出了两种柑橘纤维调质剂Fibertex CF 502 和 Fibertex CF 102。此举是为了满足消费者对含有他们熟悉的成分、具有健康益处、天然和新鲜的食品的日益增长的偏好。这种新的柑橘基调调质剂是该公司为满足市场对洁净标示食品日益增长的需求以及营养、健康和保健趋势日益普及而做出的努力之一。

2022 年 3 月，DSM 开发了 DelvoGuard 培养物，以满足希望使用洁净标示成分的生产商的需求。该解决方案还有助于延长优格、起司和优酪乳乳製品的保质期。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 工业影响评估

第五章 市场动态

  • 市场驱动因素
    • 提高消费者的健康和道德意识
    • 网路零售和企业社会责任活动推动成长
    • 减少肉品消费量，实现环境永续性
  • 市场限制
    • 竞争加剧

第六章 市场细分

  • 按标籤类型
    • 清真
    • 有机的
    • 干净的
    • 永续性和公平贸易标籤
    • 动物福利标籤
    • 素食标籤
    • 其他的
  • 依产品类型
    • 食物
    • 饮料
  • 按分销管道
    • 离线
    • 在线的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Archer-Daniels-Midland Company
    • The Hershey Company
    • Cargill Inc
    • Go Macro LLC
    • Garden of Life（Nestle SA）
    • Kerry Group PLC
    • Koninklijke DSM NV
    • PepsiCo Inc.
    • The Kraft Heinz Company
    • Ingredion Incorporated

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 69902

The Ethical Label Market size is estimated at USD 1.01 trillion in 2025, and is expected to reach USD 1.42 trillion by 2030, at a CAGR of 7.1% during the forecast period (2025-2030).

Ethical Label - Market - IMG1

A high degree of awareness and concern regarding the right food consumption drives food and beverage companies toward transparency and adopting ethical labels for their products.

Key Highlights

  • The increased consumer interest in sustainable practices, fair trade, and ethical sourcing drives the ethical labels market. The market is expanding because consumers are increasingly interested in learning how individual food products affect the environment. The ethical labels market is driven by the acceptance of certain foods & beverages and the shift in consumers' consumption habits. The contribution of Jewish and Muslim consumers can be attributed to the rise of kosher and halal ethical-certified products.
  • The advocacy of high ethical standards for manufacturing and consumption increasingly influences companies to opt for ethical labels, which promote environmental sustainability, animal well-being, social justice, equality, and adherence to a more promising workplace and worker qualities, thereby boosting the market.
  • A sizeable population, especially millennials, has been influential in increasing awareness toward healthy and clean-certified products. This trend is increasing in the baby boomer population as well. There is a gradual shift among consumers toward more nutritious eating habits. According to the Global Organic Trade Guide, in 2022, the retail sales value of health and wellness (HW) packaged food and beverages in Japan amounted to around USD 56.3 billion. The sector was forecast to grow steadily and exceed USD 57.3 billion in 2025.
  • However, ethical labels often require additional certifications and compliance measures, which can lead to increased costs for manufacturers and suppliers. These additional costs may be passed on to the consumers, making ethical products relatively more expensive compared to non-ethical alternatives.
  • Another restraint for the studied market is the limited availability of products with ethical labels in some regions or markets. This can be due to various factors like limited production capacity, distribution challenges, or lack of demand in certain areas. Also, standardized regulations or guidelines for ethical labeling can create clarity and consistency in the market.

Ethical Label Market Trends

Beverages To Occupy Highest Market Share

  • The beverage industry is anticipated to occupy a robust market share as there is a growing concern over consuming alcoholic, carbonated, and sugar-based beverages; now, the focus has shifted toward non-alcoholic, plant-based alternative beverages among health-conscious consumers worldwide.
  • Further, the beverage industry faces challenges in maintaining the reputation of ethical treatment of animals and ensuring safety. The emergence of plant-based beverages, like packaged coconut water and non-dairy milk beverages, is another primary driver for the vegan label market.
  • According to Kilne & Company, healthy living has evolved to include a holistic approach to self-care. This encourages eating a healthy organic diet, taking supplements, using cleaner products, exercising, and managing stress. In their quest to live greener and more hygienic, consumers choose beverages they perceive as 'clean' or 'natural.' Products claiming to be gluten-free, non-GMO, free of artificial colors and preservatives, organic, and grass-fed are gaining more and more space on retail shelves.
  • In terms of geography, the Asia-Pacific region is expected to offer significant growth opportunities as the economic growth of the region has significantly enhanced the disposable income of the consumers, along with a changing lifestyle. These factors are expected to influence the demand for packaged beverages in this region. According to the National Bureau of Statistics of China, in China's soft drink production in May 2024 reached around 17.2 million metric tons, marking an impressive growth of nearly 8.5% from the preceding year.
  • Conventional beverages such as tea, coffee, cocoa-based, and packaged water are witnessing high adoption. Additionally, halal, ethical-certified products have found their way into packaged water, gaining consumer traction. Further, adopting low-calorie variants in conventional beverages, such as carbonated soft drinks, also influences the demand for clean labels.
  • Soft drinks hold a substantial share of the market studied, owing to the popularity of such beverages and increasing consumption worldwide. Soft drinks offer various flavors and formats to suit every drinking occasion; according to UNESDA, sugar-free, low-calorie beverages currently account for up to 30 percent of sales in many European markets. According to Britvic Soft Drinks Review Convenience and Impulse, the total cola sales volume was 45.03 million liters in 2022 in the United Kingdom.
  • Moreover, manufacturers in the beverage industry are choosing ethical label which is niche enough to differentiate them from other competitor brands and want to appeal to a broad base of customers. This is further fueling the growth of the ethical label market in the beverage industry.

The Asia Pacific Region is Anticipated to Register Robust Market Growth Rate

  • The changing consumer demand and the need for consistent food quality have created the need for ethical labeling solutions to maintain high quality and productivity in the Asia Pacific region.
  • The increasing beverage production and consumption in the Asia Pacific region is likely to offer lucrative opportunities for the growth of the studied market. For instance, according to the National Bureau of Statistics of China, in January and February 2023, around 26.9 million metric tons of soft drinks were produced in China, showing a 0.5 percent increase compared to the same period of the previous year. In addition, in November 2022, approximately 11 million metric tons of beverages were produced in China. Furthermore, in August 2022, approximately 18.85 million metric tons of soft drinks were produced in China.
  • Further, according to the National Bureau of Statistics of China, in 2022, China had an output of approximately 39.3 million metric tons of cow's milk, the highest volume in recent years.
  • In the region, packaged foods are gaining high traction owing to busy work schedules, the rising number of working women, and the shift toward on-the-go consumption, which is anticipated to increase the utilization of innovative and sustainable ethical label markets across the food sector. This is likely to fuel the market's growth during the forecast period.
  • According to Agriculture and Agri-Food Canada, packaged food retail sales in China were about USD 298.01 billion recently. Further, the packaged food retail sales are expected to reach USD 366.7 billion in 2025.
  • Additionally, the switching cost is becoming moderate due to the decreasing price differentiation of low-end and high-end products due to the emergence of numerous vendors in certain segments like halal, organic, and clean certifications. Several players are anticipated to expand their presence worldwide during the forecast period, especially in the APAC region.

Ethical Label Industry Overview

The ethical label market is consolidated and dominated by a few major players like Archer-Daniels-Midland Company, Cargill Inc., Garden of Life (Nestle S.A.), etc. The vendors compete based on product quality, clean, free tags, and competitive pricing. Sustainable competitive advantage can be gained through design, technology, and application innovation. Some of the key developments in the market are:

In March 2023, ingredion introduced two citrus fiber texturizers, Fibertex CF 502 and Fibertex CF 102, to its range of functional, clean-label ingredient solutions. This move is in response to the increasing consumer preference for food products containing ingredients they recognize and are familiar with and those that are beneficial to health and have natural, fresh claims. The new citrus-based texturizers are part of the company's effort to meet the accelerated demand for clean-label food and the rising popularity of nutrition, health, and wellness trends.

In March 2022, DSM developed DelvoGuard cultures to meet the needs of producers who want to use clean-label ingredients. This solution also helps to extend the storage life of dairy products like yogurt, cheese, and sour cream.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Consumer Conscious toward Health and Ethical Values
    • 5.1.2 Growth due to Online Retailing and CSR Activities
    • 5.1.3 Reduction in Meat Consumption for Environmental Sustainability
  • 5.2 Market Restraints
    • 5.2.1 Increasing Competition Among Players

6 MARKET SEGMENTATION

  • 6.1 By Label Type
    • 6.1.1 Halal
    • 6.1.2 Organic
    • 6.1.3 Clean
    • 6.1.4 Sustainability and Fairtrade labels
    • 6.1.5 Animal Welfare Labels
    • 6.1.6 Vegan Labels
    • 6.1.7 Other Label Types
  • 6.2 By Product Type
    • 6.2.1 Food
    • 6.2.2 Beverages
  • 6.3 By Distribution Channel
    • 6.3.1 Offline
    • 6.3.2 Online
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Archer-Daniels-Midland Company
    • 7.1.2 The Hershey Company
    • 7.1.3 Cargill Inc
    • 7.1.4 Go Macro LLC
    • 7.1.5 Garden of Life (Nestle S.A.)
    • 7.1.6 Kerry Group PLC
    • 7.1.7 Koninklijke DSM N.V
    • 7.1.8 PepsiCo Inc.
    • 7.1.9 The Kraft Heinz Company
    • 7.1.10 Ingredion Incorporated

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS